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Advice For Database Managers In Organizations
Advice For Database Managers In Organizations
Contents
TOC o “1-3” h z u Developing an Information systems PAGEREF _Toc381198972 h 1Gaining competitive advantage where necessary PAGEREF _Toc381198973 h 2Gaining work experience through outsourcing PAGEREF _Toc381198974 h 3Becoming interesting and listening to Employees PAGEREF _Toc381198975 h 3
This report provides detailed advices that will help the future database managers in building a sound business in their organizations. The advices given were done through carrying out an interview with one of the professor in a well known company Dr. Haven Henry, the Database manager of Techplazza Company. The advices for the most part focused various key areas such as; Gaining competitive advantage where necessary, developing an Information system to replace the old systems, building relationship through hiring of new employees, gaining experience from the outsourced employees and lastly becoming a manager who is more interested and ready to listen to his/her employees. Dr. Henry has been a database manager for about 7 years who is experienced in both public and private sectors in different organizations. His role in the organization is to make sure that there is a high security and privacy of data stored in the database. The various key advices discussed in this report will not only show the way Henry has managed to build a stronger relationship with his employees, but it will on the other hand, show how he is a business professional as well and performs best in his departmental field. This paper will therefore give a report covering the key pieces of advice uncovered in the interview. Below are some of the key advices to Dr. Haven Henry, the Database manager of Techplazza Company.
Developing an Information systemsThe advancement of new technology has improved the means of communication around the world. It is therefore an advice for the managers in every organization to change with the changes in technology. Development of the information systems will enable accountants to become more accurate in their calculations as opposed to when doing it manually. The significance of developing an information system in the organizations is that, the information system will not only be used in the Information communication Technology (ICT)department, but it will serve a function to all the departments in every organization such as the marketing and sales department, accounting department, financing department and Human Resource department. For instance, Henry as the IT manager of Techplazza Company worked very hard to make sure that the database system is secured and no one would login to the system without authentications hence ensuring privacy to the organization. Most ICT managers do not know the skills they require so as to succeed in their field and with the advice given above for developing a new information system, the manager may be in a position of acquiring more knowledge about the use of the system as they improve the flow of information in the organization. Henry believes that by using a new information system, the organization will improve its communication within and outside the organization.
Gaining competitive advantage where necessaryGaining competitive advantage can be through market segmentation while making the developed information system as one of the best compared to the information systems in other organizations. The system should be efficient in terms of producing the output in time as well as maintaining its consistency when performing the tasks assigned. For instance, Henry gained the competitive advantage in the company by making sure that the system used in Techplazza Company is the best as compared to others used in other various companies. He also made sure that there was enough security and privacy of documents stored in the system as well as the personal documents regarding each employee in the organization. For instance, an employee will only login to the system after she/he has been given the privileges’ to access data in the database.
Gaining work experience through outsourcingWork experience for managers can be gained from different activities such as; the managers can gain experience from the outsourcing people in the company to develop and implement the systems. However experience cannot be taught, but it can be acquired from other people who have already acquired the skills and knowledge of doing something better. For example, Henry believes that any task or job done will definitely increase experience making every job to have the potential of improving communication skills in the organization. Outsourcing is significance in one way or another for example; Henry would be in a good position of gaining more skills and knowledge from the outsourced people, brought in the company to develop the system. The outsourced people may have different skill that is of much different from the skills one has within the organization when developing an information system.
Becoming interesting and listening to EmployeesHenry can develop an interest as well as listening to his employees. He therefore encourages everyone in the organization to become more interesting people as they listen to one another within the organization. Listening to employees will create togetherness in the company which then leads to high performance. Henry should therefore make sure that, he at all times listen to his employees by becoming interesting.
Advertising
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Advertising
Companies and brands rely heavily on advertising to market their products to consumers. The practice of using media to advertise has been around since the mid-1950s and has grown with the widespread use of technology. Today, companies rely on mainstream media as well as social media to reach the largest number of consumers. Many of the ads appearing on the media are aimed at women, and there have been numerous debates about the depiction of women in such advertisements. Since the 1970s, there was growing outrage over the representation of women as domestic and feminine, the objects of male pleasure. In the twenty first century, women have become increasingly sexualized in commercials, showing that not much has changed in the sixty years or so that have passed.
Today, women in ads are still sexualized and shown as feminine. Women are used for advertising all sorts of items, including clothing, furniture, cars, fragrances, cosmetics, among many others. For example, makeup advertisement shows that women rely on makeup to bring out the beauty in them, insinuating that without makeup they are not considered beautiful enough (Kemp). Many ads also show scantily clad women who are the objects of male attention. Women are increasingly sexualized even in unnecessary situations such as the advertisement of cars and furniture. In selling cars, women are used to show that men can catch women’s attention by owning such cars. Such a notion is demeaning as it shows women to be shallow creatures.
There are double standards when it comes to the treatment of men and women in advertising, and a perfect example of this is in the advertising of Dove and Axe, two brands from the same Unilever firm. Dove celebrates women’s natural beauty over the stereotypes carried by the media. The Dove ads show women that they should have a positive body image because they often view themselves harshly while others see the real beauty in them (Kurtzleben). In contrast to this, Axe, a male brand, usually features scantily clad women objectified by men. The women fawn over the men for their alluring fragrance from Axe. Unilever shows a case of double standards by trying to empower women with one brand and then using Axe to encourage the narrative that degrades women. Unilever defends itself against such criticisms explaining that each brand makes ads unique to its target audience.
In conclusion, advertising in the past and the present has mostly remained the same. In both cases, women are demeaned and shown to be lesser than men. In the past, women were shown to be domestic people whose place was in the home. They were used to advertise detergents, foodstuffs, clothes, and other household items. Today, the narrative is mostly the same, with women shown to be juggling work and home in frustration, sex objects, and domestic obsessive (Kemp). These portrayals of women in advertising need to change because women play an important role in society. They make significant contributions to areas such as business, politics, and the economy, and depicting them as feminine, demure, and sexual beings is an insult.
Works Cited
Kemp, Nicola. “Six stereotypes of women in advertising.” Campaign. 07 March 2017. Retrieved from https://www.campaignlive.co.uk/article/six-stereotypes-women-advertising/1426391Kurtzleben, Danielle. “Do Dove and Axe sell the same Message?” USNews. 18 April 2013. Retrieved from https://www.usnews.com/news/articles/2013/04/18/unilever-faces-criticism-for-real-beauty-ad-campaign
Advertising men and womens shoes
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Advertising men and women’s shoes
Advertisers have the knowledge to appeal to emotions of people, both men and women, in their attempt to make them buy the goods they are selling. Women have been appealed to through body shape of a woman, as well as, a thin, skinny body. On the other hand, men have been appealed to through the need for power and prominence, as well as, autonomy and satisfaction of curiosity. This paper is going to argue that, in advertising shoes, men are appealed to through the need for prominence, affiliation, and autonomy; while women are appealed to through the need for satisfying aesthetic sensation, attention and affiliation.
The need for affiliation is so strong that it is an appeal applied in both men and women. This need easily commands the aspect of human beings that is composed of emotions. Concerning the fifteen basic appeals of advertising, Fowles (38) connotes about affiliation that advertisement apply the need for an association to a great deal, and in most cases, it is the best appeal. The advertiser uses famous men in the nation, or the world to advertise their shoes by appealing to the need for men to be affiliated. On the same note, they use celebrity women to advertise women’s shoes. In the need to feel associated to these people, both men and women’s emotions are appealed to, and they end up buying the shoes.
The need for prominence is much applied in men. Men will always like to be associated with prominence. Many societies in the world regard men as being the head of the family. They are regarded as symbols of authority. The symbols of authority in the society are prominent people. By using prominent people, the advertisers are sure that they will capture some men who would like to wear the same shoe with a prominent person. To take it even further, advertising companies give gifts of their shoes to prominent people so that they can wear them in public. When other men see this, they are appealed to and are attracted to the shoe. When this is backed up with a media ad, the men end up buying the shoe. Further, autonomy and class are characteristic of men. They would like to wear that shoe that separates them from those they regard junior in the society. For this reason, advertising companies will try to show the men how wearing a particular shoe will differentiate them from others in the society.
The need for satisfying aesthetic sensations and attention is applied much in the women than the men. Advertising companies knows this and how well it works for them, and they will apply it at the fastest opportunity. For example, an advertising company will use an image of a beautiful, skinny, thin lady wearing the shoe they are advertising. This is because their understanding of the psychology of a woman points to their ease to be appealed by body shape. Almost every woman in the world is appealed to such a shape. Upon watching the image, the women will be appealed to, and will end up buying the shoe. Again, the company can decide to use the television to advertise the shoe, it is most probably going to use a thin-body shaped woman to walk across systematically wearing the shoe that is being advertised. Women will associate these aesthetics with the woman, and they will buy the shoe.
On the other hand, aesthetic satisfaction is not as strong an appeal in men like it is in women. For this shoe advertiser, they will major more on aesthetic sensations when targeting the women and not the men. However, every human being loves cleanliness and smartness, and also men love to be associated with the beauty of a woman. This is the best way that the advertiser can appeal to aesthetic sensations in a man. For example, in a television ad, the advertiser can run a clip of a slim, beautiful married woman buying the shoe in advertisement for her handsome husband. At the same time, the handsome man can buy the shoe foe his beautiful woman. Through this ad, the advertiser will have used it to appeal to the aesthetic sensations of both men and women. Fowles (37) agrees that; even though aesthetic sensations are very strong in the women, the advertiser can play with the psychology of a man to appeal to his aesthetic sensation, to some degree.
The appeal that commands the need for durability and reliability is mostly used by the advertiser in men and not the women. Fowles (39) assert that the advertisers use the appeal because men value durability and reliability. Men are not the people who will like to go to the shopping Centre now and then to shop. For this reason, they will like to associate with an item that is durable and reliable. They feel safe through consumption of such product. On the other hand, this appeal is different in women. Women are the type of people who will like to pass by the shopping Centre now and then to keep to date with fashion. To appeal to men about the shoe, the advertiser will convince them that the shoe is durable, while to the ladies, the advertiser will try to appeal to their need for keeping up to date with fashion.
The use of sex has for a long time promoted fashion advertising. This is an appeal that is very applicable to both men and women. For example, an ad for advertising men’s shoes may be made with shoelace that looks like a breast. Then the wording following the ad reads thus: “everything a man desires in shoes”. By looking at this advertisement, men are appealed to in a great deal concerning sex and the shoe. They will tend to associate the satisfaction that comes through sex with the wearing of the shoe. For this reason, they may end up buying the shoe. Similarly, a woman can be enticed easily using sex and associating it with the shoe. For example, in the advertisement, a man can be shown buying the shoes to the lady, and then the ad is developed in a romantic scene, where the lady receives the shoe gift with some exchanges of kisses. Upon watching such a clip as an ad, women are appealed to, and they may make a decision to buy the shoe. Sex appeal, therefore, induces strong sensations and can be used in the advertisement of many items including shoes.
In conclusion, advertisement uses appeals to confuse people’s decisions to buy items. Some appeals work better in a particular gender than the other. Some appeals like autonomy and dominance work better in men than women. On the other hand, aesthetic sensation, including body shape and beauty, works better in women. Going by these facts, advertisers choose their targeted audience carefully.
Work Cited
Fowles, Jib. “Advertising’s 15 Basic Appeals.” Common Culture: Reading and writing about American Popular Culture. Ed. Michael Petracca, Madeleine Sorapure. Upper Saddle River: Prentice Hall, 1998. Print.