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The Factors Effecting The Fear Of Entrepreneurship
The Factors Effecting The Fear Of Entrepreneurship Name:
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Table of Contents
1.0 Introduction…………………………………………………………………………3
2.0 Literature review…………………………………………………………………….5
3.0 Methodology………………………………………………………………………..9
4.0Results of analysis…………………………………………………………………..10
5.0 Conclusion and Recommendations…………………………………………………17
6.0 References………………………………………………………………………….21
IntroductionThe effects of culture have always fascinated the business and entrepreneurial society. Cultural aspects of society have so much sway over the entrepreneurial success that models have come up as a way of understanding the effects of the seemingly benign aspect of human existence on such an important factor in economic development (Verbeke, Lehmann & Van Tulder, 2011). While the majority of research into these conditions reveals that differences in culture do not affect the entrepreneurial process and growth, their effects on the fear of the same from a different school of thought. The main perspectives from which we shall investigate the fear of entrepreneurship are culture and business environment.The fear of entrepreneurship depends mostly on success rather than performance. How fear affects, the prospective investor from an exciting body of research since the business community seems to understand little about the condition’s impact relative to the complexity of entrepreneurship. However, the recent efforts to understand more of such influences as a way of optimizing the process of economic development seems to be successful given the rate of success (Hisrich & Peters, 2002). This paper shall investigate the effects of culture and one’s environment on their fear of entrepreneurship and the process of enterprising for profit. The effects of these factors will be analyzed from both a hypothetical perspective and a topic-based one in order to come up with comprehensive conclusions on the matter.The fear of entrepreneurship is an innate concern that a venture’s stakeholder or shareholder bears regarding the ability of their investment. The fear mostly revolves around the venture’s capability for success and its ability to emerge as a success based on the initial plan and the performance process. The entrepreneur is concerned about the enterprise collapsing after he/he starts operations due to unforeseen circumstances or poor planning. An entrepreneurship is also concerned that other factors such inadequate facilitation and external influences could lead to the collapse of their venture, and, therefore, spends a considerable time agonizing over the possible influences that could affect the investment negatively.However, most of these individuals do not adequately consider the role and consequences of their culture to the venture. Due to the subjective nature of human beings, they fail to adequately factor in the effects of culture on business ventures choosing instead to concentrate on the external and apparent internal factors. However, a shrewd businessperson considers how something as personal as the culture will affect their performance due to the potential some cultural practices have on the busines (Carsrud & Brännback, 2007) s. Some communities observe some cultural practices that could have an adverse effect on the market thus generating fear during the process of starting and running the business.Another factor that has a direct impact on the fear of entrepreneurship is the investor’s environment. The business environment is one of the most influential factors that investors consider when planning on opening up shop. However, the mainstay of this paper is the entrepreneur’s fear hence the effects of the business environment on the same. However much research goes into the factors that influence the business environment and the chances of organizational success or failure, the bottom line is that not as much has gone into a better understanding of the effects of the same on the investor’s fear. The paper shall again seek to investigate this issue using an extensive literature review. After setting up the context for a comprehensive literature review, the paper will utilize appropriate research methodology in order to draw useful and comprehensive conclusion for our topic. Therefore, this paper shall seek to find merit in and investigate the hypothesis to the effect that an individual’s culture and environment are the primary factors that affect the fear of entrepreneurship.Literature reviewIn 1980, Hofstede forwarded some concepts regarding the cultural aspects of business organizations. The dimensional elements he came up with have continued not only to define the cultural aspects of business, but also the cultural conditions of entire countries in a business and enterprise sense (Freytag & Thurik, 2010). The dimensions include individualism-collectivism; power distance; uncertainty avoidance and masculinity –feminism has a direct effect on the choice of an individual or organization in establishing a business organization in an area.In the cultural terms and how they affect the fear of entrepreneurship, the power distance dimension is an important factor. The dimension refers to the degree of inequality among people with power in cultural terms (Fayolle, Kyrö & Liñán, 2015). In addition to the disparity, the dimension also has a special score that is interpreted in relations to the society’s distribution of power (Ulijn, Drillon & Lasch, 2007). When the score is high, the society suffers a great disparity in terms of the empowerment of people and the members of the society know their place in the community. Interestingly, this dimension has a direct influence on the society’s fear concerning entrepreneurship as those that find themselves in a disadvantaged position exhibit fear for entrepreneurial activity due to their low level of empowerment in the society.In terms of performance, the power distance scores also have some impact on the fear factor that affects entrepreneurship (Freytag & Thurik, 2010). Interestingly, the countries or regions that exhibit a high PD score indicate that there is a high degree of disparity between different members of the entrepreneurial community. Malaysia, for example, scores 104 in this dimension making it a good example of the different levels of empowerment in the business and entrepreneurial world, therefore scaring away potential investors (Kshetri, n.d.). On the other hand, countries like the US that have a comparatively low PD score exhibit a high degree of equality in the business and entrepreneurship industry making them quite attractive to the enterprising among society due to equilibrium of empowerment.The second dimension that Hofstede used to gauge the cultural and business environment of different regions and countries is the Individualism-Collectivism Index. The index is a measure of the degree of interaction between one member of society and the rest of the group (Hisrich & Peters, 2002). The measure of individualism and collectivism in a society has a direct bearing on a potential investors fear of entrepreneur because investment is an activity that heavily relies on the establishment and maintenance of a healthy relationship (Mitteness, 2009). In societies that exhibit a high degree of individualism as demonstrated by a high Individualism – Collectivism Index, the level of cooperation is low and investment opportunities get ignored due to the entrepreneur’s lack of confidence in the interpersonal ability of the community. On the other hand, countries such as Panama and some South American countries that score highly in this dimension could reduce fear of entrepreneurship in potential investors since the score indicates high levels of interaction and coordination in the society as part of the culture.The third dimension according to Hofstede was uncertainty avoidance. Uncertainty avoidance implies the fear that investors or business people have for the future whose certainty and events they cannot decipher or anticipate in ways that make sense from a strategic perspective. In making financial and strategic decision, business people and entrepreneurs need a good deal of certainty concerning the core factors that might affect their investment and avoid all situation of uncertainty as a culture (Fayolle, Kyrö & Liñán, 2015). Countries or regions that score highly in this dimension exhibit societies that avoid highly ambiguous situations as far as business and entrepreneurship is involved. Such countries are usually unstable in some sense that affects the general confidence of the business community so that they feel unsure. The inability to cultivate enough confidence in a business environment due to uncertainty is one of the causes of fear of investment and entrepreneurship thus making potential investors unable to make blind commitments (Wilton & Toh, 2012). Countries that score lowly in this dimension exhibit a high degree of confidence in the futuristic aspects of their business environments thus encouraging investment and reducing any fear of entrepreneurship the potential investor might harbor.The fourth dimension Hofstede proposed as a means of analyzing the business environment of a country or region from a cultural perspective was the masculinity-feminine index. The index indicates the degree to which the players in the business environment align themselves to traditional masculine or feminine cultural and social roles (Valdez & Richardson, 2013). The impact such an index or dimension would have the fear of entrepreneurship depends on the gender of the entrepreneur himself or herself. If the country or region scores highly in this dimension, the high index implies a highly masculine society and probably male business and entrepreneurial culture. One of the best examples of a country that scores highly in this index is Japan with a score of 95. The main effect this index would have on the feminine demographic with intentions of entrepreneurial activity is detrimental, as they would fear the effects of gender bias. Along the same line, male entrepreneurs would not consider the gender bias in their favor as a threat to entrepreneurial ambitions and would consider investment opportunities ceteris paribus. On the other hand, a country that score low on this index, such a Sweden with 5, implies a more feminine-influenced society with more gender equality in the business and entrepreneurship society (Llussa, n.d.). Therefore, female entrepreneurs would find this kind of business environment more conducive to investment since the cultural aspects favor them through an absence of one factor that cultivates the fear of entrepreneurship for them. One good example of this scenario is the 2012 report by the Global Entrepreneurship Monitor that stipulated the existence of 126 million female entrepreneurs in more than 65 countries (GEM, 2013).The level of independence the society attaches to the potential entrepreneur also influences the level of fear that these potential investors possess in terms of the desire to involve themselves in the business. In organizations that allow a healthy degree of individual freedom and independence, the members can pursue their dreams in the conducive environment. Some regions allow for such freedom that provides a healthy environment for these motivated individuals to conquer their fear of entrepreneurship and start a venture that eventually succeed. The Western countries such as those in the American continent and Eastern Europe allow their citizens a healthy degree of independence that encourages them to pursue their business motivations. On the other hand, those in parts of Asian, Africa, and South America do not enjoy as much freedom as their counterparts. Therefore, they are unable to conquer their fear of entrepreneurship.Concerning the effects of the environment on the fear of entrepreneurship, the primary factors to consider include the political environment, the economic one, and the technocratic environment as well. The political environment is a major factor to consider when investigating the phenomena of fear of entrepreneurship. Political upheavals and instability threaten the ability of businesses to succeed (Cuervo, 2005). Therefore, potential businesspersons and investors do not want to see their entrepreneurial resources go to places where success is not guaranteed due to political and bureaucratic problems. Therefore, political instability also affects the fear factor of entrepreneurship since the ability to business resources to bring back returns is compromised.The culture of materialism also affects the fear of entrepreneurship since the need for more materials, and goods or services affect the need for one to conquer their fear of entrepreneurship. The people usually desire more than the usual batch of goods supplied by the resources affordable on a standard salary and take on more in the form of investment (Cuervo, 2005). The fear of entrepreneurship forces one to take a logical step in the way of adding to their income streams.MethodologyWith the complexities of collecting and analyzing data to establish the effects of fear on the entrepreneurship facing us, the importance of using a proper method are critical for the sake of the hypothesis and its proof. The methodology we chose for that process was a use of surveys from both ends of the hypothesis. The first side consists of individuals with intentions of going into entrepreneurship while the second consists of successful entrepreneurs who have successfully set up ventures in different regions. Due to the disparity in the methodology’s sample size, the best method of collecting such data would be an online survey.The first groups of respondents, those with interests in gaining entry into the entrepreneurial world would answer a group of specially formulated questions in an online questionnaire. These questions would seek to a number of issues ranging from the existence of fear of entrepreneurship, its motivation, and the effects the respondents feels that fear has on their decision-making processes in terms of enterprise. The questions would have to be unbiased and user-friendly so that the process rid itself of any prejudice and obtained the highest degree of accuracy possible.The second group of respondents, those already in the entrepreneurship industry, would answer a set of individual questions. Their questions would be slightly different from those of the group that the other group responded in terms of the range of issues and objectives. As opposed to the other group, this group would be asked about the extent of impact that their culture and environment has affected their businesses and enterprises. In addition, they would also be asked what else affects their entrepreneurial spirit in order to pave the way for further research into the matter.The methodology has to consider some issues in the course of developing the research data for analysis. One of the most important issues in this stage is privacy. By ensuring the process is not revealing, the two groups, especially the second one consisting of successful entrepreneurs, would feel more encouraged and confident enough to participate in the personal questionnaire and survey process. One possible risk mitigation process that could be used to protect the integrity of the privacy is a lack of names in the questionnaires and surveys. In addition, the research material would be destroyed immediately the analysis was completed.Results of analysisThe entrepreneurial community prides itself as the modern epitome of development. Its transition between governments is seamless. The checks and balances protected by the constitution evoke envy and admiration from its contemporaries. Its longevity and tenacity even in the face of adversity swells hearts with joy and hope. Countless nations have mimicked their constitutions upon the U.S’s enterprise environment (Convention, 2012). A major pillar of the global economic environment is its protection of entrepreneurship in its entirety.One conclusive definition of an enterprise the conglomeration of skills, motivation, resources, and business ideas into a successful entity. Further, the support of democracy should demonstrate; equality in voting, effective participation, high levels of understanding, control of the agenda by the citizenry, and none- biased inclusivity (Pearcy). Many modern democracies have fallen to base temptations to betray the ideals and beliefs of their respective nations. The Athenian model of direct democracy, where all present democracies draw their powers premised upon equality. The equality principle received protection and insurance through a justice system. It aspired to free all from any imaginable form of an inequality by adjusting the pedestals occupied by the ruled and the rulers. It purported to do this by enabling the citizenry to vote on every issue. The U.S fitted the Athenian model to create a representative democracy. Within a representative democracy, all eligible citizens willingly vote to pass laws for them (Pearcy). The principal goal of this paper is to examine how the two-party system of representative democracy affects decision- making and legislation.Unique tenets, norms, and practices are the characteristics of entrepreneurship. For starters, entrepreneurship demands a genuine, open, and fair playground for competition (Fotopoulos, 2005). The perception of rigged or predetermined processes does not augur well with the government and the general populace. Secondly, free communication with the people and the press deserves guarantee without coercion, threats, or intimidation.Thirdly, the competitors have to exhibit pertinent differences in ideology and policy. Therefore, the business environment expects a perfect outcome since there exists complete information. The three intertwine to form a basis on which every representative entrepreneurial environment establishes its efficiency.Representative enterprises embrace commercial politics as the driver of Politico issues (Fotopoulos, 2005). Critical in the analysis of the effects of cultural aspects and their dominance in the future whose possibilities lie in the definition of the concepts. It insinuates that the commercial environment is more susceptible to the forces of culture as suggested by Hofstede’s research results and their impact on the fear of entrepreneurship (Kinicki & Williams, 2008). The most significant invented method for fair representation of these effects was his rank system. The use of different parties and countries precedes recent times and is a longstanding and widely used practice. These considerations fit the definition of a social group that pursues to take over the economic steering activities through entrepreneurship.An analysis of the data obtained in the methodology and data collection exercise corresponds to the situation on the ground. Interestingly, the fears of the first group in the exercise were founded on environmental issues they faced in their respective regions. These environmental conditions included some cultural aspects of their environments therefore proposing the emergence of a situation where the cultural aspects became part of the environment.The Republican Party and the Democratic Party are the dominant parties in the U.S political system. They divergently differ in values, beliefs, goals, and modus operandi. The Republican Party prides itself as the party of maximum economic freedom supplemented by the prosperity that freedom brings. The party postulates that prosperity is the obvious result of self-discipline, work, savings, and investments by dedicated and hardworking Americans. However, a disclaimer arises; that prosperity is not an end in itself. Rather, it is a means to self-reliance (Pearcy). It equips the masses with independence from the government. It offers them freedom of choice in religion and parenting concerns. Moreover, cumulated individual prosperity fuels the national government in asserting its global leadership through military strength.The Republican Party embraces a free enterprise system (Convention, 2012). The party abhors bailout and guarantees. They argue that such economic policies only succeed in enslaving the masses. They offer an alternative where free working people utilize their innate talents, combining them with virtues. The complimentary relationship between talent, hard work, ethical practices, and relentless pursuit is a sure way to individual prosperity and abundance. Finally, Republicans fully embrace the Great American Dream, with its inclusive economics: everyone has a chance to construct, invest, and prosper.Democrats differ with the Republicans on their beliefs, goals, aspirations, and methods of attaining them. Despite the homogenous desire for a prosperous America, the methods applied contrast significantly. Democrats embrace a spirit of unity. They preach with panache the oneness of every American (Convention, 2012). They believe that America becomes a greater nation through teamwork. The success of this country only sees daylight when everyone gets a fair and equal shot. The above- stated requests implementation. Democrats contemplate a society where everyone plays by the same rules. The Democrats perceive such efforts as the only plausible route towards a long lasting economy.Due to the above-stated differences, decision-making and legislation on pertinent issues sway towards the party in power. It is, however, subject to the numbers held in the legislative houses. Stance on economic issues, policies, and their implementation may differ as illustrated below and republicans believe that the surest way to achieve job creation is through economic growth. The best way to achieve this is through free market policies. The Republicans believe in a simplified tax system. Further, they seek the global competitiveness of American industries. Such systems would enhance growth of the US economic development as demonstrated by the 2015 US cenus bureau on investment. The report stated that the amount of exports were US $ 186.2B , an increase from the previous year’s April volumes (US CENSUS BUREAU, 2015). They desire to implement aggressive marketing policies for American products in the global market. Further, they seek to implement the tangible mega infrastructure. In recent times, the Republicans have criticized the Democrat- backed Obama administration. The cause of disagreement has been allegations of neglecting the crucial water supply systems.Democrats also embrace the clarion call for economic growth. However, their approach differs from their Republican counterparts. They seek to end tax loopholes for corporations. Moreover, they propose abolishing taxes to small businesses (Milkis, 2012). They find a clean energy economy. In addition, they recommend thorough efforts in rebuilding the infrastructure. A case in point is President’s Obama initiation of a massive investment in green infrastructure. The execution happens through the conduit of investing in solar panels. The cost of solar panels depreciation forecasted is 60%.An increment in the solar installations result. Jobs in the solar industry increase by 20%.Democrats and Republicans alike concur on the urgent need for a comprehensive immigration reform policy. The present age characteristic is a ballooning international trade. Many unscrupulous entities have been piggybacking on the United States’ technological and knowledge prowess.Republicans in their pursuit, propose strategic and stringent immigration rules. They suggest awarding of visas to holders of advanced degrees from other nations. Key among them includes mathematics, engineering, technology, and science. The end game in such move is retaining highly skilled and English speaking persons. They pose a great asset towards the actualization of the Great American dream. Republicans support wooing of innovators to make the United States their places of residence. The proposition cuts across a wide array of fields.However, they caution that the immigration system remains porous to malicious infiltrations. Threats of intellectual theft and espionage abound. Democrats’ policy calls for responsibility towards the issue. The government of the day should bear the full cost of protecting the country’s borders. Employers should also bear their equal burden. They should fairly transact with their laborers. Exploitation of workers in any way degrades the American workforce. Illegal residents of the U.S should take the requisite steps to solve their conundrum. They must assume full responsibilities, pay taxes, face the law, and learn English.Energy independence remains the single most important goal for any self- respecting country. Every country desires the ability to provide adequate energy for home consumption, industrial requirement and any other need that may arise(Poole, 2014) A vibrant energy sector majorly catalyzes economic growth. It is a job generator in energy intensive industries and their secondary markets.
The Republican Party remains alive to pertinent issues concerning energy provision. Examples set forth by our past entrepreneurial gurus e.g. Ford and The Wright Brothers demand the intensive use of energy in mass production. The party admits of vast resources endowed to this nation. To maximize output, they propose a free market system in the market. Subject to the law of demand and cushioned by individual preferences the best firms will prosper. Republicans advocate the full employment of the available energy resources (Convention, 2012). A revitalized energy has the potential to catapult the economy to unprecedented heights. The Republican Party encourages diversified energy sources to an extent that is economically viable.The Democrats piously acknowledge the importance of energy security. However, they are adamant that energy prospects remain implausible in hurried exploration venture. To that regard, Democrats advise the pursuit of developing all America’s natural resources. Oil, gas, wind- based energy, solar and bio-fuels promise of an energy sufficient America. Presently, domestic oil production is at an unparalleled high. Petroleum imports daily decrease by a substantial figure. Investment in solar, geothermal and wind energy also has peaked. Obama’s administration struck a deal with automakers to increase fuel efficiency. Reduced fuel consumption has been the positive result.Education in its entirety supersedes going to school. It entails the entire buffet of activities, through which families and communities impact younger generations. Education far exceeds the boundaries of knowledge and skills. It leaks to ethical, behavioral norms and traditions (Convention, 2012). Education remains a tightly contested social sphere. Many forces seek to remake America by remaking its education.The Republicans hold the school issue at heart. They rightly castigate the recurrent over expenditure towards education. They propose embracing excellent education systems. Such bear the characteristic of high levels of accountability. Republicans reject the rumors and innuendos of academic mediocrity (Convention, 2012). They purport to protect the state and local control of schools. Possible solutions to the education question, as put forth by the Republicans, include various aspects. Greater emphasis on financial and virtue literacy, high levels of academic standards, reinvigorated focus on the study of the Constitution, continuous assessments of the fundamentals, transparency and a fervent introduction to American history (Fotopoulos). Republican governors, to the best of their abilities, have pushed the above- stated agenda.Democrats endure the daily prayer of every parent, success, and happiness for their children lives (www.democrats.org). The happenstance of this demands concrete and sound education. In 2010, President Obama signed into law student loan reform enabling access to college education for millions of Americans. Further, the party advocates for innovativeness and creativity in the provision of education. The leeway has allowed several states to implement revolutionary training programs.The comparative assertions stated above arise due to a fundamental difference in ideology. Consequently, the variations have affected legislation and decision-making. Particularly so, since, no third party offers a voice of reason to rival the Democratic and Republican Parties.In present times, the situation demands attention. Efforts aimed at reducing pollution have been a success. The Republicans pertinently believe in a better environment. Conservation is an indigenous ideal of the Republican Party (Convention, 2012). Republicans hope to implement the scientific knowledge into energy conservation. Further, they advance the argument that environmental cleanliness through privatization of such ventures.The Democrats similarly acknowledge the pivotal role of a clean environment to a vibrant economy. They take a suave move against environmental degradation by protecting species on the brink of extension. In addition, the Obama administration has ventured in restoring ecosystems. By addressing such anomalies, the problem of environmental destruction collapses to its knees (Poole 2014).Conclusion and RecommendationsWhy are cultural and environmental factors relevant to the course of analyzing the fear of entrepreneurship? In the absence of all other factors, the process of enterprise development is unstable. An economic system aggregates interests in the supply and demand of resources necessary for the population. Apart from that, it approximates the masses to the government. The powers wielded by other economic parties may turn them into enemies of development. However, if used constructively, decision-making and legislation are positively impacted. The two- party dominance positively influences legislation.During elections, voters sway along the two- party dominance. Party candidate takes advantage of their party’s brand name for purposes of minimizing costs. Due to the overwhelming dominance of the two –parties, freedom of choice becomes redundant (Cakmak). Independent candidates are stifled and denied any chance. The electorate is risked averse to wasting of votes. The feeble efforts to integrate a third party have yielded minute success. Subsequently, voters are compelled to vote for parties, rather than individuals.The two- party dominance has established a rhythm and consistency in the U.S political terrain. For years, America has voted along a two party system. The system allows for the perfection of party ideas and values (Tsebelis). Despite their imperfection, political parties remain the most crucial tool for delegation. The two – party dominances implies that democracy is futile devoid of parties. The government of the day requires constant checks and balances. The most important role of any political party is to govern when in power and to check the government when in opposition (Mainwaring). The two- party dominance quietly addresses this. A case in point can be the fierce rebuttal to Obamacare. Republicans gallantly offered their alternative voices to the matter.Political parties are the de facto carriers of a nation’s moral and social soul. They set the agenda on the adoption or elimination of societal tenets, values, and norms. Questions such as same-sex marriage and abortion receive a sufficient address from the two parties (Cakmak). They help surmount collective handicaps through joint efforts and agenda.Over the years, political parties have evolved to become protectors of cronyism. The candidate selection process is porous. It depends upon name recognition and emotional symbolism. Thus, a gap arises for the power elite to push forth their puppets, sycophants, and wheeler-dealers (Mainwaring). Support by the power elite who control large estates catapults any contender to a nearly assured win. The result outcome becomes cahoots of issueless elected officials. It is beyond reasonable d
The extract, transform, load process extracts data from various source systems and transforms it by calculating or using anot
The extract, transform, load process extracts data from various source systems and transforms it by calculating or using another means, and loads the data into data warehouse systems. The process makes data meaningful by converting it into desired state required hence facilitating business intelligence that leads to excellence. It also allows verification of data transformation and calculation rules, which improves productivity of business entities. To implement ETL solutions in business entities, it is important to know the business needs, which is the information content for end-users to make informed decisions. The quality, scope and context of data source through a data profiling allows proper ETL to be built. Therefore, a grocery store, university or hairdressing salon requires an understanding of their business need and scope of data sources.
In modern enterprises, a lot of data is handled and it involves a lot of operations hence requires regular decision-making processes to keep the enterprises running. Business intelligence in the entities simplify information discovery and analysis enabling decision makers to access, understand, analyze and act on the information at their own convenience. However, there are challenges that that affect implementation of the system in the enterprises. For example, lack of quality data and analyzing data from different sources may affect implementation since appropriate and quality data leads to effective system. These manifests through failure to integrate the required data to make the right decisions for an enterprise. In order to maximize impact of business intelligence tools, it should not focus on roles of individuals but allow access of information to all employees of an enterprise. Through this act, the employees will be free to provide more suggestions to improve the enterprise through business intelligence. Also, to minimize challenges of implementing, running and maintaining BI tools, businesses enterprises should aim for fewer and more relevant data to incorporate in the system and build it into daily processes.
Terms definition:
Enterprise reporting- Is the provision of information to the decision makers of an entity to generate reports based on data, create intuitive visualizations and make data driven decisions.
Online Analytical Processing (OLAP)- It is a software that allows users to discover data, review reports and analyze information from multiple database systems at the same time.
Mobile BI- It is the ability to access both technical and organizational elements of business intelligence data such as KPI and dashboards on mobile phones.
Real-time BI- It is the process of delivering business intelligence information and business operations information at the exact time they occur.
Operational BI- Is the process of reviewing business operations, data and processes I order to make effective and strategic enterprise decisions.
Software as a service BI- Is a cloud-based application accessed by an end user with secure internet connection and is hosted outside a company’s premises.
Open Source BI- It is an application that allows a business to install major policies and systems in their business premises for free.
Collaborative BI and Location Intelligence- It is the merging of business software’s with tools that ae collaborative in order to achieve data driven decision making.
Definitions:
Data Mining- It is the process of finding data and correlations within a large set of data to get useful information and predict outcome.
Predictive Analytics- Is the use of data and machine learning techniques to identify future outcomes based on current and historical data.
Text Mining- Is the process of converting unstructured text data into useful and actionable information in a business enterprise.
Statistical Analysis- Involves collecting, organizing and scrutinizing each data sample through interpretation and presentation.
Big data analytics- Is the use of advanced analytical techniques to examine large sets of data from various sources and sizes in order to help in decision-making process.
BI architects develop maintainable BI applications to meet the objectives of a company. They also recommend strategies to improve capacity of BI tools and provide expert guidance on Bi skills and technologies.
BI developers develop, deploys and maintains Business intelligence solutions, executes queries upon request of data, conduct unit testing and trouble shooting and also creates tools to store data. They also maintain and support data analytics methods.
Business Analysts create a detailed business analysis, showing problems, solutions and opportunities for improvement in the future. They also monitor progress and plan for the future success of the business entity.
Data management professionals support development, enhancement and maintenance of datasets for consistency, completeness and accuracy. They also interact with consumers and employees to find data requirements for new and existing applications and audit data to ensure integrity in a business.
The key performance indicators for the personnel include the return on investment made, costs and revenues, budget compliance, mean time to recover and effective business intelligence systems to serve requires. The professionals may be motivated through employee motivation strategies such as bonuses on an achievement of particular performances, instilling trust and encouraging transparency. This encourages individual people to perform their responsibilities to achieve success.
Principles of Marketing (MKTG 3000)
Principles of Marketing (MKTG 3000)
Marketing Plan Project
In this project, you will be creating an original marketing plan for a company/brand of your choice. Your first task is to select a company and/or specific brand (many companies have multiple brands) that will be the focus of this project. The requirements are that (1) it is a U.S.-based company, (2) it makes and distributes tangible, physical products that are offered for sale (in other words, is not purely a service provider), (3) it has a business-to-consumer focus (products are targeted and sold to consumers, not other businesses), and (4) you can find information about the company/brand and its products on the Internet and using library databases.
After selecting your company/brand, you can being working on the Background & Foundation sections of your Marketing Plan. Since you are doing research about your company/brand you need to keep track of your sources and begin creating a reference list. The marketing plan must be an original piece of work that reflects your efforts and any outside sources must be cited and referenced appropriately. Please use APA formatting to do this. The following is a great website to help you with APA formatting if you need a refresher:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.htmlWhen I grade this project, I am looking for evidence that you understand the major course concepts and can apply them effectively and creatively. Make sure that you consistently use the terminology and concepts that we have discussed in class as you are writing your report.
Additional Instructions and Guidance:
Include a cover page and table of contents as the first 2 pages of your report.
Use headings and subheadings to organize your report that correspond with the outlines for each section (see below). Bold or underline headings/subheadings.
Make sure your writing and presentation styles are professional and to-the-point.
As much as possible integrate tables, charts, graphs, images, designs, etc. to summarize information and present your points. These should be embedded within the text, provided titles, and included in your table of contents.
Format your report single-spaced (with double spaces between paragraphs and sections), 11-point font, 1 inch margins. The report should be roughly 3-4 single-spaced pages of content; including tables, images, etc. could add additional pages and does not count towards this page count estimation. The title page and table of contents would also be in addition to the 3-4 pages of content.
Turn in an electronic copy of your report by the due date stated on the course schedule
Marketing Plan Outline
Marketing Plan Foundation
Do research on the history of the company/brand. Find the following:
When was the company/brand founded?
What is the timeline for how the company/brand has evolved? What milestones has it achieved?
Do research on the current success of the company/brand. Find out:
What is the size of the company in number of employees or number of locations? (if you can find this information)
What is the financial success of the company related to profit, sales, revenue, stock price, and/or market share (equal to company sales / total industry sales)? Report on any metrics you can find that demonstrate the success of the company
Find the following foundational elements for your marketing plan:
What is the company’s mission statement?
What “core values” guide the company’s strategic planning?
Environmental Scan & SWOT Analysis
Conduct an environmental scan related to the company/brand
What type of competitive market does it operate in? Who is/are their rival competitor(s)?
Are there any trends in consumer demographics or sociocultural factors that are impacting the brand?
Conduct a detailed SWOT analysis for the company in a table/quadrant format; include at least 2 detailed items per quadrant
Market Segmentation and Positioning
Describe how the company/brand engages in market segmentation:
What specific market segmentation strategy do they employ?
What specific market segmentation variable(s) do they use to segment the market? (e.g., geographic, demographic, psychographic, behavioral)
Product Strategy & Branding
Develop a new product for the company/brand!
Develop your product concept by providing a written description and visual design/drawing of your new product idea and packaging (if needed). Describe the important features and components of the proposed new product using a list or by labeling your drawing.
Develop your branding strategy for the new product!
Describe the branding strategy you will use for your new product, especially to the extent it will be the same or different from the brand’s current strategy; rely on branding concepts discussed in class such as brand mark, brand familiarity, brand equity, brand personality, etc.
Distribution Strategy
Describe how the new product will be distributed to consumers:
What type(s) of channel structure(s) will be used to distribute the product?
Describe the distribution strategy in terms of market coverage.
Describe the intermediaries you will use as part of your distribution strategy:
List the specific intermediaries you plan to use (e.g., Wal-mart; Kroger; CVS; Best Buy) and justification for why you selected them. How do they help to satisfy buyers’ needs?
Promotion Strategy
Develop ONE direct marketing OR sales promotion strategy:
Describe and creatively design the proposed direct marketing or sales promotion strategy. This should include a visual and/or written example of your direct marketing (postcard, flyer, letter, e-mail, etc.) or sales promotion (contest, coupon, free samples, etc.) strategy. Be creative!
Develop ONE advertising, public relations, OR personal selling strategy:
Describe and creatively design the proposed advertising, public relations, or personal selling strategy. This should include a visual and/or written example of your advertising (TV, print, outdoor, online, etc.), public relations (sponsorship, special event, website content, social media, etc.), or personal selling (sales brochure, sales presentation). Be creative!
Pricing Strategy
Describe the pricing strategy for your new product:
What specific pricing strategies do you plan to use?
What is the specific price that you will set for your new product offering? Provide details for how you arrived at this specific price. How does this price compare to competing products?
International Strategy
Development a plan for introducing your new product in an international market:
What specific international market (city, country, continent, etc.) would you choose? Why?
What opportunities and challenges (cultural, political, economic, competitive, logistical, etc.) would you expect to encounter as you enter this market? (For this part, you should conduct some research to learn about the market and related opportunities/challenges; make sure to cite the outside sources that you use).
Conclusion and Future Plans
Describe your future plans for developing, producing, and distributing your new product, including a timeline
What is your proposed timeline for production, promotion, and distribution for the new product idea, domestically and internationally?
