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Aqualisa Quartz Case Study
Aqualisa Quartz Case Study
Aqualisa Quartz company is a company focusing on manufacturing showers. The company was founded in 1977 and from the case study, it operates primarily in the UK shower market. In the late 90s, the UK shower market was plagued with various problems including a significantly low demand for showers. While every household had installed a bathtub, only around 60% of the UK homes had showers. The problems also included outdated plumbing frameworks and a plumbing system relying on gravity to feed the tubs. As a results, there would be low pressure for showers in these Victorian-era households. These issues birthed two major problems relating to water pressure; low pressure meant poor functioning of the showers and fluctuations in water pressure would mean temperature instabilities.
The market that Aqualisa Quartz operates in is the UK shower market. It targeted the 40% population in the UK that had no bathtubs in their homes. the company boasts of a strong reputation in the UK, high quality products, and breakthrough technology that was a pioneer in the industry. It also enjoys a premium brand image and has a strong emphasis on research and development. The market in the UK is dominated by tubs that already occupy more than 60% of the entire tub and shower industry, leaving only 40% for Aqualisa Quartz products. The market perceives the company’s products to be expensive and there is a significant issue of a low brand awareness of the new Quartz product.
Marketing opportunities available for the organization include the remaining percentage of consumers not using tubs and those in need of updating their systems to more advanced technologies. The continuous demand for shower products is also an opportunity for Aqualisa Quartz as more consumers begin to shift their attention to showers. Another opportunity include new home owners who do not have tubs and are looking for modern shower equipment. There is also an open market for DIY (do it yourself) customers looking for ways to tailor-make their showering equipment at home.
The product by Aqualisa Quartz is a definite market disruption, one that aims to establish a new product and create an entirely new market. End-user customers include current tub users and those with regular showers in their homes. information provided in the case is that this market is gradually increasing as more people update their systems at home. Additionally, there is a new category of tub and shower users that will be targeted by the company. There is also a market for plumbers and traders who recommend products to consumers.
From the Customer Decision Making process, the customer begins by recognizing a problem in stage 1. Here the customer recognizes the need for a shower update. Stage 2 involves an information search where customers search for options to fulfil the want they identified in stage 1. Stage 3 then involves an evaluation of alternatives where consumers weigh the choices on the basis of comparable alternatives guided by process, product benefits, availability, quality, and other personal perceptions. Stage 4 combines the facts gathered to make a purchase decision. Lastly, stage 5 involves a post-purchase evaluation where consumers reflect on the product and the decision-making process to assess whether the purchase met their need, whether they are happy with the product.
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The Effect of the Internet on People’s Lives
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The Effect of the Internet on People’s Lives
Introduction
Today, approximately 4.5 billion people across the world use the internet. The Internet is the most innovative and population creation of modern-day. The web is a place where all kinds of data are readily available, and it makes the communication process feasible. Because of its vast benefits, the planet has become reliant on the internet. In my opinion, the internet has more benefits than disadvantages in people’s lives. While some people hold that the internet is beneficial, naysayers insist that the internet is detrimental. This essay highlights the advantages and disadvantages of the internet and provides a position to the argument.
The Internet Keeps People Informed
One of the ways through which the internet has benefited people’s lives is by keeping people informed. It is a no-brainer that the internet is the largest source of the latest news that exists today. With the emergence of various social media platforms such as YouTube, Twitter, Facebook, WhatsApp, and Reddit, news is now travelling fast. The internet has also led to the development of thousands of news services and groups that keep people informed round-the-clock. People that like to read about politics, news, weather, and emerging issues can do so with the touch of a button (Abi Sen, Eassa, Jambi, & Yamin, 2018). The internet has played a huge role in keeping people informed about emerging issues like the global pandemic that is currently ongoing. Were it not for the internet, countries across the world would never have known about the disease in the first place.
The Internet is a Source of Entertainment
Another benefit of the internet is that it keeps people entertained. The internet paved the way for various entertainment activities, including online games, surfing, chatting, dramas, movies, and television shows. Additionally, games have now become readily available, with some being free. Chat rooms have also increased over time because of development of new interaction platforms. This has made it possible for people to discuss various issues ranging from personal matters, politics, news from different corners of the world. Online movies have also become readily available and accessible because of the emergence of the internet.
Online Shopping
The third benefit of the internet is that it has made online shopping easier. Online shopping has become more popular in the last few years than in-person shopping. There are many virtual shops where people can buy products they want without having to leave the comfort of their homes. Clothes shopping particularly has slowly become popular for women. By logging on to a website, a person can shop whatever items they like. Additionally, the internet has also made it easier for people to shop for household items and groceries, making life more convenient.
Countergaument
The Internet Creates Room for Fraud
One of the main arguments concerning the use of the internet has to do with increased fraud cases. The internet led to online business and virtual shops and the use of credit cards for purchases. This has made it possible for frauds to steal from unsuspecting customers. It is getting increasingly difficult to tell legitimate businesses from illegitimate ones with increased social media advertising. Some people will try to steal their clients, personal information and credit card information and use them to commit fraud (Rayan, Dadoul, Jabareen, Sulieman, Alzayyat, & Baker, 2017). There is no denying that this is a possibility, however, it is the duty of the client to carry out background checks to avoid the possibility of being scammed.
Conclusion
In closing, the emergence of the internet has its fair share of benefits and disadvantages. The internet has made it possible for people to shop online without having to leave their homes. It is also a source of entertainment and it helps keeping people informed. In future, people that use the internet should run a background check on the websites they intend to purchase from to reduce the possibility of being scammed.
References
Abi Sen, A. A., Eassa, F. A., Jambi, K., & Yamin, M. (2018). Preserving privacy in internet of things: a survey. International Journal of Information Technology, 10(2), 189-200.
Rayan, A., Dadoul, A. M., Jabareen, H., Sulieman, Z., Alzayyat, A., & Baker, O. (2017). Internet use among university students in south West Bank: prevalence, advantages and disadvantages, and association with psychological health. International Journal of Mental Health and Addiction, 15(1), 118-129.