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TOURISM AND HOSPITALITY DASHBOARD
TOURISM AND HOSPITALITY DASHBOARD
Industry Growth Areas
E-Tourism
The internet has improved the travel industry. It influences decision making of both the service providers and customers through online bookings and reservations, and acquiring information through the website.
Technology
Technology has improved operations in tourism industry through consolidated systems of management in the hotels. Operations could be followed up through a software.
Travel Agencies
Emergence of airlines and other travel agencies has opened up new routes, making travel easier and better for long distance tourists (Rao, 2019).
Emerging Jobs/Roles
Banquet and conference organizers
With a rise in tourism industry, businesses start to hold meetings outside office and book for conference rooms in hotels. This created the role of organizers to plan for the banquets.
Spa and wellness manager
The role is responsible on customers health and beauty. Increase in beauty products has brought the need for spa role in the industry.
Wedding Coordinators
Weddings are held in hotels these days and has to be planned for in advance. This role is taken care of by the coordinators.
Consulting
Increased competition brings the need for consulting in order to give consumers advices on company’s servoces and using it as a marketing strategy (Szajda, 2019).
Industry Challenges
Security Issues
The security in the industry is deteriorating with time both for customers and staff of the industry. Cyber-attacks has also been in the increase.
Lack of ICT technologies
With innovations in technology, the
industry needs to adopt new technologies to help in operations. However, this has been lacking for some organizations.
Lack of Physical Infrastructure Development
Poor infrastructure in the affects the tourism industry due to challenge in travel and movements to various areas.
Rising competition
The tourism industry is growing hence marketing has become a problem for individual organizations. Competition is on the rise (Jackson, 2017).
My Top Five Organizations
Australian government department of resources, energy and tourism.
It’s a multi-level government that operates national, regional and municipal tourism agencies.
New- Zealand ministry business, innovation and employment-Tourism sector.
Keep exploring Canada
The organization gives an extensive breakdown of how to plan every travel method and explore sites.
Myoming office of Tourism
Provides a preview of areas to visit and who to meet hence proper planning (McCaffrey, 2019).
Employment Challenges
Unequal Treatment
There is no equal treatment for all the employees working in the industry. Women tend to take most of the responsibilities but receive lowest income.
Unskilled and semiskilled people work in poor environments and have inequality of opportunities.
Poor pay and working conditions
Average payment rates for workers in hotels is lower with low hourly rates.
Poor management styles
This are in cases of unplanned recruitment, inadequate training, little attention to employee turnover and employee overworking (Aynalem, Birhanu & Tesefay, 2016).
Graduate Criteria
Technical Skills
Culinary Technical Skills for chefs
Manicure and pedicure skills for beauty therapists
Soft Skills
Communication skills
Problem solving skills
Decision making skills
(www.think.com.mt, 2019)
References
Aynalem, S., Birhanu, K., & Tesefay, S. (2016). Employment Opportunities and Challenges in Tourism and Hospitality Sectors. Journal Of Tourism & Hospitality, 05(06). doi: 10.4172/2167-0269.1000257
Jackson, S. (2017). A CASE STUDY OF HOSPITALITY AND TOURISM CHALLENGES AND OPPORTUNITIES IN MALAWI. International Journal Of Tourism & Hospitality Reviews, 4(1), 30-34. doi: 10.18510/ijthr.2017.414
McCaffrey, C. (2019). 20 of the World’s Best Tourism Organizations – Travel Blog by FlightNetwork. Retrieved 24 November 2019, from https://www.flightnetwork.com/blog/20-worlds-best-tourism-organizations/
Szajda, E. (2019). 15 Hospitality and Tourism Management Career Options. Retrieved 24 November 2019, from https://www.global-business-school.org/announcements/15-careers-consider-studying-tourism-hospitality-managementRao, S. (2019). EMERGING TRENDS IN HOSPITALITY AND TOURISM. Retrieved 24 November 2019, from HYPERLINK “http://granthaalayah.com/Articles/Vol1Iss1/01_IJRG14_A08_09.pdf” http://granthaalayah.com/Articles/Vol1Iss1/01_IJRG14_A08_09.pdf
www.think.com.mt, T. (2019). Trained for Tourism | Which skills do I need for a career in tourism. Retrieved 24 November 2019, from http://trainedfortourism.org.mt/news.aspx?nid=44
Tourism And Gender
Tourism And Gender
Tourism has been practiced all over the world for centuries. Tourists travel different parts of the globe in for different reasons: some in pursuit of adventure, others as a passion, others to travel and see the world and different things in different places for example the wild animals, breathtaking sceneries and to experience different cultures. Tourism is however very volatile and has different effects on both the locals and the tourists. It also affects gender differently.
There are various opportunities that open up with tourism. Tourism brings with it opportunities for women. For example, employment opportunities for women in the tourism sector is 46%. This is a large number and it therefore helps women to attain financial independence and contribute towards the building of the economy. This means that women, through tourism have an opportunity to better their lives and work to assist the men in providing for the families.
Secondly, tourism, has led to the erosion of culture and the disregard for the cultural guidelines set in place for the roles of the men and the women in the society. An example of this is the view of women as the host and the men as the provider. Take an example of Kenya where the man is supposed to fend for his family whereas the woman’ work is to bear children, cook for her family and look after the homestead. Presently, due to the interaction with tourists from diverse cultures, there is an exchange of cultural practices and the guidelines that were previously followed to the letter are discarded for new, more convenient practices. The women and the men start taking up the each other’s roles and the men may not take their cultural practices as they did earlier.
Exchange of culture might be good to some extent but it may lead to loss of identity. For example, if someone from Africa visits the Western world or even Europe, they mostly end up losing their cultural identity. This is because, with the void left by the culture that once defined the lifestyle is replaced by a feeling of nostalgia. This may lead to withdrawal from people in the case of male, or looking for an emotional attachment in the case of women.
Thirdly, tourism relies greatly on the gender of the tourist. This means that a tourist’s destination will depend on whether it is a man or woman. This is due to the different perception of beauty and attractiveness between men and women. Most wwomen prefer to visit “excuisite” places that have beaches, “native houses”, expensive stores that sell unique memorabilia and even clothes by famous designers like Vera Wang. Such places are the Bahamas and the Cayman Islands. The men however prefer places where they will experience adrenaline and get to go on adventures that they have not experienced back at home. Examples are bungee jumping, hunting, or camping. This shows that the men’s perception of beauty and fun is very different from women. The view of tourism is different and the choice of the tourist destination goes further to prove how different the men’s tourism experience is from that of women. These perceptions are constructed out of the culture hence “a tourist landscape both physically and emotionally bounded by features that may simultaneously reassure, identify, satisfy, or disquiet the viewer” (Gould and White, 1986: 47; 1969; Aitchison, et al., 2000; Reynolds, 2004)
In tourism, women are also viewed as sexual objects and are usually used to attract tourists. For example, in the advertisement of getaways the woman is usually portrayed as a sexual object because there are usually photos of half-naked women in bikinis or totally naked, with a beautiful body smiling as a show of invitation. This attracts tourists, especially the male tourists because they choose such destinations in the hope of satisfying their sexual fantasies with the women in the advertisements. The women are also lured that they will find love in their tour. They are subtly advised on what to buy, where to buy them in order to make the experience full. Therefore, this gives the tourists a leeway to engage in casual sex during their vacations. An example is a research recently carried out in Jamaica where it was found that 43% of women tourists engage in casual sex whereas 69% of men engage in the same.(Coleman and Crang, 2002; Lew, et al., 2004).
To conclude, gender provides a great difference in tourism in terms of experience. It is however very possible to experience tourism at its peak regardless of gender or cultural restraints. The rise in tourism has caused an opening in job opportunities and the chance of various people from vast parts of the world to experience a culture different from theirs and exposure to different styles of living.
REFERENCES
Coleman, S., and M. Crang Tourism: between place and performance. Berghahn Books,
London 2002.
Aitchison, C.; N. MacLeod; and S. Shaw Leisure and tourism landscapes: social and
cultural geographies. Routledge, London, 2000.
Coleman, S., and M. Crang Tourism: between place and performance. Berghahn
Books, London, 2002.
Lew, A.; C.M. Hall; and A. Williams A companion to tourism. Blackwell Publishing Ltd Oxford, UK, 2004.
TOURISM AND COMMUNICATION
TOURISM AND COMMUNICATION
Presented to
Institution
Tourism has contributed significantly to the cultural, social, and economic growth of many nations. Developing sophisticated communication strategies ensures a country receives more visitors and maintains them. Moreover, most companies in the tourism industry conduct surveys on their employees to determine the effect of cross cultural communication. The increased need for international businesses has also contributed many tourism companies to implement new resources to cross cultural management. On the other hand, communication between two people from different backgrounds is easily misled. A person’s cultural basis significantly influences the adopted behavior in relation to other human being and modifies the attitude towards other people (Kusluvan, 2003). The survey conducted identifies the respondent as a person who has immense respect for culture. My own respected on culture and other people’s culture in regard to values creates a perfect communication with people from other cultures. In addition, the respondent does not jump into actions by intervening in the most appropriate manner.
According to Xie (2009), China holds the greatest respect for overseas tourists from different backgrounds. People touring China from other countries always find a prevailing welcome since Chinese identifies all radiations and cultures. The main agenda for having cross cultural surveys is to ensure tour guides can easily propagate cultures and believes of visitors for easier communication. Tourism industry provides excellent opportunities for friendly communication and mutual understanding among peoples from different countries. Recognition of own language and cultural biases provides a better chance for an individual to communicate with others. In addition, cross cultural and communication surveys prevent cultural conflicts whereby tour guides ought to respect other people’s customs and cultural values. Moreover, the exercise empowers tourism cross cultural communication concerns to increase employees’ competence in the tourism industry.
Cross cultural communication also calls for international business managers to plan strategies capable of performing in economic systems. Managers come up with perfect consultation services capable of communicating any positive implementations and changes. The full participation in all programs within the industry gives success to all implementations that promote cross cultural communication. According to Steers, Runde & Nardon (2010), a well planned tourism cross cultural communication strategy gives an organization an opportunity to build firm foundations for consultation, and development of an excellent relationship with other potential partners. It makes it easier for a tourism company to deal with all cultural issues, and also create an effective communication channel between staff members and visitors. Moreover, the process assists in developing a stable environment for visitors encouraging them to visit more and stay for long.
Finally, cross cultural communication creates a great impact to the international hotel and tourism management sector. The impact is measured depending on the level of success or failure of an international company. A well established synergy between managerial values and business culture helps in developing cross cultural practices that promote acceptable communication skills. Moreover, tourism has become highly competitive, and hotels should ensure they offer unique services in order to outdo the emerging markets. Global competition also affects hotel management due to the presence of other established areas around the globe. Well planned communication system makes the most effective organization structure. Cultural factors are intercepted by communication and organization. The most crucial aspect in cross cultural communication involves taking the most appropriate approach that may include, face to face or via the internet. The channels of communication used should aim at delivering messages to all parties irrespective of culture (Kusluvan, 2003).
References
Kusluvan, S. (2003). Managing employee attitudes and behaviors in the tourism and hospitality
industry. New York: Nova Science Publishers.
Steers, R. M., Runde, C., & Nardon, L. (2010). Management across cultures: challenges and
strategies. Cambridge: Cambridge University Press.
Xie, Y. (2009). “Tourism Cross-cultural Propagation and the Corresponding Requirements for
Foreign Language-speaking Tour Guides”, International Journal of Business Management. Vol. 4, No. 11, pp. 24-27.