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Group Channel Audit Project –Framework
Group Channel Audit Project –Framework
Author’s Name
Institutional Affiliation
Group Channel Audit Project -Framework
Business Description
Describe Business
Zoono Group Limited is a globally established biotechnology corporation dealing with the development, manufacturing, and worldwide sale and distribution of antimicrobial solutions with a characteristic competitive edge (Zoom Information, Inc., 2020). In Australia, Zoono Limited is publicity traded and listed as ASX: ZNO in the Australian Stock Exchange market (World Environmental Technologies, 2020). This firm was inaugurated and registered in 1986 and is headquartered in New South Wales, Australia (ASX Limited, 2019; Kalkine Media, 2020). Zoono Limited operates within the Materials sector of the Global Industry Classification Standard (GICS) industry groups listed in the ASX indices. The specific industry of operation is Chemicals and the sub-industry is Specialty Chemicals (Bloomberg (2020).
The enterprise’s registered office address is Level 12, 225 George Street, Sydney, New South Wales, Australia, 2000 (Zoom Information, Inc., 2020). In Australia, Zoono Limited has 152 employees and a revenue of just above 1$ million, and its share value is $1.7800. The organizational structure comprises five directors and senior management executives that include a managing director, two non-executive directors one of whom is the company secretary, a chief operating officer, and a chief financial officer (ASX Limited, 2019; Bloomberg, 2020).
Strategic Direction
A company’s strategic direction encompasses the actions and plans the firm undertakes to realise the tactical goals of its organizational strategy, achieve its vision and mission, and ensure alignment with quality objectives (Hamma, 2017). Managing this strategic direction requires adopting the Ansoff’s strategic opportunity matrix that underscores four elements. These include market penetration for market share augmentation, market development for new customer attraction, product development for competitive advantage sustainment, and the diversification of existing and new products for long-term risk reduction (SkyWest Media, 2017).
At Zoono Limited, the strategic direction is reflected in its mission statement. The mission is to remain committed to leveraging its research and development foundation, innovative technologies, and industry leadership position to offer trusted, unique, high-quality, highly effective, environmentally-friendly, durable, innovative, and long-lasting antimicrobial solutions that ensure safe and non-toxic germ protection while sustaining its competitive advantage (Zoono, 2020). This mission is supplemented by the firm’s strategic focus on ultra-gentle family defence and routine skin, textile, and surface protection against germs through the supply and distribution of approved antimicrobial solutions. The mission reflects Zoono Group’s strategic direction because it defines what and where the firm wishes to be in the future, along with how it will facilitate its strategic processes.
Products Offered
Zoono Group Limited specialises in antimicrobial chemical products that are proven, distinctive, scientifically-certified, and environmentally-friendly. These products include hand and surface sanitisers, water treatment chemicals, deodorants, facial wipes, surface sanitisers, skin lotions, aerosols, and other solutions such as sprays and foams for skincare and mould remediation treatments (Bloomberg, 2020; Zoono, 2020). Zoono Group has developed and concurrently owned intellectual properties around a unique antimicrobial molecule called Zoono Molecule (World Environmental Technologies, 2020). What this means is that its products, especially the sanitisers, are develop using patented antimicrobial technology that is regarded as environmentally friendly and long-lasting (Nicholas, 2020).
The skin and surface sanitiser formulations kill the toughest disease-causing germs (fungi, bacteria, viruses, and mould strains) without involving harmful and corrosive chemicals (Zoono, 2020). Thus, these products are gentle, odourless, non-leaching, environmentally safe, and non-corrosive when used on people and animals (World Environmental Technologies, 2020). Zoono Group’s products are extensively tested in testing facilities, laboratories, and university research facilities in Australia, China, Germany, Japan, New Zealand, the UK, and the USA. The certification and approval of these antimicrobial products are granted by the Australian Quarantine and Inspection Service and their packaging is approved by the Therapeutic Goods Administration (Nicholas, 2020; Zoono, 2020). The products are supplied to commercial, industrial, residential, and health clients globally.
Key Strategies
Zoono Group Limited adopts five key strategies in running its business. The first is specialization where it focuses on variations of limited products and uses its expertise, skills, unique technologies, and industry-specific application protocols to customize its antimicrobial solutions to ensure high quality, market leadership, and productivity maximization as they address specific needs of target market segments. The second key strategy is concentric product diversification. It involves Zoono Limited adding similar antimicrobial solutions to their existing business to augment portability and sales volumes.
The third strategy entails leveraging global partnerships where Zoono Limited has partnered with its well-established global client and distributor networks to facilitate wholesale inquiries. Other partnerships include those between this firm and accreditation institutions, higher learning institutions’ research facilities, product testing labs, and quality assurance associations (World Environmental Technologies, 2020). The fourth key strategy encompasses outsourcing packing and shipping services that handle consumer orders to a third-party logistics corporation to reduce freight costs (Nicholas, 2020). There are plans to extend outsourced services in distribution and warehousing operations. The last strategy is facility expansion by establishing plastic bottle manufacturing capabilities aimed at lessening reliance on imports.
The Company’s Business Model Canvas
The Business Model Canvas for Zoono Group Limited is shown in the diagram below.
Key Partners
Key Activities Value Proposition
Customer Relationships Customer Segments
Key Resources
Channels
Cost Structure Revenue Streams
-2540231775Filled appropriately
00Filled appropriately
Brainstorming Space
Market Trends
In 2019, the global market size for hand sanitisers was valued at US$ 2.7 billion. This figure is projected to grow by more than 100% to surpass US$ 7.32 billion (Grand View Research, Inc., 2020; GlobeNewswire, Inc., 2020). This trend is driven by a shift in consumer preference towards convenient hygiene products where about 77% of the survey population in the study by Grand View Research, Inc. (2020) indicated a preference for hand sanitiser utilization. The recent COVID-19 pandemic outbreak has also contributed to this trend by augmenting the demand for hand sanitisers and other antimicrobial solutions. This offers an opportunity for Zoono Limited to distribute more hand sanitisers and other germ-killing products. This global coronavirus outbreak is also reinforcing the importance of regular hand sanitisation and surface cleaning among consumers, hence driving the market momentously. Panic buying of hand sanitisers due to COVID-19 is encouraging new manufacturers of antimicrobial solutions to join the industry from other industries to meet the surge in demand worldwide (Grand View Research, Inc., 2020). This will increase competition against Zoono Limited.
Zoono’s Australian Market Size
The current market size for antimicrobial products by Zoono Group in Australia is not known with certainty. Even so, estimates show that the Australian market size for hand sanitisers and related products is about US$ 290.6 million or roughly 10% of the current global market size (IndustryARC, 2019).
Competitors in the Australian Sanitiser Market
In Australia, Zoono Group Limited faces competition from many local and overseas competitors that include BOD Australia, Asaleo Care, Accrol Group, Acme United, and Brand Architekts Group. Others include PZ Cussons, MAV Beauty Brands, Pental, Mediland Pharm, McPherson’s, Warpaint London, Brand Architekts Group, Skin Elements, and Orchids Paper Products, among others (American Consumer News, LLC, 2020). Most of these firms have greater market share and revenue than Zoono Group Limited, showing the rigorousness of the industry competition they present.
ReferencesAmerican Consumer News, LLC. (2020). ASX: ZNO – ZOONO Group competitors & alternatives. American Consumer News, LLC. Retrieved May 12, 2020, from https://www.marketbeat.com/stocks/ASX/ZNO/competitors-and-alternatives/.
ASX Limited. (2019). ZNO -Zoono Group Limited. ASX Limited. Retrieved May 12, 2020, from https://www.asx.com.au/asx/share-price-research/company/ZNO.
Bloomberg L.P. (2020). Zoono Group Ltd. Bloomberg L.P. Retrieved May 12, 2020, from https://www.bloomberg.com/profile/company/ZNO:AU.
GlobeNewswire, Inc. (2020). Hand sanitizer market to reach USD 7.32 billion by 2027 | reports and data. GlobeNewswire, Inc. Retrieved May 12, 2020, from https://www.globenewswire.com/news-release/2020/04/15/2016141/0/en/Hand-Sanitizer-Market-To-Reach-USD-7-32-Billion-By-2027-Reports-and-Data.html.
Grand View Research, Inc. (2020). Hand sanitizer market size, share & trends analysis report by product (gel, foam, liquid), by distribution channel (hypermarket & supermarket, drug store, specialty store, online), by region, and segment forecasts, 2020 – 2027. Grand View Research, Inc. Retrieved May 12, 2020, from https://www.grandviewresearch.com/industry-analysis/hand-sanitizer-market.
Hamma, M. (March 07, 2017). Aligning quality objectives of the QMS with the strategic direction of the company. Advisera Expert Solutions Ltd. Retrieved May 12, 2020, from https://advisera.com/9001academy/blog/2017/03/07/aligning-quality-objectives-of-the-qms-with-the-strategic-direction-of-the-company/.
IndustryARC. (2019). Global hand sanitizer market – forecast (2020 – 2025). Hyderabad, India. Furion analytics Research & Consulting LLP. Retrieved May 12, 2020, from https://www.industryarc.com/Report/15570/hand-sanitizer-market.html.
Kalkine Media. (May 12, 2020). Zoono Group Limited (ASX: ZNO) news and stock price. Kalkine Media. Retrieved May 12, 2020, from https://kalkinemedia.com/au/companies/industrial/zno-zoono-group-limited.
Nicholas, L. (May 05, 2020). Zoono reveals prosperous April driven by mounting demand for patented sanitisers. Small Caps. Retrieved May 12, 2020, from https://smallcaps.com.au/zoono-prosperous-april-mounting-demand-patented-sanitisers/.
SkyWest Media. (June 23, 2017). Managing strategic direction. Putting the Puzzle Together: Strategic Direction Using the Opportunity Matrix. SkyWest Media. Retrieved May 12, 2020, from https://skywestmedia.com/managing-strategic-direction/.
World Environmental Technologies. (2020). About Zoono. World Environmental Technologies (WET). Retrieved May 12, 2020, from https://worldenvirotech.com.au/zoono-product/.
Zoom Information, Inc. (2020). Zoono Group Limited. Zoom Information, Inc. Retrieved May 12, 2020, from https://www.zoominfo.com/c/zoono-group-limited/355739820.
Zoono. (2020). Advanced antibacterial hand & surface sanitiser. Zoono. Retrieved May 12, 2020, from https://zoono.com/.
Group A Diverse Learners
Group A: Diverse Learners
Understanding the inequalities by race, gender, sexual orientation or socioeconomics in the learning system empowers the teacher with the potential to uncover such inequalities that affect education. In this paper, the following strategies a school or a teacher should implement for an inclusive learning environment:
Schools or teachers should provide an equal and bias free access to all students to all facilities, programs, courses, services and activities provided by the school regardless of the gender, race, sexual orientation or socioeconomic status. This can be achieved through ensuring that there is equal and barrier free access to all classroom and school facilities (Duffy, 2008). A teacher can attain a representation for the minority in class each class that may approximate overall minority repesentation in the school to achieve a balanced feasible and consistent educational system. The school support services should be made available to all students without any discrimination.
The school should ensure that it follows the curriculum and instructions that address elimination of discrimination through providing equality in the education system, narrowing the gap of achievement and providing opportunities for all learners to interact with others freely and positively without looking into there race, gender, sexual orientation or socioeconomics (Fullan, 2009). Teachers can implement this by ensuring that there are no requirements that differentiate the students for the courses offered or study programns in the school based on sexual orientation, race, gender or socioeconomics. No course should be offered separately on this basis. The school in its instructional content, methods ands and material should demonstrate the inclusion of a multicultural educational system.
Schools should ensure that there are appropriate and adequate guidance and counselling services for all students. When teachers are informing their students about careers, vocational or professional opportunities available should not limit or restrict the options to students.
Group B: School Structure and ReformThe United States public schools should be entitled to an excellent education which includes students from all races, genders, socioeconomics and sexual orientations which will provide several opportunities for success. The president need to implement a number of educational strategies for its improvement and the following are some of them felt appropriate:
The United States government should have all public schools that are inclusive, respond and recognise to the diverse needs of all students without any discrimination to race, sexual orientation, gender or socioeconomics (Hammond, 2007). The public schools should ensure that they accommodate different rates and styles of learning, ensure quality education with appropriate curriculum, organisational arrangemnts, resources use teaching strategies and partnership with all communities living in the United States. Public school should have equal accessibility for all students to school services, facilities, programs and activities. Learning targets and student goals should be catered for all students with equal educational support to all.
Public schools should make strategic and purposeful teaching and learning decisions in regard to the governemnt’s allocation of learning and teaching resources (Glasser, 2010). The government should train teachers who understand students’ learning needs with pedagogical knowledge, skills and thinking that is appolicable in different ways without any discriminaqtion in trhe learning experinces.
Public schools should be effective in a manner that to produce learning outcomes above particular expectations for all students in the United States (Hammond, 2007). Effective schools will be looking at learning and teaching environments and programs which are highly responding to all learners needs. The schoolsthat will promote education that is inclusive and responsive to all students’ needs and diverse learning styles of the strudents. Equal education given to all students to improve their learning outcomes regardless of the background, economical status and capacities.
References
Hammond, L. (2007). The right to learn: Ablueprint for creating schools that work. N Y: Jossey Publishers.
Glasser, W. et al (2010). The quality school: Managing studentswithout coercion. N Y: Harper Publishers.
Duffy, M., (2008). Courage, passion, and vision: A guide to leading systemic school improvement. Hamnlan, ML: Scarecrow Press.
Fullan, M. (2009). Change forces: Probing the depths of educational reform. London: The Falmer Press.
Much of the Hamlet play is dominated by the literature style of soliloquy
Thesis statement
The manifested acts are as a result of what has been going on in someone’s mind. They at times demonstrate the kind of conflicting issues and dilemma that stem from the unconscious part of the mind as a result of the past traumatic experiences.
Introduction
The behavior elicited by an individual is in many times shaped by life issues that one has experienced. Some of the issues are unbearable if repressed and therefore for one to lead a normal life, they need to deal with them. The following discussion is about Hamlet and the dilemma that he was facing due to what was going on in his mind.
Discussion
Much of the Hamlet play is dominated by the literature style of soliloquy. This is the technique that is used by someone in the play where they speak to themselves to reveal their thoughts and experiences to the audience. The person might be appearing to be conversing with someone else while in the real sense, they are talking to themselves. The main reason for this is for the actor to pass the message of what is going on in their minds to the listeners and what they intend to do.
Hamlet is one sad character in the play after the loss of his dad who used to be the king. Much of his anger and bitterness has been suppressed in his heart and it is becoming too much for him. He is being haunted by the ghost of his father who seems to instruct him from time to time. However, the ghost in this case is all about what Hamlet has been thinking all along as the possible cause of his father’s death.
The main theme in this particular part of ‘to be or not to be’ is dilemma. It is the point at which one is torn between two conflicting options and does not know which one to choose and which to leave. In the play, Hamlet has been appeared by his dead father in the form of a ghost who tells him that the reason why he is dead is because he was poisoned. To make the matters even worse, Hamlet learns that it is his own uncle who was responsible for the death of his father. He is requested to avenge for him as a way to demonstrate his love to him.
It is the above experience that seems to leave Hamlet in a dilemma and having many conflicting issues. First of all he is not sure whether he is dreaming or the whole thing is a reality.
‘To be or not to be– that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles,”
( Act 3 scene 2). This particular portion of the play demonstrates the dilemma in Hamlet’s mind. He can not choose between life and death. He knows that the only way to overcome the see of troubles that seem to haunt him in his mind is to confront the sources of those conflicting issues. Any decision that he seems to be thinking of taking however has implications in his life and he is afraid to do so. He contemplates committing suicide as the only way to overcome the troubles that have been haunting him, but on the other hand, he is bound by the conscious issues that such an act is not the best in solving what he is going through.
To be or not to be could also demonstrate the instance of not taking any action at all. “– and by a sleep to say we end the heartache and the thousand natural shocks…’ (Act 3, scene 2). This particular line offers another alternative to defeating the problem of the dilemma that is manifested here. By sleeping, Hamlet says, this will help to end the conflicting issues that are going on in his mind. The problem ‘goes’ away without causing any much trouble to anyone else and worsening the situation further. However, he is so sure that there is no solution in this since one he awakens from the sleep; he will have to contend with the similar troubles.
Conclusion
This kind of soliloquy of ‘to do or not to do’ has been used in this context to bring out the conflicting experiences in Prince Hamlet’s mind that has made him to be in this kind of dilemma. In that situation, it becomes very difficulty for him to choose between what to do and what not to do.