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The Effectiveness of Prenatal Yoga
The Effectiveness of Prenatal Yoga
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Introduction
The contemporary society has witnessed amplified apprehension for better health. On a daily basis, a number of individuals become more health conscious and strive to develop their health status. According to the World Health Organization ‘Health’ is termed as a state of physical, mental, and spiritual welfare of an individual. In the recent past, different methods have been developed and implemented that are aimed at improving people’s health. Men, women, and children are becoming aware of different methods, which can be used to cure or prevent different diseases and conditions. This research paper will focus on the health of pregnant mothers. Pregnant mothers are faced with a great challenge of safeguarding both their health and the health of the unborn baby. Pregnant mothers are faced with different problems during the nine months pregnancy period. They experience physical discomfort, mental strain, as well as emotional problems. Different health related methods have been developed with an aim of assisting these pregnant mothers. The aim of this thesis is to study the effectiveness of the prenatal Yoga method on pregnant mothers. The reason for this study is to find valuable information, which can be used by pregnant mothers to improve their health during pregnancy without necessarily taking medicines (Nair, 2009). Contemporary scholarships point out that it may be operative in refining pregnancy, labor, and birth results. The drive of this essay is to assess the prevailing literature on yoga for pregnancy.
Literature Review
Yoga is considered to be a prehistoric mind and body exercise that has its roots in India and is becoming progressively known and applied in developed nations as a health practice for an assortment of immunological, mental, neuromuscular, and pain situations. Yoga is derived from a word that openly interprets as to bond or more extensively to toil towards an integrated experience of the person and better health. Mainly acknowledged for its latent to form equilibrium along responsive, psychological, bodily, and divine proportions, yoga is an all-inclusive system that exploits physical bearings, breathing workouts, meditation, and reflective practice. Even though there are a glut of pedigrees and schools of yoga that exist in the contemporary society, practices naturally comprise a minimum of the physical bearings and breathing workouts. Yoga is presumed to modify nervous system parameters and physical system operative and advance an individual’s mental welfare.
Alternatively, pregnancy is an ailment in which women experience distinctive physical transformations and stress and is correlated by inimitable physical and mental difficulties. There arises an urge to cope with the innumerable responsive, physical, pain, and mental conditions that sprout during the phases of pregnancy and labor. The welfare and eminence of life of the pregnant woman is precarious for ideal pregnancy results; self-soothing practices, mental education, and relaxation are predominantly imperative in this provisional and evocative spell. Maternal strain and apprehension throughout pregnancy is related to multiple of adverse concerns for the fetus and consequent growth. For example, fetal contact to maternal strain and strain-related peptides is a hazardous aspect for negative results on the encoding of the nervous system and brain morphology of the fetus, newborns, and kids. Primary gestational strains exposure is linked with adverse consequences at altered evolving phases, decelerated development and interactive response designs in fetuses, modifications in neonatal strains regulation and behavioral responses to strains, dull intellectual tasks and expressive and behavioral complications in infants and kids, and condensed brain volume in extents connected to cognitive task in toddlers (Lee & Atwood, 2013).
Furthermore, prenatal motherly strains and nervousness might be hazard issues for latent undesirable concerns for children in the future, such as the improvement of attention shortage hyperactivity syndrome or depressed performance on features of decision-making function. It is postulated that maternal strain may disturb the intrauterine atmosphere and change fetal growth throughout acute phases, through either instigation of the placental strain system, triggering the discharge and flow of corticotrophin discharging hormone, or through moderated blood run and oxygen to the uterus. Consequently, it is imperative to control maternal strain and offer pregnant women with managing approaches for the predictable strains and variations that ensue through pregnancy to intensify value of life and to make the most of infant health and growth.
Physical workout tends to be useful in the supervision of stress and additional related disorders or symptoms associated with pregnancy, for example diabetes, mood swings, aches, and weight gain. Engaging in physical workouts during pregnancy was formerly considered as a precarious behavior, even though it is gradually accepted as harmless and is encouraged in mundane prenatal attention. According to Melzer and other authors (Melzer et al, 2010) routine physical workout has maternal and fetal benefits that offset threats and commend at least 20 minutes of workout, most days of the week for the inhibition and cure of disorders linked with dormancy, for instance hypertension. Mind and body workouts that nurture overall health, moderate pain, and escalates self-awareness, for example yoga, may perhaps be mostly definite in addressing both the physical and emotional facets of pregnancy and labor. Further correlated practices, including biofeedback, introspection, and imagery, are found to lessen nervousness and endocrine actions, for instance cortisol, in expecting women during labor. Relaxation treatments for discomfort management in labor have also come to be prevalent as women are looking for substitutes to customary treatment methods, including painkillers and anesthesia, which are intrusive and occasionally linked with adverse side effects for both the expecting mother and infant.
Labor discomfort is an independent and multifaceted experience that differs according to every woman’s discrete insights of and reactions to nociceptive facts during labor and is prejudiced by psychosocial, mental, and physical aspects. It is proposed that medical practitioner adopt a ranging disciplinary method to discomfort control in labor and integrate both pharmacological and non-pharmacological tactics that can be personalized to personal inclinations and requirements. Self-reliance, self-efficacy, and coping aptitude are considered significant for an optimistic labor experience, and motherly prenatal concern is adversely linked with pre-labor self-effectiveness for child-birth and labor discomfort. Supplementary mental factors, such as discomfort misfortunes, have been linked with superior lumbopelvic discomfort throughout pregnancy and with reduced postnatal physical capability and can similarly envisage the appeal for discomfort liberation during labor.
Yoga may prove to be effective in the lessening of undesirable symptoms connected with pregnancy and labor. Known that 30% of women aged 25–30 years at present practice yoga, it is vital to appraise its effects on the motherly experience of strain, nervousness, discomfort, and additional variables other than on labor and birth effects.
Methodology
Empirical Research on the Effectiveness of Prenatal Yoga
The paper highlights studies conducted independently by two different reviewers, K. Curtis and J. Katz, to recognize entirely controlled clinical practices of yoga and pregnancy. The searches adopted the EBSCOHost Web databases among others (Curtis et al, 2011). The two principal terms, Yoga and pregnancy, were connected while employing the Boolean operator in order to come up with the required results. Current evaluations of yoga for pregnancy linked results established that yoga is positively indicated for application in pregnancy but the discoveries are not absolute since certain trials encompassed in that assessment were uncontrolled and others revealed meager operational eminence for altered motives. The chief drive of this essay is to analytically gauge the proof for the use of yoga throughout pregnancy and labor and to make endorsements for the course of forthcoming research.
Data Analysis
Three of the aforementioned studies acknowledged the existence or deficiency of antagonistic effects of the yoga interference; of these, two described that there were no contrary effects detected. Facts on proportions of uterine contractions or further conceivable opposing effects of yoga during pregnancy, joined with specifics on the kind of interference adopted, would be revealing for researchers scheming forthcoming interventions. Premature adversative events during pregnancy have been revealed to have fetal neurobehavioral evolving significances, so protection of the mother and infant through exercise-related deeds is imperious. In spite of the universal endorsements for physical workouts during pregnancy, there are still conceivable adverse consequences, for example uterine contractions, decrease of oxygen, and premature labor (Beddoe, 2007). Strategies have been recommended to certify satisfactory management for the care of the mother and fetus in workout and correlated actions. A number of methods of exercise have altered significances on maternal and fetal physiology, particularly across trimesters. For instance, throughout the third trimester, both the mother and fetus are extra susceptible to physical strain. Empirical evidence is desirable to produce rules delineating postures that are healthy for pregnant women across trimesters. Notwithstanding the form of yoga or specific postures employed, adjustments should be made according to the precise requirements of the woman, in the deterrence of over working, strain on the fetus, and early labor. Yoga is a low bearing, simply adaptable and heedful action, since it is a safe and workable action for expecting women.
Results
The result yielded from the research revealed that yoga is well designated for pregnant women at a point in their lives when their hormonal and emotional functioning experiences prompt transformation. The revised trials all adopt a cohesive prenatal yoga program that covered 10–25 weeks and all trainings established perfections on a least possible of 1 result variable. Every one study employed at least two constituents of a yoga exercise, bearings, and meditation, and the most popular studies engaged a moderate and cohesive approach to yoga that similarly encompassed breathing exercises, orations, incantation, and deep relaxation.
Discussion
Bowlby’s evolutionary concept of attachment proposes that children are born into the world biologically pre-planned to create attachments with others, since this will aid them to live. He was greatly inclined by ethological philosophy in a broad-spectrum, but particularly by Lorenz’s study of imprinting. Lorenz exhibited that attachment was inborn and consequently has endurance significance. Bowlby assumed that attachment manners are innate and will be triggered by several circumstances that appear to intimidate the realization of immediacy, for instance departure, uncertainty and distress. Additionally, Bowlby hypothesized that the distress of aliens signifies vital survival mechanism, created by nature. Infants come into the world with the inclination to show definite innate manners which aids to confirm proximity and connection with the mother figure, for example crying.
John Bowlby points out that for the infant to grow mentally healthy, the infant must experience an intimate, warm, and a continuous relationship with his or her mother or the permanent mother substitute and in which both of them finds satisfaction and enjoyment. The theory however did not put more weight on the part of permanent mother substitute and the mutual benefits of the mother and the infant. Economic and social networks factors that also determine the infant-mother relationship was also overlooked by the attachment theory which forms one of its weaknesses. John Bowlby call was on the society to provide support to the parents who have not yet healed both physically and mentally because of pregnancy.
John Bowlby is a psychologist as well as a researcher. He suggested that the first attachment which the baby typically forms is with its own mother. Therefore, it is fundamental for the child’s mother to form the best environment where the child can feel comfortable and safe. A safe and comfortable environment will ensure that the child is able to grow healthy both physically and mentally. It is therefore the role of the mother to ensure that the environment for her infant is safe and secure from factor affecting its wellbeing. According to this attachment theory, the mother has the power to create a better environment which is conducive for the infant growth. The mother also has the power to destroy the infant environment which might affect the infant’s development and growth process.
Bowlby asserted that the connection between the infant and its mother through the first five years of life was critical to the child’s ability of socialization. He held that interruption of this fundamental connection could top to an advanced prevalence of juvenile criminal behavior, emotional complications and rebellious behavior. To support his hypothesis, Bowlby studied 44 teenage juvenile delinquents in a child supervision clinic. The study revealed that affectionless psychopaths displayed miniature concern for others and were inept to form any kind of connection. Bowlby came to the conclusion that anti-social tendencies and emotional concerns are attributed to maternal deprivation.
The way the pregnant mother lives, affects the infant- mother relationship greatly. If the mother lives a careless life such as smoking and consuming excess alcohol, the environment or the infant development will be destroyed a lot. The attachment of the mother to the infant which is very crucial will be destroyed. In most cases, the infant who develops in poor environment are born with different side effects. These side effects may hinder the child’s growth and development, prolonged sicknesses, physical weaknesses, social problems, and even death depending on the magnitude of the impacts of the inborn child’s condition. It is therefore very crucial and important for a pregnant mother to create and maintain the best possible environment for the infant growth and development as well as ensuring the infant- mother relationship is at its best condition (Campbell, 2012). The pregnant mother must avoid any activity or habit that may destroy this environment and relationship such as smoking and excess consumption of alcohol.
The prenatal yoga health practice came to support the attachment theory. The objective of the prenatal yoga health practice is to create a better mother to infant relationship which is vital for infant growth and development. The practice holds that the infant growing environment cannot be conducive if the mother who is the first attachment to the infant is not healthy. The mother’s health is fundamental to the infant growth and development because there is a direct relationship between the mother and the infant health. The health condition of the mother affects the environment in which her infant is growing. If the mother is sick, the infant may also get the infections because there is direct exchange of food and other important nutrients between the mother and the infant.
Prenatal yoga ensures than the infant mother is not only physically health but also mentally health. Majority of the available prenatal health care services such as clinics only ensures that the pregnant mothers are immunized and vaccinated on certain diseases such as malaria which can spread to the infant but fail to remember to address the mental health aspects. Majority of the pregnant mothers’ worldwide undergoes difficulty time during the pregnancy period. Some especially the single mothers and school girls undergoes a lot of mental disorders due to the depression and stress created by the pregnancy concerning about the future of the infant. Therefore, a proper method which is capable of addressing both physical and psychological health of the pregnant women must be promoted and that is the prenatal yoga method.
Conclusion
Conclusively, this paper suggests that a prenatal yoga program marks benefits throughout pregnancy other than throughout labor and on birth results. This promising body of work advocates that enhancements were witnessed on psychological realms during pregnancy and labor, on bodily and discomfort measures during, and on birth variables. The sole antagonistic health consequence that was testified was uterine contractions, which can be examined with an altered method and proper movement reduction.
From the research carried out in this thesis the health conditions f the pregnant mothers is very crucial. How the child develops and grows while in the mother’s womb is very crucial in determining the future of the child. The relationship between the mother and the infant during the pregnancy period is very crucial for the wellbeing of both the mother and the infant. This relationship must be maintained by the mother by ensuring the environment for her infant growth is conducive. Various theories have been developed to help in understanding the important of mother-infant relationship. One of such theory is the John Bowlby’s Attachment theory. The mother’s environment for her infant growth may be affected by her health both physically and psychologically.
In attempt to address the health of expectant mothers, various health methods have been in use. One of the best methods that are largely used to treat both the physical and psychological problems experienced by the pregnant mothers is the prenatal yoga. This method involves physical exercises which ensure that the expectant mother is health physically. The method also uses non drug methods to treat mental disorders such as bad moods. This method is widely used because it is cheaper, no drugs are used, and the method can treat both the physical and psychological aspect of health.
References
Lee, T., & Atwood, M. (2013). Pregnancy health yoga: Your essential guide for bump, birth and beyond. London: Duncan Baird Publishers.
Beddoe, A. E., University of California, San Francisco., & University of California, San Francisco. (2007). Mindfulness-based yoga during pregnancy: A pilot study examining relationships between stress, anxiety, sleep, and pain. (Dissertation Abstracts International, 68-7.)Campbell, M. (2012). The yoga of pregnancy: A 40-week journey of narrations, intentions, meditations, affirmations and yoga to help you connect with your unborn baby. Forres, Scotland: Findhorn Press.
Nair, C. (2009). Prenatal kriya yoga: The mystical wisdom surrounding a soul’s rite of passage and. S.l.: Authorhouse.
Melzer, K., Schutz, Y., Boulvain, M., & Kayser, B. (January 01, 2010). Physical Activity and Pregnancy: Cardiovascular Adaptations, Recommendations and Pregnancy Outcomes. Sports Medicine, 40, 6, 493-507.
Curtis, K., Osadchuk, A., & Katz, J. (January 01, 2011). An eight-week yoga intervention is associated with improvements in pain, psychological functioning and mindfulness, and changes in cortisol levels in women with fibromyalgia. Journal of Pain Research, 4, 189-201.
TECHNOLOGY SELECTION PAPER
TECHNOLOGY SELECTION PAPER
Autonomous Vehicles Ground
Insert Name
2-21-2015
Introduction
The next step into the future of automotive travel is made possible by a new technology called Autonomous Vehicles (Ground). “A fully autonomous car can be defined as a car which is able to perceive its environment, decide what route to take to its destination, and drive it. The development of this could allow significant changes to travel – without the need for human supervision or operation, everyone in the car could be a passenger, or it could even drive with no occupants at all. CITATION Yeo13 l 1033 (Yeomans, 2013)” This is not to be confused with the car itself which an old technology. But when you think of autonomous vehicles think about the hardware and software combination that enable the vehicle to navigate without a human presents to stir the vehicle. Autonomous vehicles are programed to collect data. Using “An autonomous vehicle requires an array of sensors, such as laser, radar, light detection and ranging (LiDAR), GPS, and computer vision systems, to gather information CITATION ALE13 l 1033 (ALEXANDER M. WYGLINSKI, 2013).” Autonomous vehicles also comes with onboard navigation software and collision avoidance software and hardware. This big data that is collected by all the external and internal equipment and software is analyzed by computer vision systems which is super computer that is located in the autonomous vehicle. The findings in the data then tells the car how to move and react to its findings and then sends the information to a VANET. Most autonomous vehicle are also connected to a VANET which is an Vehicular ad hoc network which can be used as a failsafe back up just in case there are in technical problems and also provide the autonomous vehicles computer with real time dangers from other vehicles on the network.
Technology Overview
Features and Capabilities
The features of autonomous vehicle are primarily independent movement without a need for a human to be in the vehicle stirring. The vehicle is able to choose it’s on path to get to a location. The way it chooses its path is based off of the information that it gathers from a plethora of sensors, navigation tools that are both onboard and or satellite based. This is similar to the navigation system that is being used on the Mars Rover “Autonomous navigation is an important function for a Mars rover to fulfill missions successfully. It is a critical technique to overcome the limitations of ground tracking and control traditionally used CITATION Gua14 l 1033 (Guan, Wang, Fang, & Feng, 2014)” Also the autonomous vehicle receives information from other vehicles that are on the network with it.
People, Processes, and Environment
People -Autonomous vehicle must operate safely around people so the technology is “self-driven autonomous agent that employs the collision avoidance mechanism. CITATION Wee11 l 1033 (Wee Lit Koh, 2011)” With this collision avoidance mechanism the vehicle is able to steer clear of dangers that are on the road. This well help tell how far the nearest vehicle is from you and if that vehicle is making a left turn or stopped at the light. As a back up to the sensors that gather the data for the collision avoidance mechanism the vehicles computer may receive additional guidance from via satellite or the network.
Processes – Autonomous vehicle similar to any computer system need to have a safe and secure way to get software updates and have patches to protect them self’s from the latest Cyber-attacks that might exploits the vehicles vulnerabilities. The system should also be equipped with some type of anti-virus along with intrusion detection system and intrusion prevention system. These will protect the integrity of the vehicles computer system. And the information found by the intrusion detection system can be used to analyze the attack .Create documentation of how the attack occurred and mark the attacks behavior and place it on the network so it will help worn other vehicles on the network to what to look out for. Also all software that goes into the onboard computer should have went through software assurance / securely developed software processes. Being that this software can be responsible for loss of life. The software should go though standard software assurance and securely developed software cycle so the software can be tested CITATION Sun14 l 1033 (Naira, 2014). This is to make sure the software does not have any back doors or can be hacked into causing an availability problem for the technology.
Environment – Autonomous vehicles should be able to operate in any type of environment currently they are testing this technology in cars in the United Kingdom as well as in the United States. With this technology the vehicles could be used by the military and might need to endure extreme temperatures both hot and cold. But recently a test car had problems with the sensors in the snow “the radar sensor in the front and the rear camera are completely covered. While the snow was falling, I had to turn off the parking assist because the falling snow was triggering the ultrasonic sensors causing the system to beep continuously while there was nothing around the vehicle CITATION Dor15 l 1033 (Levin, 2015)”
Costs and Benefits
Cost – when it comes to keeping the cost down on autonomous vehicles the manufactures need to make sure they follow proper protocol when it comes to things like developing secure software. It is easier and less costly to fix a requirement in the design phase than it is to fix the software built to bad requirements once the software is operational. “Less rework means less retesting and fewer cycles, which greatly reduces the overall effort. CITATION Tho10 l 1033 (Wailgum, 2010)”
Benefits- This new technology will save most people a lot of time because with the autonomous vehicles technology the cars will be able to control the flow of traffic, there for they should never be traffic jams because the car should always make the best move to stay clear of road hazards. With this autonomous vehicles technology It also can be integrated with services at the grocery store where you’re the car drives alone and parks at the supermarket and a person loads the car with groceries and the car drives back home with the groceries. Autonomous vehicles can also be helpful to the armed services. They can use this technology on the frontlines of hostel situations the same why they use flying drones. That way if ambushed no human life is lost. They would also be excellent for recon missions because the amount of data it takes to navigate it can have extra sensors and cameras added and be recording everything that it sees and have the data analyzed in real time by Intel specialist miles away. “New technologies create new capabilities and strategic opportunities. CITATION Nic13 l 1033 (Nicholas Grossman, 2013)”
Risks and Vulnerabilities
Risks – That come along with the benefit of having a vehicle that can travel without a human steering it are things like the risk of loss of life, property damage, lost and misdirected cargo, possible full loss of the vehicle itself.
Vulnerabilities – Currently since the technology is so new with the autonomous vehicles there are still a lot of vulnerabilities that can be exploited because the main focus right now is to make sure the autonomous vehicles is working then come back and fix any security issues that the autonomous vehicles might encounter.
Ways that autonomous vehicles can improve itself from a cyber-security stand point are Prevention and that would be to use software assurance and certifying software correctness to make sure the autonomous vehicles software is secure when it is developed and not easily hacked. For detection the manufactures should add anti-virus software and anti-malware protection to the onboard computer. For remediation the manufactures need to make sure the autonomous vehicles have a secure way of getting the updates and patches that are required to make sure the vehicles is safe from the latest cyber-attacks. To make sure that the vehicles integrity has not been tampered with the vehicle should use both the onboard navigation system and the satellite navigations system to make sure they both come back with the same route as a multiple factor check. Also manufactures can use heat to combatant the physical security problems the vehicles are currently having with the snow on the sensors not allowing some of the autonomous features to be available.
Technology Evaluation Study Recommendation
In conclusion autonomous vehicles are a great addition to the future. This new technology can shape the future of the automotive marketplace. The technology can be responsible for save millions of lives per year. Vehicles that are equipped with this new technology can stop military personal from getting killed by surveying and collection Intel from hostel areas. Driverless cars with create an opportunity for new jobs. With the right people working on the security of these cars I feel like they can help the world as a whole.
References
BIBLIOGRAPHY ALEXANDER M. WYGLINSKI, X. H. (2013, Feb). Security of Autonomous Systems Employing Embedded Computing and Sensors. Retrieved from PROLEGOMENA: http://www.computer.org.ezproxy.umuc.edu/csdl/mags/mi/2013/01/mmi2013010080.pdf
Guan, X., Wang, X., Fang, J., & Feng, S. (2014). An innovative high accuracy autonomous navigation method for the Mars rovers. Acta Astronautica, 266-275.
Levin, D. (2015, feb 2). The cold, hard truth about autonomous vehicles and weather. Retrieved from http://fortune.com: http://fortune.com/2015/02/02/autonomous-driving-bad-weather/
Naira, S. (2014). An extended systematic literature review on provision of evidence for safety certification. Information and Software Technology, PP 689-717.
Nicholas Grossman. (2013). Robotics and the future of asymmetric warfare. Retrieved from Proquest: http://search.proquest.com.ezproxy.umuc.edu/pqdtft/docview/1506155122/6D6AB3A1C82E46B7PQ/4?accountid=14580
Wailgum, T. (2010, Aug). 7 Sensible Steps to Improve Software Quality. Retrieved from http://www.cio.com: http://www.cio.com/article/2415991/enterprise-software/7-sensible-steps-to-improve-software-quality.html
Wee Lit Koh, S. Z. (2011). An Extensible Collision Avoidance Model for Realistic Self-Driven Autonomous Agents. Real Time Applications, IEEE/ACM International Symposium, pp: 7-14.
Yeomans, G. (2013). Optimal routing strategies for autonomous underwater vehicles in time-varying environment. Robotics and Autonomous Systems. Retrieved from https://www.lloyds.com/~/media/lloyds/reports/emerging%20risk%20reports/autonomous%20vehicles%20final.pdf
TECHNOLOGY REDEFINING THE DEFINITION OF TELEVISION (2)
TECHNOLOGY REDEFINING THE DEFINITION OF TELEVISION
by (Name)
Television Studies
Dr. Wendy Keys
Griffith University
Brisbane, Queensland Gold Coast
15th May, 2020
Technology Redefining the Definition of Television
Introduction
Gone are the days when television meant having limited television shows to watch out for or waiting until a certain channel has the rights to air certain content for access to viewers. Television, in this day and age, is a whole other story. The televised idea today has gone on to shift from producer-driven to consumer-driven. The power is now in the hands of the consumer, which is basically how the television game should have been from the beginning. The consumer ought to be able to decide what they want or do not want. The decision to air or not to air certain content no longer resides in the hands of broadcasters. This has been a disruptive development for both operators and broadcasters. Their profit-stream too, has been disrupted. The internet has brought with it a lot of change, both positive and negative. In this case, power rests in the hands of the consumer, who gets to decide what they want access to and what to put aside. In this essay, therefore, the writer will seek to find out how technology has changed the television arena and how it is presented today. In the process, those who have gained and those who have lost will be identified. Television has gone through a similar wave as technological advancement, with inevitable change making adjustments in the way viewing is done today.
How?
Definition
The definition of television from back then and today tells two different stories. Before technology took over, television was known to be a device in the shape of a cabinet whose broadcasting was limited to a small number of channels, working on a scheduled programming basis. This is to mean that for people to sit and unwind through the shows that were made available, they were expected to sit in front of this cabinet-like device for their own pleasure. However, this was a limiting way of having to access the people’s favorite shows, given that in most instances, one had to sit through various other shows for their most favorite to start. Today, television has transitioned into something different. Cable, internet and satellite television is what is known today (Montpetit, 2014). There are many channels for people to choose from. People have access to various videos, all based on what they want to have access to, with the option of viewing all these from various devices or just a single one. Tablets and smart-phones have changed the way television has been known for over the years. There is the option of viewing various videos or channels at a go, depending on what one has access to. There is also the option of getting access to what one wants to view while sitting in front of a screen or while on the go. Consumer’s preferences today dictate the type of content created and how the content is accessed.
Impact
Business models
Consumer’s preferences have brought with them a lot of transformation in the television industry. This transformation has brought with it a change in the business models that people subscribe to. Bandwidth and accessibility to the internet has been one of the transformations. The internet has made it possible for network TV to be a reality, owing to the speed and reliability of the internet in use. This has made the existence of network TVs such as Netflix, Amazon and Hulu to be available. Streaming via these channels ought to be at a minimum speed for high quality viewing and customer experiences. A standard definition video requires a minimum bandwidth of 1Mbps, with the 4K video streaming also accessible for those in areas where such is available. This cannot be said about the previous television experiences where even the rain could be an obstacle to the experience. Better viewing versions are now available.
On top of the internet speed, devices available today come in various versions. The plug and play devices, for instance, are a force to reckon with. A person is able to connect their Google Chrome Cast and Apple TV to their television sets, enabling this person to easily video-stream (Dimitrijevic, 2017). The installation of add-ons onto the Google Chrome web browser not only increases the viewing opportunities for a person, but also makes to possible for them to gain access to games through the connection. Such connections have also improved one’s ability to remote-control from these connections. Life has definitely become easier with better improvements and devices.
Remote control transformation is yet another redefinition that can be identified in the television experience today. Previously, the need to change channels would require the viewer to walk up to the television set and manually change the channel by the use of buttons on the set. Today, however, the viewer only needs to know what they want and pick it out from the array of channels and videos available. The online streaming services have made this process easier. There are various remotes now available for the viewer’s use. Things have changed for the better, with ‘hectic’ not being a term to be used in today’s television experience.
Furthermore, second screens have made it possible for viewers to watch their preferred programs as they communicate with fellow viewers about what they are plugged into. These screens basically make it possible for one to watch a show from one device and use the other as communication tool with interested parties (Dimitrijevic, 2017). They may be in the form of smart phones or tablets. With such screens, it is important to note that the online streaming services available to the masses have cut out the middlemen that were considered significant before. Products are now easily available over the internet, where the viewers can easily access without necessarily going through a third-party. On this note, over-the-top applications have reduced the costs that a viewer would otherwise be required to part with for service provision to be made possible. Technology, in this sense, has made significant difference to the average viewer.
Television viewing habits
The television experience today has been designed mostly by the youth and for the youth. This means that the products and services that have been made available in the market are mostly targeted at the youthful market of customers. In the United States, for instance, more than a quarter of the total population gets their dose of television via the internet, with the use of online streaming services such as Netflix. Traditional television sets are no longer the main devices through which access to the videos and channels has been made possible. Mobile devices play the same, or even a better role at improving the viewer’s experience. With the youth in site, over 60% get to watch television online (Matthiesen-Jones, n.d.). With such access made possible to the youthful crowd, then there is a greater likelihood that these viewers are able to gain access to the type of content they want since it is readily available online. Such access has been made possible by continuous advancements in technology, with a continuous improvement in the content delivered. Satisfaction by this crowd especially, is at an all-time high, considering the needs that are being met.
Viewing habits are not the only adjustments being made in the television arena; interactive experiences have also been embraced. Television brings with it an interactive experience that all the more motivates viewers to hold on to their love for viewership. The experience is not only interactive, but is also two-way. The latter is clear in the case of being able to watch a sports match live while tweeting about the same, or being able to vote during a reality show. Everything is happening right before one’s eyes. The experiences are closer home and can almost be left. These are the experiences that consumers have been yearning for. The older version of television experiences was defined by a one-way experience, that is, the broadcasting from the television set to the viewers. What this meant was that the consumers was supposed to be satisfied with the options made available or have them find something else to keep them busy (Ghone, 2017). An example would be on Sundays when American soap operas would be showing in the afternoons, only to be followed by some shows that the viewers would basically find boring. The situation today is enlightening and very much resonating with the kinds of lifestyles that human beings have chosen for themselves. With the pace at which technological advancements are happenings, it is no surprise when television interactions are customized for individual viewers.
Content development
The type of content made available to the masses has experienced great change. Despite the amount of development that television aspect has undergone, people still maintain their interest in live television. This has, however, significantly changed due to the likes of Netflix and Hulu. The adjustment that has been made in this regard is about the type of content that is now available to the viewers. The type of content that was being broadcasted before was determined on the basis of what cut across all ages, with certain television content being scheduled for later in the night when children would be sleeping while some other content would be scheduled for the mornings. The latter would be family-approved. People of different ages, and different tastes and preferences are constantly gaining access to online streaming (Hall, 2017). To help meet the needs of all people, the content produced also comes with age restrictions, where needed to help prevent children, especially, from accessing content that would otherwise be harmful to their growth and walk. At the same time, this increases the privacy that one can have in the content that they access. Before, the only option was to ask those who were not of age to leave room so that adults could carry on with their viewing. Content producers today are taking all things into consideration, especially those that were a hindrance to satisfactory viewership back then. Technology today has improved the restrictions put in place to ensure that people of all ages get access to what suits their needs and preferences.
Furthermore, there is need to ensure that the content producers have to be aware of the evolution that has happened in the various industries so that the content to be made available meets the needs of consumers. Consumers have also become very particular, and this is something to consider before investing in content to be released to the people. At the same time, it is important to consider the media through which the content will be shown. It has to work for the devices in use today, including television sets (Nguyen, 2014). Failure to produce content that meets such needs may be costly in the long-run for the producer, since this may mean that the consumer needs have failed to be met. The advanced technology in use by some of the producers focuses on the curation aspect, distribution as well as monetization. Content creation for viewership has gone to such great heights as a lack of a need for subscription. This may in turn be an encouragement for a greater audience. This is a step further from the current technology available for television viewing.
Still on matters content development, it is important to point out that even advertisements have been properly placed with the technological advancements present in television. Various channels provide various services to viewers. In this regard, companies have better aligned their products and services with the type of content that is aired on various channels and streaming services. This has made it easier for them to reach their target markets without straining too much.
Lastly, despite increasing access to premium content, going mobile has affected television. Social media is very common today. Back then phones were mostly not portable, but today, they are used for almost any digital activity. In fact, some phones are said to be much better than television sets and laptops alike. Social media gives audiences a voice, but it is also where viewers are lost (Rothfeld, 2014). When complaints are made, and the mass follows in such undertakings, the viewership for certain content is reduced to a point of leading to shutting down production operations for the product. Audiences may hide behind social media to bring down some of the television content aired, and not because they dislike it but because they can have it done. Social media has also grown to a point of customizing the engagers’ content so that in some cases, content that is shown on television is no longer of use to such people. In such cases, this is where television goes to die.
Conclusion
To summarize, technology has had a great impact on the way television is viewed today. It has directly and indirectly affected the type of content made available, the viewing habits of the masses, the business models, and the definition. Technology can only advance from here on. This means that more changes are to be expected and more adjustments are to be made in the way people experience television.
References
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