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Secondary data is gathered and recorded by other people prior to, and for other purposes
Secondary Data
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Question 1
Secondary data is gathered and recorded by other people prior to, and for other purposes, than the current project. Among the secondary data to use when introducing a new product is sales data/ sales activity reports. This information is available in TV programs, movies, and documentaries. These data familiarizes the company to the sales, competition, current activities, and the recent changes happening in the market, which in return allows the company to locate target market, competition, and sales trends. This data in crucial in introducing a new product which is an essential activity if a company wants to survive and renew itself (Brown, 1995).
Other useful secondary data is the collection of customer feedback forms. The company allows customers to rate the products as well as vote for their popular items, and indicate their customer satisfaction. This information is important because the customer fills out their names, gender, contact information, and age-which is good while identifying potential customers for the company. The last secondary data to consider is government data. This data is in the form of government documents which are rich with accurate secondary data e.g. statistics, laws, regulations, demographics and trends, and consumer information. This information helps the company to determine the target market and also identify the growing trends in the place. A technical analysis shows that a firm that meets these requirements has a higher product as well as a competitive advantage, which in turn leads to higher product performance (Calantone, 2003).
Question 2. In order to come up with a profile of the purchasers who but the company’s products, a company needs to have the records of the sales made over time. A sales activity report would be important to use while constructing the profile as the information in the reports show how the customers respond to competition in the area and the sales trends. For example, analyzing daily sales activities helps a company to structure a profile so that it explains the nature of the sales and when the consumers increase sales e.g. during festive seasons. This in return helps the company to design its marketing, promotions, and pricing strategies. Customer feedback is also important as it provides the company with the information needed in designing the consumer profile.
References
Brown Shona L. (1995). Product Development. Academy of Management Review 20, pp. 343-378. Retrieved 21/8/2014
Calantone Roger. (2003). Controllable Factors of New product Success: Marketing Science 15, . Pp. 341-358. Retrieved 21/8/2014.
Second Formal Essay ENC 1101
Second Formal Essay: ENC 1101
Remember the second essay is due Thursday, August 4th. The paper should be approximately 1,000 words in length, and it should be typed and double spaced. Use formal essay structure (introduction, body, and conclusion). Also, the essay must be in twelve-point size and Times New Roman font. Remember to provide a heading (student name, professor name, course, date) in the upper left corner. A title must be in the center just above the introduction. And each page number should be preceded by your last name in the upper right corner.
The content of this essay should be an argument on a subject raised in any of our selected readings and/or discussions since the first essay: These subjects include discrimination and ethnic, disability, gender and sexuality stereotypes.
You are required to use research for this assignment. The paper should incorporate at least four sources, and at least two of the four should be from academic databases. You are to cite your sources (both within the essay and with a works cited page). Follow MLA guidelines. Dictionaries, encyclopedias, and social media do not count toward the research credit. Also, Wikipedia is a banned source.
Be sure to submit your essay to the appropriate folder in Assignments on D2L.
SUGGESTED TOPICS:
Oppose or defend one or several points raised by any of our selected authors/speakers since the second formal essay. Explain reasons why you agree or disagree with any of their arguments.
Analyze Jane Elliott’s Blue Eye/ Brown Eye experiment to teach how institutionalized racism functions. Consider, for example, her use of the green collars, the number and placement of chairs, the posters on the classroom walls, the use or deprivation of food and beverages, etc. How do these props emphasize her points?
In The Angry Eye, Jane Elliott compares the students’ reactions to the loss of privilege to the five stages of grief (denial, anger, bargaining, depression, and acceptance). What evidence do you see to support this (whether the material you use is from the video or other works involving Jane Elliott)? What might this tell us about the way racism (or discrimination in general) is embedded in our culture?
While “The Angry Eye” video was made in 2001, consider the possible relevance of Jane Elliott’s exercise today. In the last year alone, what issues (personal observations or experiences, examples from popular culture, political statements or other events) have surfaced regarding race and racism in the United States? Do these issues warrant the use of Jane Elliott’s exercise?
Jane Elliott’s Blue Eye/Brown Eye experiment has been controversial since its inception. Does it deserve any of the criticism it has faced? Examine the virtues and flaws of the experiment to determine whether it has merit in combatting racism.
Considering Nico Lang’s “The Real Costs of a ‘Marvel Body’: How the Pressure to Look Like Thor and Captain America is Hurting Men,” analyze how representations of manhood in pop culture and other methods of socialization impact the way men view themselves and their masculinity. In what ways are these representations progressive and/or harmful? Try focusing on one source in particular, such as professional athletes as role models; male action figures; prominent male characters from film, television, video games, etc.; figures in your personal life; etc.
Considering Caroline Heldman’s TED Talk, “The Sexy Lie,” analyze the impact of sexual objectification of women. Focus on a particular example—such as a film portrayal, a magazine cover, a Youtube commercial, a sitcom character, etc.—and offer a criticism or defense of that example.
The Celluloid Closet documentary gay representation in American film and analyzes how those representations impact audiences’ attitudes. Offer your own analysis of a specific portrayal of an LGBTQ+ character from pop culture and examine whether it is an offensive or progressive depiction.
Analyze a character (from film, television, etc.) that presents a stereotypical depiction of another group.
SECOND ASSIGNMENT
SECOND ASSIGNMENT
Course: Modern Sociology
ACADEMIC ARTICLE REVIEW (50 points)
As I have decided to cancel the final exam, your Article Review Assignment will serve as your final task for the class and will be due at the end of finals week by Friday, April 30 @11:00 pm. Hopefully, this will allow you enough time to complete the assignment without stress. We have spent several weeks this semester looking at how social problems are presented in academic articles, as well as the general structure that academic articles in social science journals follow. For this assignment you are being asked to select an academic article from a social science journal dealing with a social problem *(the only stipulation is the article cannot be one I lectured on).
I have provided a list below of articles that you are welcome to choose from if that makes it easier! After reviewing your chosen article write up a brief description of the answering each of the following 5 questions:
What is the social problem being analyzed in the article? 10 pts
What is the major concept(s) that the author develops in the article? 10 pts
What social/ historical framework does the author provide for their analysis? 10 pts
What method or methods are used by the author? 10 pts
What are the major findings presented in the article? 10 pts
Your responses can be brief, a sentence or two for each of the 5 questions is fine. if you are unsure how to navigate any part of your chosen article let me know and I will guide you!
While most of the articles you find will be long and dense, the one major skill we have focused on has been how to efficiently find all the most important information you need to evaluate if the article is something you want to read in depth or not. As an academic you always have way too much to read; so, this skill is crucial!
For this assignment I am just asking you to do the initial stage of skimming for the important stuff. Most of the answers for this assignment will likely be in the abstract or under clearly labeled headings throughout the article.
Look for bold, underlined, italics; these are all good clues. Please don’t stress about needing to do an in-depth reading, just skim for what you need!
Let me know if I can help in any way! I have open availability for Webex meetings every afternoon and evening between now and finals, so do not hesitate to schedule one if you’re concerned.
LIST OF SOCIAL PROBLEMS (CHOOSE ONE OF THE FOLLOWING)
Unemployment
Politics
Climate change/sustainability
Hate of the “other” (racism/politics etc)
Racial injustice/ law enforcement
Cancel culture
Immigration
Domestic violence
Political conflict/violence
Poverty
Racial Inequality
Gender wage gap
Femininity/sex
Minimum wage
Workplace conditions
Housing/homelessness
Debt
Education
Social media
Mental illness
NOTE: Article reviews will be submitted to dropbox on e-learning and will be due no later than April 30 @ 11:30 pm.
