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Analysis of the Story, The Yellow Wallpaper
The Yellow Wallpaper
Student’s Name
Institution
The Yellow Wallpaper
Summary
John’s wife, Mitchell is the voice of narration in the story. She keeps a journal that she secretly updates with the events that develop her around suffering. Through the journal, the revelation that she is nervous depression patient is made. Her husband John, who is a medical doctor, uses his medical expertise to counsel and help her out with the ailment that has beleaguered her health. The nervous depression drives the narrator into an obsession with a yellow wallpaper, and her fixation reveals to her a pattern that projects a woman trapped in a cage. At one time, she even startles the nurse, Jennie, who was also exploring the wallpaper.
As her conditions worsen, she starts smelling the paper everywhere around and outside the house. That goes to the extremes as she starts imagine that the woman crawls around the house at night, when yet still trapped. Significantly, she idealizes heads of strangled women who had been befallen by that fate in their attempt to escape from the cage. In the long run, she suffers what is seemingly a nervous breakdown as she starts imagining that she is the woman trapped in the cage and starts to crawl around the room. Her husband collapses upon the revelation of the on goings in the room when he comes in to find out what had caused the fuss. The narrator then starts crawling around him.
Analysis of the Story
Human nature in the story is succinctly explored through varied themes that have been employed by the writer (Edelstein, 2007). Patronization of women is evidenced in the story as the plot develops to project the feeling of superiority that is exhibited by John toward his wife. In a sense, she is relegated to a lesser figure that can barely express herself. Michelle’s mental derogation also reveals that some treatment mechanism that have been adopted are not beneficial to the human brain, as she finally suffers an extreme level of the nervous breakdown. Michelle suffered the breakdown also because she had been barely allowed to express herself on most subjects, or in some cases had her proposals rejected. As such, the story stresses the significance of expression in human nature (Sparknotes, 2014).
Symbolism in the story has been projected through the wallpaper that becomes Michelle’s fantasy and finally plays a significant role in driving her to the nervous breakdown (Edelstein, 2007). The wallpaper thus keeps the story going as revelations that are made around it lead to more exploration by the narrator. The other factor that significantly contributes to the story is the irony, as the story keeps taking turns and twists that keep changing perceptions and considerations. The fact that Michelle feels laughed at by her husband, and incident in which John’s treatment for his wife fails are the greatest examples of the ironical development. The narrator’s journal also plays a significant role in developing the story. By talking to herself through the journal, the narrator reveals most issues that have been factored in her life that affect her negatively (Sparknotes, 2014).
References
“The Yellow Wallpaper Charlotte Perkins Gilman.” SparkNotes. SparkNotes, 2014. Web. 1 Mar. 2015. <http://www.sparknotes.com/lit/yellowwallpaper/themes.html>.
Edelstein, Sari. “Charlotte Perkins Gilman and the Yellow Wallpaper.” Legacy: A Journal of American Women Writers 24.1 (2007): 72-92. Print.
Social Media in the Workplace Policy
Social Media in the Workplace PolicyAt Pierce Enterprises (“Company”), we understand that social media can be a fun and rewarding way to share your life and opinions with family, friends and co-workers around the world. However, use of social media also presents certain risks and carries with it certain responsibilities. Because we are an organization that expressly prohibits our employees from unionizing, it is critical that you are mindful of your actions on social media, and the impact they could have on the Company. To assist you in making responsible decisions about your use of social media, we have established these guidelines for appropriate use of social media. This policy applies to all Company employees.
Guidelines In the rapidly expanding world of electronic communication, social media can mean many things. Social media includes all means of communicating or posting information or content of any sort on the Internet, including to your own or someone else’s web log or blog, journal or diary, personal web site, social networking or affinity web site, web bulletin board or a chat room, whether or not associated or affiliated with the Company, as well as any other form of electronic communication.
The same principles and guidelines found in Company policies, and these basic beliefs apply to your activities online. Ultimately, you are solely responsible for what you post online. Before creating online content, consider the risks and rewards that are involved. Employees are strictly prohibited from sharing information regarding your personal salary or working conditions with other employees.
Know and follow the rules
Carefully read these guidelines and all Company policies to ensure your postings comply. Inappropriate postings that may include discriminatory remarks, harassment, and threats of violence or similar inappropriate or unlawful conduct will not be tolerated and may subject you to disciplinary action up to and including discharge. Even if requested, you are not permitted to share a copy of this policy or anything else in this employee handbook with another individual outside of the organization.
Be fair and courteous Always be fair and courteous to fellow employees, clients and others who work with the Company. Also, keep in mind that you are more likely to resolve work-related complaints by speaking directly with your co-workers, your supervisor, the Human Resources Administrator or any member of management with whom you are comfortable, than by posting complaints to a social media outlet. Nevertheless, if you decide to post complaints or criticism, avoid using statements, photographs, video or audio that reasonably could be viewed as malicious, obscene, threatening or intimidating, that disparage employees, clients, or others who work with the Company, or that might constitute harassment or bullying. Examples of such conduct might include offensive posts meant to intentionally harm someone’s reputation or posts that could contribute to a hostile work environment on the basis of race, sex, disability, religion or any other status protected by law or Company policy.
Posting content on social media• Upon hire, you are required to share the passwords for your social media accounts with your manager in the event any questionable postings/content needs to be investigated related to a compliant or violation of this policy. • Maintain the confidentiality of Company trade secrets and private or confidential information. Trade secrets may include information regarding the development of systems, processes, products, know-how and technology. Do not post internal reports, policies, procedures or other internal business-related confidential communications. Do not mention clients, funding sources, business partners, suppliers or related information without prior approval.• Respect all copyright and other intellectual property laws. For the Company’s protection as well as your own, it is critical that you show proper respect for the laws governing copyright, fair use of copyrighted material owned by others, trademarks and other intellectual property, including the Company’s own copyrights, trademarks and brands.
Using social media at work Use of social media on Company equipment during working time is permitted, if your use is for legitimate, preapproved Company business. Please discuss the nature of your anticipated business use and the content of your message with your supervisor and the Human Resources Administrator. Please obtain their approval prior to such use.
All requests for references or recommendations, even those that are received through social networking should be handled in accordance with the Company’s standard policy for responding to such requests.
Retaliation is prohibited The Company prohibits taking negative action against any employee for reporting a possible deviation from this policy or for cooperating in an investigation. Any employee who retaliates against another employee for reporting a possible deviation from this policy or for cooperating in an investigation will be subject to disciplinary action, up to and including discharge.
Media contacts You are never permitted to speak to the media under any circumstances.
If you have questions or need further guidance, please contact the HR Administrator.
Social media impact on buying behavior of Singapore Youths
Social media impact on buying behavior of Singapore Youths
Student’s Name
Institution
Course
Date
Introduction
Social media is the leading edge for most businesses to employ marketing strategies. Social media presents incomparable opportunities for businesses to create brand awareness and attain customers with several plat forms and low barriers. Social media is a vital area of concern for marketing practitioners and scholars. Study shows that 88% of marketers use social media and spend over $60 billion yearly on social media marketing. Social media marketing is an affordable and exceptional way for businesses to broaden their revelation to the public. Some of the platforms used include face book and twitter where social media improves on customer service and thus enabling businesses to access to new information about their customers. Followers and Fans will post their comments about the business on the platform and help the business to improve on their production and services(Kirsh, 2010).
However, Hackers are a threat to businesses and they may take over the business and may feed false information to the public about the business making it to fail. Therefore it is vital for businesses to take precaution while sharing passwords. As much as a business may try to use several social media channels, it has to make investment on time and effort. When the media is left unattended, the potential customers may have negative impression which will result to loss of potential customers who are the real followers. Before beginning a social media, a business ought to have a marketing strategy to ensure they provide frequent communication and the required to have social media efficiently.
Aims and objectives
To discover the effect of social media marketing on Singapore youth buying decision
The aim is to learn if Singapore youths use social media as a tool for research and reassess before buying products online (Close 2012).
Research Project Structure
This research project involves a social media marketing critical literature review, on consumer and Singapore youth. It investigates on whether Singapore youth buying behavior are impacted by social media. It includes a methodology that is used for report and why it is used for this report, as well as an analysis and outcomes from the data collected in this research and the conclusion and recommendation made from it (Mick, 2012).
Social Media’s Literature Review
Technology took a turn of events in the 21st century where communication changed rapidly from telephone, Mobile phones texts, internet mails and now the social media. Online communication is now a phenomenon that has intrigued many analysts. Analysts have now taken the popularity of the social media and speculate that the marketing field has found a new point of sale. Social media is a platform that enables people to connect with each other .The ideology behind it was to create a technical foundation for users to educate one another .The sources of online information are mainly used by marketers to share products with consumers on their products, services and brands in the available market..
Social media networking sites include, Face book, Flick, you tube, LinkedIn, twitter and many more. Business has found a new platform of engaging customers virtually and this has strengthened bond between organization and customers. Multinational corporations are using social media sites to acquire feed back through online dialogue e.g. Coca Cola, Nike and others. Studies have shown that Uses and gratification theory can be relevant in assisting social media uses. Gratification are good predictors and show how customers can use media to fulfill their needs and want. They can also predict media use and recurring media use. There are different frameworks that explain some relevant themes such as:
Social interaction: The social communication between two or more individuals is referred to as social interaction. This theme uses social media to assist, meet people and helps organization become conversant with social happenings while interact with others. Information seeking: The uses and gratification theory uses information obtained from research and internet usage to help self educate and information. Pass time: The passing of time and relieve boredom is called pass time, the uses and gratification statement suggest individuals use internet when bored or have nothing to do. Relaxation and Entertainment: Uses and gratification Theory assumes social media relieves people of stress and acts as a source of entertainment and enjoyment. Communicatory Utility: This is the ability to facilitate interpersonal communication and effectiveness in conversational values. The construct also assists in provision of information to share with others through the internet. Convenience utility: Convenience for internet use has enabled online shoppers to get products faster. Through advertising information on services and goods reaches clients easier (Otnes, 2012).
The Nielsen’s annual global social media report has cited the influence of social media on Singaporeans consumers purchasing decisions .Singaporeans discussed products and services such as restaurants, foods and beverages purchases which are based on social media sites. Singaporeans have said that it would be better to hear a referral on traveling and entertainment through social media. It is estimated that 68 %to 70 % of consumers in Singapore shop online. The report broadened the aspect of internet marketing which had clearly influenced the market. Beverages and travel issues were discussed online which would be an ideal place to market a product. The managing director of Nielsen indicated that social media can impact business by becoming a positive favor with consumers. Social media provided a huge opportunity an as the survey suggested it showed the correlation between social media sentiments and intention to purchase products and services.
Source
Importance of Understanding Consumer behavior
The actions that consumers take in purchasing various goods and services is an ongoing process since taste and needs change overtime. Marketing managers must always evaluate the success of current efforts by implementing changes when necessary to attain maximum profitability or success. A proper marketing mix and knowledge of consumer behaviour will help managers understand factors that influence purchasing decisions. Consumer behaviour explores on why people purchase things and what motivates them and the decisions they make following their actions. A good example in the Automobile Industry, if clients require GPRS trackers to be placed for security purposes the manufactures can manufacture cars according to customer’s decisions. The manager through research on consumer behaviour figured out the consumer decisions making criteria.
Consumer Decision making process
The steps below show how consumer decisions when purchasing a product
Post purchase Behavior
Evaluation of alternatives
Information search
Problem Recognition
Example of a situation
Problem recognition: Perceive a need of the item needed.
Information search: Attracted by a site that sells what you need and gather information. Then you chat with interested parties
Evaluation of alternatives: Self evaluation on performance and price
Purchase decision: Then after making up once mind we buy the product
Post purchase behavior: After purchasing share user experience through the platform and compare real performance with expectations.
Consumers go through 5 stages before the actual purchase of a product or service. The stages indicate how a consumer solves the problem of need. The stages include:
Need recognition: Purchasing a product requires one to have the need for that product or recognize the need to use the product or service. The need which is a desire for something can be influenced by external or internal stimuli. Internal stimuli’s are normal experiences such as the desire to buy new cloths; this is a need to buy more cloths because you perceive they are not enough. External stimuli: They are experiences by others .Friends will share about a new designer cloth and this might influence you to buy.
Information search: Research has to be done to acquire the best product or service to satisfy the need. Information gathered from internal or external sources should assist consumers to get an alternative to satisfy.
Evaluation of Alternatives: Scale of attributes can benefit consumers in evaluation of the products and services. Market controlled information originates from marketers finding what brand consumers are likely to evoke from the set. Consumers look for alternatives during this stage of problem solving process.
Purchase decision: Consumer behavior is regarded as a changing on e depending on taste, need and climate. At this stage the consumer purchases the product, he/she will have chosen the best product to satisfy the need.
Post Purchase consumer behavior: After purchasing, consumers share the experience through the social media platform and compare real performance with expectations. At this stage the marketers try to assist the consumer feel good about the product. They offer after sales services in case of repair and support the decision making process
Singapore Youth
Some research shows that 98% of youths between age 15-24 use computer and internet, in 2010, 99% in2011 and 96%. This can be illustrated in the figure below.
Youth Individual internet and computer users’ percentage in Singapore
More Singapore youths are advancing and own smart phone. The figure below shows the top 3 internet activities carried out by youth in Singapore.
Top 3 internet activities carried on by Singapore youth.
In conclusion Singapore youth know about social media and therefore it is easy to reach to them through social media.
3. Research Methodology
3.1 Quantitative Research approach
Choosing a given research strategy is key to ensuring that such a strategy is best answering a given research question, objectives and, that such strategies cannot be avoided. The researcher has decided to use primary and secondary quantitative approaches for the research. Creswell describes quantitative research as one that explains phenomena through collecting numerical data analyzed mathematically in discrete statistics (Lee, 2010). The reason behind the research choice is specifically from the nature of the study requiring a quantitative research method to measure the relationship between the variables. Such a quantitative approach may be deemed as “pattern-matching”; this alludes to the predictive approach to intervention for example, choosing a post-intervention pattern of effects and circumstances appearing to be effective, or without effects
Quantitative research helps maximize reliability, generalize ability of results, objectivity and create predictions. Harlell states that a quantitative approach requires the researcher leave his or her biasness, perceptions and experiences to be objective undertaking the research and making conclusions. Johnson and Onwuegbuzie stated the strengths of these quantitative researches being to examine and authenticate theories constructed currently on why and how phenomena occur .The outcomes are often numerical and precise; data collection is fast too .Furthermore ,studies conducted in quantitative approach bring strong answers ,solid and supported However, Burns (2000) stated the demerits of quantitative research as ;difficult to read and comprehend , hard for average educational journal readers to comprehend the quantitative reports statistical aspects, de-contextualize forms of human behavior as compared to qualitative approaches. Anderson and Taylor stated that quantitative approaches have inadequate richness and depth of data due to the enormous number o respondents using the same methods making it hard to understand every participant’s data. A quantitative approach uses a questionnaire design to calculate and asses to gain key characteristics and patterns of the given population with mathematical precision. Light et al indicated that, survey researches can contribute to more advancement on the whole topic. The survey finds answers to questions like, “How many people feel a given way?” and “How often are they engaged in certain behaviors?” Bryman and Bell Proposed the importance of measurements in a quantitative study as to allow more precise estimates of the degree of associations between concepts. A survey also enables the researcher to see comparisons among each sub-group precise and clearer. It also requires participants being randomly sampled posses likelihood.
3.2 Data Collection
Online surveys proved to being a crucial research instrument for different research fields as official statistics, social researches and marketing. In this study, the 11 item questionnaires are to be self-completed online by participants in a sample size of fifty consisting of 25 males and 25 females of Singaporean residence aged 15-35.
3.3 Self-completion Questionnaires
Self-completion questionnaire are better since they separate the interviewer and the participants when participants are conducting the survey providing anonymity for the respondent hence canceling chances of biasness in responses arising from variability of interviewers’ characteristics and skills. This ensures honesty of participants when responding to sensitive subjects.
Reference
Mick, D. G. (2012). Transformative consumer research for personal and collective well-being.
New York: Routledge.
Kirsh, S. J. (2010). Media and youth: a developmental perspective. Chichester, U.K.: Wiley-
Blackwell.
Close, A. (2012). Online consumer behavior: theory and research in social media, advertising,
and e-tail. New York: Routledge.
Ayanso, A. (). Harnessing the power of social media and web analytics.
Lee, K. Y. (2010). The Singapore story memoirs of Lee Kuan Yew. (2nd Ed) Singapore:
Singapore Press Holdings.
Singapore Government (2013). Infocommunication development Authorities of Singapore:
Singapore
Consumer lifestyles in Singapore: integrated market information system.. (2000). London:
Euromonitor.
Otnes, C. (2012). Gender, culture, and consumer behavior. New York: Routledge.