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Local Computer Shop WAN Set-Up
Local Computer Shop WAN Set-Up
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Executive Summary
The Local Computer Shop organization, which has two offices in the Central Business District (CBD) of Melbourne and has around thirty five employees, can choose from the wide network topologies, WAN-LAN Interconnection Equipment and various security and privacy services and mechanisms to construct their own WAN network connecting their two offices. The available topologies for the organization to choose from are; ring, bus, star, completely connected network and hybrid topologies. On the other hand, the following are the essential network equipment that they will require; repeaters, Multiplexors, Bridges, Routers and Gateways. On the issue of WAN network security and privacy, the organization has the following security and privacy measures to enable it implement its WAN network security and privacy policy; security services (system authentication, access control, data confidentiality, data integrity and non-repudiation) and security mechanisms (decipherment, digital signature, access control, data integrity, authentication exchange, traffic padding, routing control, notarization, trusted functionality security label, event detection, security audit trail and security recovery)
Introduction
The need for computer networking arises out of the desire for sharing various computing resources which are geographically scattered across several standalone workstations (and their connected peripherals) within a given organization. Apart from resource sharing, both hardware (like printers, modem, memory, file servers, processors among others) and software (like operating systems and other application software), computer networking can also achieve the following: remote login, distributed databases, file transfer, email sharing, instant messaging, news, remote processing, name services and network time (Boudec et al., N.d, p. 2). In essence, a computer network is the collection of computers (commonly known as nodes), printers and other peripherals which have been connected together with the sole aim of establishing communication among them (Bakardjieva N.d, p.2). Personal Area Network (PAN), Local Area Network (LAN), Metropolitan Area Network (MAN) and Wide Area Network (WAN) with their associated topologies are the main types of computer network (Dadarlat 2008, p. 2). The network topologies, physical representations of any given network, are subdivided into two categories; vertical (consists of hierarchical and mesh topologies) topology and horizontal (ring, tree, star and bus topologies) topology (Dadarlat 2008, p. 6). According to the requirements of any given organization, it can choose from the various types of networking options and the topology to characterize it as outlines above.
Communication Services Required to Support a WAN Connection
For communication to be established within a WAN network several factors need to be taken into consideration; an understanding of the various network types and topologies, the signal transmission medium technologies, the TCP/IP model and the various hardware and software components involved in the networking.
Types of Computer Networks
A computer network is essentially an interconnection of two or more computers (interconnected with radio waves, cables, telephone lines, infrared rays and satellites), better known as nodes in a network, with an aim of sharing computing resources, exchange files and/or enable electronic communication among them (Kaur N.d, p. 2). There are four main types of computer networks: Personal Area Network (PAN), Local Area Network (LAN), Metropolitan Area Network (MAN) and Wide Area Network (WAN).
Personal Area Network (PAN)
This is a computer network with a reach of few meters that is used to interconnect devices such as tablets, smart phones, Personal Computers among other devices that re within the range of an individual’s body (Kaur N.d, p. 16).
Metropolitan Area Network (MAN)
These are computer networks covering a geographical area of a City, Municipality or town and they are generally larger than the Local Area Network (LAN) and may consist a number of Local Area Networks (LANs) resulting to a high speed of transmission like in the cable television (Singh N.d, p. 22 )
Local Area Network (LAN)
Local Area Network (LAN) is a technology that is used to connect a number of relatively close devices and in many cases within the same building (Technical tutorial 2002, p. 4). It connects personal computers, workstations, servers, printers and other peripherals within the same building or a small number of a group of buildings, office, home that are within a small geographical area (Singh N.d, p. 20).
Wide Area Network (WAN)
Wide Area Network (WAN) is a network having wide area coverage that spans countries, regions, continents and even the whole globe and it uses telephone lines, satellite communication and microwaves which are high speed communication linkage by nature (Singh N.d, p. 24). It can also be achieved through interconnecting a number of Local Area Networks (LANs) using gateways, routers, bridges to enable data sharing among them (Kaur N.d, p. 14). The internet is an example of the widely known and used type of this network (Kaur N.d, p. 14)..
Communication Network: OSI TCP/IP Model
This communication Network model was designed by the International Standards Organization and it is followed by all networks to send data (JDSU 2010, p. 2). It consists of the following layers: physical layer, data link layer, Network layer, Transport layer, Session layer, Presentation layer and Application Layer.
Physical layer
It is characterized by the commercialized bandwidth (signal rates and features) and physical media (copper, optic fiber or twisted pair coax) (JDSU 2010, p. 2)
Data Link Layer
It represents the basic data framing mechanisms where data begins (JDSU 2010, p. 2). It works in collaboration with the software in the device to enable sending and receiving of data through the network and offers mechanisms to detect errors in the network (Global Knowledge 2006, p. 6). It has the following physical layers: Bridges, Ethernet interface cards and switches for token rings (Global Knowledge 2006, p. 6).
Network layer
The network layer aids in routing data from one end to the other through the network layer protocols (Hekmat 2005. P. 16). It hides the details of the interfaces between the network and the hosts, and among hosts from the higher layer levels (Hekmat 2005. P. 17).
Transport layer
This layer offers host-to-host communication in the network which can either be reliable, best-effort, connectionless and connection-oriented communications (Global Knowledge 2006, p. 6).
Session layer
This layer provides virtual connection between nodes in the network, creates dialogue units, partitions tasks into functional groups, retransmission of undelivered data, enables synchronization of data flow, establishes acknowledgement for delivered data in any given session and it negotiates for connection parameters (Global Knowledge 2006, p. 6).
Presentation layer
This layer has the following functionalities in computer networks: it enables graphics formatting, message encryption and decryption to enable security, message compression and expansion to enable its efficient travel/transmission, content translation and translation for system-specific functionalities (Global Knowledge 2006, p. 8)
Application Layer
This layer has the following functionalities: file transfers support, network printing capability, supports electronic mail, browsing the internet through the World Wide Web and supports electronic messaging (Global Knowledge 2006, p. 10)
Types of Network Topologies
A network topology is the physical representation of how a given network type will look when implemented. The following are some of the factors to consider when choosing a given topology to represent a certain network type: the size of the network determined by the number of computers (nodes) expected to be included in the network and their Geographical distribution, the expected system performance, the total budget (estimated cost) of setting up the network, the system reliability and the nature of the communication links to be used (Singh N.d, p. 9). The following are some of the network topology types; vertical (consists of hierarchical and mesh topologies) topology and horizontal (ring, tree, star and bus topologies) topology
Star Topology
In this topology, there is a central node that performs a logical routing function that controls the communication of all the other nodes which must communicate only through the host node (Singh N.d, p. 9).
Ring Topology
In this topology, there is no host node and all the interconnected nodes have equal privileges. Each node has exactly two subordinate nodes, with which it communicates with, and once a node identifies that a message it has received was intended for it, it takes it; otherwise it passes it on to the next adjacent node (Singh N.d, p. 12).
Bus Topology
The nodes in the network are connected with a single interconnection link (transmission medium) (Singh N.d, p. 16). Once a certain node wants to communicate with another node within the network, it attaches a destination address of the receiving node and after confirming the interconnection line to be free it broadcasts the message in the line to be checked by all the nodes that it encounters in the way before delivering it to the intended addressee node which then sends an acknowledgement note to the sending node to free the communication link (Singh N.d, p. 16).
Completely connected Network Topology
Each node in the network has a direct physical link (point-to-point) to all the other nodes in the network, whereby each node sets its own communication priorities. (Singh N.d, p. 14).
Hybrid Topology
It is a type of topology that has incorporated all the properties of the above mentioned topologies; ring, star, bus and completely connected topologies
WAN-LAN Interconnection Equipment
The Wide Area Network (WAN) in most cases is achieved through interconnection of individual Local Area Networks. This is achieved through the following network components: Repeaters and Multiplexors, Bridges, Routers and Gateways.
Repeaters
They extend the physical features of the network by regenerating the network signals to cover optical distances with the same signal strength as from the start, and they operate at the physical level (International Technical Support Organization 1994, p. 50). In certain circumstances it enables conversion of media from fiber optic to copper and vice versa (International Technical Support Organization 1994, p. 50).
Multiplexors
They interleave data onto one physical link after taking its data bits from a number of nodes, and it operates at the physical layer (International Technical Support Organization 1994, p. 50). They are also bandwidth managers since they can administer available bandwidth on the serial link (International Technical Support Organization 1994, p. 52).
Bridges
Bridges are used to interconnect two Local area Networks (LANs) together, better achieved through forwarding one LAN frames forwarded from one LAN segment to another within the established network (International Technical Support Organization 1994, p. 52). Bridges are subdivided into two; local and remote bridges. A local bridge is the one that exists between adjacent LANs, and the remote one is that which exists between LANs which are not adjacent to each other as they have been separated by a WAN (International Technical Support Organization 1994, p. 52)
Routers
Routers make it possible for different sub network types to carry out their routing function by enabling their interconnection (International Technical Support Organization 1994, p. 52). Routers also make it possible to determine the optimal traversal path of a given data packet (International Technical Support Organization 1994, p. 52).
Gateways
Gateways can exist between networks, applications and Other LANs, resulting to derivation of their various names; application gateways, network gateways and LAN gateways (International Technical Support Organization 1994, p. 55). Network gateways can be network devices appended to communication network or existing between and within network (International Technical Support Organization 1994, p. 55). Application gateways can change all the application layers as needed but is itself specific to a given application (International Technical Support Organization 1994, p. 55)
WAN Network Security and Privacy Policy
Establishing an organizational Wide Area Network (WAN) security and privacy policy has the following advantages: protects the organization’s assets, it enables a given organization to comply with fiduciary responsibilities and regulatory requirements, enables an organization to gain a competitive advantage in the competitive market and finally it enables one to secure his/her job (Canavan 2001, p. 6).
In order to develop an effective Wide Area Network (WAN) security and privacy policy, the following three important factors should be taken into account; prevention (prevents are organizational data and information vulnerabilities from being exploited), detection (WAN intrusion problems should be detected in real time)and response to the WAN intrusion threat in real time (Canavan 2001, p. 10). The following are the vulnerabilities which an intruder can exploit to access the organizational resources within the WAN network; poor design, poor implementation and poor management (Canavan 2001, p. 14).
Security Services
It is the security service provided by the protocol layer that ascertains sufficient security for the communicating nodes and the data they are exchanging via the WAN network (Stallings 2011, p. 19). It is achieved through; system authentication, access control, data confidentiality, data integrity and non-repudiation.
System Authentication
It is the mechanism of ascertaining that the entity wanting to access the network resource is what it claims to be (Stallings 2011, p. 20). There are two types of authentication methods; Peer Entity Authentication ( used to provide confidence in the process of entity identification) and Data-Origin Authentication (provides assurance in a connectionless transfer that the source of received data is as claimed) (Stallings 2011, p. 20)
System Access Control
Prevention of use of a given resource by unauthorized entities; resource access control is established and only authorized individual can access it, and it determines the conditions under which access can occur, and what those allowed are privileged to a to carry out (Stallings 2011, p. 20).
Data Confidentiality
This is the process of protecting data from disclosure by unauthorized entities and it is achieved through the following ways; connection confidentiality (all user data protection on the network), connectionless confidentiality (all user data protection in a single data block), selective-field confidentiality, Traffic-Flow Confidentiality (Protection of Information likely to be have been derived from traffic flows observation) (Stallings 2011, p. 20).
Data Integrity
It is the certainty of establishing that data received through the network is exactly as sent by the authorized sender and has not been modified by means of insertion, modification, replay or deletion) achieved by; connection integrity with recovery, connection integrity without recovery, selective-field connection integrity, connectionless integrity and selective-field connectionless integrity (Stallings 2011, p. 20).
Non-Repudiation
It is the process of providing proof that a given entity had sent or received a given message in the network and in the process counteracts denial of doing so by the entity and it is achieved through Non-Repudiation of origin ( proof that a certain entity sent a given message) and Non-Repudiation of destination (proof that a given entity in the network received a certain message) (Stallings 2011, p. 20).
Security Mechanisms
Security mechanisms are those measures that have been put in place to ensure security and privacy of data is achieved in the network. It is divided into two; specific security mechanisms and pervasive security mechanisms.
Specific Security Mechanisms
These are those security measures appended into the protocol layers to provide security to specific OSI layer in the network and are achieved through; decipherment, digital signature, access control, data integrity, authentication exchange, traffic padding, routing control and notarization (Stallings 2011, p. 20).
Pervasive Security Mechanisms
These are network security and privacy measures achieved through; trusted functionality (perceived to be correct by evaluating security policies in operation), security label, event detection, security audit trail and security recovery (Stallings 2011, p. 20).
Recommendations
Firstly, it is recommended that two separate LAN networks be designed and constructed in the two buildings where the offices are located. After that, the two LANs can be connected to form a WAN. This will save the costs of employing expensive telephone lines, satellite communication and microwaves communication linkages. The most suitable topology to be emulated for this network is the bus topology. This topology can easily enable the interconnection of the two LANs by the repeaters, multiplexors, bridges, routers and gateways through their transmission medium.
Conclusion
The various network types (Personal Area Network (PAN), Local Area Network (LAN), Metropolitan Area Network (MAN) and Wide Area Network (WAN)) are distinctively different from the types of network topologies (ring, bus, star, and hybrid). To minimize the costs of establishing a WAN network, it is recommendable to establish two separate LAN networks and then you interconnect the two LANs to form a WAN.
Appendix
Bridge
Router
Repeater
Gateway
Software
Hardware
Software
Hardware
Software
Hardware
Software
Hardware
Transmission Medium
Transmission Medium
Hardware
Software
Hardware
Software
Hardware
Software
Hardware
Software
Router
Bridge
Gateway
Repeater
References
Stallings, W 2001. Cryptography And Network Security Principles And Practice Fifth Edition, Prentice Hall
International Technical Support Organization 1994. Introduction to Networking Technologies, Document Number GG24-4338-00, Raleigh Center
Boudec, JYL, Duda, A, Toutain, L & Thiran, P N.d. Introduction to Computer
Networking, ICA, EPFL
Bakardjieva, T N.d Introduction to Computer Networking, Varna Free University “Chernorizec Hrabar”Institute of Technology
Dadarlat, V 2008. Types of Computer Networks and their Topologies, Cisco based computer Networks
Kaur, M N.d. Types of Computer Networks
Singh, P N.d. Computer Networks
Technical tutorial 2002. Introduction to Ethernet
JDSU 2010. Fundamentals of Ethernet: 10 Megabit Ethernet to 10 Gigabit Ethernet, White Paper
Global Knowledge 2006. The OSI Model: Understanding the Seven Layers of Computer Networks
Hekmat, S 2005. Communication Networks, PragSoft Corporation
Canavan, JE 2001. Fundamentals of Network Security, Artech House, Boston, London
GFI Software 2011. Web-based security threats: how attacks have shifted and what to do about it, White Paper
Local Competition (Supor and Asd) Analysis
Local Competition (Supor / Asd) Analysis
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Company profile – Supor Co. Ltd
Company Zhejiang Supor Co., Ltd
Established 1994
Registered Capital RMB 634.98 mil
Number of Employees 11,000
Listed Location and Year Shenzhen, 2004
Main Products Kitchen Appliances, Cookware
This information is from Bloomberg, (2014, para 1).
Supor is a company that was established in the year 1994 in a place called Hangzhou, in the province of Zhejiang. In 2004, it was listed on the Shanghai Stock Exchange and from 2006; the French firm Groupe SEB owned 71.31% of Zhejiang Supor’s equity, while Supor Group held 11.76% (ReportLinker, 2013, para, 6-7).
The company begun as a manufacturing expert in pressure cookers and later grew to become the leading homeware dealer through provision of stove top cookwares and different kinds of kitchen utensils. To enrich its product portfolio, Supor expanded to produce small electrical appliances and kitchen appliances, as well as plastic products such as beverage ware.
At the end of 2011, the cookware products the company of were revealed by the media to contain huge levels Manganese, a harmful element to human health. This issue elicited many reactions from the general public, until at the beginning of 2012 when the company alongside other government officials rubbed of the claims saying that levels of manganese were within the recommended health standards. Nevertheless, the situation increased consumers’ concerns over the safety of the company’s products, which influenced Supor’s brand reputation and, in turn, negatively impacted sales because Chinese consumers are highly cautious about safety issues (Woke, 2012, para, 1-3).
Products
Supor runs its activities in five main areas, which comprise of Hangzhou, Vietnam, Wuhan, Yuhuan, and Shaoxing. In Wuhan, the company has a production potential of up to eight million pieces of cookware, while in Shaoxing, production processes have been hampered by inadequate finances. The manufacturing capacity in Shaoxing base is projected to hit 9.25 million units in future.
Supor focuses on the production of its own brands, without manufacturing for third party brands or private label products. As well as the production of homeware products, it also produces consumer appliance.
By end of 2012, electric appliances had become major business for Supor, accounting for 55.5% of total revenue. Kitchen products accounted for 44% of Supor’s overall revenue in 2012, while rubber and plastic products accounted for 0.5% according to the company’s annual report.
Supor positions its products as mid-range, providing high-quality products in acceptable price.
RETAIL PRICE Pressure Cooker 100 – 1300 RMB
Wok 70 – 1600 RMB
Frying Pan 60 – 500 RMB
Pot 60 – 500 RMB
Operation
From 2008 to 2011 Supor’s revenue and net income maintained rapid growth. In 2012 H1, the company’s revenue was RMB 3,338 bil, down 4.04% year on year; the net income reached RMB 241.8 mil, down 4.61% y-o-y (CorporateInformation, 2014, para 1). The main reason for the decline lies in the global economic downturn and unsatisfying overseas marketing.
39052550165
Revenue analysis of Supor By Region, 2008-2012 (RMB)
By Industry, Supor gained RMB 1.837 billion from electric appliances in H1 2012, up 3.31% y-o-y. The revenue of cookwares and rubber & plastic products however witnessed a decline of 10.23% and 26.29% respectively, owing to decreasing overseas orders.
Strategic Direction
Supor continues to look forward towards adding impetus to its will continue to focus on strengthening its place in the production of homeware and more specifically kitchenware. The key aim remains to be focused on launching better quality and in the homeware category, most specifically in kitchen and kitchenware, focusing on the launch of high quality and unique products. As far as establishing a distribution network is concerned, the company hopes to stick to its latest sales chains like Suning and Gome, while at the same time, it will start to establish new online channels which will serve the ever growing curiosity for online shopping. Besides the first- and second-tier cities, Zhejiang Supor will also focus on penetrating third- and fourth-tier cities to expand its consumer base (Hansegard, 2012, para 1.). However, rumors about the company’s product quality and safety may have a negative impact on sales growth, which will also be an area of focus for cook wares.
Company Profile – ASD Co. Ltd (ASD 2007).
Company Zhejiang Aishida Electric Co. Ltd
Established 2004
Registered Capital RMB 240 mil
Number of Employees 5,600
Listed Location and Year Shenzhen, 2010
Main Products Kitchen Appliances, Cookware
Headquarter Wenling(温岭市)，Zhejiang
Stock Code 002403
This company is a nationwide cookware and automotive components manufacturing business (EC21, 2014, para, 1). It has six manufacturing bases, three oversea subsidiary companies and over 5,600 employees. For the domestic market the ASD group has more than 40 branches and offices, with a sales service network of more than 10,000 locations throughout China; while the ASD group has established a market operational system for the international market (Made in China, 2013, para 3). The products of this company are sold to countries in different countries in excess of 50 including those in South-East Asia, the greater Middle-East, Australia, Africa, Europe, and the Americas.
Products
The company provides woks, non-stick woks, smoke-free woks, adjustable pressure cookers, cast iron woks, frying pans, pressure cookers, milk pots and soup pots, as well as kitchen electrical appliances, such as electric pressure cookers, electric rice cookers and electromagnetic cookers, among others. It provides its products under the brand name ASD.
This company prides in an R&D team of more than 500 secondary and advanced tech staff, and has established long-term cooperation relationships with many famous universities and institutions. Each year, more than 1,000 new items are expected to be developed. Currently the ASD group owns more than 70 live patents, and it is one of the drafters of Chinese national quality standards for non-stick cookware and pressure cookers (EC21 2014, para, 2).
PRICE LEVEL Pressure cooker 100 – 800 RMB
Wok 60 – 1300 RMB
Frying Pan 90 – 500 RMB
Pot 50 – 500 RMB
Operation
In 2012 H1, revenue and net income of ASD was RMB 871.9 mil and RMB 18.7 mil, down 15.01% and 44.68% y-o-y respectively. The big decrease of the company’s performance in 2012 H1 was mainly because of oversea order decreases, Chinese domestic demand decline (Chu, Girdhar, & Sood, 2013 para, 9-10 ), and slow construction of plants of the company in Wenling because of restrictions on industry upgrading and automation updating.
26924088265
Graphical analysis of income as posted by ASD, between 2008-2012 (RMB)
ASD’s business is dominated by cookers and supported by small appliances, with the former holding 91% and the later 9%. Revenue of cookers and small appliances of the company in 2012 was RMB 783.5 mil and RMB 76.4 mil, down 17.33% and up 8.53% over 2011. Order decreases from oversea markets strongly influenced revenue of its cooker business.
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Graphical analysis of revenue of ASD by product, 2008 – 2012 (RMB)
The gross margin of cookers of ASD has shown a tendency of growth, being 35.4% in 2012 H1, a growth of 6.4%, due to rising proportion of domestic sales and dropping raw material prices. However, despite the increasing revenue of small appliances, the gross margin kept declining, being 18.7% in 2012 H1 (ResearchInChina 2011).
Channel
ASD has counters in large-scale chain supermarkets and household appliance stores in first- and second-tier cities, which account for 65% of the revenue, while sales agents account for the remaining 35%. As the channel building costs and maintenance costs in supermarkets or large stores are high, ASD is planning to save only RMB 0.1 bil sales scale in those places, and give the rest to agents step by step.
For six consecutive years, products from ASD having have been toping the sales lists in many foreign hypermarkets branches based in china, which include Metro, the Wal-mart branch and Carrefour.
In third- and fourth-tier markets, ASD is short of sales outlets, and faced with problem of small market share and low brand influence. Since it cooperated with Goodaymart Electrical Appliance Service Co in 2010 H2, ASD has introduced over 300 effective outlets at Goodaymart.
Conclusion
Supor and ASD have shown all the reasons why they have established themselves as the giants the manufacturing industry in china. There are a number of factors that have enhanced the expansion of the two companies; first, ASD has been able to save a lot on maintenance and building costs in places where expenses accrued are high. This has been transferred to agents in a consistent manner. The money which is saved in this manner has been channeled towards product development. This is the reason why the company is able to produce high standard goods which easily find acceptance in local and foreign markets. The decision to deal in cookers and other small appliances seems to be advantageous to the company. These are household products that do not miss in any home. This means that the large population in china makes is a cash cow for the company.
On the other hand, Supor has also been successful in making mid range products which are highly affordable by many people. Just like ASD, they have cut their niche in kitchen ware, an essential area in any house. The company has held to the point of establishing high quality products which people can rely on amidst the presence of rival companies. In the recent past, the company has created and stuck to its vibrant sales chains in Gome and Suning. In future, the prospects of establishing on an online sales chain stands to be another milestone in the history of the company. This is because; the advent of internet has been increasing the number of consumers who troop in to make online shopping. Being worldwide, the company will manage to reach distant markets and hence increase its returns.
Bibliography
“Made in China,” (2014). Zhejiang Aishida Electrical Equipment Co., Ltd. Available at, http://www.made-in-china.com/showroom/lilytrade88/companyinfo/Zhejiang-Aishida-Electrical-Equipment-Co-Ltd-.html (Accessed Feb 26, 2014).
ASD (2007). ASD Group. Available at, <http://www.chinaasd.com/english/index.asp> (Accessed Feb 26, 2014).
Bloomberg, (2014). Company Profile for Zhejiang Supor Cookware Co Ltd (002032). Available at, <http://www.bloomberg.com/quote/002032:CH/profile> (Accessed Feb 26, 2014).
Chu V, Girdhar A & Sood R, (2013). Business Today; Couching tiger tames the dragon. Available at, <http://www.oecd.org/daf/inv/investment-policy/oecdinvestmentpolicytools.htm> (Accessed Feb 26, 2014).
CorporateInformation, (2014). Zhejiang Supor Cookware Co Ltd. Available at, <http://www.corporateinformation.com/Company-Snapshot.aspx?cusip=C1565W500> (Accessed Feb 26, 2014).
EC 21, (2014). Zhejiang Taizhou AISHIDA Electrical Equipment Co.,LTD. Available at, < http://lilytrade88.en.ec21.com/company_info.jsp>
Hansegard J, (2012). The Wall Street Journal; Ikea Taking China by Storm. Available at, <http://online.wsj.com/news/articles/SB10001424052702304636404577293083481821536> (Accessed Feb 26, 2014).
ReportLinker (2013). Global and China Stainless Steel Tableware and Kitchenware Industry Report, 2013-2015. Available at, < http://www.reportlinker.com/p01022385-summary/Global-and-China-Stainless-Steel-Tableware-and-Kitchenware-Industry-Report.html> (Accessed Feb 26, 2014).
ResearchInChina, (2011). Global and Stainless Tableware and Kitchenware Industry Report 2012-2014. Available at <http://www.researchinchina.com/Htmls/Report/2012/6544.html> (accessed Feb 26, 2014)
Woke L, (2012). Supor suspends stock trading. Available at, < http://www.chinadaily.com.cn/m/hangzhou/e/2012-02/18/content_14727255.htm> (Accessed Feb 26, 2014).
Lobbying in procter & gamble IN ORGANIZATIONS
LOBBYING IN ORGANIZATIONS
Student’s Name:
Institutional Affiliation
LOBBYING IN ORGANIZATIONS
Introduction
The act of attempting to influence decisions made by government officials’ mostly regulatory agencies members, or legislators is what can be termed as lobbying. Many different types of organized groups and people that include individuals in corporations, private sector, advocacy groups, legislators or government officials participate in lobbying. The morality and ethics of lobbying can be considered dual edged in that when the implication is that the law is being corrupted by people with inordinate socioeconomic power to serve their own agendas lobbying is often spoken of with contempt. But if lobbying is simply making sure that minority interests are fairly defended against majority tyranny or other corruptions it is fully embraced, which makes it different depending on which side its being viewed from.
As a lobbyist in the American based Procter & Gamble Company that deals with cleaning agents, pet foods and personal care products. I would mainly rally against the company strategy of using animals to test their products, this strategy is wrong in both the ethical and regulatory sense as already identified through the PETA investigations on P&G subsidiary products, on the Iams pet food. By pointing out that the use of animals in the tests does not prove conclusively that when the product or substance is used on or by a human, will either be dangerous or safe. It has also been proved by experts that an estimate ninety nine percent of the tests that proved safe on animals, when applied to humans ended up being dangerous (Festing & Wilkinson, 2007).
With this mindset I would like the federal government to enforce policies that would regulate and monitor the organizations acquiring the test animals and encourage them to find alternative means of testing their safety of products for consumption and human use without using the inhumane use of animals. It’s clear that the organization is avoiding the alternatives since it prevents them from maintain a higher margin of profit , but to justify animal testing for anyone possessing empathy simply as a means of maintaining corporate profits would be difficult leaving them with no choice but to embrace the change.
I regard the lobbying practice as providing a resolution platform to provide information, solve conflicts among competing and diverse points of view, opinions and analysis to government leaders and legislators to allow for balanced and informed decision making and keeping any one group from attaining a permanent position of power through creation of a check and balance of competition among different interest groups. The legislative work also benefit from the lobbyists since they are provided with accurate assessment and reliable data of a bills effect that helps their work be more efficient. With their evident contribution and influence on the policy makers point of views it would unwise to ban lobbying, however regulations need to be put in place and enforced to avoid the lobbyists from overstepping their boundaries or grounds (Berg, 2009).For the lobbying industry to create an appropriate regulatory framework some of the changes that can be enforced include first taking serious the industries scope and size, to ensure that the economic power safe guards do not translate simply into political power, in addition it would be important to accept lobbying as an independent and fundamental part of decision making in the democracy.
Conclusion
It is common for many people’s thoughts to immediately go to political ethics presence or lack in the government whenever the word lobbying comes up. When lobbyists serve their clients ethically their main purpose is revealed. If currently enforced laws revolved around lobbyists misusing their position then perhaps, it would help to reestablish a more positive atmosphere and credibility to the lobbying industry. As with any issue or situation, when balance, integrity and ethics are applied and are present accordingly, the end results are fair generally.
Reference
Festing, S., & Wilkinson, R. (2007). The ethics of animal research. EMBO reports, 8(6), 526- 530.Berg, K. T. (2009). Finding connections between lobbying, public relations and advocacy. Public Relations Journal, 3(3), 1-19.