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Swatch Group was founded in 1983 and is based in Switzerland.
Swatch Group was founded in 1983 and is based in Switzerland. To divert attention from the Japanese brands that were taking root in the country, it developed watches that were not only fashionable and functional but also affordable. The company’s strategy to woo customer was accomplished in various ways, they restricted various models to specific areas which served the customers on the road and they developed watches that were not only trendy but functioned s collectibles. Also while maintaining the affordable watches it emerged in quality brands that served the wealthy consumers and to ensure they updated the customers and build a market base they were pictured in publications and created a website that anyone could sign in and jeep to date with their products.
The company’s marketing strategy success has been facilitated by the consumer’s culture in various ways, today everyone has access to the media channels that most brands use as an advertising platform for not only ensuring their customers can access the product from their homes but familiarizes them with the products. Another consumer culture is the need to not only ensure they dress well but also in the new trend, this explains why as the company’s trends diversify so doe their revenue increase. Additionally, it is a fact that more men than women are the target of the watch industry hence the company’s strategy of partnering with the jewelry retail chain is bridging the gap. The need for the people differ across regions and the specific brands with a specific area ensure that the people who can afford the luxurious watches market is to their liking as well as to those people who consider them a secondary need.
The watches industry is a tricky one because only the upper class who do not occupy the largest share in the economy term them as a necessary want, unfortunately, the working class who are the most refer it as a secondary need hence they only purchase one. The future of these companies to be is not only uncertain but risky and while the Swatch Group has its roots in Switzerland the market has big competitors and to ensure its survival it should focus more on affordable watches.
Suzanne Colins’ The Hunger Games as a Dystopian Fiction
Suzanne Colins’ The Hunger Games as a Dystopian Fiction
Step 1: Brainstorming
Thesis
Suzanne Collins’ The Hunger Games is a dystopian fiction
Blueprint statement
To show the dystopian state of The Hunger Games, this analysis provides evidence that Collins’ work carries the central themes that are core to every dystopian entry including presence of strict government control, a significant destruction of the natural environment, heavy and widespread technological control, and a loss of individualism and uniqueness to have all people thinking and working towards a similar goal.
Step 2: SEE Format Worksheet
Topic sentence
The Hunger Games explores several core themes and characteristics of dystopia with the most obvious and prominent being the conspicuous government control and division.
Statement 1
The government stamps its authority and control through various strategies with that of oppression being more prominent followed by responses such as providing entertainment and food to keep people content and subdued in a cocoon of passive obedience.
Example 1 quotation from novel
“What must it be like, I wonder, to live in a world where food appears at the press of a button? How would I spend the hours I now commit to combing the woods for sustenance if it were so easy to come by? What do they do all day, these people in the Capitol, besides decorating their bodies and waiting around for a new shipment of tributes to rill in and die for their entertainment?” (Collins 5.27)
Explanation 1
The example shows the thought process of the main protagonist, Katniss, as she imagines the culture of the rich and how they see the poverty=stricken District 12. She not only mentions the notable differences between her own culture and that of the “others” but also imagines what it feels like being them and being different. The government control and the division that has been created by the government. Despite being in the same country, these individuals live differently complete with variant customs and cultures. The criticism against these cultures highlights how the government imposes control, through entertainment and provision of food.
Statement 2
The government also ensures that there is a separation of the classes, involving a dichotomy between the rest and the Capitol and a subdivision of the poor between 12 districts evidenced through decreasing government favor and standards of living.
Example 2 (quotation from novel)
“I want to do something, right here, right now, to shame them, to make them accountable, to show the Capitol that whatever they do or force us to do that there is a part of every tribute they can’t own. That Rue was more than a piece in their Games. And so am I.” (Collins 18.38)
Explanation 2
Rue’s death is a polite reminder that the government controls how people interact, including allowing some to die in a game for the entertainment of the rich and wealthy Capitol. In the passage, Katniss honors Rue as a reminder that she was a person deserving of dignity and respect. There is a clear division, including the value of people and the role of death, all meant to increase control.
Example 3 (quotation from novel)
“Taking the kids from our districts, forcing them to kill one another while we watch – this is the Capitol’s way of reminding us how totally we are at their mercy. How little chance we would stand of surviving another rebellion. Whatever words they use, the real message is clear. “Look how we take your children and sacrifice them and there’s nothing you can do. If you lift a finger, we will destroy every last one of you. Just as we did in District Thirteen.” (Collins 1.76).
Explanation 3
The games, the killing of young people for the entertainment of the rulers, was a way for the political elite in the Capitol to flex their might and to remind the weaker Districts of their place in the society as their deaths are televised all over the country for the pleasure of the citizens of the Capitol, as a form of control.
Concluding sentence
The isolation and separation of the various districts and the Capitol, including the lack of information and rampant ignorance, are all a form of entertainment and a larger plan to ensure control through reducing the chances of the Districts from organizing, communicating, and uniting towards a common enemy.
Introduction
This essay focuses on Suzanne Collins’ novel, The Hunger Games. The novel centres on Katniss Everdeen, a resourceful teenage girl living in the worst of the 12 Districts. The Capitol hols an annual blood bath called the Hunger Games, where young people participate in representing their districts in a fight to death game meant for the entertainment of others. The last one alive is declared the Victor. The games are a source of entertainment for to the Capitol, and a punishment for the Districts for a failed rebellion in the past. It is a cruel reminder that the government has full control of the entire country. Overall, Suzanne Collins’ The Hunger Games is a dystopian fiction. To show the dystopian state of The Hunger Games, this analysis provides evidence that Collins’ work carries the central themes that are core to every dystopian entry including presence of strict government control, a significant destruction of the natural environment, heavy and widespread technological control, and a loss of individualism and uniqueness to have all people thinking and working towards a similar goal.
The Hunger Games explores several core themes and characteristics of dystopia with the most obvious and prominent being the conspicuous government control and division. The government stamps its authority and control through various strategies with that of oppression being more prominent followed by responses such as providing entertainment and food to keep people content and subdued in a cocoon of passive obedience. “What must it be like, I wonder, to live in a world where food appears at the press of a button? How would I spend the hours I now commit to combing the woods for sustenance if it were so easy to come by? What do they do all day, these people in the Capitol, besides decorating their bodies and waiting around for a new shipment of tributes to rill in and die for their entertainment?” (Collins 5.27). The example shows the thought process of the main protagonist, Katniss, as she imagines the culture of the rich and how they see the poverty-stricken District 12. She not only mentions the notable differences between her own culture and that of the “others” but also imagines what it feels like being them and being different. The government control and the division that has been created by the government. Despite being in the same country, these individuals live differently complete with variant customs and cultures. The criticism against these cultures highlights how the government imposes control, through entertainment and provision of food. The government also ensures that there is a separation of the classes, involving a dichotomy between the rest and the Capitol and a subdivision of the poor between 12 districts evidenced through decreasing government favor and standards of living. “I want to do something, right here, right now, to shame them, to make them accountable, to show the Capitol that whatever they do or force us to do that there is a part of every tribute they can’t own. That Rue was more than a piece in their Games. And so am I.” (Collins 18.38). Rue’s death is a polite reminder that the government controls how people interact, including allowing some to die in a game for the entertainment of the rich and wealthy Capitol. In the passage, Katniss honors Rue as a reminder that she was a person deserving of dignity and respect. There is a clear division, including the value of people and the role of death, all meant to increase control. “Taking the kids from our districts, forcing them to kill one another while we watch – this is the Capitol’s way of reminding us how totally we are at their mercy. How little chance we would stand of surviving another rebellion. Whatever words they use, the real message is clear. “Look how we take your children and sacrifice them and there’s nothing you can do. If you lift a finger, we will destroy every last one of you. Just as we did in District Thirteen.” (Collins 1.76). The games, the killing of young people for the entertainment of the rulers, was a way for the political elite in the Capitol to flex their might and to remind the weaker Districts of their place in the society as their deaths are televised all over the country for the pleasure of the citizens of the Capitol, as a form of control. The isolation and separation of the various districts and the Capitol, including the lack of information and rampant ignorance, are all a form of entertainment and a larger plan to ensure control through reducing the chances of the Districts from organizing, communicating, and uniting towards a common enemy.
Sustainable Procurement
Sustainable Procurement in World’s Manufacturing Firms
Sustainable procurement is an act derived from the arising issue of the traditional production methods and how these methods related to the adjacent environment. In traditional systems, the interaction of the production systems and the environment was detrimental to the environment since most of the manufacturers were so inclined to the amount of profit disregarding the effect the process was had on the environment (Lakatos et al., 2018). As a result, most of the environment in direct contact with the manufacturing processes showed damaged signs as a result of the pollution occurring from the poor waste management methods. To curb the hazardous effect, Lakatos et al. (2018) offer that most of the countries set policies that governed waste management in the manufacturing industries ensuring that, all the manufacturing firms followed these policies as an abidance to the ethical methods of operation. For beneficial impact among leaders of the manufacturing firms, awareness stands as a pivotal point connecting the leaders to desired results from the assimilation of sustainability in manufacturing procurement of resources. This is the effort of explaining the aspects of sustainability within the manufacturing industry and the effects it would have if sustainability lacked in the system. This information sets the different management in line to implement and adhere to sustainable methods of operation because they are fully aware of the consequences otherwise.
Sustainable procurement, however, deals with a wide category of practices associated with acquisition, usage, and post-production handling of the resource remnants (Yong et al., 2020). It incorporates the culture or the mode of behavior expected from most of the manufacturing industries operating around the process of acquiring resources, whereby the resources should be exploited in a manner that understands and considers their scarcity nature and promotes careful and sparing exploitation method that ensures there is less to no wastage moments during the same process. Resources are also expected to be shared within the firms since there is a general scarcity associated with the resources. The exploitation of resources, according to sustainable procurement, should occur in a way that protects and cares for the environment. Therefore, Yong et al. (2020) provide that the after-effects of resource exploitation should offer a way of mitigating the effects caused by the initial exploitation process. Sustainability in the manufacturing industry considers and promotes the use of an alternative source of energy other than the sources that cause adverse effects to the immediate environment. The major analogy passed on by the policies of sustainable procurement is involving a self-awareness code of conduct within the manufacturing industry in the world (Richnák and Gubová, 2021). This is done so that all processes in and around the manufacturing industry, promotes an almost self-sufficient system that promotes a circular economy. A circular economy is one which operates by considering the economic, social, and environmental factors.
The promotion of sustainable procurement tends to be a challenge amongst multiple organizations. The most barriers for the implementation and adherence to the ethical methods as stipulated by sustainable procurement may come from the involvement of the stakeholders in an act to guarantee profits in their business operations (Richnák and Gubová, 2021). Barriers may also come from the lack of knowledge of sustainable procurement by the leaders in the manufacturing industries. In an attempt to reveal the field of sustainable procurement within the EU, Mélon (2020) in his paper discusses the state of the EU regional trading block in terms of implementation of sustainable procurement within the business involved. He starts by presenting the vision set during the EU’s seventh Environmental Action Programme (EAP) which states the expectation of the EU trading block to have a well sustainable environment of business by the year 2050. An environment whereby, everyone around the world, lives and survives within the natural ecological limits. An environment where biodiversity is protected fully and natural resources are managed sustainably. Mélon (2020) continues to state the failure by the team players to achieve the short-term goals set in the run to achieve the vision stated. He points the failure to some of the barriers within the businesses and the environment including the tendency of the corporate law to stay silent on the hazardous issue, awareness deficiency within manufacturing firm’s management, and lack of role models to guide others. Within his argument, Mélon (2020) states that enforcement of the corporate law by governments and the positive influence by the market’s demand factor, the sustainability in the manufacturing sector can be restored. He adds that by use of appropriate incentives and punishing behavior that goes against the sustainability behavior can be highly effective in ensuring compliance to the sustainability in procurement by business organizations.
In the drive to attain a method to address the issue of over-exploitation of the planet’s resources, Purcell et al. (2019) covered a case study in their paper, involving universities that were used in investigation that was to lead to the development of mitigation measures to the state of emergency studied about the nature of resources exploitation within the world. Among the universities were UK (Plymouth University [PU] by WP); mainland Europe (American University in Bulgaria [AUBG] by WP and JS); and the USA (Harvard University [HU] by HH and JS). In their paper, Purcell et al. (2019) present the methodology and results of research carried out in the three universities involving three cases of study in each university. The research was carried out on the role of universities as the engine of transformational sustainability toward delivering the SDGs has been explored by way of three case studies that highlight different means toward that end (Purcell et al., 2019). The first case involved the UK-based public university (Plymouth University) which adopted enterprise and sustainability as the academic mission to help in securing differentiation in an increasingly marketed worldwide higher learning sector. This case was meant to act as inspiration for positive change in regional business and the local community. The second case involved the act to catalyze economic regeneration and increased social innovation in a private university in Bulgaria (American University). This case study was done within sector-led for sustainability-driven transformation. The last case involved (Harvard University) US-based research institute. This university ran a case that showcased the engagement program which connected the faculty and students in sustainability projects within the center setting and external partners. According to Purcell et al. (2019), the “living lab” model, as demonstrated by the three universities, can become a part of transformative institutional change within the real-time business and organization’s environments that draw on both top-down and bottom-up strategies that can be positioned as helpful cases in pursuit of sustainable development.
References
Lakatos, E., Cioca, I., Dan, V., Ciomos, A., Crisan, O., & Barsan, G. (2018). Studies and Investigation about the Attitude towards Sustainable Production, Consumption and Waste Generation in Line with Circular Economy in Romania. Sustainability, 10(3), 865. MDPI AG. http://dx.doi.org/10.3390/su10030865Mélon, L. (2020). More Than a Nudge? Arguments and Tools for Mandating Green Public Procurement in the EU. Sustainability, 12(3), 988. MDPI AG. Retrieved from http://dx.doi.org/10.3390/su12030988Purcell, M., Henriksen, H., & Spengler, D. (2019), “Universities as the engine of transformational sustainability toward delivering the sustainable development goals: “Living labs” for sustainability”, International Journal of Sustainability in Higher Education, Vol. 20 No. 8, pp. 1343-1357. https://doi.org/10.1108/IJSHE-02-2019-0103Richnák, P., & Gubová, K. (2021). Green and Reverse Logistics in Conditions of Sustainable Development in Enterprises in Slovakia. Sustainability, 13(2), 581. MDPI AG. Retrieved from http://dx.doi.org/10.3390/su13020581Yong, Y., Yusliza, Y., & Fawehinmi, O. (2020), “Green human resource management: A systematic literature review from 2007 to 2019”, Benchmarking: An International Journal, Vol. 27 No. 7, pp. 2005-2027. https://doi.org/10.1108/BIJ-12-2018-0438