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Social media strategy
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8th December 2011
Social media strategy
Tolerance for uncertain outcomes and scale of results sought in social media strategies used by businesses today.
Organizations the world over are adopting the use of social media to increase their sales in the market. An appropriate social media strategy would prove vital to the way an organization forms it connection. Four different social media strategies have been put forward. They all depend on a company’s tolerance of uncertain outcome.
There are companies that seek to avoid uncertainties by using established tools to measure their outcomes. Such companies would be suited to use a predictive practitioner approach. This approach would enable the management to have a clue of what might happen or what is likely to happen.
There are organizations which have higher tolerance of uncertain outcomes. Such companies are high risk takers and go all out in their creativity to achieve their results irrespective of the outcome. These companies will mostly use the creative experimenter approach. The extent to which these organizations tolerate uncertain outcomes using this media strategy is commendable. They though do not involve themselves with large projects but only take small initiatives.
The social media champion strategy provides certain outcomes. Many businesses are in favor of this strategy since you can predict the outcome of the social experiments taken. This social strategy process identifies individuals with a large following in the social media and induces them to promote a given product with some incentives. This will ensure that the product will definitely be viewed given the following of the identified personalities.
Adopting a social media transformer strategy incorporates all stakeholders in improving their businesses. By creating a platform in which every individual in the organization is involved. This strategy is uncertain due to the uncertainties of posting from the individuals. Some may even be dormant and thus not working very well for the organization
The economic effects of legalization of marijuana
The economic effects of legalization of marijuana
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Introduction
The marijuana legalization issue was first debated over 100 years ago by BIHDC (British Indian Hemp Drugs Commission). This commission resorted to a defined conclusion that; cannabis sativa (marijuana) was detrimental to human health and the best way out was to impose high taxation to this drug. Prohibition of this drug was inevitable; the best solution was to tax the crop highly. This resolution failed after several years of attempts. Marijuana remained a legal drug in India until the year 1989 when it was phased off by the single convention international narcotics treaty (Gahlinger 2004). Over the recent past, an acute usage of this drug is rising rapidly. Many economies faces adverse effects its consumers. This is due to the side effects that I caused by this drug. These economies are left with no option but to legalize the drug and impose high taxation rates on it.
To what extent does the ruling family control the media
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7th December 2011
To what extent does the ruling family control the media?
The Arab Gulf States are general Islamic countries governed by the Islamic law (Shariah). The ruling family in most if not all of these Gulf States controls basically all aspects of the government including the media but not in its entirety.
There are national television stations whose content is controlled by the government. These though have been curtailed by the introduction of computers and social media (Sean 87). National television channels in the Gulf States have been used by the governments for political advancement and self defense (Al –Kasim 98). This phenomenon has been changing with time as more international media houses gains ground in the Gulf States. For instance, the introduction of Cable News Network (CNN) and Al Jazeera has enabled free flow of information that was non – existent some years back (Alterman 67). The introduction of internet has also in a way increased media freedom. People can now communicate freely in the Gulf States without fear of victimization. Despite this though, very few Gulf States have a completely transparent media system.
Media content is in most case infiltrated with content of the immediate ruler. Focus is given too much on the ruling family than on the emerging issues in the society. The prevalence of the media content on the ruling family significantly interferes with the media transparency (Boyd 34). This is the case in the six Gulf States which include Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain and Oman. The major reason underlying the significant influence on the media by the ruling families is the control of oil resources. The ruling families nationalized all the oil corporations and thus have enough money to exert any kind of influence.
If democracy as such is to be achieved entirely in the Gulf States, then something has to done regarding the freedom of the press as the two go hand in hand (Atton 56). Democracy cannot be achieved where individuals are denied to speak out.
Works cited
Alterman, John. New Media, New Politics? From Satellite Television to the Internet in the Arab
World. Washington: The Washington Institute for Near East Policy, 1998. Print
Atton, C. “What is alternative journalism?” Journalism, 4 (3), (2003): 267-273.
Boyd, D. Broadcasting in the Arab World: A Survey of the Electronic Media in the Middle East.
Ames, IA: Iowa State University Press, 1999.Print.
F. al –Kasim. The Opposite Direction: A program which challenged the face of Arab television.
(Ed), The Al Jazeera phenomenon: Critical perspectives on the new Arab media. Boulder,
CO: Paradigm Books, 2005. Print.
Sean, Foley. Globalization, Wars and Telecommunications Revolution in the Arab Gulf States:
Beyond Oil and Islam. Boulder, CO: Lynne Rienner, 2010. Print.