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CRITICAL APPRAISAL REPORT FOR MOBILE PHONE COMPANY
CRITICAL APPRAISAL REPORT FOR MOBILE PHONE COMPANY
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Critical Appraisal Report for Mobile Phone Company
Background
Justification of department role
As the head of marketing department responsible for the production and R & D for mobile phone, I would ensure that I promote investment in R & D and also encourage capacity allocation since being the head of marketing means ensuring that the new products and services penetrate into the competitive market of mobile phones. The success of the performance of the new products and services entering into the market would mean that I search and identify new knowledge and information relevant for the sale of the product in the market (Johnson, Whittington, and Scholes, 2011, 89). Carrying out an effective search and obtaining existing market environment will enable the department make better and innovative strategic decisions aimed at ensuring high sales for the product. I would also carry out a marketing analysis that involves looking at the current prices and the quantities bought and sold within the target market. It is also important to carry out and analysis on development of technologies and patterns of technological advancement since they tremendously impact on the performance of the product within the target market (Johnson, Whittington, and Scholes, 2011, 67-8).
Position analysis (environmental analysis)
From the marketing outlook point of view and looking at the demand for mobile phones, it is observed that the demand for handsets has significantly increased since passengers are able to use the mobile phones even in the airplanes. However, the demand for handsets in USA is expected to fall by approximately 3% and by about 7% in Asia although the demand in Europe is expected to remain constant (Kotler et al, 2012, 78-9). Looking at the cost analysis, the transportation cost is expected to fall by about 6% while the production cost is expected to remain unchanged. On the other hand, the outsourcing capacity is expected to rise by 13% in the US and 19% in China thus making the outsourcing costs to fall by about 4-6%. In the analysis of finance, it is observed that the corporate tax has been raised up to 22% in Asia. The competitiveness of the economy of China has resulted in its central bank selling huge amounts of Rmb in the FX market. This has consequently made Rmb fall by approximately 10% against the USD as the Euro also rebounds (Cesim, 2013, 77-8). In China, the interest rates have risen by half a percentage while in USA, it has risen by quarter. However in Europe, the interest rates have fallen by quarter.
Critical review of academic literature
The significance of a competitive advantage of the product in relation to its cost, flexibility, delivery, and quality is a necessity. According to the situation analysis of the product, setting up strategies for a competitive advantage of the product will contribute to the company’s developmental strategy (Cesim, 2013, 78-9). Ansoff matrix strategy can be used to generate a strategic direction for the company by establishing ways and means of penetrating into the target market. This can be done based on the product’s category and the geographical dimensions surrounding the target market of the product. The figure below represents the Anoff matrix.
There are theories that can be used for strategic analysis of the product. The first theory to be considered in this aspect is the resource –based theory, which is closely related to the competitive advantage (Brooks and Barnett, 2006, 90-1). It involves four factors that include resources, capabilities, competitive advantage, and strategies. The first factor (resources) requires the manager to identify and classify the resources of the organization and then appraise the weaknesses and the strengths of the organization. The second factor, which is “capabilities”, involves the identification of the capabilities of the organization. The next factor in this theory is to develop a competitive advantage, which involves appraising the potential capabilities and resources in terms of their ability to produce a sustainable competitive advantage. The last factor is to select a strategy that would best exploit the capabilities and resources of the organization relative to the product’s external opportunities (Brooks and Barnett, 2006, 78-9). This theory can help the organization identify the resources that would enable it achieve a competitive advantage thereby making the organization become more successful than other organizations in an environment that is very competitive. The second theory is the Ansoff’s matrix theory, which is presented in the diagram below.
Ansoff matrix theory defines the market growth strategy in terms of the market and the product. Four criteria are used in the identification of the theory such as market development, product development, market penetration, and diversification (Ansoff, 1965, 90-1). The aspect of market penetration criteria can be used to analyze how the existing businesses sell their products in the existing market environments and also determine ways of increasing and maintaining market share of the existing products. A competitive pricing strategy can be used to set the selling price in order to gain and beat more revenue in terms of sales. Sale promotion and advertising can enable the organization attract more customers to buy more of its products due to the good image of the organization created to the target market. Restructuring a mature market that involves driving out competitors is the difference strategy that would ensure that the organization look different and unique compared to other competing organizations. According to Ansoff, (1965, 89), a pricing strategy and a promotional campaign can also be used by the organization to become more attractive.
The next theory is the product life cycle theory, which is presented in the diagram below.4070351882775
Product life cycle describes the possible policies of the product in different stages of the theory as well as helping the organization compare its product with the product of its competitors. The theory can be divided into four major stages that entail introduction, growth, maturity, and then decline. The theory is very appropriate in defining the product stage and performance of the entire market. Tech 3 and 4 are placed in the growth stage while tech 1 and 2 are put in the maturity stage.
The last theory in this aspect is the Boston Consulting Group (BCG), which is a very vital tool used to determine the balance and the attractiveness of business portfolio under market growth and market share criteria. It is of great relevance to estimate the demand for every product in order to properly expand the capacity. As shown in the figure below, tech 4 appears in the stars stage with the highest mark share of about 94.75% in an expanding market (Aburto, 2010, 78-9). There is need for the company to heavily invest in order to raise or sustain the product market share in the stage. Techs 2 and 3 have significantly high market growth but do not show high market share yet. Tech 1 shows high market share in a market segment that requires less investment.1612903150235
The above frameworks and theories are used to support the achievement of business strategies in perspective of production and demand of the product while following the law of demand and supply. An increased price of the product when the demand is higher than the supply is likely. When supply is more than demand, there is likely to be a fall in the product price (Aburto, 2010, 89). There is also the equilibrium point that encourages the organization to balance supply and demand as shown in the figure below.
References
Aburto, T., 2010. Ansoff’s Matrix for Marketing Objectives [online] available from HYPERLINK “http://taydeaburto.com/ansoff-matrix-for-marketing-objective/”http://taydeaburto.com/ansoff-matrix-for-marketing-objective/ [4 June 2013]
Ansoff, I., 1965 .Corporate Strategy. New York: McGraw-Hill
Avadhani, V., 2010. Investment management. Mumbai: Himalaya Pub. House.
Barney, J. and Clark, D., 2007. Resource-based theory. Oxford: Oxford University Press.
Brooks, R. and Barnett, S., 2006, .IMF Working Papers : What’s Driving Investment in China? Washington: International Monetary Fund (IMF)
Cesim, 2013. Ratio and key financial indicators [online] available from http://sim.cesim.com/results/gc/AreaReportGlobalPage?51 [16June 2013]
Douglas, D. and Raghuram, R., 2001 .Liquidity Risk, Liquidity Creation, and Financial Fragility: A Theory of Banking. journal of Political Economy, 109 (2).
Johnson, G., Whittington, R. and Scholes, K., 2011′.Exploring Strategy’
Kotler et al, 2012 .Marketing Management, 2ed edition, 2009, Pearson Education Limited, Essex, England
Reid, P., P. and Schriesheim, A., 1996 .Foreign Participation in U.S. Research and Development: Asset or Liability? Washington: National Academies Press
Critical Appraisal Of Descriptive Design Study
Critical Appraisal Of Descriptive Design Study
This worksheet is a representation of critical appraisal of the article “anger, stress, stress and blood pressure in overweight children”. This work describes in depth what the research study was conducted and if the methods used were valid.
Appraisal guide comments
Are methods valid/ trustworthy?
Was the research question clear? Was the need for the study adequately substantiated? Explain. The research questions are clear because they are touching on the topic of research which is “Anger, stress, stress and blood pressure in overweight children”. By the researcher answering them at the ended of the research study, the objectives of the study could have been attained. Additionally, the study questions being three, they exhaustively address the topic of study. The need for the study is adequately substantiated in that children of age 9-11 were involved in the research study. The need was to find out the relationship between anger trait and BP among overweight children. Of which is conducted in this study.
What was the design of the study? How were the data collected(one time(cross-sectional or repeated over time (longitudinal)? What were the limitations of the data collection methods The research study was designed to use a secondary method of data collection and analysis. Secondary data on the influence of psychological variables on BP in children of 9-11 years old were extracted from BMI. Data was extracted for children whose BMI was greater than or equal to the 85th percentile of the ratio in Kg to the height in meters squared. Data collection was longitudinal whereby it was collected repeatedly over time. The limitations suffered due to the usage of this method of data collection is lack of consistence in information concerning the relationship between BP and the associated anger expression in overweight children.
Describe the sample. How was the sample selected(eligibility criteria)? How is the sample representative of the group? The original study sample was extracted from eight elementary schools in two southeastern states and consisted of overweight children who had met the criteria of being 9-11 years of age. The sample was able to read and write in English, have parental consent and having accent to participate. From the original sample, only 73 cases met BMI criteria and had complete data. 73 cases are not the whole group but represent a portion of a larger group.
Describe the variables of interest. If there was, a comparison group, on what variables was the groups compared?. How were the groups similar? How were the groups different? If it were a correlation study, on what variables are associations being examined? Were there any confounding variables? The variables of interest were stress, trait anger, anger-out, anger reflection, anger suspension, stressful events, SBP and DBP. The groups could be compared over the first five variables against overweight and associations with systolic blood pressure and diastolic blood pressure. The groups were similar by the fact that the samples were both overweight children of age between 9-11 subject to conditions of life. The groups were different in because of gender, the groups comprised of both male and female school-aged children despite their having different anger levels. If it were a correlation study the associations could be examined by Pearson’s correlations. Yes, in the groups as a whole, significant correlation were noted between SBP bad trait anger. SBP was associated with higher levels of trait anger. And none of the psychological variables were associated with DBP in the whole group.
Was the sample size large enough to detect statistically significant association or difference? Was a power analysis performed? The sample size was not large enough to be able to detect statistical significant associations. It was a small representation of a very large group and thus a power analysis could not be possible.
Were there any potential sources of bias? Yes, there existed potential sources of bias, during analysis, females who were chosen fo the research were many than male. There were 44 female and only 29 male. Also some races were miss-represented in the participation. 38 were black, 31 were whites, 1 was Asian and 3 were other races /ethnicity. There was no equal distribution in participation.
Describe the reliability and validity of the measures. Were the measures appropriate for the population or the variable being studied? explain Measures this research involved collection of the information concerning the variables under investigation. Height ,weight, trait anger, pattern of anger expressions, stress BP and demographic data. The way this data was collected was reliable and valid. Collecting the data from classroom libraries or gymnasiums during free times proves its validity and reliability.
Were the analysis plans (statistical methods) described in detail? How were the data distributed(e.g. normal vs. skewed)?were comparative and correlative tests appropriate for the type of data analyzed and the questions asked? explain Statistical methods of data analysis were not described in detail but a good portion of the information was provided. Data was distributed In a normal way where means, standard deviation, variance and all statistical relationships were used to relate the data being analyzed. The analysis was purely a normal distribution. Comparative and correlative analyses were appropriate with the king of data were are dealing with the research. Female participates had to be compared with male participants and also female with female and male to male had to be correlated. Over the variables under investigation.
What were the findings? Relatively high level of trait anger, comparable levels of anger out and anger suppression stress were found in study participants in comparison with norms. Males and females had no significant difference on any of the variables under investigation that conflicts findings from other studies. Differential, patterns of anger expressions were found to be of no significance. Studies with normal weight school aged children, high-level of anger reflection/control were noted in females than males. Gender and stress had no significant differences. Findings that involved bivariate relationships between BP readings and psychological variables reveals that participants with higher trait anger had higher SBP levels. These findings were true for female with nornoweight and overweigh adolescents.
Was there clinical significance? Statistical significance? There was no clinical significance because some findings were inconsistent with earlier research studies on the sane variable. This need more research to be conducted so that the findings can have clinical significance. There is statistical significance because the data corrected was analyzed well and it corresponded with the hypothesis of the research.
Did the authors put their findings in the context of the topic? explain The authors clearly put the findings in the context of the topic. They explained well the relationship between psychological variables under study and BP. and overweight and the related SBP and DBP among children 9-11 years.
What relevance do the findings have to the nursing practice? The findings can help the nurse to know how to take care of the infants/children by linking their behavior and associated disorders like BP. They can also help the nurse to advice the patients the effects of overweight to the body and how the effect of overweight can be overcome
Discuss how the findings can be applied to practice. The findings will help healthcare providers to assess the trait anger, patterns of anger expression, and stress in relation to BP in children. They will also help healthcare professional to device ways of reducing overweight and anger in overweight children as a way of preventing future manifestations of chronic BP, hypertension, or other cardiac events in adult hood.
Finding will help health care practitioners to measure BP elevations in children which are linked to hypertension and provide early medical intervention to stop such elevations.
Critical Analysis Why Europe and the West Why Not China By David S. Landes
Critical Analysis: Why Europe and the West? Why Not China? By David S. Landes
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Introduction
In formulating the thesis statement that runs throughout the article, the author argues that the historian’s perspectives of the technological growth and development have for a long time been subjected to undue distortion. The author agrees with previous researchers that around the 1st millennium, Asia was technology wise ahead of Europe. Specifically, this situation spread to about the 10th century. It’s argued that the Asian continents, more so the Chinese had some of the best sails and sailors as well as more sophisticated marine transport system. The region also had active international trade systems due to its excess supplies. However, the situation changed in 13th century with the Vasco da Gama’s circumnavigation. Today, therefore Europe is far much ahead of Asia because of the single journey by the Portuguese. The central questions in the article, that are debatable, therefore are; why do some scholars consider Vasco da Gama’s tour as an accident? Did the circumnavigation solely change the fortune of Europe by realizing the potentials in African and new Land?
Based on the above statement, the author concludes his thesis by arguing that, the tour by Vasco is the single most critical journey that helped Europe to deal with its economic challenges such as unemployment and inadequate raw materials. Based on the assumption, the author concludes that 500 years down the line, Europe is not only civilized but also far much ahead of Asia in terms of technological development.
Analysis
To achieve the research objectives, the author uses over 20 academic sources to back up his claims. These sources entail historical books, peer review articles, journals and periodicals. The sources are adequate as they are all academic, comprehensive and authoritative. This makes them be acceptable academic material which can be cited. The author’s evaluation is mainly based on paraphrasing and extracting of the information presented therein. I would also evaluate the articles by looking at how the authors covered the topic and the way they presented their arguments.
The article’s presentation is generally effective and coherent. The author arranges the paper in a logical manner in away that is easy to follow and comprehend. The paper begins with the summative overview of the topic, and the conclusion drawn.
The use of subheadings makes the paper flow in a more coherent manner. It is therefore easier to get the picture of the subject area under review. Such a logical arrangement also gives the readers an opportunity to narrow their focus to specific areas as opposed to general analysis. Clarity is also enhanced through the use of citations and quotations marks. This makes it easy to get to know the author’s opinion and ideas, and also to separate the same from the external information used in writing the paper.
The author however has failed to ask certain questions. Some of the questions that are not asked relate to the challenges that the European sailors met when conducting the trade. Also, the author has not asked questions relation to technology sharing and whether the Europeans acquired the technology from china.
At the same time, the paper lacks such perspectives as the Chinese view of their perceived failure, whether the Chinese consider such argument as valid and how Christianity led to the fall of Chinese’ then flourishing trade.
Much of the author’s claims are substantiated through citation of the articles/ sources of the information used. For example, the argument that preoccupation with the ancestors’ worship led to Chinese low and slower technological development is supported by Tatin (1963). However, the citation only recognizes the fact that there was a decree as to the effect that the court physicians were to make sacrifices to appease e the dead intellectuals. This claim may not be trusted per see since the author has failed to give a more conclusive correlation between the ancestor’s worship and low technological development. As such, the claim may not admissible as a historical fact.
Another argument is that the Chinese scholars took much time on metaphysics with less concern for the practical aspects of technologically. This argument is relatively valid since technological development requires not only critical thinking and creativity but also experiments of thoughts. However, the author supports his claim by citing a verse by a Chinese poet. This may not valid evidence as poems have different meanings and interpretations, and are always composed to suit a given genre. Such examples as the citation of a poem to support the main point are thus vague.
However use of the religious perspective as a major contributor to Chinese downfall, with specific reference to Christianity would be true. This is because, through Christianity, the Europeans built social amenities and gained trust of most Africans whose resources would be later exploited, including their labor. As such, it can be argued that through the church, the Europeans managed to penetrate into remote parts of African and New Land thus widening their markets and sources of raw materials. However, citing the Chinese religion, Confucian belief that is more inclined to ancestral worship as a contributor to the Chinese failure to develop technologically serves as a subjective example. This is because the author assumes that such beliefs negate originality and need to come up with innovative practices that would spur economic growth. It is therefore contradictory to argue that the Europeans development technologically through religion whole the Chinese down fall came from its religious beliefs and practices, without giving a clear explanation on the same.
The author uses historical facts and the medieval political systems to present the opposing arguments in the article. One of such argument is that the Chinese failed to march the European fast paced technological development because ‘no one was trying’ (6).However, the author cites historical facts to denounce such claims. He argues that during such times, the Chinese businessmen had free hand from the state agents as opposed to the European traders who were preoccupied with the desires to please their rulers. This argument was presented by Elvin (1975). As such, it is factually wrong to argue that the Europe overtook Chinese technological growth simply because the Chinese did not give innovative approaches a try. However, the author has failed to give conflicting evidence over the same. This way, his conclusion would have been more authoritative as valid. There is therefore need for more objective proof to ascertain such claims.
Another evidence offered to support the Chinese failure claim is that the society die not embrace change neither did the rulers attempt to improve on the existing technology. This argument is supported by the gun analogy where for many years the same technology was used to make the guns. Using example of fireworks, the authors supports his claim that explosives technology had existed in the country for along time, but was not harnessed for further development. The opposing argument in this case is that the Chinese had the knowledge of explosives but failed to use the same to enhance their military technology. Instead they had to import the gun technology from Europe later. However, the issue of technology importation is not clearly explained nor exhausted. This is because probably the Europeans also learnt the skills from china and improved on it. The only argument given is that the ‘backwardness ‘ in the Chinese technology emanated from lack of intellectual curiosity, and difference in ‘attitude and approach’ between china and Europe. This however needs more proof as the author has not backed his claim with an authoritative source.
The author has adequately covered several issues relating to the questions raised. The aim of the paper was to provide objective and substantiated answers that would give conclusive reasons as to why Europe overtook china in terms of industrial development. based on the information provided and the third party qualifications of the arguments through review of secondary data, it can be argued that the subject is adequately covered. One of the reason offered, based on the studies by other scholars, Fairbank and Reischauer (1960) is that the Chinese society is slow at adapting to change. However, for technologically based change to occur there is needed for fundamental changes that challenge status quo and the known. It is on the basis of industrial revolution that Europe overtakes china. Even today, Chinese society is characterized by stability and lower propensity to disruptive change. The adequacy of the explanation is also supported by the rhetoric question that, every body wants to develop and why not china? This question is well answered by looking at the response that china and Europe had in relation to the new knowledge. China took little interest in the new knowledge while Europe took advantage of it to ship raw materials and other trade items to and from different parts of the globe. Further, the adequacy of the subject’s coverage is based on the argument that china did not invest much in institutions that would promote scientific and knowledge development as compared to Europe. This argument is supported by Taton (1963), who argued that instead of developing knew knowledge; china kind of worshiped the conventional intellectualism, based on the ancestors’ knowledge. This gives an adequate analysis of the Chinese’s failure to use its early knowledge to dominate the world in technological development.
