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Boys Don’t Cry
Boys Don’t Cry was directed by Kimberly Peirce and was released on 22 October 1999 in the United States. It was also released in other parts of the world, including Australia on 25 October 1999, and Japan on 12 January 2000. The film deals with the story of Brandon Teena a transgender man who is brutally raped and murdered by two men who find out he is transgender.
Boys Don’t Cry is a movie about Brandon Teena (born Teena Brandon), a young transgendered man in Nebraska. The film tells the story of how he deceived his friends and family into believing he was a woman named Tammy Rae to avoid detection by locals who routinely attacked any woman they suspected to be transgendered. The town bullies are led by John Lotter, as well as Tom Nissen with his girlfriend Lana Abernathy. The film also follows the events leading up to Brandon’s murder, including his relationships with other transgendered men and his encounter with Lotter.
In the film, Brandon struggles to negotiate gender identity issues in a time when embracing one’s true identity was not considered gender-neutral. During pre-production, director Peirce and screenwriter Dustin Lance Black were inspired by the real story of the unknown murder victim of Tawana Brawley, a black transgender woman. “They were looking at this story as an example of this hideous racism that goes on with transgender individuals.” Another significant similarity is that Teena Brandon was not “well known” in her own community before she was murdered. The film was also inspired by the murder of Matthew Shepard during which his killers also claimed they thought Shepard was gay and not transgender. Peirce said, “I’m looking at the Brandon Teena story as a kind of spiritual sister to the Matthew Shepard story.”
The movie ends with a text saying that Brandon’s killers were convicted of second-degree murder. Yet, according to the original court case, Tom Nissen (played by Peter Sarsgaard) was sentenced to life in prison for first-degree murder and John Lotter (played by Aaron Eckhart) “was sentenced to life in prison for second-degree murder, with a mandatory minimum sentence of 20 years due to his use of a deadly weapon.
The main character in this movie is Teena Brandon (Brandon Teena) who is transgender. Teena is portrayed by Hilary Swank, who won the Academy Award for her performance. Teena’s story resonated with Peirce because she felt that people were too focused on sexual identity and gender politics.
The movie was also based on the real-life story of Brandon Teena, who was brutally raped and murdered by two men in Nebraska. The film follows the events leading up to his murder, including his relationships with other transgendered men and encounters with John Lotter (played by Aaron Eckhart), Tom Nissen (Peter Sarsgaard), and Lana Abernathy (Ambyr Childers).
Other key characters in this movie are Lana Abernathy (played by Ambyr Childers) who had a crush on Brandon from the beginning, and Tom Nissen (Peter Sarsgaard), who is obsessed with Lana and also a closeted transgendered man.
Harry Dean Stanton, who plays the role of Harry, is best known for his roles in Big Lebowski and Paris, Texas. The character of Harry is also based on an uncle of Peirce’s named Harry Dean Long. In November 1998, Peirce saw him at a Dallas Stars hockey game at Reunion Arena in Dallas, Texas. She began talking to the 81-year-old actor and asked him whether he would be interested in playing Harry. Stanton said yes, and became interested in the role after reading the script.
Peter Sarsgaard plays John Lotter. He said of his character, “John is making this decision that he knows is wrong. But he thinks that’s what loving Lana would require of him.” To prepare for playing John, Sarsgaard read as many as he could on transgenders and took a course on transgender issues at The Dallas Institute for Humanities and Culture. Faunder also received an award nomination for an Academy Award for her performance as Lana Abernathy (Ambyr Childers).
The main theme in the movie, Boys Don’t Cry, is the struggle to be seen as a man and not as a “sissy” or woman. The movie also deals with the pressure people feel to conform. This theme is universal, but in this particular context, it speaks directly to many transgender people who face prejudice and abuse at home, in school, and on the street. Boys are supposed to be tough, strong, and brave — not cry over things that don’t matter. If they do cry they should never show weakness by reaching out for help or saying any words like “I’m sorry.” These are all misconceptions that we learn at such an early age — children go through their lives being conditioned for these ideas because society tells them so.
Throughout the movie, Brandon (Hilary Swank) was sexually harassed, beaten, abused, and tormented by just about everyone in his life. He went through a lot of emotional pain. He had to deal with this by himself because nobody helped him. Even when he confided in his mother about the abuse she didn’t take any action to try and protect him or comfort him. Instead of listening to her son’s cries for help she stood there and watched as he was beaten up by Bob Pigeon (Peter Sarsgaard). We see Brandon wearing makeup and dresses but after he turns 18 he starts dressing like a man again; we never see him presenting as feminine again in the movie.
The theme of identity and acceptance is also evident in this movie. In the movie, Brandon feels like a man trapped in a woman’s body. He doesn’t identify as a woman but he does want to be accepted as a man, which we see in the beginning when he cuts off his hair to appear more inconspicuous.
In this way, Brandon and Lana’s situation is similar to that of transgender people today. Like Brandon, most transgender persons feel like they have been born into the wrong body. They experience feelings of anger and frustration with their assigned sex at birth, particularly while they are still young and trying to fit in socially with their same-sex peers — those who share their biological sex — or adults who identify them by their biological sex. Other issues such as gender, courage, empowerment, manipulation, and unconditional love are also themes.
Social Issues: The movie deals with issues of gender and the pressures people feel to conform to the ideas of gender roles. In particular, transgender issues are brought up in this movie; Brandon was asked by his mother why he felt like a boy when she knew he liked to dress like a girl. Brandon and Lana feel that society is against them; they try to live their lives as both a man and a woman but still within these norms or societal rules. People perceive transgenders to be in the wrong body because they transition from the body they were assigned at birth. They are usually perceived as “gay,” “different,” or “damaged.” An extreme example is any person who leaves the body they were born with (transgender) and then dies, the family will have to bury them as a man. This shows how society perceives transgender people.
In this film, Brandon and Lana were on their way to Los Angeles when they had an accident and are taken to a hospital in Texas. They are going to go by bus but Lana tells Brandon that she wants to go by train so she can get there sooner, but Brandon doesn’t want to because he doesn’t want anyone to know he’s trans, so they end up getting in an argument just before they ride off.
Major literacy requirements of the PDHPE 7-10 Syllabus
Major literacy requirements of the PDHPE 7-10 Syllabus
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Institution:
The main aim of PDHPE 7-10 Syllabus is to enhance students’ health capacity and maximize on the potential life advocating health skills and training for the entire student body for the benefit of the coming generation. These programs are aimed at improving student’s understanding of life skills and personal management skills. Besides, they seek to advance their interpersonal skills including a respectful and caring relationship. Secondly, the syllabus addresses mechanisms of protecting, restoring, and promoting community and individual health skills. The syllabus helps the students to participate in enjoyable physical activities. Besides, PDHPE equips the learners with the necessary skills that are essential for promoting active and healthy lifestyles in the community. This program would be essential in changing student’s attitude and value on healthcare and life skills through willingness to participate in a supportive healthcare and health-enhancing personal transformation and behavior change, and developing personal commitment to social justice health principles.
However, the approaches advanced to promote this program is ineffective in all sectors. For instance, students with physical challenges and disability often suffer from being excluded in the healthcare and promotion programs proposed by the curriculum. Therefore, it is important for the special needs of the students with physical challenges to be considered. It is only through this exclusive program that the success in health and promotional program will be attained. Therefore, it is important for the curriculum developer to identify the key academic needs of the students that would enhance their understanding and life skills and equip the learners with the skills and technical literacy knowledge in order for the students to develop deeper understanding of the concept of health and physical education (Literacy skills for the knowledge society, 2007) The main requirements for advancing student’s understanding of the literacy skills with respect to personal healthcare are increasing the students’ communication skills, problem-solving techniques, decision-making, planning, and interaction skills. These skills would be essential in increasing the students’ knowledge and understanding of the key subjects and literacy standards especially for the PDHPE 7-10 learners. To promote social justice principles in accordance with the syllabus, it is important for the institution to take care of personal and specialized needs of individual students. A learner-emphasized education and training is therefore preferred for the PDHPE 7-10 students owing to the differences in the learners.
The first step in developing literacy skills is effective communication skills. Students must be in a position to communicate effectively so as to enhance their interpersonal and academic skills. This calls for effective expression of ideas, concepts, and personal opinions either by verbal or non-verbal techniques (Antonacci, 2011). A combination of written and verbal communication skills is essential for the learners. Since education or learning is all about communication of ideas, it is therefore important for the learners to develop such interaction skills and technical knowledge that would make them better speakers and learners by being able to communicate or express themselves.
In addition, communication and expression are not only important with the classroom but also in non-learning environments including social arena. Learners therefore must apply effective communication skills that are appropriate in resolving conflicts and effectively responding to others in their interaction. Effective communication skills are often demonstrated by the learners in a number of contexts including formal presentation, movement settings, informal interactions, social interactions and advocating physical and health activity within the learning environment. In developing effective communication skills, learners acquire the skills that would be helpful in responding to non-verbal and verbal messages, convey meaning coherently and concisely, take into consideration the context and the purpose of communication, develop good listening skills, and reflect on the appropriateness of the communication strategy or style (Training College Students in Information Literacy, 2006).
The second most important literacy technique is decision-making skills. Through learning, students must develop the capacity and skills that are essential in the process of making thoughtful and informed decisions, bearing in mind the rapid changes in the knowledge and technologies behind physical and health activities. Through learning, the learners must be able to acquire life-solving skills that are appropriate in their daily life. These entail consultative, collaborative, and informed decisions (Literacy skills for the knowledge society, 2007). The students should be more considerate to the needs and demands of other members of the society. When under social pressure, the students must recognize the need and the importance of addressing key physical and health issues by arriving at considerable conclusions in the interest of the parties concerned. Learning equips the students with the knowledge and skills of informed decision making when confronted with either predictable or dynamic environment through increase improvisation and innovative skills. The students/learners therefore select and modify their decision-making tactics and strategies to achieve group and individual goals in their settings. In the process of developing informed decision-making skills, learners must consider the consequences of their choices, evaluate their decisions, make critical decisions on the course of action, identify alternative options, assess the associated risk factors, and reflect on any past experience and knowledge before making the final decision (Antonacci, 2011).
Another critical literacy tool is interaction. Since learning is more than academic process as it covers social spheres, learners should therefore be able to develop the skills and capacity to effectively interact with others within their learning environment. Through group and team interaction, students learn to appreciate the differences that exist within themselves, and also advance their understanding of the benefits of collaborative and group dynamics. Through interaction, students often demonstrate their ability and potential to support each other within the groups and adopt different social responsibilities and roles. Interaction is also essential in developing student’s understanding of the diverse interpersonal differences and appreciation of such differences. Of great importance is the role of interaction in shaping the students’ social and interaction skills. Through interaction, students go through situational rehearsals that are essential in preparing the students for managing social and peer influences, and instead preserve personal values and health safety (White, 2005). Through developing social and interaction skills, students learn to demonstrate empathy for each other, establish consensus on individualized roles and responsibilities, contribute to the group objectives positively, act in manner that ensure personal and group safety, recognize and value the diverse needs, rights, values, and interests of others, and acknowledges the weaknesses and strength of each other and appreciate each other.
Problem-solving and planning are other fundamental literacy skills. Through planning, students advance their capacity and potentials to formulate meaningful plans and implement such plans in order to realize their goals. Planning skills are important in enhancing personal development, physical activity, personal health, work, study, and all forms of life aspirations of the students. Planning process help the students to make feasible and realistic plans with the little resource at their disposal to help then realize their life goals and objectives. Besides, planning helps in goal setting, resource and time management, evaluating and monitoring performance, and establishing priorities (Antonacci, 2011). In their daily life, students encounter a number of problems ranging from social, personal, to communal. However, it is important for the learners to develop problem-solving skills and strategies. One of the main challenge students often confront is health-related issues. In order to effective solve these life-confronting challenges, the students must be able to develop effective thinking skills so as to help them in managing their resources and life transitions challenges. Students may choose to work in groups or individually to identify alternatives, strengths, and suggest amicable solutions. The students therefore develop the ability to manage challenges and change in the society (White, 2005). Through problem-solving techniques, students learn to identify, anticipate, frame, and clarify problems, evaluate the outcomes, adapt the strategies that adequately address the identified problem, and justify their decision of the choice of strategy.
References
Antonacci, Patricia, and Catherine M. O’Callaghan. (2011). Developing Content Area Literacy: 40 Strategies for Middle and Secondary Classrooms. Los Angeles: SAGE.
Literacy skills for the knowledge society: Further results from the International Adult Literacy Survey. (2007). Paris.
Training College Students in Information Literacy. (2006). New York, N.Y: Primary Research Group.
White, H. (2005). Developing literacy skills in the early years: A practical guide. London: PCP/Sage Publications.
MGMT 100 Marketing assignment
Marketing Strategy Assignment
Author’s name
Institutional AffiliationTable of Contents
TOC o “1-3” h z u Marketing Strategy Assignment PAGEREF _Toc320546680 h 3Introduction PAGEREF _Toc320546681 h 3Describe the total product that you are selling PAGEREF _Toc320546682 h 3Describe the segments of the consumer market you would pursue and why? PAGEREF _Toc320546683 h 4The basic furniture design exists, but how would you tailor the final product to best suit the target market(s)? PAGEREF _Toc320546684 h 5What is your distribution strategy that allows you to sell directly to the consumer? PAGEREF _Toc320546685 h 6Describe your promotional strategy and specific tactics to create awareness and encourage sales. PAGEREF _Toc320546686 h 6References PAGEREF _Toc320546687 h 8
Marketing Strategy AssignmentIntroductionA marketing strategy integrates the marketing goals of an organization into a solid whole. An essential product concept is, concerns the product itself. It is essential to note that the core rationale of business is to satisfy customers’ wants and needs. It is necessary to note that customers are always interested in attaining perceived benefits with their purchase, rather than only the physical article itself. Thus, according to Kotler, P., Wong, V., Saunders, J., Armstrong, G., Zwart, R., & Austin, C. (2004), a product entails a bundle of service, physical, as well as symbolic attributes that are designed to satisfy the customer’s needs as well as wants. This means that a single physical article may be a number of dissimilar products. The variation arises due to the different wants as well as needs of different customers, as well as due to their diverse perceptions of the physical article.
Describe the total product that you are selling (utility, packaging, comfort, brand, fashion, etc.)The total product that is on sale is assembled as well as flat-pack furniture, being offered in a broad range of sizes as well as desk shapes to go well with the diverse homerooms, as well as the corners utilized for the home office. Particleboard and wood units that have laminate tops as well as strong edgings blend with solid wood as well as traditional ranges. The presently highly preferred are space savers that have a superior degree of functionality as well as, a small footprint. The decorative moldings, inlays as well as varied shapes attach fun as well as color to this otherwise predicable class. Workstations are priced at roughly $950, and account for approximately 50% of sales, storage/filing units cost approximately $300 account for 13%. While cabinets, hutches/credenzas cost approximately $700 per unit, account for approximately 9%. In regard to seating, it accounts for approximately 26%. The invention of these products has been necessitated by the need that numerous people have for a functional and comfortable home office.
Flexibility as well as fashionable looks, is especially essential to this market, because the home office space may be extremely limited and pieces have to blend with the home furnishings. Consequently, as manufactures, it is essential to put work centers as well as other elements on wheels for the purposes of portability. This entails inventing desks that fold out or swing open for working and then close to conceal office equipment. It also entails the creation of adjustable tables that can perform double-duty as typing tables or coffee tables. Thus, a product is more specifically known as the total product concept, since it entails three levels namely:
The core product, meaning the benefits of the product that are purchased.
The actual product, meaning the tangible item/s.
The augmented product, meaning the service components as well as, intangibles.
Describe the segments of the consumer market you would pursue (your target market(s)) and why?The segments of the consumer market that would be pursued include the executive level consumes who have an appreciation for eminence in craftsmanship as well as materials, and desires to incorporate technology into their home office environment. The market segments in the office furniture perspective include corporate executives, small business owners, and home offices. There will be a need to target these markets by means of an assortment of media including catalog distribution, the Internet, as well as advertising by word of mouth (Kotler et al., 2004). These are the strategies that would be adopted, in order to make the product information easily available, to the clientele seeking quality home office furniture with specific technological needs. Therefore, the company will include publishing of internal catalogues to the current catalog marketing agenda. This would be by means of high level channels like Sharper Image. Additionally, because the products assume the utilization of computer technology, the company needs to develop company websites, in order to augment the company profile. This would be by promoting the product line in the medium that is most fitting to the customers. The company occupies an explicit niche within the home office furniture market. As a result, the competition does not offer comparable products, since they lack the blending of quality and technological integration in materials as well as craftsmanship (Hollensen, 2003).
There is the need to leverage the company’s presence by use of high-quality catalogs as well as specialty distributors. This is because, the target market are individuals who desires to have excellent furniture with the most modern in technology, blended with an old fashioned sense of excellent woods and superior woodworking. This individual can be in corporate towers, medium or small business, or in the home office. The universal bond is the pleasure in quality, as well as a lack of price limitations.
The basic furniture design exists, but how would you tailor the final product to best suit the target market(s)?In customizing the final product to best suit the target market, the company offers extremely high quality home office furniture that is designed to integrate effectively the computer machinery into the home office. The most imperative to the line is the ergonomically efficient desk that assumes the looks of an executive desk and appears extremely good in the high-end office, although is designed to accommodate the personal computer. Every piece is obtainable in either cherry or oak.
The main line is the computer desk in a number of versions. This is fundamentally an elegant bit of home office furniture that is designed to look first-class in a home office or executive office, and simultaneously, be ideal for factual use of a computer. The two vital elements of ergonomics, namely the keyboard height as well as angle, and the monitor height as well as angle, are entirely adjustable. Cable runs as well as shelving add to the executive desk’s utility, without forgoing elegance. In addition, custom designs are made to fit precise measurements.
What is your distribution strategy that allows you to sell directly to the consumer?The company’s furniture distribution strategy is characterized by focus in comparatively large units. Generally, there are approximately 8–10 sales persons per unit. Another feature is the considerable market clout held by the buying associations. These were initially established to bargain better deals as well as conditions for the members, banking on their joint purchasing power over the manufacturers. However, these buying associations outgrew their initial mandate into providing training, marketing, as well as financing operations for the members’ benefit. Usually, approximately 62.5% of home office furniture sales are channeled through buying associations. The buying associations have a commanding role in regard to organized distribution. The growth of small autonomous furniture stores as well as regional chain stores grants a practical chance for offshore manufacturers to establish product-specific stores in main cities. The company utilizes trade shows as buying points. Trade shows are huge events that draw customers in big numbers. A pre-market show would normally take place prior to these events. Pre-market shows enable suppliers to make out the preferred ranges and prepare them for the major shows.
Describe Your Promotional Strategy and Specific Tactics to Create Awareness and Encourage Sales.The company’s recent advertising survey, discovered some insight into the media, potential customers were most liable to utilize, in order to obtain their primary information on likely furniture choices. The print media dominates furniture promotion, representing a 56% share in general expenditure. Approximately 37.6% of the entire budget is utilized on promotional strategy in the customer press. Advertising in the daily newspapers accounts for 12.5% and is preferred by some clients. Electronic media absorbs a large part of the outstanding budget, with television accounting for 26.7% and radio 14.9% of the advertising expenditure. ReferencesKotler, P., Zwart, R., Saunders, J., Wong, V., Armstrong, G., & Austin, C. (2004). Principles of Marketing. Frenchs Forest, N.S.W: Prentice Hall.
Hollensen, S. (2003). Marketing Management: Relationship Approach. New Jersey: Prentice Hall.