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Assess the appropriateness of Hungry Jacks breakfast menu for its target segment
Introduction
Marketing plan plays a critical role for establishing any form of business. With ineffective marketing strategy, the company’s hard work to acquire customers will turn out to be random and very inefficient. The core objectives of marketing plan must ensure that the product satisfies the demands of customers and maintains an outstanding relationship with those customers. To achieve this, company will need to develop flexible techniques that rely to the adjustment in customer demand and perception. Most importantly, the core objectives of marketing plan must be to appreciate whether the target market is please with the product and service that the company offers.
Purpose
The purpose of this report is to assess the appropriateness of Hungry Jack’s breakfast menu for its target segment. The report also offers a detailed analysis the 4p’s of the product.
Scope
This report is divided into stages to cover main of the study, in stage one, it explores the history of the case study company, its main competitors, product category and opportunities and threats. Second stage covers Hungry Jack’s market segmentation strategies and bases. Stage three looks at the product, product life cycle and branding. In stage four, the report examines the pricing strategies of the company. The distributions strategies are discussed in stage five and stage six explores the promotional strategies and mix that the company deploys. The report summarizes with a conclusion. Background
Hungry Jack’s is one of the best known brands in Australia. This marketing report shows how Hungry Jack’s strives to continually establish its brand through listening to its customers. The report also the different stages within the marketing process. Branding establishes a personality for a service, product or organization. The brand image embodies how customers view the company. Branding effectively works if a company presents itself and behaves in a consistent manner. Marketing communication techniques, such as promotions and advertisement are deployed to create images, designs, and colors that accords the brand its identifiable face. In all its segment markets, Hungry Jack’s faces competition from other companies such as McDonald. Marketing entails determining the requirements and needs of customers and fulfilling such needs in a better way than the competitors, thus building loyal customers.
Market study considers those elements that affect the purchase decisions. Such purchasing decisions could often be affected by elements bigger than merely the product itself. Psychological aspects are critical for example, the image a given product conveys or the feeling of the consumer while purchasing a given product. These psychological aspects are of considerable value to the customer. Through marketing, Hungry Jack’s creates an outstanding position in consumer’s minds and this is termed as branding.
Conclusion
Product entails how the company has to design and produce the product that enhances the experience of each customer. Product means the services and physical products that Hungry Jack’s provides its customers. Hungry Jack’s includes specific elements of its products and service like desirability, looks and packaging. Hungry Jack’s constantly improves its service and product in accordance with the fast changing consumer tastes and desires. One of the best examples is the launch of the Combo chicken breakfast menu.
The place comprises mainly of the distribution outlet and the business channels. Place is essential because the product and service should be readily accessible to customers, at the right quantity, right place, and at the right time. In Australian about 50% of Hungry Jack’s outlets are situated about 5 minutes from one another. There are specific level of fun and happiness which Hungry Jack’s offers its customers. The company offers value position which is founded on the consumer requirements.
Pricing is one of the most critical elements as regards to marketing as it determines how much the company will make in profit. The pricing strategy was established so as to attract lower and middle class segment. The promotional activities deployed by Hungry Jack’s helps to effectively communicate with their potential customers. Their Ad is targeted to catch the people’s interest and it reaches huge masses at a time.
Assault Weapons and Federalism
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Assault Weapons and Federalism
Guns has been one issue that causes stirred feelings and reaction. Many people in the United States have pointed out the increased number of gun ownership in the United States and increased number of gun related deaths. Due to the growing concern, there have been groups that have lobbied for the banning of assault weapons as they are military grade and can cause a dozen people to die or maimed if fire because of the number of rounds that can be discharged by the weapon in just a couple of second. Although there have been propositions to ban these military grade weapons, there are a few there are laws that have in place both at the federal and state level. This paper will look at the various laws that exist at the national level and Texas status laws on use and possession of assault weapons.
Twenty-five years ago in an Act referred to as Public Safety and Recreational Firearm Use Protection Act passed by the senate made the first attempt to regulate use of assault weapons. According to the act, the manufacture and sale of the semi-automatic weapons was prohibited to civilians. The act also banned magazines that accommodated more than 10 rounds of guns (Koper, pg. 239-266). Military grade weapons are designed to fire rapidly. It is there concerning that a civilian who may actually not have any military training is left to handle such kind of ammunition. This act enacted in 1994 as a subsection of Violent Crime Control and Law was to a message being passed by the democrats that they were being tough on crime but this was also an election-year package. As compared to the Republicans, Democrats are often more vocal when it comes to gun regulation legislations. Most candidates on Democratic Party have actually highlighted measures that they would take in office to regulate assault weapons.
Looking at the mass shooting that have occurred that prompted to the banning of assault weapons, it was the mass shooting that occurred in a schoolyard at Stockton in California followed by 1993 mass shooting at 101 California street. Despite the ban, the citizens who had already purchased the guns were allowed to keep them. These ban however would not hold for long. The ban was supposed to expire in 10 years unless it would be renewed by congress. Congress however was heavily dominated by GOP thus the act was never renewed and the ban on automatic weapons seemed to have been lifted. After the Sandy Hook Elementary shooting conversation to reinstate the ban begun by the Obama administration but the efforts did not bear fruits as the votes in congress were not enough to reinstate the ban (Luca, pg. 123).
Texas has been a State that has also been affected by gun violence and thus several bills have been enacted in trying to ensure that the town remain safe. Most of these laws however are on carrying of guns such as laws that prohibits gun owners from storing their ammunition in cars in parking lot. However, Texas does not have any specific laws on assault weapons or magazines that carry huge number of rounds, the buyer though has to be the age of 18 in order to acquire this semi-automatic weapons. Texas seem to more gun friendly policies and has also been ranked among states that have high gun related deaths an indication that gun laws contribute to number of gun related deaths. State that do not have restrictive gun policies experience high number of gun related violence (Jehan, pg. 11). Over the past three years in Texas, shootings have been carried out using military-style riffles but no law has yet to be enacted on its ban.
The potential consequence of national government passing laws regarding military assault weapons would be that al states will be required to follow these rules. States such as Texas that are reluctant on passing gun laws will have no choice but to accept these new laws. Research has proven that stricter gun control laws help reduce number of gun related violence and thus federal government would have taken a step in protecting its people (McClure, pg. 197). Federal laws are also often binding and may not be overruled by state government and thus if given all the power they may misuse it thus a need for check and balances. However, many state governments will see this as an intrusion of power by the federal government. The state and federal government ate often at loggerheads with each other on what laws federal government should pass and what laws state government should pass. This may create a strained relation between the state and national government especially if the state government has the backing of its citizens who may be against the laws passed. Most state governments are closer to the residents and most laws that they pass are laws they know will garner support from the state residents.
Potential consequence of state government banning military assault weapons would mean a decrease in number of gun related deaths. Depending on the statistics of a state on the number of gun related deaths, then they will best know which laws to pass. For example, if a state has more attacks using assault weapons then they may come up with laws that will regulate or ban the military-style weapon. However, the problem may arise when the states do not come up with the legislation to regulate these guns because it would not get the support from the residents.
I believe that the national government should have the authority to pass on military and assault weapons. The federal government has the congress which has representative from all states this means a law that is passed is a law that portrays the stand of America and is more likely to be embraced by the citizens. Federal government is also at a better position to negotiate with stakeholders in the industry such as National Rifle Association to know what best laws to implement. However, most laws passed at federal level are often passed on party politics which is sad. Depending on which party is dominating the congress then, one can determine which laws will be passed. A good example is how the act to ban assault weapons has for so long been rejected by senate and congress because GOP has been dominating the house. Regulating of military-style weapons is a grievous matter and the federal government ought to handle the law.
Works Cited
Jehan, Faisal, et al. “The burden of firearm violence in the United States: stricter laws result in safer states.” Journal of injury and violence research 10.1 (2018): 11.
Koper, Christopher S., and Jeffrey A. Roth. “The impact of the 1994 federal assault weapons ban on gun markets: An assessment of short-term primary and secondary market effects.” Journal of quantitative criminology 18.3 (2002): 239-266.
Luca, Michael, Deepak Malhotra, and Christopher Palanquin. The impact of mass shootings on gun policy. No. w26187. National Bureau of Economic Research, 2019.
McClure, James A. “Firearms and Federalism.” Idaho L. Rev. 7 (1970): 197.
seismometer
and the Mercelli scale. A seismometer measures the intensity of the earthquake. It is an instrument that measures earthquake’s vibrations and where the vibrations get plotted on the seismograph. It is employed for large earthquakes. Richter scale is utilized for measurement of energy of the tremor of the earthquake. It has a scale of 0-10 scaled in logarithmic scale where 10 indicate the highest whereas 0 as the lowest or no detection captured. Researchers allocate a greatness rating to quakes in view of the quality and term of their seismic waves. A shake of the earth measuring 3 – 5 is viewed as minor or light; 5 – 7 is moderate to solid; 7 – 8 is major; and 8 or more is awesome. The Mercalli scale uses numerals I – XII. It measures the intensity the earthquake just as the Richter scale. A seismic tremor force of I is for the most part not felt