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Abstract (4)
Underlying Causes That Can Create a Serial Killer
Sayrey-Sothea El
University of Houston
Dr. Bravo
Abstract
Serial killing is, by definition, a type of crime that is perpetrated over a period of time and with multiple victims. This study wants to explore the many causes that may cause someone to kill others in such an extreme manner. The study will explore many of the theories proposed by those who have studied serial killers, looking for links between the factors that lead people towards this type of behavior. These causes will be looked at through the lens of Brenner’s theory of contingent learning as proposed by his work on sociopathy. This theory focuses on how some people are drawn to certain behaviors, such as serial killing, due to the reinforcement they get from doing these behaviors. The idea that some people kill simply because they enjoy it or because it is ingrained in them is unacceptable and must be addressed if we are ever to stop this cruel and unusual crime. Abuse can result in depression and a child’s self-esteem may be damaged, making him more likely to consider suicide. Abuse may also cause children to feel anger and rage later in life.
Underlying Causes That Can Create a Serial Killer
The history serial killing is a long and ever-evolving story, as many argue that there are as many different forms of serial killers as there are types of serial killers. Many argue that serial killers have the same underlying causes yet different methods, although this is not always true. Serial killing is the conscious act of killing three or more victims, within a relatively short period of time. In recent history, serial killings have become increasingly common and challenging to police. That is because there is no one defining motive for serial killers nor are they always convicted for their crimes.
This article looks at some of the underlying causes that lead to becoming a serial killer. These include both psychological and environmental factors in order to better understand how these individuals might develop into one of society’s most notorious criminals. In the past, serial killers were often derided as sociopaths. The main research design in this research study will be a qualitative research design. Serial killers are made, not born. They are created out of the interaction between their heredity and environment.
The significance of looking into the Underlying Causes That Can Create a Serial Killer is that by doing so, we are able to not only better understand how these killers are able to come to be but also, we can prevent such tragedies from happening in the future. One of the primary causes that is often cited as a factor in the development of a serial killer is mental illness, which therefore one may assume would lead to some type of strategy for prevention. It’s important to see what can help prevent them from reoccurring and how they might be able to be prevented. This article will discuss four possible underlying causes for Serial Killers: Sexual Abuse, Biological Causes, Mental Illness & Financial Abuse.
Literature Review
Serial killing or serial murder involves the murder of more than one person, usually with a “cooling off” period between the murders. These crimes usually have no apparent motive and involve strangers who are murdered over extended periods of time. The U.S. has a higher percentage of serial killers than any other country in the world, with nearly 25% of all serial killings worldwide taking place in America (Pace, 2019).
Based on FBI investigations, many serial killers suffer from a combination of personality disorders which are often inconspicuous. The three major categories of personality disorders include Paranoid, Schizoid, and Psychopathic. Many psychologists believe that serial killers fall into the last category. Psychopathy is a mental disorder in which a person has an antisocial, sadistic or psychopathic disposition with poor impulse control. A person who suffers from a form of psychopathy may display superficial charm and intelligence while hiding deep-rooted problems with their behavior and emotions. According to the FBI Behavioural Science Unit, serial killers have an innate ability to manipulate others, give them someone to talk to, and trust them with sensitive information.
Serial killing is one of the most complex and challenging forms of crime to investigate as there is rarely any forensic evidence left behind in cases that do not involve sexual assault or armed robbery; police rely heavily on knowledge about typical patterns to link cases together and identify likely suspects for questioning.
The standard theory is that serial killers share a long term obsession with violence, however few cases of serial homicide have been directly named as such, some of which include: John Reginald Halliday Christie (killed at least 12 people); Charlie Lyke (39 victims); Henry Lee Lucas and Ottis Toole (17 victims); Aileen Wuornos (7 victims) (Deepak & Ramdoss, 2021). Theories about the “Mackenzie painting” are based on the observation that all five of the known cases of serial homicide involve small town American males that were around 20-30 years old.
In the United States, there has been a slight increase in the number of serial killers since the mid-1990s. The increased publicity and media coverage of these cases may be responsible for this increase. Additionally, in areas that have experienced serial killings, such as the so-called ‘killing fields’ along Route 40 near Green River, Utah and Nevada, it has also become more likely that there will be a killer or killers available to police before any bodies are found.
The first notable US serial killer is usually considered to be H.H. Holmes, who killed 11 people over 18 months between 1896 and 1897 in Chicago. Holmes is also believed to have had a hand in the highly publicized murder of his own wife, who disappeared from the home the couple shared. Holmes was never tried for his crimes due to a hung jury, and later escaped from jail. He was eventually captured, confessed to his crimes and was hanged in Philadelphia on May 7, 1896.
The United States has produced many notable serial killers, including Richard Trenton Chase (“The Vampire of Sacramento”), David Berkowitz (“Son of Sam”), Patrick Kearney Mitchell (“The Milwaukee Monster”), Ted Bundy and Aileen Wuornos. Some killers have become infamous because of the gruesome circumstances of their crimes, the total number of victims, or the length of time during which they eluded capture. Others, such as those who have committed mass killings or those whose crimes have earned them a place in popular culture, are noted for their fame. Some serial killers have even been researched and written about to such an extent that they have become synonymous with murder itself. Theodore Robert Bundy is one example. He was a serial killer who was active in several states throughout the 1970s and confessed to killing thirty women. He once said that he could “go out and kill anybody between one day and six months from now.
One of the best-known cases involving a string of serial murders was that of Ed Gein. Gein was convicted and executed in 1957 for the murder of a total of two women and a teenage girl. He was known to have been obsessed with the concept of body parts, particularly skulls and femurs, which he would retain from his victims. Another local man, Driver Ed Kearney (a pharmacist) confessed to Gein that he had killed two women and an illegitimate son for insurance money, but later recanted the confession. Another man also confessed to killing several people in a similar way but later recanted as well.
Also of note is Ottis Toole who murdered five females in Florida between 1974-1976. Toole was a drifter who worked for victims and stole their money, jewelry, and personal effects. He kept the skull, skins, bones and hands of all five women. He was arrested in 1977 after police traced a stolen money order from one of his victims to his mother’s home in Fort Myers (Toates & Coschug-Toates, 2022)
Many serial killers move from area to area to find new victims. Some are quite organized in their efforts to find new victims or avoid being caught by the law. Some killers perform violent acts to attract their victims, while others choose a method of killing that is less personal. Most serial killers are male but women are also known to be serial killers and some have been sentenced to life in prison with no chance of parole. We know what causes a person to become a serial killer but how many of these individuals will commit serious violence and murder? It’s estimated that there are around 400-500 active serial killers in the United States alone and they kill approximately 3000 people every year (Call, 2019). This number is based on the FBI definition which is any person who has killed three or more people within a year or killed one victim up to four times during the same time frame.
Method
Participants
The main participants in this research were FBI personnel, police officers, psychologists and psychiatrists, convicted serial killers, and crime scene analysts. The research was largely based on a quantitative analysis of more than 400 serial killers who were active in the United States between 1800-2000. In addition, the FBI interviewed various incarcerated serial murderers in order to better understand what their motivations are and why they kill. The researchers sought to understand how these factors could be applied to unsolved cases that would have an impact on public safety. One such case involved Gary Ridgeway, also known as “The Green River Killer”, who was responsible for 49 killings throughout Washington state over a 20-year period. The primary research was conducted in Memphis, Tennessee as well as surrounding cities. There are numerous different theories on what could have been the motive behind the murders of so many boys at this time. One theory is that they were being killed to fulfill an order from a Satanic cult, similar to how girls were being sacrificed for the cult’s rituals in other cases. Another suggestion is that they were chosen from local hospitals because they don’t elicit any suspicion, unlike children who are often brought in for care or surgery.”
Design
The main research design in this research study was a qualitative research design. A qualitative research is a type of inquiry that seeks to provide in-depth understanding of the “whys” and “hows” behind something. It attempts to answer questions about why people do what they do or how a process works by examining the thoughts and words of subjects, rather than relying on statistical findings, surveys or experiments. Qualitative researchers are interested in figuring out what people’s lives are like, not developing generalizations, theories or predictions about them.
Through a Qualitative Research design, studying the motivations behind serial killing is accomplished through interviewing those engaged in the process of the killing. This type of study differs from other types, like quantitative research design in that it does not include all stages of a serial killing process but instead focuses on only one aspect: motivation. A qualitative study is important for this kind of research because interviewing people who are involved with or at least aware of what happens during a serial killing process can be beneficial in understanding different perspectives and motivations behind this type of crime.
A qualitative design also differs from another form, a mixed methods design, which combines data gathered through quantitative and qualitative research designs to produce information about the topic investigated as well as strengths and weakness that these two forms have to offer. Quantitative research design was also used to investigate the case of serial killer Jeffrey Dahmer (Cassady, 2015). The main purpose of this design was to look at the criminal conduct of Jeffrey Dahmer. This was accomplished using a quantitative design, being an analysis of the information provided by interviews and criminal records that indicated that he killed 17 young men between 1978 and 1991 (Cassady, 2015). Quantitative designs involve collecting data through statistical sampling or surveys that provide useful information to researchers without leaving much room for interpretation. A qualitative design, on the other hand, ensures that all important aspects are properly described in medical terms, with each being regarded as equally important from a medical point of view.
Procedure
The research procedure in this psychological research, is to develop the understanding of an issue that is related with serial killing. The research will be done by collecting and analysing information on serial killers’ background, behaviour, their own opinion on their actions and the reasons they do it. The procedure for collecting data involved in this research project is qualitative.
The research will be based on interviewing of two serial killers and their criminal background, behaviour and their opinion on the reason they committed these crimes. The data will be collected by using questionnaire, interview, observation and inspection. The interview conducted with the two serial killer involved in this research project is the focus of this paper because it will help to understand their criminal background, behaviour and opinions about why they commit these crimes. This paper used several sources for this paper such as newspaper articles, internet websites.
The participants in this research study were selected from the serial killer profiles on Caucasian living in Northeastern United States. The task was to conduct the study and to provide input about how the process of their crimes are defined, who they targeted, and how they carried these crimes out. In order to complete this project, each participant had to fill out a questionnaire that provided more information about them or their clients or criminals they have investigated as well as their background. Information from this research paper can be found in how serial killers select and target their victims, what type of victims attract serial killers, and how these people kill them using weapons or by strangulation or suffocation with objects such as bags or hands. There is also discussion on the different methods that are used in selecting potential victims.
Measures
Research measures involved survey questions and research questions. Researchers would ask convicted serial killers, FBI personnel, police officers, psychologists and psychiatrists, and crime scene analysts to complete surveys so they could access the thoughts of these murderers. The research involved studying the criminals’ life history, family background and childhood experiences, crime details and criminal behaviour, incarceration experiences and feelings about being a criminal. It also studied their views on victim selection, murder methods used and post-crime behaviours. We will have a close look at what can create a serial killer including their behaviors towards people who are not in their own group or of the same race as them. We will see how this is demonstrated through things like segregation from society due to mental illness or other factors that can contribute to someone’s view on the outside world based off of those that are different from them.
To enhance the validity and reliability of the standardized questionnaires, the interviewers ask the same questions from different killers to see if there are any discrepancies. For example, if a question asked is whether or not the killer feels remorse for what he/she has done and then another killer is asked the same question, it was found that all of them did not really regret their actions. In fact, when killers were asked about specifics in details about their crimes, researchers found that all of them do have a complete memory of their crimes. When serial killers are being interviewed during research and they are asked to describe their feelings as they committed their crime, they will describe feeling better after committing a murder.
The Hawley Stress Test
The Hawley Stress Test involves putting a person under extreme levels of stress to see how they react. That’s pretty much the only time, aside from an actual serial killer, when someone will experience this type of high-stress situation. It is named after Dr. Henry Hawley who developed it originally in the 1960s as an experimental test for patients, but was also used by law enforcement to catch serial killers because it can identify people with antisocial personality disorder or other features associated with psychopathy and narcissism who may not reveal their true nature during more routine psychological interviews.
The test consists of a number of simple questions, but with very unusual answers. For example, when you meet someone for the first time, you shake their hand. In this test, you would refuse to shake it. Any question involving basic human kindness or common courtesies is done in a way that is as unusual and socially inappropriate as possible. You don’t ask them if they’re married, you ask them if they have any friends. It’s meant to confuse, throw them off guard, and reveal what they really think and feel deep down instead of just giving the normal surface answer most people would give outside a laboratory testing environment.
Stress self-report
I experienced some stress through this psychological research on serial killing and found it really interesting. The study focused on stress and its effects on people, including those who commit horrible crimes for example. I studied through a lot of material around the topic to find some correlations with the different circumstances that might make someone a serial killer. For instance, if their dopamine is out of balance they are more likely to go into rage or anger when they are frustrated which then leads them to develop destructive tendencies. This is something that we need to know about as there are many lessons we can learn from this research in order to treat people with these conditions effectively, because it has been shown that psychopaths can be treated if the right treatment is taken at an early age before they have committed any crimes.
In addition, this psychological research study looked at the correlation between stress and serial killing. They found that people who experience higher levels of stress were more likely to commit serial killings. This is a good article because it gives you a lot of information about this specific topic, as well as some other articles on related topics.
Discussion
The main causes of serial killing are biological, social and psychological. Biological factors that cause serial killers include genetics, fetal alcohol syndrome, an injury to the frontal lobe or temporal lobe (which causes a lack of social or emotional empathy), and neurotransmitter imbalances. Social factors that contribute to serial killing are bullying and an over-emphasis on masculinity. Psychological causes of serial killers include narcissism and borderline personality disorder (Malizia, 2017).
Serial killers are made, not born. They are created out of the interaction between their heredity and environment. Genetic factors create an opening for serial killers to emerge. To illustrate, in lab cases, certain strains of rats were bred to be extremely violent. When placed in a cage with other rats, these violent strains would attack viciously and even eat the other rats.
On the other hand, some strains of rats were bred to be non-aggressive and did not hurt even when placed in a cage with extremely violent strains of rat. The process here is that if a genetic predisposition is there, then external influences such as family and peers can activate it. In humans, studies show that adopted children who were abused as children are far more likely to be submissive and passive. On the other hand, adopted children who were raised in healthy families are less likely to become abusers as adults. This shows that even if a person has an inclination toward violence (genetic predisposition), he or she can still be shaped by society into being a non-violent individual (incapable of becoming a serial killer). The influence of genetics is undeniable. In a multiple murder case in California, the murderer was convicted because of DNA testing and stated that he had been thinking about his crimes for decades but never acted on them until he turned fifty (Malizia, 2017).
In the past, serial killers were often derided as sociopaths. However, research has shown that the majority (approximately 70 percent) of those who have murdered multiple times had a normal childhood and only slowly descended into a life of bloodshed (Malizia, 2017). The number of psychopaths who have murdered only one person is unknown.
While not all serial killers are mentally ill, some psychiatric diagnoses have been given to at least some serial killer offenders. A diagnosis of antisocial personality disorder has been asserted by several psychiatrists to apply to at least one serial killer (Ted Bundy). Borderline personality disorder has been asserted by some psychiatrists to apply to at least one serial killer (Andrei Chikatilo). Narcissism has been alleged to apply to at least one serial killer (John Wayne Gacy). Two murderers who were diagnosed as paranoid schizophrenics were hospitalized. However, this may have been due to their characteristic erratic behavior and delusional mental state rather than a symptom of their illness.
Although there is no consensus as to whether or not childhood trauma increases the likelihood of murder, it is widely believed that that childhood abuse can increase aggression, violence and aggression in general. Child abuse can cause a child’s self-esteem to plummet, making him more vulnerable to being mistreated (Booth, 2021). Abuse can result in depression and a child’s self-esteem may be damaged, making him more likely to consider suicide. Abuse may also cause children to feel anger and rage later in life. A child who is abused may learn that violence is an effective way to solve problems. Physical abuse by parents or other caregivers is considered the most common type of childhood abuse, but sexual and emotional abuse are also common perpetrators of childhood abuse (Booth, 2021).
Childhood trauma usually begins before the age of three and can include physical abuse, sexual or emotional neglect, or witnessing domestic violence and domestic partner homicide. The trauma is most often caused by high levels of family chaos with frequent changes in caregiver roles or being born into a single parent family. Childhood sexual and physical abuse is estimated to be roughly equal in prevalence at a rate of about 10% of children (Smith, 2018).
In the United States, one in six girls and one in nine boys are sexually abused before the age of 18. The frequency of childhood sexual abuse varies significantly across different ethnic groups according to race/ethnicity. The highest rates are among Native American (42%), Hispanic (28%) and African American (15%) children compared to European American (9%), Asian American (5%) and Pacific Islander (1%) children (Smith, 2018).
References
Call, C. (2019). Serial entertainment: A content analysis of 35 years of serial murder in film. Homicide studies, 23(4), 362-380.
Toates, F., & Coschug-Toates, O. (2022). Understanding Sexual Serial Killing. Cambridge University Press.
Deepak, S. A., & Ramdoss, S. (2021). The life-course theory of serial killing: A motivation model. International journal of offender therapy and comparative criminology, 65(13-14), 1446-1472.
Pace, A. N. (2019). Serial killers in popular media: A content analysis of sensationalism and support for capital punishment.
Malizia, N. (2017). Serial killer: The mechanism from imagination to the murder phases. Sociology Mind, 7(02), 44.
Cassady, M. S. (2015). What Makes a Woman Become a Serial Killer? (Doctoral dissertation, College of Arts and Sciences May 2017 Morgan S. Cassady BA, Valdosta State University).
Smith, J. (2018). Application of Investigative Psychology to Psychodynamic and Human Development Theories: Examining Traits and Typologies of Serial Killers (Doctoral dissertation, California Baptist University).
Booth, H. E. (2021). A Criminological Analysis of Notorious Serial Killers in the United States.
Business Communication
Business Communication
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Introduction
For an interview to be considered successful, it has to combine two essential factors, science and art. It has been indicated that the art part of the interview becomes apparent through the application of some mastery in communication skills that enables a candidate to communicate or express their information, experience, and backgrounds in the most appropriate manner. Science, on the other hand, becomes obvious in an interview when the interviewer shows they have the awareness and the skill to appreciate the communication process applied by both the candidates and fellow interviewees. Science is also useful in an interview as it is the realm that supports the theory of appropriate communication skills applied in a business interview.
These arguments were expressed by the Chief Executive Officer of the company known as CCCP, or Collusion Commotion, Collaboration, and partners. The CEO, Lloyd Cole expressed these thoughts as a part of the ideas he wanted to pass across to the individual on whom the responsibility of preparing an interview outline was placed. The company was looking to expand its workforce by specifically hiring a number of individuals to fill various vacant positions in the company’s call centre network that was continuously expanding. After expressing the interests of the company, the CEO indicated that I was to prepare a report that outlined an extensive round of interviews that were to be used in selecting the appropriate candidates to fill in the vacant positions in the call centre.
Generally, this paper is going to summarize the contents of the report by outlining and explaining the importance of emotional intelligence in the process of interviewing. In addition to this, the paper is also going to outline and give reasons for the type of approach that is going to be adapted in the interview, as well as, providing several recommendations as to how the outlined interview plan might be implemented.
Job interviews can be challenging for both the interviewers and the candidates. The experience can be made more interesting and less threatening with prior planning and preparation of the interview questions and answers, and with prior practice of the appropriate techniques in communication. The interview and the selection of the appropriate or the right candidates are the most essential parts of the interview. This is because the successful selection and interviewing of the right people is critical for the success and the excellence of every organization or team. The interview process is usually costly for the employers and for the potential employees especially in terms of time and resources. As it follows, it must be ensured that the process of interview goes as expected and as planned to minimize the occurrence of any loses to time and resources. Just the same, it is essential to ensure that the interview process is efficient enough to appoint an appropriate candidate for the appropriate position. A job interview then must be treated as a valuable opportunity for both the employer and the potential employee to know each other and learn about each other.
Learning more about the experiences, the backgrounds, achievements, strengths, and weaknesses of a candidate enables the employer to predict or determine more accurately whether the candidate will be able to perform as required in the filled position. Just as well, potential employees have the right to find more about their potential employers and about the job and the positions they are being interviewed for. As already indicated, both the employer and the candidates can get more from the interview when the interview has been planned for in advance by focusing on the questions that might lead the employer to know more about the candidates, as well as, by focusing on the questions and answers that might lead the potential employees to know their employer.
The only way through which an employer and a potential employee can get to know each other well is through good communication. It has been widely argued that effective communication skills are essential in helping people understand each other, a situation, or to enable individuals resolve differences, create respect and trust, build environments that are conducive for creativity, and for solving of problems. Though communication might seem easy at times, many individuals still experience trouble while trying to successfully communicate with each other. At times, a lot of what individuals might say or communicate across to others might be misunderstood, and at tomes other individuals might overlook what has been communicated to them. Such challenges and issues arising from communication can result to a number of problems. For example misunderstanding can cause individuals to be in conflict with each other or to feel frustrated because they do not understand each other.
Fortunately, it is possible for one to learn and adapt effective and efficient communication skills. It is essential for one to realize that communication skills are critical in interviews, and as a result, both the interviewee and the interviewer must possess and learn to listen carefully and well, recognize and understand communication signals that are nonverbal, manage stress well, and to keep in contact with their emotions. In today’s age, effective communication is defined and governed by the huge amount of information individuals have to send, process, and receive. However, effective communication is not only defined by this large amount of information but also by one’s ability to understand and recognize the emotions that each piece of information comes with. Understanding and learning this kind of communication can make and improve relations at home and at work by deepening the existing connections with each other and by improving decision- making, teamwork, and problem solving. Effective communication, therefore, must combine a number of skills like communication that is non- verbal, listening that is attentive, the ability to deal with and manage stress, and the capability for one to be able to identify their emotions, as well as, those of the individuals they communicate with.
Emotional intelligence has been closely related to effective communication by a number of individuals. For example, Judith Dwyer, an established business author indicates that business strategies and business communication cannot be treated as independent entities from emotional intelligence. In her book Communication in business: strategies and skills, she outlines a number of communications skills and principles, that she argues, can be applied in a business environment. In the book’s third chapter, the author looks at emotional intelligence and how the same can be applied in the business environment. She points out that the key role of emotional intelligence in a business environment is to foster some kind of emotional awareness in the concerned individual. She argues that positive and professional relationships are the foundations upon which successful organizations are built upon. She indicates that self awareness, the ability to acknowledge, accept and value diversity, and the possession of interpersonal skills in communication are the main pillars upon which emotional intelligence is based (Dwyer, 2008).
The author further argues that emotional intelligence has a big role in improving performance thorough building of successful relationships. Emotional intelligence can be highly useful in interviews. Emotional intelligence can be useful in business environments and in interviews because it shows how well an individual can relate with the others in a business environment. Most individuals know what makes up the appropriate behavior in a work environment, but in most cases, when things get out of hand and emotions run high even in the most polished business environment can lose their control. Emotional intelligence, therefore, or the ability of an individual to assess, perceive, deal, and manage emotions has become extremely necessary in most workplaces as it can be used by workers, and managers alike to communicate with each other effectively and efficiently, and to address and resolve conflicts and misunderstanding, thereby, improving and increasing the productivity of a workplace (Dwyer, 2008).
Emotional intelligence can be defined as the ability to identify and manage ones emotions positively, and in others. Some of the skills that one needs to become excellent in emotional intelligence have been identified as self- regulation, self- awareness, self- motivation, management of relationships and social awareness. An individual who possesses a number of these kills can be said to be emotionally intelligent, and in that case, can be said to be an effective communicator (Dwyer, 2008). During an interview, a potential employer must test the emotional intelligence of an individual. This is because emotional intelligence determines whether a person can control themselves in times of stress, whether they can relate with other people in a positive manner, whether they can manage stress in themselves and in their workmates, and whether they can be a part of a successful team or not. An individual who is emotionally intelligence is the best candidate for any position as they can enhance productivity of a company. An interviewer must, therefore, consider an individual who is emotionally intelligent as opposed to a candidate who is not.
There are a number of elements that an interviewer must include in the interview plan so for the purposes of coming up with the most successful and appropriate candidate. Before meeting the candidates and carrying out the interview, there are a number of areas that have to be looked into and planned before hand. These include; the job requirements, the information needed from the candidate to determine their success, the outline of the process of interviewing the candidates, a short summary of each candidate’s observations, scheduling of the actual interviews, notifying the candidates about the individuals, and reviewing the application of the candidate, their resume and other materials related to the interview.
The implementation of the planned process of interviewing the candidates comes after the planning and the outlining of the process. The selection process is the stage at which all the candidates are screened to make sure that only the most appropriate and qualified candidate is hired. The first step in this stage is reviewing all of the information each candidate provides including their resume, cover letter and application forms to determine which of the candidates are qualified to meet the qualifications the job requires. Those who do not congregate the least amount of credentials are not given any further consideration. However, those candidates who meet and even exceed the minimum qualifications of the job posting are considered and assessed to decide which ones are the most suitable for the position.
There are a numerous methods that can be used to select candidates for the available positions, the most common ones including an interview followed by a check of references. Other techniques that can be used to select candidates include work samples, oral presentations, aptitude tests, personality tests, and in basket exercises. Other additional selection methods can be used to further verify the candidates. When preparing for the interview, an interviewer must prepare a list of questions that will be utilized in the interview process. An interviewer must come up with key questions to determine the experience of the candidate, and their achievements. Follow- up questions must also be present. An interviewer can utilize a number of approaches and techniques so as to derive all the necessary information from the candidate, for example, by tailoring questions that can confirm a claim or open up a conversation.
When conducting the actual interviews, the interviewer must select and chose an environment that is conducive and appropriate and ensure that the interview will not be interrupted. The interviewer must also take the interview as a meeting with a business partner. The interviewer must also set the same questions for each candidate, as well as, the exact same time for the interview process. Ideally, an interviewer must not talk more than twenty percent of the time; they should let the candidate talk and access and analyze what they are saying.
Checking the references after the candidate has left is one of the main ways an employer can make sure that they are hiring the right candidate. Talking to the references allows a potential employer to ask and probe deeply about the experience and the abilities of the candidate. Reference checks are the best opportunities to make sure that the information that the interviewee provides in an interview is correct. An interviewer must also set up a number of interview questions for the reference. Finally, the interviewer should make the decision about which candidate is appropriate for the job. This can be done by evaluating the final interviewees against each other after their scores have been rated against the set criteria to make certain that the finest applicant for the job is chosen. The final decision about which candidate to choose is based on a number of factors. Some of these factors include such things as the candidate’s skills, the worker characteristics of the candidate, and the interviewee’s fit in the organization. After doing all of this, the employer must review all the notes he has made of the candidates and write up their final decision of the candidate they have chosen.
It is essential that an employer stores and keeps each selection and selection materials for all the candidates for not less than two years. It is critical that the employer makes their decision in a manner that is nondiscriminatory, and in compliance with the federal and provincial laws and the policies guiding the hiring process of the organization, and based on judgment that is sound, right and fair. After this, the employer should call up the candidate and make a job offer to them. In addition to this, the interviewer must also inform all of the other candidates that they were not successful in the interview. One can also offer to give the unsuccessful candidates a feedback that is constructive on the interview. After all this has been accomplished, the employer must confirm that they offered the candidate a job that they accepted in writing. One of the most common ways of doing this is through the drawing and signing of a contract. A contract is a written assurance that disputes and conflicts will not result from the agreement between the company and the new employee. There are different forms of written contracts; these include letters, formal agreements and even proposals.
Conclusion
Interviews are the main ways through which a potential employer can determine which candidate is appropriate for a certain position and which candidate is not. Interviews must be carried out following the appropriate method so as make the exercise cost effective, as well as, successful. Successful candidates must possess a number of skills, of which communication skills are the central. Effective communication has been indicated to be central to effective and successful business organizations as it builds team work and relationships that are indispensable in business. Emotional intelligence has been indicated to be a close associate of effective communication. A candidate who has been considered successful in an interview must be intelligent emotionally, as well. Emotional intelligent ensures that a candidate can relate with their work mates appropriately, and manage their emotions, and stress. Effective communication is also critical to successful interviews as it allows the involved parties to understand each other completely.
References
Dwyer, J. (2008). Communication in Business. (4th. ed.). Australia: Pearson Education.
Marketing Mix- Toyota
Marketing Mix: Toyota
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Introduction
The current economic crises have affected the sales of most products in the global market today. Specifically, the automotive industry has experienced a reduction in the demand for their products, and for that reason are wavering n the brink of possible bankruptcy (Halbright & Dunn, 2010). The world’s biggest manufacturers of cars including General Motors, Ford and Chrysler have been affected and have experienced low sales of vehicles owing to the increased fuel prices and lack of substitute fuels to enhance gas mileage. However, Toyota Motor Corporation, which is ranked as the world’s leading automobile company by sales and production, has managed to stand out in this harsh economic times through the sale of the infamous hybrid car; the Toyota Prius. Observably, Toyota has managed to strategically market this car to its target markets better than any other company has, hence increasing the sale of this car in the automotive industry.
Accordingly, the market segmentation of Toyota has solely been founded on consumer buying behavior, which is known to change over time. The Toyota Prius market hybrid segmentation for example has been focused on buyers who are interested in efficient and environmentally friendly cars (Halbright & Dunn, 2010). The company also emphasizes the need to provide superior products to their consumers at competitive prices, while ensuring that the products are eco-friendly and in harmony with society at all times.
This paper examines the marketing mix of the Toyota Prius. Specifically, the paper provides a discussion of the product, its pricing element, its place element, as well as, the promotional strategies that have been used to market the product to its target customers. The paper concludes by providing recommendations for the Toyota Prius marketing mix.
Marketing Mix:
Toyota Prius
The term marketing mix in business refers to the elements of marketing, which when combined together promotes a company’s products and services so as to ensure efficient and effective customer delivery. Accordingly, researchers and academicians have identified four elements of the marketing mix, also known as, the 4p’s of marketing. These elements of marketing include, product, price, place, and promotion (Kotler et al., 2008). Product refers to the tangible products and services that a company offers to its consumers with emphasis placed on how these products differ from those of competitors. Price, on the other hand refers to the cost of the products and services offered. That is, the amount of money that the consumer will need to part with so as to purchase the product or service. The place element of the marketing mix refers to the location where the company’s chooses to sell its products or services. Lastly, promotion refers to the methods employed to inform consumers of the value of the products in their lifestyles (Kotler et al., 2008).
The Toyota Motor Corporation has created a lucrative marketing mix for their product, the Toyota Prius, which has been specifically designed for their specific target markets. Accordingly, the marketing mix for the Toyota Prius has incorporated the four elements of the marketing mix for the execution of marketing campaigns for this product. Toyota motor Corporation have attributed the great sales of the Toyota Prius to the implementation of the right combination of the 4P’s of marketing (Gusta, 2009). Research studies on the same illustrate that Toyota’s customer loyalty has been a result of their careful consideration of the 4p’s of marketing.
Product
As a hybrid vehicle, the Toyota Prius has been endorsed with other features that go beyond its eco-friendly attribute, hence making the product easily acceptable in the market. Not only does the Toyota Prius have the characteristic hybrid engine, it is also fuel efficient, which is a great attribute in this time of financial strains. As Halbright and Dunn explain in their study, the Toyota prius was not initially designed to be a hybrid car. For that reason, it incorporated other features that were useful to the consumers (Rodriguez & Page, 2004). Accordingly, when the company decided to incorporate the hybrid approach in the design of the Toyota Prius, the product has been gradually increasing in its sales, making it one of the leading products in the automotive industry.
The features that customers care most about in the Toyota Prius include its functionality, stylish design, practicality, mileage, as well as, fuel efficiency. The 2010 model, for example, is estimated to have a fuel capacity of about 11.9gallons with the consumption estimated at 50miles per gallon (Halbright & Dunn, 2010). This means that the car’s maximum range is around 595miles (Halbright & Dunn, 2010). In addition to that, the car is obviously economically friendly and its sleek design makes it attractive and modern. The car’s interior was designed with comfort in mind and safety has been given special attention in the design of the car. Accordingly, he key features in the Toyota Prius are better than those of competing products in that the car has added innovative accessories that are optional based on the customers preferences (Gutsa, 2009). Two such preferred accessories include the intelligent parking assistant and the solar powered moon roof. The intelligent parking assistant allows the car to parallel park itself thus reducing the possibility of parking lot accidents. The solar powered moon roof allows the car to cool when the weather is hot, a feature that customers residing in hot areas prefer.
In addition to this, the design of the car differs from that of its competitors in that it incorporates a curved design, whereas the competitors model’s have a straight design. As previously mentioned, hybrid vehicles are unique products in the automotive industry, which in turn makes them hard to market and sell to target consumers (Gutsa, 2009). However, this does not mean that consumers have stayed clear of purchasing the product. Consumers who opt to purchase the hybrid vehicle often choose the vehicle based on the leading trends, as well as, the benefit the product has on the individual and the environment. For that reason, most consumers place emphasis on the car’s ability to save on fuel cost, brand, and benefits with minimal sacrifices. Accordingly, the Toyota Prius satisfies these needs for its customers, which in turn makes it a leading product in the industry. With relation to branding, the name, sign, and design are affiliated to the Toyota brand, which has a good reputation for excellence and reliability (Rodriguez & Page, 2004). This, in turn, identifies the car as a Toyota and not a brand of other competitors. Such branding allows consumers of the Toyota Prius organize their knowledge of the product, as well a, make informed decisions regarding the purchase of the car.
Price
As a product of Toyota Motors Corporation, The Toyota Prius has quickly become one of the most eye-catching vehicles in the world today. The success of the sale of the Toyota Prius is based on the company’s ability to manufacture high-quality cars at tactful and affordable prices. The price of the Toyota Prius, has been differentiated from that of its competitors, which has changed from the traditional pricing set-up of other competing companies. As compared to competing products, the Toyota Prius is priced based on the penetration pricing strategy as opposed to its competitors’ skim pricing strategies. The rationale behind using this strategy for the Toyota Prius is to allow an increase in the sale of these cars even while the price declines. This is based on the increasing demand for hybrid vehicles as they gain mass appeal faster than other types of vehicles in the global market.
Toyota’s penetration strategy is further divided into four main pricing strategies including differentiated/location pricing, Promotional pricing, as well as, optional feature pricing (Gutsa, 2009). The differentiated/location pricing of the Toyota Prius allows the car to be sold at different prices in different states and markets. Promotional pricing strategy, on the other hand, is used for the promotion of the product to its target markets. Toyota Prius’ promotional pricing is provided in two methods including low interest financing and longer payment terms. Lastly, the optional feature pricing strategy allows the car to have different prices based on the optional features that the consumer wants for his or her car. In addition to the above pricing strategies for the Toyota Prius, the company also offers competitive financing and lease rates for the Toyota Prius, allowing bulk buying of the car by the consumers.
Place
Like all other brands of the Toyota Motors Corporation, the Toyota Prius is sold at almost all countries and regions in the world. Approximately the Toyota Prius is sold in more than 70 countries worldwide with the largest market being Japan, the United States and Europe (Halbright & Dunn, 2010). The Toyota Prius is slowly gaining entry into Asia, Africa and other regions, thus expanding their market share globally. The locations selected for the sale of this car have allowed smooth distribution of the product to its consumers through dealership networks, as well as, retail outlets. The locations have been selected because they provide larger markets than any other locations in the world. Additionally, the selected locations for the sale of the Toyota Prius have also been identified as those with the largest potential for the purchase of the product. This is because the target market in these regions have a common characteristic that is suitable for the sale of the car.
Observably, the locations where the Toyota Prius is sold are all urban countries that, in terms of technology, are ahead of the rest. Therefore the consumers found in this regions tend to look for similar features and characteristics when purchasing a vehicle, more specifically a hybrid vehicle. Because Toyota has established good distribution systems in these locations, access to the Toyota Prius by consumers has been made easier, thus allowing them to purchase this product at ease. Though e-business is considered a trend in the buying and selling of goods and services, the company does not sell the Toyota Prius online. However, consumers can attain the details of the car from the website, thus aiding them in the purchase of the car from their local dealers.
Promotion
Toyota Motors Corporation has embraced various communication strategies to promote the Toyota Prius to its target consumers. The Toyota Prius has been promoted in various diverse ways including advertising, sales promotions, public relations, as well as, personal selling. Wit relation to advertising, the company has advertised the Toyota Prius in both print and electronic media. The car has also been featured in various company exhibitions as a way of promoting the sale of the car to its consumers. Not only has the company produced brochures, pamphlets and posters of the Toyota Prius, it has also promoted this car by featuring it in a number of TV programs and movies. With relation to sales promotions, the Toyota Prius has been featured in various trade fares and motor shows, which give the consumers an opportunity to compare the products to other competing hybrid cars. Public relations has also been used to promote the sale of the Toyota Prius in that the activity the company takes part in give it a good image, thus promoting the sale of its products.
Personal selling allows the sellers of the Toyota Prius and their customers to communicate to each other about the product. This allows the consumer to understand the benefits of owing the car, whereas the manufacturer is given feedback on how to increase the efficiency of the car. With each promotional activity, there is a message that the consumers are given with regards to the Toyota Prius as a product. Accordingly, the 2010 campaign of the Toyota Prius was entitled “Harmony between man, nature and machine. This, in turn, gives the consumers the impression that the car is not only beneficial to them, it is also beneficial to the environment. The main message and image that is provided in the promotion of the Toyota Prius is that it is ‘Cool’ to drive a Toyota Prius (Halbright & Dunn, 2010).
Recommendations
When marketing a vehicle that will require the consumer to part with a sufficient amount of money to save the environment, there is need for the manufacturer to establish extra features as well as sell the product proactively. Accordingly, the Toyota Motors Corporation should consider the possibility of selling the Toyota Prius online, so that the product can reach other markets that it is currently not accessible to. Globalization has seen the rise of e-business, and for that reason most countries that were previously ot connected to the rest of the world through the internet are now able to connect. By allowing consumers to buy the products online, the company will experience an increase in sales, hence profitability.
Conclusion
Critics of the hybrid vehicles would argue that these products are not competitive with relation to features and prices, and for that reason, present no financial reward for their eco-friendly features. Accordingly, car manufacturers are therefore, faced with the challenge of marketing the hybrid vehicle and convincing consumers to buy these products. However, the Toyota Motors Corporation has succeeded in the marketing of their Toyota Prius, which in turn, has allowed the company to gain profits from the sale of this car. Regardless of its eco-friendliness, the Toyota Prius has been developed with features that are competitive, and for that reason, can be sold to the target consumers in all markets. The uniqueness of the product will allow it to enjoy a considerable market share, and the marketing mix only adds to this.
References
Gutsa, N. H. (2009). Marketing Mix in Action. Associated Content. Retrieved from:
http://www.associatedcontent.com/article/1804334/marketing_mix_in_actiontoyota_prius.html
Halbright R. & Dunn M. (2010). Case Study: The Toyota Prius: Lessons in Marketing
Eco-friendly Products. Retrieved from: http://www.maxdunn.com/files/attachments/maxdunn/PMBA:%20Presidio%20MBA%20Home/Prius_Marketing_Case_Study.pdf
Kotler, P., Armstrong, G., Wong, V. & Saunders, J. A. (2008). Principles of marketing. New
York: Pearson Education, Prentice Hall.Rodgriguez, A. & Page, C. (2004). A comparison of Toyota and Honda Hybrid Vehicle
Marketing Strategies. Retrieved from: http://www.solsustainability.org/documents/cultivatingmarkets/A%20comparison%20of%20hybrid%20vehicle%20marketing%20strategies.pdf
