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Education and Healthcare

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Education and Healthcare

Qiu presents a unique view of the education and healthcare systems in China. He argues that both sectors are increasingly becoming commercialized. This is significantly placing the have-less or working class at a disadvantage, hampering their ability to bridge the gap between the different social classes. This increasingly serves to encourage the established social order, furthering discrimination, as quality education and healthcare, are increasingly becoming the preserve of a select few.

Qiu sees the commercialization of healthcare and of education as being amongst the new social challenges facing China as a country. He even proceeds to refer to them as being two of the “three mountains” (125). Qiu argues that the reforms being witnessed in education present what can be termed as a significant social condition. Especially for the young have less, more so when it comes to higher education. This is however not unique to China, as evidenced by demonstrations in Greece and Chile towards the increased commercialization of education (134). This is particularly disturbing, as aptly captured by Qiu when he says “…education has usually been regarded as a public sector and a social equalizer.” More so due to the fact that education has for quite a while been considered as the perfect opportunity for members of lower classes to rise (135). Considering the steady rise in higher education enrollment from 1980, this could prove a significant handicap towards the abolition of the social stratification that has affected China for a number of years. The commercialization of education has essentially become the opposite of an equalizer, because most young people from families unable to afford the new fees drop out of school, hence the cycle of poverty continues regardless of the generation involved.

The commercialization of education, has also according to Qiu,further created an opportunity for discrimination. Certain schools are bound to be discriminated against probably on the basis of performance or resources the school may posses. Further, the commercialization of previously public institutions, especially higher education, has resulted in a drop in the quality of education.

Seemingly most institutions in an attempt to exploit the existing business opportunities compromise on standard class sizes. The resulting upsurge in qualified personnel has also had the effect of exhausting opportunities within the job market according to Qiu. This can be seen when he claims “State-owned sectors, which used to provide secure jobs for young graduates are shrinking” (138). This lack of not just educational opportunities, but also job opportunities puts the less privileged in the society at a disadvantage.

The situation is not so different when it comes to healthcare, as due to the rising public health concerns, which Qiu attributes mostly to the increasing industrialization. Government contributions towards healthcare are increasingly becoming insufficient, while the number of privately owned healthcare facilities is rising. This commercialization of healthcare has significantly affected the health seeking behavior of the Chinese people. Qiu even poses that 41% of those who earn low incomes declined hospitalization despite doctor’s recommendations (142). Qiu poses that the most significant factor when it came to health seeking behavior was actually socioeconomic status.

Qiu proceeds to propose ICT as the best solution to both social mountains, as he argues that ICT could be used to provide telemedicine, as well as strengthen family ties, hence leading to greater care for the elderly who have been amongst those worst hit by the commercialization of healthcare. When it comes to education, the advent of ICT has increased access to educational opportunities which can be exploited, more so with the rise of online educational programs, which could undoubtedly be used to equalize the playing field by providing quality education opportunities, even for those coming from less privileged societies. ICT could at the same time be considered an avenue through which job opportunities can be created and utilized. A glimpse of what could be the future with technology as the main pillar, can be seen when Qiu says “it is time to reconsider the social role of ICTs in a different light-not as a tool of profit making but as welfare, a mechanism of equity and social inclusion….” (151). Once ICT is used as a major social pillar, Qiu suggests that full success is only achievable through ensuring complete participation in the decision making process. The involvement of the many stakeholders in implementation can also help bring about the realization of social equity through ICT. The main argument put forth by Qiu when it comes to solving inequalities through ICTs is therefore, to consider ICTs as social welfare, to which the have less, are just as entitled to as the have-mores..

Educating the Community in the Proprietary Colony

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Educating the Community in the Proprietary Colony

Introduction

It can not be disputed that the colonial experience of American States differed significantly from each other. While some had access to various social utilities, others were denied access and had to struggle for them. To a great extent, respective experiences were greatly influenced by the culture of the local populations. Thus although the colonial government made efforts to introduce changes, these were in most instances aligned to the cultural and economic wellbeing of the local populations. Ultimately, the changes had diverse implications on the mode of governance, economic wellbeing and social welfare of the populations. It is widely agreed that the mode of governance that America assumed was based on the English rule. This is attributable to the fact that the English colonialists acquainted local population with governance principles that they pursued. It is against this background that this paper provides an in depth analysis of education in the proprietary colony.

A proprietary colony according to Jones and Klose (1994) constituted one that had direct links to the king. It comprised of a vast tract of land that the king gave an individual or in some instances a group of individuals. The respective individuals had intricate interrelationships that were akin to those of a corporation or partnership. The respective proprietor (s) had the power to establish a mode of governance for the colony they had been awarded. In this respect, the proprietors were to remain loyal to the king as a way of appreciation for the award. Those that exhibited rebellion in most cases had the colonies taken away from them. Examples of proprietary colonies include Delaware, Maryland and Pennsylvania.

Life in the proprietary colonies was complex and vital decision making was influenced by a host of factors. Education was a social facet that was held in high regard by the colonial government. Regardless of this, historical evidence indicates that minimal measures were undertaken to empower communities with education by the respective colonial leaders (Balmer, 1989). Educating communities in the proprietary colonies probably had distinct features. In essence, it was be shaped by the social, economic, religious, cultural and political factors. Since education was not initially a component of the social life of the populations in the colonies, it needed to be introduced from the scratch. Both adults and children enrolled for the classes at different times. In these, they were classified according to their gender and taught about different fields of specification. Initially, Boorstin (1964) cites that the decision to enroll for education was solely made by the family.

Before 1683, educating the communities was undertaken in an informal manner. There were no schools and the government leaders were less involved in the process. Arguably, the content of the curriculum was aligned on the cultural values as well as the economic conditions. Emphasis was placed on the need to inculcate in the communities the social values and enable them to cater for their economic welfare with ease. However, in 1683, schools were established and the government officials began to participate actively in education. For instance, the government passed important laws that required all parents to send their children to school for them to be taught literacy skills. A classic illustration of this pertains to Pennsylvania that also required the learning institution to teach the children important skills and train them on how to carry out trading activities.

Also worth mentioning were the active roles that religious institutions played in running the schools and influencing the content of the curriculum. Before the formal establishment of learning institutions, Balmer (1989) indicates that the religious institutions provided halls that were used as venues for educating the communities. The halls were used a any time of the week an religious leaders assumed the role of teaching. It is worth noting that a significant percentage of the religious leaders were colonialists who had background knowledge in education.

Besides encouraging positive cultural values and practices, the religious leaders also took this opportunity to encourage assumption of vital religious values. These included love, respect for parents, obedience and so forth. In his review, Balmer (1989) cites that religious leaders were responsible for making rules regarding the dress code, mannerisms and mode of speaking. In other words, religion assumed the center stage of education and religious values were greatly emphasized because they were considered to be ideal. Even after the development of formal learning institutions, religious groups continued to sponsor the learning institutions in different ways.

With regards to the curriculum, Kavenagh (1973) indicates that boys who attended school were taught varied skills about trade. This is because the major economic activity that populations in the colonies practiced was trade. Over time, the nature and quality of education was also influenced by the social class that an individual belonged to. In this regard, individuals from a higher social class received quality education than their counterparts from the lower social classes. The disciplines that were taught ranged from classical languages and mathematics to natural science and literature. Girls on the other hand initially received tutorials at home and were basically taught about important social skills as well as house keeping skills. After the establishment of formal learning institutions, they were allowed to join their counterparts in school although the curriculum of their technical disciplines revolved around housekeeping and social skills.

The process of education was made possible by use of various materials. The hornbook was the most common material that enabled the children to learn. The classrooms had pieces of board that were employed as instruction materials. In most cases, this contained numbers, alphabets and prayers written on them. Initially, students did not have learning material and only learnt by memorizing the information passed on to them by their teachers. Certainly, they experienced various challenges and in some cases found it difficult to remember whatever they had been taught. In most cases, this occurred when the students were disturbed in some way or he other. According to Jones and Klose (1994), there was a faction of the parents that were so poor that they could not send their children to school. As such, their children did not attain any level of education. Nonetheless, there were also the very wealthy that send their children to private institutions and even hired personal tutors or them. Put differently, access to education in a proprietary colony was skewed.

In their review about the type of education offered in the proprietary colonies, Jones and Klose (1994) cite that education was categorized in three main classes. Besides learning to acquire trading skills, there was Latin grammar schools that taught the students classical languages. The curriculum in such schools was aimed at perfecting leadership skills in the students. Thus those that were looking forward to assuming political positions preferred to attend these schools. Compared to the rest, these were prestigious and were mainly attended by the wealthy individual. Then, there were general schools that focused on neither trade nor politics. These placed particular emphasis on instilling basic literacy skills in the students. A significant percentage of students attended these schools because they were cheap and parents were not well informed about the importance of specialized education.

Conclusion

At this point, it is certain that education in proprietary colony had distinct features that were shaped by the social, cultural, political, environmental and economic conditions of the then period. As it has come out from the preceding analysis, religious groups played an important role in influencing the mode as well as content of the education curriculum. Besides providing halls for learning sessions, the religious leaders assumed teaching roles and taught about important religious as well as cultural values and virtues.

Just like the adults, children were also allowed to attend school. Initially, the decision regarding children attendance of schools was made solely by the parents. However, the colonial government passed laws requiring all children to attend school later on. Nonetheless, not al factions of the populations attend school and likewise, not all attained high quality education. Unlike the wealthy that had sufficient resources to send there children to better schools and even hire private tutors for them, the poor lacked resources to enroll in any learning institution. Also, the schools were classified in three categories; those offering language skills, those offering trading skills and those offering general knowledge.

References

Balmer, R. (1989). A perfect Babel of confusion: Dutch religion and English culture in middle colonies. New York: Oxford University Press.

Boorstin, D. (1964). The Americans: The colonial experience. USA: Vintage

Jones, R. & Klose, N. (1994). United States history, to 1877. USA: Barron’s Educational Series.

Kavenagh, W. (1973). Foundations of colonial America: A documentary history. New York: Chelsea House.

Edsel Target Market Change

Edsel Target Market Change

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Market and Product Attributes

It would be impossible to discuss the marketing efforts of Edsel without understanding or discussing the market characteristics prevailing during that period and the product attributes that were put forth as the selling points of the product. Firstly, Edsel was supposed to be a high-end new generation car with improved functionalities, new innovations and completely targeting a new clique of clientele. In order to understand how the re-launching plan can be undertaken, it would be wise to look at the mistakes and failures in the past and initial marketing planning endeavor. The marketing exercise had five basic failures and if these failures are addressed it might jump across the hurdles that the present market conditions present.

Learning from the Past Failures

The first major failure was the attempt by the manufacturer to detach the model from established brand name of Ford with a sole objective of creating Edsel as a distinct brand in the car industry. This meant it had to start without any initially established customer base that would be derived from Ford buyers (Tony & Hamer 2012). This attempt was evident from the fact that the brand Ford was nowhere on the Edsel car as the makers wanted the car to be a totally different car line. It would not go without expecting a difficulty in penetrating the market and outwit the forces of competition present then.

The second failure in the marketing planning related to the timing of the product launch with respect to the economic status of the United States. At the time of launch, the country was in a recession that had in fact made most of Ford’s competitors to mainly deal in the old models already manufactured rather than launching new products as was the case of Edsel (Tony & Hamer 2012). This means that the Edsel product launch was a futile attempt by the manufacturer to sail against the prevailing economic waves. Besides the lack of economic insight in the launch, another fatal failure in the marketing endeavor was the fact that prior to the product market launching, the company was hold up in a lot of hyped advertising about the product and this raised the expectations of customers beyond what they actually got. The result was that the majority left the exhibition without the product.

Another failure, which also relates to consumer tastes and preferences, was the fact that the Edsel model car came with new innovations that neither customers nor mechanics understood thoroughly. This limited operability of the car hence its purchase.

Conclusion and Recommended Approach

In conclusion, for Edsel to succeed in re-launching into the market as a distinct product, it has to consider the issue of comprehensive networking and coming up with strategic alliance as vital considerations for the sake of establishing distribution networks and strong market command within the considerably competitive global auto market (Prasad & Ghauri 2004). This is therefore the approach that is proposed for the market entry. Entry into the modern complex auto industry has a significant relationship with the way the market functions and whether the economic condition is tumultuous or orderly. It also depends on the level of Knowledge the business has about the market (Musso, 2007).

References:

Musso, J F. (2007). Foreign Market Entry Modes. New York: McGraw Hill

Myers, H & Alexander, N (2000). The internationalisation process for retail business. London: Routledge Publishers. p334 – 353.

Prasad S. B., & Ghauri, P., N. (2004). Global firms and upcoming markets in an era of anxiety. New York, NY: Greenwood Publishing Group

Tony, & Hamer, M. (2012, August 8). The Edsel – A Legacy of Failure. Classic Cars. Retrieved October 21, 2013, from http://classiccars.about.com