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Gas Leak Case Study
Gas Leak Case Study
Customers’ service hospitality is an important factor to be considered in any organization. Customers should be treated with priority, and they should see the value on the services offered by the Company. Therefore, when customers believe that they are getting value for the money they are paying, then they will definitely keep on coming back, however, dissatisfaction of the customer service will make them turn back as well as, look for value offerings from the company’s competitor (Hassanien, Ahmed, & Clarke, pg. 145). In the case study provided, the major issue is that the gas leak prompted the gas company to cut off the gas supply, unfortunately, this will greatly have an impact on the customers as well, the corporation itself given that, on average, the kitchen can serve about 500 lunches. As a result, there are many ways in which the corporation can ensure that they offer the best possible lunch food and services. For instance, the corporation may use electric stoves as an option to ensure that the customers get their lunches at the correct time. Secondly the company can develop a home meal replacement options that will provide the 500 lunches before the issue is corrected.Service Proposal for GuestsA good resort hotel should be one which provides a quality hospitality service and is cost-effective. However, there are various key elements that need to be considered when developing a proposal for hotel guests. These elements include competitive environment, the methodology used for business planning. The methodology is essential because it will help the management in answering questions such as how far the company will be compared to their competitors as well as knowing whether the company will be setting realistic and attainable goals and objectives.
Work Cited
HYPERLINK “http://www.bibme.org/” o “Edit this item” Hassanien, Ahmed, Crispin Dale, and Alan Clarke. Hospitality business development. New York: Butterworth-Heinemann/Elsevier, 2010. Print.
Gap between local and international students and universities available in Africa
Executive summary
This report aims to bridge the gap between local and international students and universities available in Africa. This project will be focused on education sector of Africa which provide a website which act as a hub for the all the major universities in Africa. The project aims at offering easy access to the students in Africa and to spread the awareness about the various educational originations, scholarships and job opportunities available according to their respective needs.
It is an open-stop platform for the students looking for job after their education. In Africa because it provides a job availability page where people can browse for the available jobs according to their educations and interest. It provides the overall picture to the people around the globe about the education industry of Africa. One of the main goals of this website would be to encourage international students to study in Africa as well as the lecturers around the globe to come to Africa and increase the education level in Africa
Business goals
The business goal of the organization is divided into three categories. The first of the primary section, the secondary section and the last the AOB section (Any Other Business Section). African Academic Organization Center” (AAOC), intents to offer support to all its stakeholders hence the reason for categorization of the business goals. It is also important to note that the business goal supports a specific user of the Business Intelligence Website yet to be developed by the organization. The primary business goal is to support Students and other people to navigate easily as they get Jobs, courses offered among other academic issues. The secondary goal is to offer data reliability and storage issues for academic institutions and the AOB goal is to offer auxiliary support to organization via the website as for mass communication. The organization is intending to reach more academic institutions in the Africa to be able to remove the gap that has existed before. In addition, providing effective and efficient communication is the key towards the organization mission and vision about the website project. Online access of the website will increase stakeholder’s access as well as evaluation of the project.
Stakeholders
It can be noted that the project has unlimited number of stakeholders as it is an academic tool. However, for the sake of this analysis, the main stakeholders will be indicated. The main stakeholder are:
African Academic Organization Center” (AAOC): This organization is one of the main stakeholders and it is also the project owner. It intends to not only use the data from academic institutions in Africa to offer easy access of tangible and soft data to the people but also to act as a center of research based on the data collected.
Academic Organization in Africa: These organization will offer reliable information and data to African Academic Organization Center” (AAOC) for it to be fed to the website. In addition, it will be an added advantage to them as this will be a marketing tool.
Competitive analysis
The adoption of the BI website is one of its own I the world and especially in Africa hence limited from competition from other websites. Its content is unique hence enjoys the monopoly in the market (Inetsoft.com, 2014).
References
Inetsoft.com, 2014, Business Intelligence in Education, accessed on 15 September 2014 from HYPERLINK “http://www.inetsoft.com/solutions/industry/education/” http://www.inetsoft.com/solutions/industry/education/
Jisc, 2011, Business Intelligence: Monitoring Performance and Planning Improvement, accessed on 15 September 2014 from HYPERLINK “http://www.jisc.ac.uk/publications/briefingpapers/2011/businessintelligence.aspx” http://www.jisc.ac.uk/publications/briefingpapers/2011/businessintelligence.aspx
Gap Analysis, SWOT Analysis, and Needs Assessment
Gap Analysis, SWOT Analysis, and Needs Assessment
Mercedes Cantu
DeVry University
November 07, 2013
Professor Quovella Maeweather-Spruill
Gap Analysis, SWOT Analysis, and Needs Assessment
Company Information
The company quickly gained reputation for its high quality, a stance that increased the demand for its freshly roasted coffee. Today, the company markets more than $342 million worth of coffee and related products through a coordinated multichannel distribution network with both wholesale and direct to consumer operations. According to Pride and Ferrell (2010), this distribution design network has helped Green Mountain to maximize brand recognition and product availability. Further, the company roasts 100 varieties of high quality Arabica coffee beans and offers more than 100 selections of coffee such as certified organic coffee, single origin, and proprietary blends as well as flavored coffees. It sells more than 200 ground coffee selections, whole bean, teas, cocoa, and portion packs of K-cup among other products. According to Seeking Alpha (2013), the company had about 1,499 employees working fulltime and about 18 employees in part-time basis as at September 2009. The objective of the company is to achieve the highest market share in its target markets while maximizing company values in order to continue becoming a leading specialty coffee company.
SWOT
Strengths
Leading brand
Effective management
High quality of products
Weaknesses
International structure of the company
Narrow assortment of products
Risk of coffee availability
Opportunities
New distribution channels
Producing new product
Technological advances
Threats
Huge market competition
Changes of customer taste
Influence of international market policy
Besides, the MGCR Inc. should focus on developing feasible strategies of improving its performance in the market such as use of modern technology in its distribution and marketing channels. The introduction of e-business and e-commerce in its operations
Moreover, despite the numerous distribution channels and production of a variety of coffee products, Green Mountain has not maximized its technological potential by embracing some of the technological advancements in the corporate world today. For instance, e-business provides significant corporate opportunities today for companies intending to grow across the world. Therefore, the company needs to invest profoundly in e-business in order to expand its market to all parts of the world. In order to achieve this, Green Mountain needs to train employees to be electronic shrewd and imbue them with skills that can utilize the online platform to expand and reach the targeted market.
Needs Assessment
In order to carry out a training needs assessment on the gaps identified in the gap analysis section, I will use interviews to solicit information from employees of the company, managers, and the customers. My focus will be to find out whether employees support the issue of consolidation and e-business, as well as seeking for their contribution on what they think can be done well to address the gaps. In the interviews, I will also focus on finding out the type of training that will be most successful for the employees. The interviews will focus various questions but the following sample questions present the main point of inquiry:
Green Mountain has a plan to consolidate facilities in Montreal and Toronto with the one in Canada because they are not growing. Do you think this is the right way to go?
What do you think will be the impact of consolidation on employees particularly those working in the facilities?
Do you think the facilities lack the potential to grow or the skills required to amass the market and expand?
Do you think Green Mountain employees in those facilities have enough skills and expertise to spearhead growth?
How well has Green Mountain utilized the advanced technology?
Do you think e-commerce can help the company to expand its market?
Conclusion
As competition from other firms such as Starbucks became fierce, Green Mountain has a unique opportunity for competitive advantage taking into account its reputation, quality of products, and market power in the regions where it has opened distribution channels. However, this reputation is not enough to ensure its success in the targeted market. It must be coupled with the right employee training, skills, knowledge, and experience in order to achieve its corporate objective. Furthermore, the regulations governing international trade with coffee growers pose tremendous challenges for the proliferation of the company. The increasing economic challenges affected how much consumers are willing to pay for premium coffee, and lastly cultural factors may determine consumer preferences. For Green Mountain to continue triumphing in the market, Kelley and his executives must continually collect information about the marketing environment to provide the high quality products that consumer want.
References
Czinkota, M.R., & Ronkainen, I.A. (2007). International marketing. Belmont: Cengage
Learning.
Pride, W.M., & Ferrell, O.C. (2010). Foundations of marketing. Belmont: Cengage Learning.