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Business Systems Management Assessment No 2 – 2021

Business Systems Management Assessment No 2 – 2021

Monday May 24, 2021

Assessment 2 – Business Analysis

1. Create a hierarchy chart/organisational chart of the roles from the information provided.

2. What information does the chart created in item 1 provide to understanding the case study?

To understand the case study, the information on the above chart helps to understand the case study by showing the internal structure of the organization, the employees and their positions, and the reporting structure. This is important because it will show the decision-making framework and the reporting structure. Apart from the reporting relations and the chain of command, the chart allows a better understanding of how information and communications moves, either following a bottom up or top down structure depending on the type of information. For example, the need to start making products for sale and to increase profits include information flowing from the executive board through the president to the rest of the employees under the CIO. Similarly, the issues within the organization and the solutions suggested are some of the critical information moving from the different directors below the CIO all the way up to the president in a bottom up approach. Therefore, the chart has a number of roles including the stipulation of reporting relationships, the display of the chain of command, and the understanding of roles at different managerial levels.

3. How was IT perceived in the originating organisation and how does this contribute to the current position in the new company?

In the case, IT had not performed particularly well in the previous organization and the way the division was taken over meant that the conventional IT practices and tools, including information and technology, were retained to provide a smoother takeover. In the originating organization, IT was perceived as a non-priority both in making it an independent department and in ensuring that its role remained aligned to the business strategy. There was little investment in IT, poor leadership, a lacking strategy, and no portfolio management. The severity of the IT department from the previous organization impacted the troubled new division. First, there was an information dump from the old to the new organization, required for a transfer of information and other important technological support. However, some of the tools transferred were useless for the organization. Secondly, the new organization still regarded IT as a non-priority division, giving more focus to other business units. The new organization inherited a poorly aligned IT department to the business strategy, and sadly continued in the same approach and perception. The IT department was demoralized and felt constrained by the many reactive issues that emerged just to keep the business afloat.

4. The following is an excerpt from the information provided. Explain the implication and significance of each issue both from a business and IT perspective.

“The business unit managers were lobbying against change and prioritised their own interests above all. The systems were not designed for the specific industry sector and therefore weren’t easily usable.IT costs were high and unpredictable across all areas. In separation 500 core apps had been inherited when only 150 were relevant to the new company.”

The first issue is that “the business unit managers were lobbying against change and prioritised their own interests above all”. The implication and significance of this issue from the business perspective is that it created a divide amongst the different business units. There lacked a harmonious structure that ensured that while every department remained true to its purpose, it also ensured that the overall business strategy and objectives were adhered to. From an IT perspective, this issue meant that other business units did not consider the role of IT and how it contributed to the welfare of their own individual units. Again, the issue of aligned goals and strategies, between the units and the IT department emerge. The consequence is that the departments were in competition for the resources provided by the firm, creating a toxic work environment, especially for the IT staff.

In the second issue, the systems were not designed for the specific industry sector and therefore weren’t easily usable. From a business perspective, the implications are that the organization experienced operational inefficiency, increased costs of operating the systems, poor supply of information to the different decision makers, and reduced growth of the communication capabilities in the organization. From an IT perspective, the consequences were that the role of the IT division were limited. It also meant that IT infrastructure was used mainly to troubleshoot emergencies and to respond to different issues sue to poor applicability of the systems.

The third problem was that IT costs were high and unpredictable across all areas. From a business perspective, this led to an increase in operating costs, and thereby a reduction in overall profits. It also meant that the costs risks were high for the IT department, creating a high likelihood for failed projects due to these risks. From an IT perspective, high and unpredictable costs meant that effectiveness of roles and projects was severely compromised. The budgeting and cost functions were difficult to implement due to the complexities of an unpredictable cost structure.

Lastly, another issue was that in separation, 500 core apps had been inherited when only 150 were relevant to the new company. From a business perspective, the organization faced a challenge of integrating the different technologies and applications to the demands of the new organization. Another major implication is that the organization incurred considerable costs relating to the maintenance, staffing needs, and hardware requirements of the more than 300 useless core apps. From an IT perspective, the issue’s main implication include a cybersecurity risk posed by less frequently used apps and emerging issues in compliance and usage. Additionally, the existence of the many unused apps also meant that the operating costs were high, reducing the budget that could be used elsewhere to improve services.

5. Explain the impact of the following issues from both the business and IT perspective.

a. There was no alignment between business strategy and IT

The main implication from a business perspective is that there were no responses and solutions to maintain or support enterprise momentum. The business needs, those relating to the IT framework, were not adequately addressed. For the IT department, the lack of alignment meant that the solutions availed for the business were inefficient and only added to the cost of running the organization.

b. Process development and understanding was poor

For both the business and IT, poor process development and understanding meant that there were no continuous development of both the business and its offerings. It also meant that communication was hampered. Employee development was ineffective and the products and services offered could not be enhanced. Particularly for IT, this issue implied poor definition of roles up to the basic level.

c. Portfolio management and prioritization was non-existent

For the business, the implication was that the value of every program or project in their portfolio was poorly understood and linked to the overall business strategy. For the IT department and the business, a lack of portfolio management and prioritization meant that resources were deployed without effectiveness and the different projects were based on relationships rather than the value to the organization. Overall, bottlenecks and overheads increased creating a culture of reduced business growth and minimal collaboration.

d. IT investment was ad-hoc and lacked measure

From an IT perspective, ad hoc investment decisions meant that the management failed to consider the wider applications of every decision. From a business perspective, ad hoc decision making for IT investments meant that the business was only responding to emerging issues without planning ahead. Combined, the business and the IT issues created a culture of ineffective decision making, leading to a loss of market share

e. There was no accountability

A lack of accountability meant that the number of distracting activities in the business was high. Unproductive behaviour and culture also emerged due to the increase in the time and effort spent on tasks. The confidence and skills of different staff members were deteriorating instead of improving. Overall, the business and the IT department lacked a structure to ensure consequences for every action.

f. IT strategy and governance were non-existent.

A non-existent IT strategy and governance meant that the CIO was unable to align the department and all efforts to support the overall busies strategy. For the business, it meant a reduction and failure to generate shareholder value. The lack of governance reduced the role played by IT in aligning operations and management with the requirements and needs of the organization.

6. Create a list of ALL issues which are described within the case study. Assign to each of the directors shown (in your organisational chart developed in Item 1) accountability for the various issues. Obviously the governance issues fall under the Director of IT Strategy & Planning, the Project Office and Governance.

Issue Directors Responsible

The business unit managers were lobbying against change and prioritised their own interests above all. President and Director of Relationship Management

The systems were not designed for the specific industry sector and therefore weren’t easily usable. Director of Enterprise Architecture

IT costs were high and unpredictable across all areas. Director of Operations

In separation 500 core apps had been inherited when only 150 were relevant to the new company Director of Application Management

No alignment between business strategy and IT Director of Relationship Management

Process development and understanding was poor Director of IT Strategy & Planning, the Project Office and Governance

Portfolio management and prioritization was non-existent Director of Operations

IT investment was ad-hoc and lacked measure CFO and the Director of IT Strategy & Planning, the Project Office and Governance

There was no accountability CIO and the President

IT strategy and governance were non-existent Director of IT Strategy & Planning, the Project Office and Governance

6. Explain the importance of an IT Governance Framework and associated mechanisms for success. For each of the specific governance issues indicated below and described in text, describe a response that the director might offer to Vlad and the fellow directors.

An IT governance framework describes the structure for organizational, business processes and leadership regarding information technology (Gregory, Kaganer, Henfridsson, & Ruch, 2018). The importance to success of an organization is that the structure helps to ensure that standards within the IT department support and enable the attainment of overall business objectives and strategies. A governance framework in the IT division is important because it creates a chart that is vital in assigning responsibility, workflow organization, and ensuring that every critical task is completed on time. It facilitates the accountability of workers to their assigned roles and ensures a proper reporting structure for easier and faster decision making process (Gregory et al., 2018). The relationship that governance provides creates stability in the workplace.

What processes should be followed to identify key initiatives?

The first step would be to identify strategic initiatives, determine their scope, create alignment to the business goals and strategies, identify milestones and supporting activities, ensure measurable outcomes, establish a working timeline, and define accountabilities.

How should they be evaluated?

To evaluate the initiatives, satisfaction surveys amongst key stakeholders can be undertaken including staff members, managers, and product consumers. Additionally, goal attainment reports, behavioural observations, and self-reporting records can be used to measure effectiveness.

What criteria should be key?

Establishing a reporting structure and ensuring that information flows both ways from top to bottom and vice versa.

Who should prioritize initiatives?

The Director of Operations

How will they measure success?

To measure success, the director will consider the satisfaction levels of staff members and users of IT in the firm, check the schedule, quality of new structure, performance in relation to the business strategy, and stakeholder satisfaction

7. Why was governance selected as the most critical issue by Vlad and how does it impact the other director’s areas of control?

Every successful governance is founded on the basis of good governance. Governance does not only apply to the entire organization but also to the smaller pieces, such as departments and divisions, that make up the cogs and gears of the leadership structure. Governance is a critical issue for a number of reasons. First, Filatotchev, Poulsen, & Bell (2019) found that good governance ensures that there is a culture of integrity and accountability. With a notable governance structure, the IT function would show positive performance and sustainable progress. Good governance also means that the interests of the department are aligned to those of the organization (Filatotchev et al., 2019). Vlad identified it as an important issue because it impacts every other aspect of the IT function. It impacts other director’s areas of control by streamlining roles, defining responsibilities, and creating accountabilities. Governance is also critical to the structure that defines how employees relate to the overall organization. For example, it provides clarity, enables better management of expectations, enables better decision and policy formulation, and offers consistency in all of these factors. Employees are clear on their role and the reporting structure where governance is present. Vlad, selected governance as the most important issue because without it the entire firm would eventually collapse based on failures of the operating structure.

References

Filatotchev, I., Poulsen, A., & Bell, R. G. (2019). Corporate governance of a multinational enterprise: Firm, industry and institutional perspectives. Journal of Corporate Finance, 57, 1-8.

Gregory, R. W., Kaganer, E., Henfridsson, O., & Ruch, T. J. (2018). IT Consumerization and the Transformation of IT Governance. Mis Quarterly, 42(4), 1225-1253.

Academy of Sports Medicine

0914400Academy of Sports Medicine

Academy of Sports Medicine

Report on the 2020 ConferenceBackgroundThe Academy of Sports Medicine (ASM) conference is designed for ASM members and other professionals working in sports medicine and exercise science. For the past 15 years, the ASM has been organizing and hosting the conference, which has become the premier educational and networking event for athletic trainers, team physicians, physical therapists, physician’s assistants, and other sports medicine professionals. The objectives of this year’s conference were to share and analyze innovations in basic science and clinical medicine for exercise, fitness, health, and physical performance. rightcenterConference HighlightsMore than 550 people registered for this year’s conference in Atlanta, Georgia, to hear 75 speakers over the course of five days. In addition to memberships and sponsorships, the conference is a major source of revenue for the ASM, both directly and indirectly through promotion and word-of-mouth marketing. As the following table shows, the conference generated more revenue for the ASM this year than last year.Source Revenue

Member advance registration $108,000

Nonmember advance registration $19,500

Member on-site registration $12,500

Nonmember on-site registration $6,400

Student registration $625

Total revenue 2020 =SUM(ABOVE) $147,025.00

Total revenue 2019 $135,500

Increase in total revenue $ =B7-B9 # “#,##0” 11,525

Attendee ProfileOf the 15,000 people who have ever attended the ASM conference, most (82%) practice in the United States, with 11% from Europe and 7% from Asia. As in previous years, attendees were divided equally between male and female, with people aged 38–62 making up the majority of the crowd. The following chart summarizes the professional specialties of this year’s attendees.

EvaluationsOrganized events for this year’s conference included the welcome reception, the keynote address, and the scheduled workshops and presentations. Participants were asked to rate the events according to their relevance, innovation, content, and overall value. The following table summarizes the compiled results, with 5 as the highest rating and 1 as the lowest rating.Event Relevance Innovation Content Overall Value

Welcome reception 3 2 2 3

Keynote address 5 3 5 4

Presentations 5 5 5 5

Seminars 5 4 4 4

Workshops 5 4 5 5

About the Academy of Sports MedicineT

371094052705ASM

Innovation and Leadership

00ASM

Innovation and Leadership

he Academy of Sports Medicine is dedicated to leading the field of sports medicine through innovative work in science, education, and medicine. Our mission is to support the aims of sports medicine around the world.

Business Systems Analysis

Business Systems Analysis

Student’s Name

Institutional Affiliation

Course

Professor

Date

Table of ContentsContents

TOC o “1-3” h z u Table of Contents PAGEREF _Toc110070760 h 2Introduction PAGEREF _Toc110070761 h 4Problem Statement PAGEREF _Toc110070763 h 4Two Technologies PAGEREF _Toc110070764 h 4Business Requirements PAGEREF _Toc110070765 h 5Objectives PAGEREF _Toc110070766 h 5Project Description PAGEREF _Toc110070767 h 5Technology Requirements PAGEREF _Toc110070768 h 6Competitors and Technology PAGEREF _Toc110070769 h 6Mobile Commerce PAGEREF _Toc110070770 h 7Social Computing PAGEREF _Toc110070771 h 7Technology benefit PAGEREF _Toc110070772 h 7Technology Solutions PAGEREF _Toc110070773 h 8Mobile Commerce PAGEREF _Toc110070774 h 8Social Computing PAGEREF _Toc110070775 h 8Recommendations PAGEREF _Toc110070776 h 8Overall Benefit PAGEREF _Toc110070777 h 9Basic Security Considerations PAGEREF _Toc110070778 h 9Security Features PAGEREF _Toc110070779 h 9Third Party Vendors PAGEREF _Toc110070780 h 9Internal Safeguarding PAGEREF _Toc110070781 h 9References PAGEREF _Toc110070782 h 10Table 1 PAGEREF _Toc110070783 h 12Figure 1 PAGEREF _Toc110070784 h 13

IntroductionStyled by Mocha is a small brick and mortar business with a small online presence. We offer designer clothing, shoes and accessories for men and women. We do have a website that only contains a few items from our store. Customers are currently only able to purchase items in our store. This is becoming a big problem because we are not able to reach many of our customers as easily as all our competitors. Our goal at Styled by Mocha is to promote growth with an online presence and provide convenience to our customers.Problem StatementThe business owner is looking for a technology solution that will meet the following key technology requirements: integrating online shopping, managing inventory and shipping, providing order status and online payment processing, facilitating collaboration internally and externally (with staff and customers), managing customer contacts, providing reporting, and being able to use the new technology to manage the current brick-and-mortar processes (sales, payments, inventory, and customer contact).

Two TechnologiesI have identified 2 technologies that will help reach this goal. The first technology is Wireless, mobile computing and mobile commerce. Society today depends heavily on wireless devices which can be used to shop online (Chhonker et al., 2017). Mobile commerce creates opportunities for the business to deliver new services to existing customer while attracting new ones. The second technology that I have chosen is social computing an area of computer science that is concerned with the intersection of social behavior and computational systems (Fernando et al., 2016). Social media is a huge platform for advertising and representation of a company.

Business RequirementsObjectivesTo promote online shopping and shipping by providing order status and online payment processing.

To facilitate collaboration internally and externally (with staff and customers).

To manage customer contacts so as to get reports and feedback.

To create an online platform to be used to advertise the business to online potential clients.

Project DescriptionThe first strategy that needs to be put in place is hiring a virtual assistant. A virtual assistant can provide your company with cutting-edge technological solutions with a human touch. On freelance websites, virtual assistants are widely accessible and reasonably priced, even for tiny firms. They can take on demanding jobs, saving you time and expanding your business. A virtual assistant also comes equipped with social media marketing skills and will therefore help create an online platform (Georgescu, 2018). Secondly, the business owner will need productivity applications. These apps come at no cost and are easy to use. All that is needed is a smartphone mobile device installation. Through the sending and receiving of payments online, web-based payment systems support the growth of enterprises. Web-based payment has made it possible for many firms to reach out to potential clients because of the variety of payment alternatives and their versatility (Tounekti et al., 2019). This is so that you can attract more clients who prefer using a certain web-based payment solution by offering a variety of payment methods.

Another strategy to be put in place is to improve social marketing through advertising. The business can get two model, male and female who will be used to model the clothes on Facebook, Instagram and Tiktok. The platforms will also be used to schedule surveys and questionnaires so as to get customer feedbacks and requests (Evans et al., 2021). Customers are more likely to recommend a business to others when they now that the business listens to their needs. By doing so the business creates a good image to its customers as well potential clients. Hence the business is able to give its competitors a competitive edge.

Technology RequirementsI’ve discovered 2 technologies that will facilitate achieving this objective. Wireless, mobile computing, and mobile commerce make up the first technology. Today’s society is increasingly reliant on wireless gadgets, which can be utilized to do internet shopping (Chhonker et al., 2017). Mobile commerce gives businesses the chance to offer new products to current customers while luring in new ones. The second technology I’ve selected is social computing, a branch of computer science that studies how social behavior and computational systems interact (Fernando et al., 2016). A significant marketing and brand-representation platform is social media.

Competitors and TechnologyThe best well known competitors in the fashion industries are Gucci and Chanel. Gucci however has a competitive advantage. Gucii uses its products to market for the company. Their customers post the products on the various social media platform therefore attracting other potential clients (Romo et al., 2017). They have studied their customers’ behavior and realized that people like posting clothes they look good in. Their products are also of very high quality hence attracting long-term clients. Gucci has made an image for itself such that the whole world knows that it provides quality products. As much as its competitors such as Chanel have good products, Gucci still remains on top.

Mobile CommerceFashion retailer Forever 21 is deserving of high praise for its use of social media. Social media is mostly available smartphones and other devices that can access the internet. Fashion 21 promotes advocacy and engagement in all its social media platforms. According to McCollum, Facebook is used by Forever 21 to present fashion in a fun, compelling, and shareable way. Given the large presence of the brand’s primary customer, which consists of teens who are digital natives, on Instagram, it makes perfect sense (Chhonker, 2017). What better way to foster a relationship with them and encourage them to drop by on the weekend to try the newest item.

Social ComputingA large selection of women’s clothing may be found at Sophie and Trey, an online fashion retailer. Since Sophie and Trey have been working in the online fashion industry for a while, they have demonstrated how fashion companies can use Instagram as a powerful marketing tool (Fernando et al., 2016). Their social media activity and visibility are growing daily, but their Instagram and Pinterest pages have garnered greater attention in terms of marketing. The best aspect of their social media marketing plan is that they continually use various strategies and engage in friendly banter with their customers and supporters

Technology benefitThe fashion companies Forever 21 and Sophie and Trey and gaining massively from their online social media platforms. Their customers can easily order from them online and get their products delivered. They do not have to make physical appearances so as to buy the products (Stephen, 2016). Customers are also exposed to products of variety of types, colours and sizes giving them options to choose from. The social media platforms enable the customers to review the products and offer feedback. This gives the companies information on what to improve on. The companies are also able to use the different online platforms to advertise their products. The target market online is bigger compared to physical advertisement (Stephen, 2016). The companies are also able to monitor their competitors’ social media platforms and scan potential gaps.

Technology SolutionsMobile CommerceHaving smartphones will help for easier communication with clients. The landline phones are not portable and have no access to the internet. With smartphones, one can download apps such as slack and asana which are very profitable for the business (Chhonker et al., 2017). They also have access to social media platforms which makes it easy to advertise and attract potential buyers.

Social ComputingThe technology will help analyze social behavior of potential buyers. By doing so they will understand their needs and the target markets wants and find ways to satisfy them (Fernando et al., 2016). The current target market is both men and women. Conducting studies using surveys and questionnaires can be very effective.

RecommendationsThe technology solution that best suits my business is hiring a virtual assistant who can also be my social media manager. He or she will be able to create online platforms which can be used for advertising, shopping, payments, reviews and feedback. The virtual assistant can also use the different platforms to monitor social behavior and trends. This technology solution will help identify market gaps and potential clients.

Overall BenefitAt Styled by Mocha, the main benefit we hope to acquire from the technology solution is to encourage growth through an online presence in order to benefit our clients and gain a competitive edge (Stephen, 2016). We will also be able to attract more clients hence more sales hence more profits.

Basic Security ConsiderationsSecurity FeaturesIntroducing your business to the online platforms has a lot of advantages. However, everything with an advantage has a disadvantage. The different social media accounts are prone to hacking and other insecurities. The business should consider a number of security features. One of the features is confidentiality (Qayyum, 2021). All employees should handle all passwords and information regarding the online platforms with confidentiality. Unauthorized personnel should have no access to them. The business administration should also perform random audits to ensure that there are no breaches (Qayyum, 2021).

Third Party VendorsThird party vendors also need to be managed by conducting risk assessment to ensure that the potential vendor exceeds the company’s security standards. The risk assessment may be tiring but it is better than hiring a vendor who may not be confidential (Kim & Altmann, 2020).

Internal SafeguardingThe company should also input internal safeguarding protocols. These include having screenlocks on all company devices, clearing out old data and updating passwords often (Qayyum, 2021). Employees should also be advised against using public wifi to access company data.

ReferencesChhonker, M. S., Verma, D., & Kar, A. K. (2017). Review of technology adoption frameworks in mobile commerce. Procedia computer science, 122, 888-895.

Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing & Publishing.Fernando, M. D., Ginige, A., & Hol, A. (2016). Impact of social computing on business outcomes. 13th International Cnference on Web Based Communities and Social Media (WBC2016).

Georgescu, A. A. (2018). Chatbots for Education-Trends, Benefits and Challenges. ELearning & Software for Education, 2.Kim, K., & Altmann, J. (2020). Platform provider roles in innovation in software service ecosystems. IEEE Transactions on Engineering Management.MacCollum, C., Pape, H., Romley, N., & Witmer, O. FOREVER 21 CASE STORY.

Romo, Z. G., Medina, I. G., & Romero, N. P. (2017). Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands. International Journal of Interactive Mobile Technologies, 11(6), 136-149.

Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current opinión in Psychology, 10, 17-21.

Tounekti, O., Ruiz-Martinez, A., & Gómez, A. F. S. (2019). Users supporting multiple (mobile) electronic payment systems in online purchases: an empirical study of their payment transaction preferences. IEEE Access, 8, 735-766.

Table 1Use of Social Media over the years

FacebookInstagramYoutubeTiktok2017 70% 53% 35% 24%

2018 73% 60% 44% 33%

2019 70% 67% 51% 45%

2020 66% 80% 67% 72%

Figure 1Percentage Profits of Gucci vs Chanel

Figure 1