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Unsolicited Businesss Proposal
Unsolicited Businesss Proposal
<students names>
<Post office address and code>
<place>
<date>
To Billie White,
President,
Associated Students Organization (ASO).
Dear Sir,
RE: Purchasing and Supplying of Steel Footlockers
Introduction
Many on-campus students are faced with a multiplicity of challenges that include murder, forceful sex or sexual harassment, minor drinking, car theft and burglary just to a name a few. Of the listed, burglary has been the most dominant challenge. Researchers on the challenge provide statistics that reveal the rising trends in cases of reported burglary at on-campuses all over the world. For example, during the period spanning 1993-2004, the incremental figure for reported burglary cases stood at an alarming high of 9% in the USA on-campus colleges (Terrel et. al. 2000). The alarming increase has placed managements of such institutions under great pressure to narrow down on and implement methods that are to address these challenges. The pressure has been directed to them in reference to their leadership and administrative roles at these institutions. From country to country, continent to continent, you will find legislations that require the managements to ensure the safety of the students’ belongings. In addressing these challenges, they are to come up with both the precautionary measures as well as safety measures. The two measures should ensure safety of both the students’ lives as well as their belongings. Terrel et. al. (2007) in their social article entitled creating and maintaining safe colleges unanimously agree that college and university administrators, as central campus leaders, need to examine measures taken on their campuses to protect the students and the entire campus community.
However, it should be noted that despite the alarming increases in the cases of burglary and theft at on-campuses, managements are encouraged to maintain positive attitudes as they initiate the two measures to overcome the challenges. This is so because every problem has its own solution; and as such what are only needed are an analysis and an understanding of the challenge at hand, followed by the selection and implementation of its corrective measures.
Background
Karl Institute of Technology is a technology oriented college whose students in trying to answer to their course demands have invested heavily in purchasing electronic valuables. Some of these valuables include laptops, projectors, photocopiers, printers, cell phones, i-phones, i-touch cameras just to list a few.
Identification of the problem
Due to their great investments, the students at the institution have not been an exception to the many security challenges (especially burglary) that continue to face other on-campus colleges all over the world. In entering their rooms, one is forced to sympathize with the high risks of theft and burglary cases which these valuables are exposed to.
In joining the campus for my postgraduate studies, I am forced to carry out a survey on the security status of these valuables. My inquiries are carried out to 20 students in the five dormitories that house a total population of 500.
From my findings, it is a fact that my prejudgments on safety of these items are confirmed when some students confess to having lost some of their items in burglary related instances in recent months.
Purpose
It is from my findings above that I propose to the leaders of the student body -Associated Students Organization (ASO), be awarded the contract of purchasing and supplying the steel footlockers at the institution.
The steel footlockers will be ideal safety resources for the college administrators who are solely indebted in ensuring the safety of the students as well as their belongings.
Benefits of the footlockers
My selection of these safety devices was mainly guided by their ability to offer the primary functions of securing personal valuables against all risks of theft and fires.
In addition to the primary functions, the following benefits are likely to be derived from their usages.
The footlockers are likely to last long if proper care is taken on them. This means that the students of each succeeding academic year are likely to re-use them. This will save the management a lot of costs.
The footlockers can perform the functions of an ordinary table. These may include using them as reading, food or card tables.
The tables are relatively affordable if purchased in bulk.
Being light and well shaped, they are likely to be set in the rooms with relative ease.
In addition, the students are to use them to occupy some the large spaces available in the rooms.
It is also worthy to note that the footlockers can be customized by including inside coverings in their two apartments. This will provide comfortable environments for the items stored in them hence keeping them free from scratches. Their colorings and the designs can be customized by the manufacturers to suit the wishes of their users who in this case represent the students.
The footlockers will therefore possess the two most important characteristics that any student will look for; that is quality and dependability.
Proposed plan
The proposed plan has been carefully reviewed basing on the statistical findings gotten from my survey in the student rooms.
The total population for on-campus students at the institution stands at a total of 5000. Each room at the institution is shared by 2 students; meaning that the total number of rooms at the institution stands at 2500. Of these, a meager 500 students in 250 rooms have made their gone ahead and made their own arrangements of purchasing various safes to cater for the security of their belongings. This leaves a total of 2250 rooms still being vulnerable to the challenges of burglary and theft.
In line with the statics above, I therefore propose 1 footlocker to be provided in each room. This means that the two students in each room will share the 2 compartment footlocker. Each student will be expected to “own” one compartment of the footlocker. The proposed total number of footlockers to be supplied at the institution therefore stands at 2250.
Schedule of activities,
With the approval of the ASO, the following table summarizes the schedule of activities that are going to be involved in the whole process.
Activity Timeframe Cumulative times (in months)
Placing orders with the manufacturer-Footlocker Manufacturing Company. 2-4 days 1
Making deposit to the manufacturer 1-2 days 1
Manufacturing of the first 1000 batch 2-3 months 4
(Delivering of the first batch)
Manufacturing of the second 1000 batch (2 weeks)
2-3 months 7
(Delivering of the second batch)
Manufacturing of the last 250 footlockers (2 weeks)
20-25 days 7
(Delivering of the last 250) (2 weeks) 7
From the table above, the management should be informed that the total timeframe for the project is approximately 7 months. The activities enclosed in brackets represent those activities which will be undertaken simultaneously with other major activities. For instance, delivering of the first batch will be done in the same timeframe as manufacturing of the second batch. This multi-tasking is going to shorten on the total time that would have been required to implement the project.
. The schedule is as proposed in order to provide the following benefits to the manufacturer, supplier, the client and the shipping company;
The manufacturer (Footlocker Manufacturer Ltd) will have sufficient time to handle the bulk orders.
To allow KIT management sufficient time to service the costs to be incurred in the relatively large order.
To enable the shipping company (Track Shipment Company, TSC) enough time to adequately plan in advance on the shipment mode to be adopted. For instance, the footlockers to be shipped can be evenly distributed by incorporating them across the existing shipment plans. This will help in reducing the transport costs. The costs will be shared between the various clients whose shipment costs will be shared across the board.
The supplier (Orient Supplies Ltd) will have enough time to co-ordinate all the activities to be involved in the implementation of the whole project.
The association is informed that the schedule above can be reviewed to suit the wishes of all the parties to be involved in this project.
Staffing
The association is informed that though various parties have been mentioned above, the contract will bound only two major parties namely (Orient Supplies Ltd-which is owned and managed by me and the Associated Students Organization, ASO( who is the client in this case). Other parties (namely Track Shipment and Footlocker Manufacturers) will remain dormant and as such no direct communications should be made by them to the client, ASO. Their linkage in the processes to be involved will only occur through Orient Suppliers (who is acting as the link middleman).
I hope that ASO team will find this appealing to them since it will reduce the many challenges that would have faced the parties especially when there is a communication between the many parties. The costs to be involved will come down as a result.
In allocating myself the middleman role, I have been guided by the vast knowledge and great experience I possess in the purchasing and supplies management fields. Having finished my degree course in these fields 5 years ago, I joined Nile Breweries Ltd as a Procurement Officer. It is during my time that the institution implementation the procurement of fire-proof safes. This was done to counter the increased losses to the vital documents at the processing firm.
Budget
The following table displays the total budget for the whole project.
Item Quantity(ies) Estimated Costs (in $)
Footlocker 2250 506,250 (2250 * 225)
Shipment 2250 225,000 (2250 * 100)
Total 731, 250
The above budget has been prepared based on the competitive prices available on the current market. If the proposal is approved and the contract awarded within a period of 5 months from the time of the delivery of this proposal, the figures stated will stand to be effected. However, the prices stand to be reviewed slightly if the timeframe exceeds the stipulated period. This is because the effects of economic recession continue to cause fluctuation in world economies. The adjustments made can either increase or decrease the current budget.
Whichever the case, I would like to confirm to ASO that the prices offered will remain a competitive package.
Payment schedule
A deposit of 20% of the total cost is to be paid at the award of the tender. This amounts to $ 146,250. The remaining $ 585000 is to be cleared in two stages. The first stage will be after the delivery of the first batch. At this point, half of the remainder ( $292500) is scheduled to be paid. The remaining half ($ 292500) should be paid on the delivery of the last 250 footlockers.
Payment mode
All payments are to be paid through a banker’s cheque whose details will be provided at a later stage.
Authorization
I am totally convinced, Mr. Billie White, that my choice of the footlockers as the safes for the students will offer the required solution to the ever increasing challenges of burglary at your campus. Orient Suppliers Ltd will supply the 2250 footlockers by October 30th this year if you give it the go ahead to implement this project. The go ahead can be authorized by you in two ways; by signing the duplicated and enclosed copy of this letter and submitting the initial deposit of 20% as stipulated in the payment plan. The rates in this letter are only valid for five months (March 10th to August 9th) upon which their review can be effected based on the prevailing market trends.
I look forward to working with you.
Sincrely,
<sign>
<name>
Managing Director,
Orient Supplies Ltd.
References
Guffey, M.E. & Loewy, E. Essentials of Business Communication. Mason, USA: Cengage Learning, 2009
Jerlando F. L. Jackson, Melvin C. Terrell Creating and Maintaining Safe College Campuses: A Sourcebook For Evaluating and Enhancing Safety Programs. Virginia: Stylus Publishing, LLC, 2007.
Assumptions made
Karl Institute of Technology-name of the college.
Orient Supplies Ltd –name of the supplier/middleman.
Track Shipment Company-name of the company to be awarded the shipment contract
5000-The total number of students enrolled in the on-campus programme
Project Reflection
Project Reflection
Student’s Name
Course Number and Name
Instructor’s Name
Due Date
Project Reflection
This project aimed to persuade the members of the council to vote against the pink water bottle company using a number of strategies. To finish this project, there are two parts outlined: The first part involves the general explanation of the reasons why the company should not be set up in that region. It was easy to stipulate these reasons because the aim was to make the members of the council nostalgic about how the community has been prior to the establishment of the company. It was easy to remind them that establishing a mining company would have adverse effects on the community.
The second part included the incorporation of social media posters with captions that demonstrate how mining can affect the community. The task here was to use the pictures to stress on the seriousness of the matter on social media platforms such as Facebook, Instagram, and Twitter. Social media activism is a tool Velasquez and LaRose (2015) define as a game change for social issues in the next few years. By showing how the community will end up through pictures, it would be easier for the members of the council to get a clear picture of the possible outcomes. However, the pictures alone would not be enough to demonstrate the outcome. A clear explanation to accompany the pictures would enable the council to understand. Each post had a different caption, that way, it would be easy for readers on all platforms to emerge into the matter, understand, and share the knowledge with other users.
What I liked most about this project is that it is something that I can relate to and one that affects everyone in the community. It enabled me to understand that although community developmental projects are good, they can have severe consequences and this is one of them (Prno, Pickard, & Kaiyogana, 2021). The ability to explain to the council members of these consequences demonstrates that I have the interest of the community at heart and I can do something to contribute to the wellbeing of the community. I am confident that the social media posters and the caption will enable the council members grasp the importance of this issue. I found it important to find posters that have a clear message within them in order to persuade the council members. Even so, I indicated the rationale behind the accompanying message because these pictures can be interpreted differently by social media users but at the same time, I think that the posters had a clear message.
Although the project was quite simple, I encountered some difficulties. First, the time constraint was an issue. I overcame this problem by following De Reyck and Herroelen (1999) advice on scheduling each task and allocating a timeframe. Another challenge was explaining the disadvantages that come with setting up a developmental project in a rural area despite all the benefits it could have for the people within the community. A widely known benefit is that it creates employment opportunities for the community members and can implement corporate social responsibility that will help them immensely. I had to ensure that the disadvantages would outweigh the advantages which was quite difficult to do. The time estimation and management of the project was as planned. Each task was completed within the set timeframe and the project was completed on time.
References
De Reyck, B., & Herroelen, W. (1999). The multi-mode resource-constrained project scheduling
problem with generalized precedence relations. European Journal of Operational Research, 119(2), 538-556.
Prno, J., Pickard, M., & Kaiyogana, J. (2021). Effective Community Engagement during the
Environmental Assessment of a Mining Project in the Canadian Arctic. Environmental Management, 67(5), 1000-1015.
Velasquez, A., & LaRose, R. (2015). Social media for social change: Social media political
efficacy and activism in student activist groups. Journal of Broadcasting & Electronic Media, 59(3), 456-474.
Project Rationale Paper
Project Rationale Paper
Names of All Group Members
Department
Course Code and Name
Instructor’s Name
Date of Submission
Project Rationale Paper
Introduction
Alongside the launch of the new Graduate Certificate project in Health Communication in collaboration with the Department of Communication of Journalism at the UWEC, the present paper seeks to further the cooperation in promoting the program to select audiences. As a group, we intend to showcase various communication strategies acquired in the course of our studies through analysis of an issue, interpreting available information, and creating a viable intervention. Therefore, the paper presents an intervention plan, a rationale for the selections made, and communication concepts that relate to the problems and solutions. The key communication challenge that the Graduate Certificate project in Health Communication faces is poor reach to communities and target audiences. The program directors are unable to connect with social workers who are the main target audiences. Social workers will be key in this program as they will assist in reaching communities. At the moment, the project has goodwill resulting from its novelty, an aspect that will be exploited in the communication intervention and plan.
Communication Intervention and Rationale
In this project, we opted to use a hybrid approach that combines social media and infographics to convey a message. Essentially, the infographic chosen and designed specifically for this study will be shared on social media platforms in specific social work groups and forums to increase reach and effectiveness. Therefore, the main focus is on the infographic as it will be shared to Facebook, Instagram, and Twitter, using relevant hashtags and posted in different social worker groups relevant to our chosen location.
An infographic is a visual representation of data, generally in the form of graphs or charts, that is used to communicate information. Difficult information may be given in a clear and succinct manner through the use of an infographic, which combines text and graphics. We found that infographics can be used for a variety of purposes, including signs, maps, and charts. It is possible to see either a single event or stories that are dependent on time. According to Baglama et al. (2017), they can also be used to illustrate events that have occurred in the recent past. When we look at a billboard or read the newspaper or browse the internet, we’re continuously inundated with information graphics (infographics) (e.g., interactive displays or self-contained narrative animations). We agreed that such use of infographics is often very effective in enabling a message to get across to the target audience. Tarkhova et al. (2020) found infographics to better and effectively present difficult material in a succinct and intelligible manner in a range of contexts and situations compared to other approaches such as written narratives or brochures. We intend to use this to our advantage in reaching more social workers to make the program a success.
Information graphics that are successful use elements of psychology, analytics, visual communication design, statistics, and usability into their design in order to be more effective. Infographics, by illustrating data, aid in the memory, comprehension, and inference of information, all of which contribute to improved thinking and behavior. By utilizing visual communication strategies, our strategy shows that it will be possible to reach a larger and more diverse audience of social workers. Infographics is a type of visual communication that is becoming increasingly popular (Milovanovic & Ivanisevic, 2014), due to its effectiveness and appeal. The most frequent method of presenting this information is through visually appealing and useful subject-specific infographics.
When it comes to communication, infographics provide a number of benefits over other forms of media. COVID-19, for example, has been a popular topic since it began spreading over the world. A well-designed infographic that highlights the varied symptoms of the ailment has helped a large number of people understand it better. Informative, engaging, and useful tools for a variety of vocations, infographics may be a valuable resource for many people. It is the ability to efficiently transmit information that is the most valuable attribute of infographics. Infographics are more visually appealing than plain text because they use pictures, vibrant colors, and other eye-catching elements. Because people’s attention spans are shortening, more and more individuals are opting to “scan” rather than read material on the internet.
By using infographics, we conceptualized that our communication strategy will devote a greater amount of time to a specific subject and target a very specific audience. Infographics may be simply shared on the internet, which will work very well with our combined strategy of using social media to share our infographic design. The infographic will be published online on social media platforms in order to get an embed code for every site used. This code, will be used to automatically create a connection between the program’s website, the social media platform, and to reach more people. As an added advantage, these infographics are simple to share on social media and have a higher chance of becoming viral than plain old text messages. It is possible to improve search engine optimization by using an infographic that is both aesthetically attractive and well-designed. The fact that individuals are more inclined to share and click on infographics has resulted in a rise in website traffic, according to Milovanovic and Ivanisevic (2014). As a result, the “Page Ranking” algorithms of Google and Bing will benefit as well, which we feel is crucial to the search engine optimization of the health program. We picked an infographic over other options because it saves on space, notably on billboards, while also significantly enhancing efficacy and lowering expenses.
It is worth mentioning that the infographic design will be complemented by the use of social media. Social media platforms that we have chosen for this project include Instagram, Facebook, and twitter, to reach and target specific social workers’ forums and to help in the sharing of the program’s agenda. During the last several decades, we have made substantial advances in our knowledge of health and the effect of behavioral, sociocultural, and system-level variables on health outcomes. In recent years, technological advancements have spurred the spread of mobile devices that are connected to the Internet, which are now available to people from all walks of life and from all geographical locations. Social media, which is used by billions of people all over the world, is a frequent example of a technological invention that has spread widely. Social media refers to online communities of people that assemble to exchange information, knowledge, and ideas via the use of conversational media such as forums and blogs. Many health-related social media sites are presently available to the general public, including Facebook, Twitter, and Instagram. Social media in health promotion is frequently used for networking and community development, as well as for educating both consumers and healthcare practitioners, among other things.
Foregone Alternatives and other Considerations
We considered using a stand-alone social media strategy to communicate the program needs but decided against it on the basis that we needed something more specific to reach our intended audience. Before settling in on using infographics and combining the same with social media, there was a suggestion to create brochures and hand them physically to our target groups. This was quickly ruled out due to its impracticability. There is no way of reaching all social and health workers and handing them the brochures. Therefore, we decided on the infographic and the social media route in order to not only save time but also reach the target audience faster and more effectively. Infographics, in our assessment, are a basic poster-like artwork that presents facts and information in a more visually attractive manner than traditional spreadsheets. We decided to use infographics to compress a large quantity of information into a short period of time in order for our audience to hear and retain our message more quickly and effectively. By following our combined strategy with social media sites, our most significant points will be remembered by the target audience. There is a large number of infographics designs accessible, so we were able to pick one that we thought was most appropriate for our presentation. It gave us a lot of wiggle room in presentation, message capturing, and what should be included in the infographic.
Conclusion
The key communication challenge that the Graduate Certificate project in Health Communication faces is poor reach to communities and target audiences. Our team found a way to help in addressing this issue by use of infographics and a social media combined strategy. By using infographics, we conceptualized that our communication strategy will devote a greater amount of time to a specific subject and target a very specific audience. Social media would help to better target our audience through the use of links, QR codes, hashtags, and forms of tagging benefits that come with social media to increase viewership and reach our audience. We found that infographics that are successful use elements of psychology, analytics, visual communication design, statistics, and usability into their design in order to be more effective. We intend to apply the same to increase efficiency.
References
Baglama, B., Yucesoy, Y., Uzunboylu, H., & Özcan, D. (2017). Can infographics facilitate the learning of individuals with mathematical learning difficulties. International Journal of Cognitive Research in Science, Engineering and Education, 5(2), 119-128.
Milovanovic, D., & Ivanisevic, L. (2014). Infographics as a marketing communication tool. New Business Models and Sustainable Competitiveness, 266-273.
Tarkhova, L., Tarkhov, S., Nafikov, M., Akhmetyanov, I., Gusev, D., & Akhmarov, R. (2020). Infographics and their application in the educational process. International Journal of Emerging Technologies in Learning (iJET), 15(13), 63-80.
