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Business Concept Report
Business Concept Report
Instructions:
Please fill out each section of this report succinctly. I am only looking for a few sentences for each section.
Brief Description of the Business Concept
The Market Need. Identify the void in the marketplace that your business idea is going to fill. This could be a problem your product or service will solve, an emerging market your product will help to define, or the absence of a product or service that people don’t even know they need.
Your Solution. This is a more in-depth discussion of how your business idea is going to fill the void, solve the problem, or create a new market. It’s also your chance to discuss why your product or service is the answer and, more specifically, why YOU are the perfect person to bring the idea to market.
Your Proposed Business Model. This is a critical component for every stakeholder involved because this is the element of the Business Concept Statement that details how you are going to make money. You’ll want to discuss how you’re going to charge for your product or service, the business processes you plan to implement, and the resources you’ll need to make it a success.
Your Unique Value Proposition (UVP). Explain how your product or service is different from others in the marketplace. Identify why someone would want to buy your product instead of one that’s already on the market. Your UVP is your differentiator—the reason your business will exist. Will it be your unparalleled customer service? A new technology? A higher-quality product? Better price points? Faster delivery? Or a combination of those things? Even something as simple as more attractive packaging can make all the difference for many consumers.
A Succinct Competitive Analysis. To be absolutely sure your new business idea will fill a hole in the market, you’ll need to look at your potential competition. Who else is currently providing products or services to your prospective customers? What are their strengths and weaknesses? Examine the competition’s annual revenue (or estimate it if you have to) and identify their market share. This will help you determine both the size of the market and its potential for disruption, innovation, or new products or services.
Quick Overview of Your Marketing Plan. How you market your business will be critical to its success. In some cases, your marketing plan may actually be your UVP. Establish buyer personas, develop a target audience, and assess and prioritize your ideal marketing verticals. Then, discuss how you plan to promote your business idea in a way that’s different from your competitors.
Abstract and Detailed Outline of dissertation in improving logistic operations in the U.S
Abstract and Detailed Outline of dissertation in improving logistic operations in the U.SPresented by
Institution
Abstract
Logistics in military involves generating, transporting, relocating or redeploying, and sustaining materials and personnel. The ability of United States to support this process depends on powers of its military. Effective logistics operations in the military make the country more flexible and gains advantage over other nations. The main objective of this research was to determine the role played by logistics in the U.S. Marine forces now and in the future. A successful logistics operation in the military requires qualified Logistics Marines who undergo massive recruitment exercise. The main issues that the study investigated are the cost of maintaining effective logistics, management of marine logistics, utilization of technology, and future recommendations. According to research by Ramey on the impact of logistics in U.S. Air force, availability of infrastructure provides a better avenue for the movement of goods and people in and from military bases. In addition, the study found out that more resources, in monetary forms, are needed to improve the state of infrastructure in military in days to come (Ramey, 1999).
The research was conducted in 4 marine bases in U.S. These were Barstow, CA, Bridgeport, CA, 29 Palms, CA, and San Diego, CA. The sample population for the research consisted of 100 participants, 25 from each marine base. Quantitative research methodology was used to collect data from the selected bases. Interviews were administered to participants followed by questionnaires. These two research instruments were thought to be most reliable because they allowed the researcher to yield consistent data and measure all variables (Phillips & Stawarski, 2008). Graphs and graphs were used to analyze collected data. These formed the best modes of interpreting useful information from the research that met the objectives.
The study found out that logistics play a major role in the military in U.S. U.S. military stands among the most advantageous militaries in the world because of high technology advancements. After analyzing the results, it was realized that technology played a key role in improving logistics in the U.S. marine bases. Bonds et al (2012) that formal networks within the military department play a major role in connecting various military centers across the country. In addition, the uses of informal networks such as social networks, online discussion groups, and chat rooms have the power of improving communication between soldiers. The following literature played a major role in establishing the main elements that would help U.S. marine improve their logistics. In addition, it was realized that military leaders who have established a foundation related to transportation, reallocation, sustainment, and redeployment of military forces experiences effective operations within their bases.
The study findings will play a major role in improving logistic operations in the U.S. technology forms the most important element in developing an effective logistics system in all sectors across the world (Rushton, Croucher & Baker, 2010). The research recommended that the nation should come up with a strategy of training logistics leaders in the military in order to come up with key competences that promote effectiveness. In addition, military logistics leaders should incorporate technology to facilitate improved logistic processes. Some of the recommended technology advancements included installation of high-speed communications, effective packaging techniques, up-to-date information system, and high-profile material-handling equipments. Finally, the study proposed a move by the government to purchase advanced space devices and tele-mechanisms for easier response to logistics processes.
Detailed outline
DECLARATION
ABSTRACT
ABBREVIATIONS
CHAPTER ONE: BACKGROUND OF THE STUDY
1.1 Introduction
1.2 Purpose of the study
1.3 Statement of the problem
1.4 Objectives
1.5 Research questions
1.6 Assumptions
1.7 Significance of the study
1.8 Justification
1.9 Scope of the study
1.10 Limitations of the study
1.11 Delimitation of the study
1.14 Definition of terms
CHAPTER TWO: LITERATURE REVIEW16
2.1 Impact of effective logistics in the military
2.2 Major improvements in military logistics today
2.3 How technology affects logistics
2.4 Military leaders and their contribution to logistics
CHAPTER THREE: METHODOLOGY
3.0 Introduction
3.1 Research design
3.2 Location of the study
3.3 Population of the study
3.4 Sampling procedure and sample size
3.5 Research instruments
3.6 Data collection procedure
3.7 Methods of data analysis
CHAPTER FOUR: DATA ANALYSIS
CHAPTER FIVE: CONLUSION AND RECOMMENDATIONS
REFERENCES
APPENDICES
References
Bonds, T. M., Peters, J.E., Daehner, E. M. et al,. (2012). Army Network-Enabled Operations
Expectations, Performance, and Opportunities for Future Improvements. RANDACorporation. Retrieved from:
http://www.rand.org/pubs/monographs/MG788.html
Phillips, P. P., & Stawarski, C. A. (2008). Data collection: Planning for and collecting all types
of data. San Francisco: Pfeiffer.
Ramey, T. (1999). Lean Logistics High-Velocity Logistics Infrastructure and the C-5 Galaxy.
RAND Corporation. Retrieved from:
http://www.rand.org/pubs/monograph_reports/MR581.html
Rushton, A., Croucher, P., & Baker, P. (2010). The Handbook of Logistics and Distribution
Management. London: Kogan Page.
Business Concept Report (2)
Business Concept Report
Student’s Name
Institution Affiliation
Course Name and Code
Professor’s Name
Date
Business Concept Report
Introduction
Blanding fresh juice creates an environment where customers can quench their thirst in a naturally fresh drink. As such, my business idea and plans get based on the extensive production of freshly blended fruit juice and online delivery of the product to the market. Therefore, the paper analyzes the business concept report by determining market needs, solutions, proposed business models, competitors, and market plans.
Brief Description of Business Concept
A business concept is construed as a system that describes and defines new business ideas on the business initiative to strategize the production of new products for the customers or create a new company. My business concept gets based on determining ways of online delivery of blended fruit juices to consumers. Online fruit juice delivery is embedded in the ability to focus on the ideas that constitute the business purpose (Talukder, 2019). As such, the concept offers a high-level and quick summary of the organization’s goals, objectives, and missions. Through business concepts, the company can quickly identify the challenges consumer experiences.
The Market Need
My business idea will fill the void in the marketplace by introducing technology to the market. My product will solve the challenge of the low production rate that most businesses have exhibited due to poor infrastructural development. The current business in my surrounding has not introduced artificial intelligence technology in production (Borodavko et al., 2021). As such, the business needs to formulate contemporary technology that will mitigate the detriment of slow production and ineffective communication.
My Solutions
Introducing technology in the production process will enhance effective communication between the employees and management and interaction between the business and the customers. It also creates a mechanism through which data storage systems get technologically improved. Artificial intelligence in production will create a market internationally due to the intensification of communication and order of goods and services through online channels (Borodavko et al., 2021). My products target technology-oriented youths and opt for fast production and delivery of fruit juices. Most importantly, I am the perfect person to introduce the use of technology, especially artificial intelligence, to target my computerized clients hence creating a channel of increased production of blended fruit juices.
My Proposed Business Model
My proposed business models are the direct sales model and the advertising-based model. Direct sales provide an opportunity to deal with the direct client by offering essential goods and services to their satisfaction (Guo & Jiang, 2020). Also, the advertisement-based business model encourages online advertisement through the use of social media technology to reach a large number of target customers. Implementing technological advertising using social media like Facebook and Twitter enables a comprehensive marketing model.
Unique Value Proposition
My product is different from other products because it provides a natural taste of fruits. The blended juice is obtained from natural fresh fruits. An individual would prefer to buy my product because I offer a variety of fruit juices according to the customer’s taste. Also, I employ the new technology by using the electric-driven blender to improve the quality and quality of juice production daily. Notably, the juices are sold at affordable prices, enabling the customers to quench their thirst at a practical cost (Shamsudin et al., 2020). Through the online initiative, I offer door-to-door delivery that gets charged at lower delivery rates.
Succinct Competitive Analysis
My major competitors in the market are Coca-Cola, Pepsi, and Nestle. The competitors provide the manufactured beverages that the clients consider fast food drinks. Majorly, Coca-Cola is vital in marketing because it is already established in global drinks. The weakness of the competitors entails the provision of manufactured beverages that are, to some extent, harmful to human health. Most importantly, the annual revenue of Coca-Cola is $36.59 Billion (Guo & Wen, 2021). In the United States., the market share of Coca-Cola is 43.7%. As such, I need to encourage an active marketing framework through innovative approaches in technology, production, and management to offer customers a variety of fresh fruit drinks to compete favorably with Coca-Cola.
Overview of My market Plan
My market will be critical to success by effectively identifying the target audience. After identifying the target audience, I will use the media mix optimization to target the audience on the ideal platforms like Facebook, Instagram, and Twitter. My target audiences are workers in industries, youths, and students (Chambers, 2021). Through the generation of ads, the target customers will get informed through social media advertisements. Furthermore, social networking and the delivery of brochures physically to target consumers using the existing customers will promote business ideas.
Conclusion
Production and delivery of blended fresh juice is a business that requires a comprehensive analysis of the market and the use of contemporary technology in production and marketing. Analyzing the market entails determining the market needs and highlighting the solution to the business challenges. It also entails the determination of the practical business model for marketing and production, identifying the unique value proposition, overviewing the market plan, and competitive analysis.
References
Chambers, R. (2021). Social media marketing plan: developing an online brand persona. https://www.theseus.fi/handle/10024/171631Shamsudin, R., Zulkifli, N. A., & Zaman, A. K. (2020). Quality attributes of fresh pineapple-mango juice blend during storage. International Food Research Journal, 27(1), 141-149. http://psasir.upm.edu.my/id/eprint/37561/1/15%20-%20IFRJ17900.R1.pdfGuo, R., & Jiang, Z. (2020). Optimal Dynamic Advertising Policy Based on Generalized Advertising Gains. http://2021.cswimworkshop.org/wp-content/uploads/2021/06/cswim2021_paper_56.pdfBorodavko, B., Illés, B., & Bányai, Á. (2021). Role of artificial intelligence in the supply chain. Academic Journal of Manufacturing Engineering, 19(1), 75-79. https://www.ajme.ro/PDF_AJME_2021_1/L11.pdfTalukder, S. (2019). Corporate identity design for Cafe Ava’s fruit juice and drinks. https://repository.au.edu/bitstream/handle/6623004553/24220/AU-Student-Report-Fulltext-24220.PDF?sequence=2Guo, X., & Wen, M. (2021, December). Research on Competitive Strategy of Coca-Cola Company. In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (pp. 2879-2885). Atlantis Press. https://www.atlantis-press.com/proceedings/icemci-21/125965872