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Target Segment
Target Segment
Our primary target market is based on demographic segmentation within China, with an understanding that it is impossible to satisfy all pet owners. With more than 80% of pet owners being women, we intend to reach this market. In terms of psychographics, our product targets individuals who feel emotional attachment to pets and those that desire to fit in to the pet culture. Combined, our target market will include, pet owners (women) born after 1990 and millennials and gen Y for online sales. Additionally, single women, college degree holders, and those with a disposable income are targeted for the Chinese market.
Product
The cat rocking chair is a product that is specially designed for pet lovers and pet owners. It is made for a therapeutic and relaxing form of entertainment, bringing a person and their favorite pet closer. It is designed to maximize comfortability, with high quality features, and affordability. Quality is emphasized as a main priority as well as comfort for a user’s body. The consumer can expect maximum luxury and comfort while bonding with their pet.
Price
Due to the uniqueness of our product, a premium pricing strategy will be pursued. Premium pricing is a method of establishing a steep price in order to create the perception that a product must be of excellent quality (Feng et al., 2019). In certain circumstances, the quality of the item is not much improved, however the producer is perceived to have made significant investments in the promotion necessary to create the product. Informed by the notion among target buyers that a cat rocking chair is a premium item of particularly high quality and distinctive design, the strategy is developed to maximize sales and revenue.
Promotion
Weibo will be used as a starting point to market the product using savvy Weibo advertising and branding, posts, and hashtags. We will host events, write blog posts, provide introductory offers, and run a social media contest. The idea is to first build awareness around the product and to have customer engagement. Afterwards, WeChat will be used as a primary channel to market and sell the product due to its versatility. WeChat is a simplified social media platform that combines several of the elements and functions of the planet’s top social media platforms in a single package while also encompassing every aspect of daily life (Guo & Zhang, 2020). By using this vast resource, our firm plans to launch marketing campaigns that take advantage of a wide range of aspects of the user’s surroundings. On WeChat and Weibo, advertising, sales promotions, public relations, and direct marketing will be applied to reach the target market.
Place
The cat rocking chair will be primarily distributed online via our website, through the company app, and on social media pages. Shoppers may do research, compare prices, and make purchases using a variety of channels, including our website, marketplace, mobile application, physical shops, and social networking sites. We also intend to have retail locations all over China, visit trade shows, innovative product events, and via third party retailers in physical retail stores, and through e-commerce giants like Alibaba and JD.com.
References
Feng, S., Hu, X., Yang, A., & Liu, J. (2019). Pricing strategy for new products with presales. Mathematical Problems in Engineering, 2019.
Guo, L., & Zhang, Y. (2020). Information flow within and across online media platforms: an agenda-setting analysis of rumor diffusion on news websites, Weibo, and WeChat in China. Journalism Studies, 21(15), 2176-2195.
Praxis to understand and teach teamwork
Praxis to understand and teach teamwork
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Praxis to understand and teach teamwork
The article “Praxis to understand and teach teamwork” does not specifically identify its intended hypothesis. The issue that it handles many objectives shouldn’t have been so as in the case. The author unsuccessfully attempts to pursue and examiner three aspects in the article; a) to comprehend critical praxis measured as meaningful both to comprehend and enhance teamwork, b)for offering of four dimensions of cooperation and that are, roles, relations, processes and dream, c) he goes ahead to take into considerations the implications and educating techniques. The writer in minds has three or more aims to fill with one article. This in the long run reduces the meaning, concentration of the researcher on any given topic. The article diversely attempts to consider all the aspects weakly. Particularly, valuable approaches to be used are missing in article do not require one method. All are independent and are to be researched separately. This is the major weakness of this article. The multi-objectives waters down the specific intention, the research intensity, and other research elements like validity and specificity. At this process, the author identifies the drawbacks that are associated with the prevailing of theoretical approaches in teach teamwork. This is not done fully in the article and this is the other limitation. The article becomes complex with all these. The changes in team work are noted and facilitating teamwork that has taken place through commitment to critical praxis. The implications and further improvements, recommendations are somehow missing in the article or not clearly stated. This makes it to weakly improve the teamwork in the education system. The article could have in turn looked at the preferred aspects in turns.
References:
Honeycutt, E. (2003). “Understand and teach teamwork: A Study of Oxford education system” Journal of Education 32: 69–79, 2001.
Parsons, P. (2006). “Improving team work. a guide to best practice. Kogan Page Publishers.
Fitzpatrick, K. (2008).”Team work and education: SAGE Publications.
Target Market Worksheet
Target Market Worksheet
Part 1: Description of Target Market
left48704500Write a 250-500-word description of your target customer (i.e., your customer persona). Describe the key demographics of your target market, including customer description, location, behaviors, psychological profile, and other population attributes.
Part 2: Table
Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc. Then, select a second and third target market to focus on. Customers in alternative markets will likely have similar attributes to the initial target market with some major differences. Complete the table below comparing similarities and differences between the primary, secondary, and tertiary target markets.
Segmentation Basis Segmentation Attributes Primary Target Market – Persona Description Secondary Target Market Tertiary Target Market
Demographic Age Gender Education Income Family Status Other Demographic Attributes Geography Country Region Environment (Rural/Urban) Other Geographic Attributes Psychographic Social environment Personality Lifestyle Lifestyle Changes Other Psychographic Attributes Behavioral Purchase Drivers Purchasing Behavior Other Behavioral Attributes Part 3: Graphic
Design and create a one-page graphic (advertisement, brochure, or flyer) about your product or service created in the Topic 3 assignment to appeal to customers. The goal is to generate customer awareness and interest in your product or service. You may paste it in this worksheet or attach it as a separate document.
Part 4: User Journey Map
This portion of the assignment is to document the process by which a customer engages with your business, purchases, and utilizes your product or service. You may refer to the topic Resources for more information about journey maps.
Create a journey map of how your customer interacts with your business to purchase and use your product or service. This should be submitted as a bulleted list of all steps in the purchase and use processes. Be sure to include the entire process (i.e., every step the customer takes from first considering purchase [location, product, etc.] until product is used or service delivery is completed).