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Reebok is one of the giant companies that deal with sportswear with markets all over the world.
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Reebok is one of the giant companies that deal with sportswear with markets all over the world. To remain a top company and at the same time continue to attract more customers on its market share, the company has to do a lot of marketing strategies to promote their product that include sports shoes as well as athletic wear. Among its advertising strategies include the empowerment of women, and this is evident among the ads that have been recently exhibited in the internet platforms as well as social media platforms such as Twitter. The ‘Gal Gadot in a Reebok’s ad campaign,’ the ‘Reebok –Gal Gadot’ and the ‘Danai Gurira’ ads are among the advertising strategies that have been used by the Reebok Company to empower women.
The main audience of the three ads to which the Reebok Company has targeted are the women especially the young women, and this can be evident through the use of young celebrities such as Danai Gurira who is an actor of the Black Panther movie. In all the ads, the advertising models wear the Reebok’s wear to demonstrate how comfortable and bold the products from the company are and this instills a great sense of perception to the audience regarding their self-esteem and confidence which seems to be boosted upon wearing the outfit.
In the ‘Gal Gadot in a Reebok’s ad campaign,’ the ad primarily focuses on the women in leadership positions whereby the ad says that “We change the world every time we lead by example.” The is a direct appeal to women that they have to take direct and instant measures to lead and be seen in the leadership positions if they want to be agents of change in the world. It is through taking a step and making a decision to stand strong that one is able to hold such a position and to this case. The Reebok Company has offered a platform for the women to take charge and get themselves out of the previous world of low confidence and esteem, walking with their heads up and show the label that they have to change the world by leading by example.
The same aspect is emphasized in the rest of the ads; the Danai Gurira ad focuses on the support of women. Danai talks of celebrating the women and states that she is very happy to feel very proud of it when women recognize the others and therefore to her, sisterhood means a celebration of other women. The ‘Reebok – Gal Gadot’ don’t be an operationist is another ad by Reebok, again focusing on women asking them not to fear failure and dares them to try something out especially on the teenagers advising them not to be hard on themselves because if they dare and don’t fail, they are going to change the world.
These two ads have a higher emotional appeal to the audience and most specifically the women as the intended audience of the advertisement. The emotional appeal can be felt through the advice to which Gal Gadot seems to be giving herself, but in the real sense, she is trying to advise the young women in realizing themselves and trying things out if at all they want to change the world. The first stamen by Gurira states that there is nothing powerful than women celebrating each other. The statement by itself is so compelling to the emotions of the women, and this might leave the audience thinking about her works about self-empowerment as women.
The ads do not try to cause cognitive dissonance to achieve their persuasive goal, and this is because the ads have only a single intention of women empowerment. It does so through self-empowerment, and it is clear that there are no other reasons apart from promoting the cause of promoting women to realize themselves as well as their dreams that are facilitated by the existence of the Rebooks product making the realization of their dreams of changing the world possible. The ads stresses of credibility as it is through using the right channels, resources, and equipment that that one is able to achieve their goals and all these have been provided by the Reebok Company.
The ads intend the audience to make a decision at the planning for the action stage as this is the stage of realization and self-awareness. It is at this stage that most of the people want to make a difference and show the world that they are capable of making a difference. Planning for action, therefore, involves leaving behind all the past fears and experiences and gaining the courage to face a new challenge. As according to the ads, daring without quitting makes one a victor and at the same time makes them lead by example, and it is through this that the realization of the women goal of changing the world is going to be accomplished.
Reference
Arian Grenade, Gal Gadot and Gigi Hadid. Take a stand for women’s empowerment. Retrieved from: https://footwearnews.com/2018/business/media/reebok-ads-ariana-grande-gal-gadot-gigi-hadid-womens-empowerment-1202596692/Danai Gurira. #Bemorehuman. Retrieved from: https://twitter.com/Reebok/status/1018883045536010245?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1018883045536010245&ref_url=https%3A%2F%2Fwww.eurweb.com%2F2018%2F07%2Fblack-panthers-danai-gurira-in-reeboks-new-campaign-celebrating-strong-voiced-women-watch%2FReebok- “Gal Gadot”. Don’t be a perfectionist: Retrieved from: https://www.adforum.com/creative-work/ad/player/34570187/gal-gadot/reebok
Reasons for Binge-Watching
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Reasons for Binge-Watching
Binge watching involves watching a television show or a TV series multiple times. Various reasons can be attributed to being the reasons for binge watching. For one, binge-watching acts as a relaxation therapy for most people, especially after a long day of being tired. People, therefore, binge watch to forget all the stresses that they received during the day that are work-related and they have to prepare for tomorrow. The only way they are able to do that is by watching 3-4 episodes of a TV series that is interesting to them. Binge watching is associated with a feeling of calmness, and this is the reason why people sit and watch a series for hours.
Binge watching also enables the individuals to escape reality the same way fictional stories in books do, entering into the world of fantasy, crime, romance and other desires of a person. There are numerous epic originals and awesome box sets in the TV series that attract people making them continue watching. Binge watching for 5-6 episodes is most preferred than watching a single episode so that one is able to get the whole concept. Watching more episodes gives the viewer a chance to watch and get involved in longer narratives, and through this, they are able to escape the real world for some hours taking their adventures into the fantasy world.
Another reason for binge-watching is that they possess the chemistry that works on the victims. Honestly, the major players in the series know exactly how to lure their victims. It is the natural human instinct to know exactly what is happening at every single moment, and if the moment denied, we get angry or annoyed, and in other words, viewers hate cliffhangers. The TV show developers use this to their advantage and continue creating episodes with epic plot twists especially at the end of the episode making it difficult for a person to restrain from checking the next episode. The next episode is always a cliffhanger too, and this becomes a vicious cycle that leads to binge watching. Another thing is that we binge watch because we enjoy it and keeps on being more interesting.
Performance Management Comment
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Performance Management Comment
Question 1
The way a performance expectation is written have an impact on writing the comments as it depends on the variable being examined. Some of the variables may exceed expectations when they are below the number set as the target while others will be deemed as need improvement upon scoring less that the set number.
Question2
Above and beyond comments means that that the expectations are just above the set target but they need to improve making a greater margin between the achieved results and the set target for them to be termed as to exceed expectations.
Question 3
It is easier to write comments to support a needs improvement rating because it provides a chance to reevaluate the objectives set to see whether they are realistic. It also brings forth measures needed to attain the set objectives such as motivation providing a room for creativity.
From the comments section, I chose the performance standard #7 and #9. Performance standard #7 involved ensuring that the projects are finalized within +/- 5% of the budget. For this performance standard, finalizing the budget under the value figure less than 5% indicates an exceed of the expectations. The reason behind is that budgets operates under a specific limit and putting in mind that the resources are limited, they should be used sparingly. Besides, the aim of setting a company is to make profits and therefore the companies must work within the set limit so that they are self-sustaining. Working within the limit makes the company not to overspend and thus reduces the chances of getting bankrupt. A rating of more than 5% indicates that the budget has been depleted and that the company needs to add more money that is not budgeted for and this make the company’s future to be at stake.
The other performance standard was #9 involving reduction of scrap by 2%. Scrap is waste that is generated during the manufacturing process. The set target for reduction of scrap is 2% and this means that a value above 2% means that the company has achieved its objectives and has exceeded the set limit. Reducing the scrap by 1% means that the target has not been achieved as the scrap has only been reduced by a small margin and this calls for improvements. A company producing a lot of waste means that they are misusing the available resources, abusing due to abundance and this may lead to exhaustion and the consequent reduction in the profit margin.