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Business The Indian women cosmetic market
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The Indian women cosmetic market is one of the emerging markets that is deemed to have high growth potential (Aaker & McLoughlin, 2010). Several factors can be attributed to the high growth of the cosmetic market in India that includes the continuous improvements of the cosmetic products as well as the introduction of new products as well as the raising cosmetic awareness among the women. Besides, the rising western influence, as well as the product promotional activities that feature female celebrities, have played a significant role in the increasing market of cosmetics in India. The cosmetic products are no longer restricted to use during special occasions, and therefore they have gained prominence as part of the women daily regimen. The women cosmetic products have been highly adopted in India, and this has contributed to the product to emerge as a high utility product within the past few years. The demand for the cosmetics among the women has dramatically increased mainly among the women who spend most of their time outdoors. The rise can be attributed to the increasing desire for the women to look more physically appealing as well as the rising number of women who are working in the Indian nation. Mary Kay being a potential investor in India and specializing in cosmetics is required to consider several factors to which are core to the success of her business.
Cultural Environment
The Indians are incredibly interested in personal care and beauty that can be attributed to the combination of the Indian culture and the influence of Bollywood in the making of the Indian cosmetic market both exciting and unique (Majumdar, 2010). The fact that the Indian culture allows for the women to use cosmetics to make themselves appealing gives a higher advantage to Mary Kay in her venture to the cosmetic business in India. Bollywood has played a significant role in exposing the women to the use of cosmetics due to the constant use of the females in the advertisement of products and therefore has contributed to the increased awareness of the use of the beauty products.
Economic Environment
There is a higher growth of the middle class women in India who possesses a higher purchasing power and as well who have developed a strong sense of fashion. The purchase of the beauty products in India has become more universal and not limited to the upper class alone , and this has seen the sales of the cosmetic products rise 4.75 billion US dollars in the year 2011 and expected to have a double-digit percentage growth in the next decade. The inflation rate of the country is not high and therefore the value of the Indian rupee against the US dollar that 71.85 Rupees is equivalent to 1 dollar. The value of the rupee indicates that the country’s economy is not expected to fall as the value has remained constant over time and this gives a Mary Kay a reason to set her investment into the region.
Technological Environment
The Indian technology has been on the rise making the country a potential techno hub in the future. The presence of technology companies in India have led to the growth, creation of jobs, increase in the access to resources, healthcare, and education (Barringer, 2015). The rise in technology has resulted in the decrease of poverty levels and as well led to the improvement of the people’s lifestyle. The presence of technology has led to the increased connectivity as well as the purchasing power of the potential customers leading to higher sales of products and services. Mary Kay, therefore, is favored by the technology to do her business as a majority of the prospective consumers of the cosmetic products are connected through technology, and this may lead to more sales.
Political and Legal Environment
The Indian government has been at the forefront of encouraging business investments within their country. The Indian government undertakes various political and legal reforms to make sure that the foreign investors are attracted to put their investments in the promising nation (Perry-Kessaris, 2016). The political environment of India has also improved post-liberalization, and therefore the inflow of foreign direct investments and political environment is expected to have a positive relationship.
The population of women who uses cosmetics is on the rise considering that the increased awareness across the media and the advertising agencies such as the Bollywood. Women between the ages of 15 to 45 are among those recognized as the largest consumer of the cosmetic products, and they contribute a significant proportion of the population. Religion, on the other hand, does not hinder the women from using cosmetics and the overall attitude of women on the use of cosmetics is on the rise as the usage of beauty products are becoming widely accepted globally and in the Indian cation.
Considering the favorable factors that favor the growth in the cosmetic industry in India, there is a need for choosing the right marketing approach for Mary Kay. In my opinion, the right strategy would be the adaptation of promotional messages as India’s technology has been amongst the fast growing and this has enabled the connection of thousands of potential consumers of beauty products to get connected. With a higher technological connection, the purchasing power of the consumers is increased making the demand of the cosmetic product be on the rise.
References
Aaker, D. A., & McLoughlin, D. (2010). Strategic market management: global perspectives. John Wiley & Sons.
Barringer, B. R. (2015). Entrepreneurship: Successfully launching new ventures. Pearson Education India.
Majumdar, R. (2010). Consumer behaviour: Insights from Indian market. PHI Learning Pvt. Ltd.Perry-Kessaris, A. (2016). Global Business, Local Law: the Indian legal system as a communal resource in foreign investment relations. Routledge.
Milestones
Milestones
Thank you for setting aside time to meet with me and discuss Timothy’s development. I will therefore get right into it; Timothy encompasses most of the development skills just like his peers. In class Timothy is quite active and he has fine cognitive skills. During lessons he is able to distinguish and count more than ten things. He also possesses great skills when it comes to writing down letters and numbers. I am also amazed that he can be able to tell apart the letters and the numbers, which is great. Timothy is also familiar with the things he uses on a daily basis, he can be able to identify things such as his back pack and food. This shows that his aware of things he is interacting with. Timothy is cooperative, he listens and adheres to the set rules. He also interacts very well with his fellow children in and out of class. At his age it’s quite good that he can distinguish between real and make belief, this shows his making progress both emotionally and socially. In regards to communication Timothy can speak very clearly. He is able to incorporate tenses such as the future tense, say names as well as use full sentences while narrating simple stories. Overall a charming young boy.
However, during my observations, I have noticed that Timothy struggles when it comes to movement. Timothy mostly lags behind when it comes to physical activities such as standing on one foot. Physical movement is critical in the child’s development, that’s why Timothy’s struggle to swing and climb should be addressed swiftly to improve his motor skills. To help Timothy adopt better physical movement I would recommend various physical activities as recommended by Gerber; you can engage in fun activities such as scavenger hunts, that will entail taking walks. Also you can help Timothy climb the monkey bars and also teach him how to pump his legs (2010).
As Timothy’s teacher I suggest that we should coordinate and assess Timothy’s solution in order to establish a positive outcome. Timothy is a very determined young boy and he exudes great enthusiasm, therefore it our responsibility to ensure that he fully encompasses all the necessary developmental skills. By collaborating will be able to create safe spaces both at school and at home. Timothy is determined and he is a fast learner and generally a great boy. Finally, I would like to thank you for coming, and I hope will be able to work together.
Reference.
Gerber, R. J., Wilks, T., & Erdie-Lalena, C. (2010). Developmental milestones: motor development. Pediatrics in Review, 31(7), 267-277.
Model, hypothesis, and Criteria for causality
Model, hypothesis, and Criteria for causality
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C; Model and hypothesis
In the schematic diagram, it is clear that the debate about the presence of mental health issues experienced later in life might be a close relationship to a person’s past. This was especially their childhood experiences, trauma, and issues when they were children and were not pleasant (Nemeroff, 2004). It is therefore upon this that we can develop the various hypotheses; some of the hypotheses for this paper include;
Post-traumatic stress disorder is a sign that a person did not heal completely from the traumatic disorder which they experienced before
Childhood trauma experience has a very close and straightforward relation to a person’s mental issues, which they face once they are grown up.
Schizophrenia is a sign of the different ways the pain and the emotional torture a child experiences when they are young is expressed through their behavior.
Bipolar disorder is very clearly related to the childhood of a person.
This means that if a person gets good treatment when they are young and provided with the necessary love and support they majorly need at this point, they are unable to develop bipolar issues since they can only display what a person lacked.
The first hypothesis talks of how post-traumatic disorder indicates a need for continued care and love, which has to be given to those suffering from this kind of issue. Once there is enough love, then most of the time, the feeling of being un-important fades away. The feeling of having lost everything is worked in so that it does not affect a person’s entire life and the generalizations they make about their lives and generally life. Childhood trauma is stated to be a clear and direct factor towards the quality of a person’s mental health issues, the intensity, and their ability to control what happens to them. Another way childhood trauma expresses itself clearly from the time a person reaches the adolescent years is through schizophrenia. This makes a person restless and unable to sleep, and this is a problem that needs to be looked into urgently once the hypothesis is confirmed as true or not true and what remedies to be availed to make sure that schizophrenia does not adversely affect a person (Lubin, et, al., 2003).
Therefore the assertion that a childhood’s early years can affect how the child, when grown up, indicates through social life that they had at some point a disturbing experience. The group question, which states that a person’s later life is mainly based on how the child’s upbringing takes a central place in the work, especially in the worlds and the lives of the child’s parents, is confirmed never leaves a family. Therefore, most of the time, the parents never wish to hurt their children, but rather through disciplining, it later becomes a psychological issue and torture. Therefore basically, the research question is justifiable through the discussion of the major tenets which affect them.
How this portion of the research is understood is a critical and important aspect of the whole general way of understanding and building upon the issue. That is mental health and what it means for a person to be mentally unwell and sometimes unaware but still express themselves through behaviors and how they deal with issues. According to Freud (Barnes, 1952), the stages in which a child develops from the time they are born and if they receive what their bodies need both physically and emotionally determines the different ways in which to heal and deal with what happened to the person in question.
D. Criteria for causality
Even though it is true that a person needs to have emotional balance, this does not always happen and for every person. Therefore, when this does not happen, different people have different ways of dealing with their trauma in their lives at different stages. How the variables and the tenets of this paper are related is a very good one as it creates trust, love, peace, and harmony. For example, if a person did not get emotional stability when they were young, however with growing up they come to live with a very good family which provides emotional support, then it becomes very easy to blend. However, this does not always happen automatically and, therefore, the need to take care of one another.
The correlation between emotional stability and family is a good example. Most of the families do not experience harmony and total peace. However, a person has to be able to move on and live a good life. The desires for these wishes and needs at that particular time, even though great and important, might not always be possible. However, if possible, and I create time with the person, there will be ease. This leads to understanding how the different aspects of society view and manage their lives and how they can manage to fulfill the innate desires of their bodies of being loved and accepted. When a person gets these experiences and visible to the outside world, the time is taken between when a person gets these experiences is also of great significance. This is because what a person experiences can show up so much later in life or show very early in their lives when they are kids. Therefore, when a person experiences the effects of their childhood, they are important and trust the other party. Therefore, proper guidance, love, and compassion for their lives become important instruments (El‐Sheikh, 2007).
The intensity of trauma when a person is a child may be taken as the independent variables. Therefore, the other variables are also of great importance, like the time taken to show up, the ability for a person to trust, among other factors that are of great significance to the individual’s life. The relationship between these variables leads us to the conclusions and discussion. If the intensity of trauma a child experienced is increased, then it means that the child will experience more trauma later in life. However, if the intensity of trauma is low, it means that a person’s experiences later in life are not very complex, like having had a lot of trauma when the child was young.
ReferencesBarnes, C. A. (1952). A statistical study of the Freudian theory of levels of psychosexual development. Genetic Psychology Monographs.
Cherry, Kendra. “Freud’s Psychosexual Stages of Development.” Verywell Mind, Verywellmind, 12 Jan. 2006, www.verywellmind.com/freuds-stages-of-psychosexual-development-2795962.
El‐Sheikh, M., Buckhalt, J. A., Mark Cummings, E., & Keller, P. (2007). Sleep disruptions and emotional insecurity are pathways of risk for children. Journal of Child Psychology and Psychiatry, 48(1), 88-96.
Lubit, R., Rovine, D., Defrancisci, L., & Eth, S. (2003). Impact of trauma on children. Journal of Psychiatric Practice®, 9(2), 128-138.
Nemeroff, C. B. (2004). Neurobiological consequences of childhood trauma. The Journal of clinical psychiatry.