Recent orders
Brand resonance framework
Q1. Brand resonance framework
Brand resonance looks at how well a consumer is able to relate to an element of a brand depicting individual perception of a brand including values. From the Benetton’s case, the positive aspects of the strategy used include invoking a sense of national pride among consumers, attaching the brand positioning to issues relating to the society, increasing brand recall through the use of memorable images and stirring social awareness, and getting the brand to occupy the minds of the target market without necessarily using an expensive marketing budget. Nonetheless, some negative issues emerged. The company had deviated from fashion advertising to raising social consciousness on different matters. Additionally, the new campaign had strong reactions which included boycott and consumers attaching the brand to a political movement. The criticism of the entire campaign led to a further decline in sales even though brand recall and recognition were higher.
Q2. Brands effectively increasing social awareness without creating controversy
In the last few years, brands have taken different stands on social issues such as human rights, working conditions, police brutality, slavery, and child labor. In these instances, social awareness on various matters were increased for the benefit of the society. From the Benetton’s case, the company takes a position and creates controversy. However, it is possible for a company to increase social awareness without creating controversy. For example, Benetton strategy on highlighting social issues could have involved the mention of the inequality issues in the American society without necessarily using provocative images of black and white people. Cuffing a black man and a white man together raised several questions and prompted a conversation regarding the fate of the black man in America. However, a black lady breastfeeding a white woman created controversy that could be avoided. By contrast, Nike’s stand in refusing to work with external agents who practice child labor is an example of how social awareness can be made effective without controversy.
A two party system creates challenges to governance and policy for the public good
Governance:
Student Name:
Institution:
Governance
A two party system creates challenges to governance and policy for the public good. Every individual voter deserves a chance to vote for whatever view point they hold since the more democracy the more the fairness . A system with multiple parties rather than the republicans and democrats only allows for a wider variety of policy options since there is a greater pool of collective intelligence.
The growth and influence of the independent voter is constructive to governance especially due to their tendency of voting for issues and candidates with promising political ideologies rather than aligning themselves with political parties pledging loyalty regardless of the policies being advanced. However this growth would be detrimental in that, it may lead to emergence of many minority groups and hence affect the unity of the nation.
The growth and influence of the private corporations would create challenges to good governance due to the fact that the corporations could be used as vehicles to manipulate the public opinion (Kennett, 2008). This is made worse by the fact that they have same rights as individuals and have little disclosure of their financial activity. They would however be constructive in the case of full disclosure and transparency.
The reach influence of lobbyists is constructive in that it help to keep the government in check and they operate as the political watch dogs to check on the formulation and implementation of policies and also act as the voice of the minority groups (Kennett,2008)
The governance system and policy process is responsive to the American people since it has in place structures to collect and evaluate information that deals with the needs of the citizenry and operates under laws of democracy and the rule of law.
Reference
Kennett, P. (2008). Governance, globalization and public policy. Cheltenham, UK: Edward Elgar.
Brainstorming Informative Speech Topics
Brainstorming Informative Speech Topics
STUDENT’S NAME:
INSTITUTIONAL AFFILIATION:
COURSE:
PROFESSOR’S NAME:
SEPTEMBER 18, 2020
Brainstorming Informative Speech Topics
Private Prisons in the US
GENERAL PURPOSE: To inform about the continuous emergence of privatized prisons in the United States of America.
SPECIFIC PURPOSE: To inform my audience on the significance of the private prison system in the US criminal justice.
THESIS STATEMENT: The overcrowding witnessed in US public prisons due to increased incarcerations has necessitated alternative ways of housing inmates such as privatized prisons.
MAIN POINTS:
As of 2020, the United States prison system had approximately 2.4 million adults incarcerated, a population larger than some major American cities.
According to reports by the US Bureau of Justice Statistics, as of 2018 about 128,063 inmates were held in privately run prison facilities which is a 47% increase from 87,369 inmates in 2000.
Privatized prison system saves the US federal government 20% cost of housing an inmate as well as the burden of prison administration.
Domestic Violence in the US
GENERAL PURPOSE: To inform on the current prevalence of domestic violence in the United States amidst the economic downturn caused by the covid-19 pandemic.
SPECIFIC PURPOSE: To inform my audience about the main victims of domestic violence and how they can be saved.
THESIS STATEMENT: Domestic violence is a serious public health problem in the US which requires mass sensitization for its prevention.
MAIN POINTS:
Domestic violence comes in various forms of abuse such as physical, emotional, sexual, and economic, and the victims are majorly the perceived weaker groups such as children, women, and the elderly.
According to various studies conducted in the US, there are approximately 1500 deaths recorded annually that are directly related to domestic violence.
Children who witness or are victims of domestic or family violence are highly likely to engage in it in the future as a mean of conflict resolution in relationships.
Covid-19 Pandemic: What we have Learnt
GENERAL PURPOSE: To inform on what covid-19 pandemic has revealed about our global healthcare system.
SPECIFIC PURPOSE: To inform my audience about the useful economic and healthcare lessons that we have acquired from the covid-19 pandemic for future use in case of a similar flu outbreak.
THESIS STATEMENT: Covid-19 pandemic exposed the unpreparedness and poor healthcare policies that underline healthcare provisions in most developed economies.
MAIN POINTS:
Proper funding of medical research is a very important arsenal in disease prevention.
Healthcare is a universal and basic need that should be a priority for all governments.
There is need for the world economic system to be primarily predicated on technological production to prevent future economic downturn as currently witnessed.
Anti-Racism Movements: Black Lives Matter
GENERAL PURPOSE: To inform on the current anti-racism movements witnessed around the globe on the endemic racism against black people.
SPECIFIC PURPOSE: To inform my audience on what Black Lives Matter movement in the United States of America is all about and its goals.
THESIS STATEMENT: The endemic racial prejudice and state-sanctioned violence against blacks that continues to be witnessed in the US ethically obliges every patriotic American to join the Black Lives Matter movement in dismantling the injustices.
MAIN POINTS:
The Black Lives Matter (BLM) Global Network was officially established in 2013 after the acquittal of George Zimmerman who killed Trayvon Martin, a 17-year-old Black teenager, as he walked from his local store towards home (Ramaswamy, 2017).
The primary goal is to intervene in cases of state-sanctioned or vigilante violence against blacks, and to eradicate any form of white supremacy.
The public protests by BLM activists and supporters does not in any way imply that other lives do not matter save for blacks, rather it is against the racial prejudices that is more directed towards the black community.
Brainstorming exercise is primarily important for the organization of one’s creative thoughts on a given topical issue. It gives freedom for the exploration of as many ideas as possible, and the final selection of the main ones that effectively supports the central idea. Additionally, it gives a clear roadmap for writing which quickens the whole process.