Recent orders
Medicaid Current Federal policy
Name
Institution
Date
Medicaid
Medicaid Current Federal policy
Medicaid was created by President Lyndon B. Johnson in 1965 to cater for the health needs of Americans who were not able to work. The program gives states the freedom to choose whether to participate or not. Nonetheless, all states participate. The Center for Medicare and Medicaid services have outlined parameters that states must meet in to receive federal funding. The Center also controls eligibility and the health care services covered.
President Barack Obama introduced a health care law that standardized Medicaid requirements, particularly so that many Americans making up to 133 percent of the poverty line could qualify. The law did not, however, make it because a Supreme Court intervention overturned it. States now had the option to expand Medicaid at will. 25 states succeeded in doing so, some did not (Alley et al, 2015). Since Trump became President, the eligibility of Medicaid became more diverse allowing states to include work requirements as a necessity for low-income and needy Americas covered under Medicaid.
Without including Federal matching funds, Medicaid uses up 20 percent of state spending. Every year lawmakers consider ways to improve the program in terms of cost-effectiveness, efficiency, and outcomes. The Affordable care Act allows states to expand Medicaid at will. The recent ruling by the federal district court that the ACA is unconstitutional, state lawmakers have an oncoming task.
How the policy has evolved over the years.
Since its signing in 1965, Medicaid has become a medical safety net for millions of Americans who may not be able to access health care coverage from any other source. Over the years, a long list of laws has adjusted the program adding services for various groups that were not initially included. The changes have also expanded the list of individuals eligible for Medicaid and added more care options catering to the poorest of the poor.
The program began as something known as the Elder-care program that later morphed to form Medicaid after small attention of legislative attention of three federal proposals, and serving primarily to satisfy the continued demand for more federal support for state healthcare programs. Because there was no careful attention to certainty and poor planning (Sommers, Arntson, Kenney, & Epstein, 2013). Unlike Medicare, Medicaid is a program jointly run by federal and state governments. Each state administers its own program following guidelines created by the federal government. The federal and state governments are responsible for funding responsibilities using a system that relies on the level of poverty in the state. Wealthier states receive 50 percent of the federal share and the poorest receive 74.7 percent of federal subsidies.
The lingering problems of Medicaid
As Medicaid uses a huge part of state budgets, policymakers are looking for ways to reduce the costs and to ensure that the program generates effective outcomes. The policy changes also look to ensure state programs are managed effectively. Over its half-century history, Medicaid has been a source for essential and evolving issues for the state as well as federal policymakers. Approximately one in five Americans receive Medicaid by 2017, which makes it the largest source for low-income families including women, children, seniors as well as people with disabilities.
Medicaid is, in principle, a program of public assistance but its design makes it extremely difficult to introduce cost-saving incentives that make recipients behave like consumers. Federal laws and policies limit to what extent cost-sharing states can impose on the people covered under the program (Polite, Griggs, Moy, & Lathan, 2014). While some states have succeeded in conducting financial incentive experiments that show promise like cash accounts managed by beneficiaries, any room that the state can maneuver is limited by federal policy. There has also been the issue of fraudulent enrollments and claims. This kind of abuse has been made more serious by the fact that the program caters to a class of beneficiaries that have little to no interest in cooperating with the efforts introduced to streamline medical vare and cut down long-term expenses.
In summary, the inherent flaws of Meducauid guarantees that the programs exploding costs will endanger the nation’s financial health. Just like social security and Medicare, this program represents an implicit promise of costly benefits, the cost that will grow beyond future revenues. Unlike Medicare and Social Security in terms of costs, the expenses of Medicaid in the future will not just appear on the books of the federal treasury under heavy debt. Medicaid is also the largest financial obligation of state governments, which most of the time are not allowed to issue debt on operating expenses. With the program already taking up a fifth of state operating budgets, its growth will mean that state taxes will go higher, and the budget for basic states services such as public safety and education or both will be reduced.
The case of California illustrates this concern. California is one of the hardest-hit states with a $20 billion budget deficit since 2013. Despite this, the state was facing a 25 percent increase in its Medicaid obligation by 2014, which meant the taxpayers would have to add an additional $2 to 3$ billion on the budget every year. The sustenance of current programs has become such a huge problem and it appears that states no longer have the capacity to move forward in the current environment.
It is crucial to note that Medicaid is not a health-care program but one of the biggest components of the nation’s welfare state outweighing cash assistance, housing aid, and food stamps in terms of dollar value. Like these three programs, Medicaid in a number of times provides implicit discouragement to work, since one loses eligibility for such an important benefit following an increase in income. Unless policymakers introduce reforms to end the general cycle of dependency-they can apply fixes that have proved useful in other areas of welfare, such as time limits and work requirements. However, Trump’s imposed the requirements that work should be part of the requirement for eligibility was overruled by the court which means the string incentive against moving up the economic ladder still exists. Refusing work, or accepting jobs that are without long term commitments or are off the books is the current rational choice for families facing the high actual tax rates created by the eligibility requirements for Medicaid. Obamacare is believed to have heightened this problem.
How Congress should deal with the issues
Meaningful reform of the system will require the reduction of its size, scope, and cost to taxpayers. The idea should be to increase self-reliance among the middle class and to remove disincentives that hinder low-class Americans from moving to the next economic level. The power should not be concentrated on the federal government but should be returned to states, local institutions, families, and charities. The may goals should be to ensure that the most in need of public resources actually help the most in need of such kind of assistance. Congress should divide the work into four key elements.
Medicaid should be converted into a more specialized program assisting those with chronic mental or physical problems who are, for all practice commitments, areas of the states. This was after all the original idea that led to the establishment of Medicaid half a century ago. It is important to categorize individuals who are most likely to depend on the state for a prolonged period due to chronic conditions and healthy people who have lost their job and other short-term emergencies, who find themselves without health coverage or any savings. The program should be focused on the former and not the latter, efforts to cater for the needs of those people who are able to work and contribute to society should take a different form and should be designed to create just the safety net required for when required. Congress should revise eligibility standards accordingly, adding an isolated program to make private health insurance premiums more affordable for contributing members of the society.
States should be awarded more latitude to try out more initiatives to coordinate care to be able to effectively manage the remaining Medicaid caseload that will last for a long time. States should be allowed to experiment with both the practice of medicine and the practice between the program and other state entities. What this means is that state agencies should coordinate to avoid creating huge costs for one another-for instance, when a patient eligible for Medicaid suffering from severe mental illness goes of medication, cause a public disturbance or commits a crime, they are arrested and taken to jail before being transported to a psychiatric hospital. Tracking this movement can help reduce these destructive cycles.
Congress revising the Medicaid policies to allow states to experiment with various initiatives allows states to avoid things such as the myth of prevention savings. The myth of prevention savings is the idea that front end expenses lead to back end savings. For instance, preventive medicine is often beneficial in the prevention of chronic conditions such as diabetes or heart disease. However, decades of data have shown that preventive medicine is quite expensive and such an approach does not save money (Baicker et al, 2013). Most people that take these preventive measures would not develop the conditions that they took preventive medication for even if they did not. As a result, the cost of Medicaid does not match the financial benefits. Preventive care should not be considered a savings but an expense.
References
Alley, D. E., Asomugha, C. N., Conway, P. H., & Sanghavi, D. M. (2016). Accountable health communities—addressing social needs through Medicare and Medicaid. N Engl J Med, 374(1), 8-11.
Baicker, K., Taubman, S. L., Allen, H. L., Bernstein, M., Gruber, J. H., Newhouse, J. P., … & Finkelstein, A. N. (2013). The Oregon experiment—effects of Medicaid on clinical outcomes. New England Journal of Medicine, 368(18), 1713-1722.
Polite, B. N., Griggs, J. J., Moy, B., & Lathan, C. (2014). American Society of Clinical Oncology policy statement on Medicaid reform. Journal of Clinical Oncology, 32(36), 4162.
Sommers, B. D., Arntson, E., Kenney, G. M., & Epstein, A. M. (2013). Lessons from early Medicaid expansions under health reform: interviews with Medicaid officials. Medicare & Medicaid research review, 3(4).
Media, Race, Class, and Gender
Media, Race, Class, and Gender
Student’s Name
Date
Institutional Affiliation
Introduction
Media is a powerful tool that defines life’s realities. Media influences race, gender, and class, three of the most important organizing principles of society. In the current media-focused society, much of what people understand about race, class, and gender is based on the media’s narratives and images about these topics. The influence media has on people’s perceptions is a subject that has been explored for decades, and theories such as the cultivation theory and the associative priming theory show the different ways in which media influences and shapes positive and negative perceptions. While the media is largely seen to promote positive change in society, its depictions of race, gender, and class have widely been negative, resulting in discrimination. Over the years, different media forms have gained popularity with different generations of individuals; however, their narratives on race, gender, and class have been similar. Consequently, people are judged based on their race, their gender, and their social class. Negative racial stereotypes are the most persistent forms of discrimination that media has continually propagated over the years. These negative racial stereotypes have encouraged racism. As racism directly impacts social class, race, and gender, it is vital to understand how media has propagated this prejudice. Understanding how media influences racism is the key to creating viable solutions that can help solve this problem. Media is central to what represents class, gender, and race realities.
Influence of Media on Gender, Race, and Class
Today’s society is hooked on various forms of media. People constantly consume media content through print, broadcast, and the internet. The endless consumption of media content has made it such that media institutions are in control of the narrative. Everything people know, identify, and are concerned about is based on the images, texts, and symbols media institutions provide. Media shapes the way people identify themselves and their notions of gender, class, and race. Therefore, the narrative of what it means to be female or male, black, Asian, Latino, white, and poor or rich is a direct construct of media portrayals. Today’s social realities are narratives created and spread by the media.
People’s understanding of race, class, and gender is rooted in culture. Culture encompasses the social behaviors, beliefs, norms, knowledge, and customs of different groups of people. People use culture to give meaning to identity, relationships, and experiences. As media influences culture, it also influences the definition of gender, making it a social construct that dictates what it means to be a man or woman and the responsibilities and expectations tied to that title. Race is a social construct that has little basis in science. People use skin color, hair texture, and hair color to identify race. Racial categories are based on a region’s political, social, and economic dynamics. Class is a social construct in which people are grouped in hierarchical categories. Occupation, heritage, income, wealth, and education determine the hierarchical position people fall into. Individuals with these factors have greater access to power and resources, which places them higher in social ranks.
What people watch and read in the media is the source of stereotypes people have about individuals with seemingly distinct features. These perceptions are the root of racism, and they determine the kind of treatment different groups of people receive. The cultivation theory shows that long-term media exposure makes it difficult for people to distinguish reality from media fiction (Wright, 2018). The cultivation theory also shows that long-term media exposure shapes consumers’ behavior and perception. Therefore, the media widely influences how people conduct themselves and their perceptions and attitudes. Black men have long been portrayed as violent and dangerous in the media. This distortion in representation has directly influenced society’s attitudes and understanding of black males resulting in real-world negative consequences. For instance, the exaggerated depiction of black men as big, ill-tempered dangerous individuals is the foundation of the all-too-common belief and expectation that black men are dangerous and should be feared.
The associative priming theory shows that the media influences basic human beliefs and perceptions that affect people’s interpretations, judgments, and decisions (White, 2017). The associative priming theory explores media effects on people and how information from the media is stored in the human brain. This stored information is then stimulated into associative thoughts that dictate behavior and judgment. For instance, the media has long portrayed black men as gangsters and delinquents. This image has been stored in peoples’ minds for a long time. People who have never lived with black people or have black family members to alter this distorted depiction will only associate black men with crime and violence. Therefore, the long-term media portrayal of black men as dangerous builds an image of violent individuals and reinforces the belief that black men are to be feared. This associative negative image creates a society that constantly judges black men as violent delinquents.
One of the most obvious real-life consequences of negative media depiction of black men is the overrepresentation of black people in prisons. The US justice system is one of the largest globally, and it has the highest incarceration rates of any other country (Sentencing Project, 2018). The negative representation of black men has resulted in society overestimating the amount of crime committed by black people. This overestimation puts black men at a higher chance of being arrested and convicted. African American men are 5.9 times more likely to be arrested and convicted of crimes than any racial group. Also, while African Americans account for only 13% of the population, they make up 34% of the total population in prison (Sentencing project, 2018). Although crime statistics do not support the overrepresentation of black people in prisons with criminality, the constant portrayal of black men as criminals strengthens negative perceptions of race and crime. This image affects how society interacts with black people (Isom, 2017). African American women also fall prey to this stereotype. Of all the depictions shown of women in media, the black woman has long been portrayed as overbearing, aggressive, and ill-tempered (Cheers, 2017). This image is the basis of “the angry black woman,” an image that has negatively impacted the way society treats African American women.
The stereotypical media depiction of black people being dangerous has given way to racial discrimination. The media has created a culture that conditions the general population to view black people as dangerous; hence, it is common for black people to experience hate and discrimination. The US population is one of the most diverse globally; however, people are judged through a binary system that categorizes them as either black or white. The closer one’s skin color is to white, the more favorable they are treated. Dark and brown-skinned individuals are treated discriminately by society. For instance, due to the preconceived idea that dark-skinned individuals are criminals, neighborhoods with a large population of black and brown people are neglected as they are seen as dangerous. In contrast, areas that white individuals predominantly occupy are seen as safe, and they branded the title “suburban American dream.” Regions with this title are well maintained and have various social amenities. This form of discrimination is detrimental as it reinforces resentment and hostility.
Racial discrimination also affects access to health services. Strides in healthcare have ensured that Americans are living longer, healthier lives. African Americans have a lower life expectancy than individuals from other racial groups despite this progress. Systemic health disparities and the shortage of healthcare providers in health facilities in African American neighborhoods have made it harder for individuals in this racial group to access quality healthcare. Healthcare disparities are most evident among African Americans living in the south. A 2017 report by the US Department of health and human services office of minority health found that while 58% of African Americans lived in the south, a majority of them lacked health insurance due to draconian requirements as conditions to access medical insurance programs such as Medicaid (Taylor, 2019). These health disparities are also evident in health outcomes. African American women are more likely to die due to pregnancy-related issues than their counterparts in other racial groups. Infant mortality rates are also the highest among black children compared to children of different racial demographics (Taylor, 2019). Racial discrimination is also evident in the way healthcare workers treat black people. The media image that African American women are strong has made healthcare workers believe African American women are impervious to pain. Therefore, though an African American woman might explain the level of pain she is experiencing, her doctor is likely to dismiss her input. A 2019 study published in the American Journal of Emergency Medicine found that black patients were 40% less likely to receive medication for acute pain than their counterparts (Lee et al., 2019).
Class discrimination is another form of bias that the media propagates. Class discrimination is closely tied to racial discrimination hence the association between black people and low socioeconomic status. The media often depicts black neighborhoods as dangerous and poverty-stricken. This image paints the picture that these regions are dirty, and their inhabitants are low-income earners that lack education and manners. Children that grow up watching movies and films that depict black neighborhoods in this light develop a permanent bias against living in communities with black people. This negative image also creates a prejudice against black people and people that sound black. For instance, as society associates poverty with black people, people who are black or have black-sounding names are seen as poor. This association with poverty further limits the opportunities black people can access. For instance, regardless of levels of education, white Americans are more likely to get good-paying jobs than black Americans (Johnson, 2019). If black people get well-paying jobs, their white counterparts are more likely to get higher pay. Overall, white individuals receive higher income at all levels of education, an opportunity that is denied to black individuals (Johnson, 2019). Also, due to limited opportunities, black individuals are less likely than their counterparts to go to college, a factor that further affects the kind of job and pay they receive
Class discrimination and unequal treatment are also evident in how society perceives people from different neighborhoods. Growing up, most people have watched movies that depict predominantly black areas as poor. This imagery is a form of class and racial discrimination that directly associates poverty with black people and their neighborhoods. Individuals from perceived poor neighborhoods are likely to face discrimination based on their residential area. When making job applications, these individuals are likely to lose out on the positions and jobs they want because they come from the “wrong address.” This form of discrimination is also seen in how society treats people, depending on their name. Names are used as indicators of socioeconomic status. Black-sounding names are seen to belong to poor people, while white-sounding names are associated with white people. People with black-sounding names are likely to lose out on opportunities, while people with white-sounding names are likely to get opportunities.
The lack of diverse representation has also contributed to the prejudice media has depicted over the years. Until recently, media institutions excluded people of color from creating media content. This exclusion impacted media representation, resulting in inaccurate depictions of black people. For instance, in 1915, the film “Birth of a Nation” portrayed black people as morally degenerate delinquents that needed to be dealt with through groups such as the Ku Klux Klan. This film justified racism and created a tradition in which future films cast black people in limited, demeaning, and stereotypical roles that further stressed that they were dangerous (Garrett, 2017). Over time, negative media about black people has resulted in racial profiling. This form of discrimination affects the public’s view of people of color, fostering institutional bias. For instance, racial profiling is prevalent in the modern-day justice system. The criminal justice system often presumes that people of color are guilty of crimes without proof. This assumption has led to the fatal shooting and killing of several unarmed and innocent black men by police (Mesic et al., 2018). The deaths of Ahmaud Arbery, Philando Castille, and Botham Jean are examples of high-profile cases in which black men senselessly lost their lives due to racial profiling and mistaken identity.
Racial profiling is detrimental as it places people of color in a situation where they constantly need to explain and justify their identities in a manner acceptable to the white society. Social justice movements such as Black Lives Matter have emerged in response to the increased racial profiling cases. Black Lives Matter has coined phrases such as driving while black and living while black. These phrases show how white people and law enforcement officers harass black people as they go about their daily lives. The prominence of these phrases in media highlights how racial profiling affects the lives of people of color.
Racism In social media
Social media is the most popular form of media to exist. Close to half of the world’s population use social media. Some of the most popular social media sites include Facebook, YouTube, Instagram, and TikTok (Ortiz-Ospina, 2019). Each of these sites has more than a billion users. Though each of these platforms has unique ways in which users interact and share information, all social media platforms provide users the power to say what they want at the time they want. In addition to free speech, social media platforms also provide users with anonymity. While social media has enabled the ease in the spread of information, it has also turned into a platform that promotes racism. Anonymity has enabled users to create toxic online spaces that abuse and attack people due to their race, gender, and class (Linabary & Corple, 2019). Both overt and subtle racism thrives on social media. Overt racism in social media is most prominent among adolescents, and it involves the spread of rude texts and images that attack specific groups of people (English et al., 2020). Adults often make subtle racists remarks, and they mask these remarks as harmless comedic jokes. An example of subtle racism is the use of made-up names. These made-up names represent people’s assumptions of what a black person should be named. Other than racism, these made-up names are also used to indicate class disparities. Phrases such as “go back to Africa” are commonly used. As Africa has been depicted as a poverty-stricken region, individuals who use this phrase do it to tell black people that they belong to poor areas. These made-up names and phrases categorize black people as odd and low-income earners. They also tell black people that they belong to the bottom of the social class.
Racism In Film and Television
During the early to mid-1900s, white actors would apply black paint on their skins to depict black people. These actors would then portray their characters as lazy, illiterate, and uncivilized. This portrayal dehumanized black people and set the stage for modern biased attitudes and perceptions about black people in media (Dixon, 2019). Between the 1960s and 1970s, media networks started featuring black actors. By the 1990s, black families were portrayed in some media stations, with shows like the Fresh Prince of Bel-Air gaining national attention. Despite these advances, the representation of black people on media shows was skewed, and only a few actors got the opportunity to act in roles that did not depict media stereotypes.
Today, many media shows have black actors; however, the negative image of black people persists. For instance, modern sitcoms and reality shows perpetuate stereotypes such as black people being on welfare, black women being angry, and young black girls being prone to sexual promiscuity and early pregnancy (Dixon, 2019). For instance, reality shows such as I love New York, the Real Housewives of Atlanta, and Love and Hip-Hop commonly show that their black female casts are always aggressive. Also, these shows are heavily scripted to elicit drama and increase ratings at the expense of black women. These programs also depict their cast as being too loud, promiscuous, and materialistic, traits that negatively affect the image society has of black women. In addition to enforcing negative stereotypes, these shows also promote internalized racism. Internalized racism is evident in the adoption of behavior that mimics negative stereotypes (Speight, 2007). As black people watch these shows, they are likely to adopt these stereotypes and project the negative images they see of themselves.
Racism in Representation
People are influenced by what they see growing up. As children learn through visuals, their understanding of the world is based on the meaning their culture provides. Therefore, a child’s understanding of what gender, race, and class mean is based on the cultural representation their society and media provide. Positive representation results in positive attitudes, while negative representation results in negative attitudes. Over the years, American culture and media have used derogatory representation to describe black people. As a result, negative stereotypes persist, promoting hate and discrimination. Negative representation is a double tragedy as children of other races are taught to hate black people, and young black children equally learn to hate themselves. There is a need for increased representation of black people and black culture in the media to combat these negative effects. For instance, the Marvel Studios movie Black Panther introduced the idea that black people can be heroes. Black Panther also showed various positive aspects of black culture. This positive imagery showed black children that they could grow up to be anything they wanted. Therefore, positive representation is essential in changing people’s minds and reconstructing society’s narratives about people of color.
Conclusion
Media is central to what represents class, gender, and race realities. Over the years, media has helped create negative stereotypes about people based on their race. These stereotypes affect the way society views people of color. As highlighted above, the media has long portrayed people of color as dangerous, aggressive, and impolite. Black men are portrayed as dangerous, while black women are portrayed as aggressive. In addition, both black men and women have been depicted as poor and with low levels of education. The prevalence and acceptance of these stereotypes show that media significantly influences the meanings of race, gender, and class. As gender, race, and class significantly impact the lives and experiences of people, the media needs to start portraying people of color in a positive light.
References
Cheers, I. M. (2017). The evolution of black women in television: Mammies, matriarchs, and mistresses. Routledge.
Dixon, T. L. (2019). Media stereotypes: Content, effects, and theory. In Media Effects. Taylor & Francis.
English, D., Lambert, S. F., Tynes, B. M., Bowleg, L., Zea, M. C., & Howard, L. C. (2020). Daily multidimensional racial discrimination among Black US American adolescents. Journal of Applied Developmental Psychology, 66, 101068.
Garrett, M. A. (2017). Contemporary portrayals of blacks and mixed blacks in lead roles: Confronting historical stereotypes of African Americans on the big screen (Doctoral dissertation, Iowa State University).
Isom, A. (2017). News Representation of Black Men, Post Black Lives Matter [Capstone Thesis]. Huskie Commons, Northern Illinois University, DeKalb, IL.
Johnson, E. (2019). Racial Inequality, at College and in the Workplace. Inside Higher Ed.
Lee, P., Le Saux, M., Siegel, R., Goyal, M., Chen, C., Ma, Y., & Meltzer, A. C. (2019). Racial and ethnic disparities in the management of acute pain in US emergency departments: a meta-analysis and systematic review. The American journal of emergency medicine, 37(9), 1770-1777.
Linabary, J. R., & Corple, D. J. (2019). Privacy for whom? A feminist intervention in online research practice. Information, Communication & Society, 22(10), 1447-1463.
Mesic, A., Franklin, L., Cansever, A., Potter, F., Sharma, A., Knopov, A., & Siegel, M. (2018). The relationship between structural racism and black-white disparities in fatal police shootings at the state level. Journal of the National Medical Association, 110(2), 106-116.
Ortiz-Ospina, E. (2019). The rise of social media. The University of Oxford. Retrieved from https://ourworldindata.org/rise-of-social-mediaSentencing Project. (2018). Report to the United Nations on racial disparities in the US criminal justice system.
Speight, S. L. (2007). Internalized racism: One more piece of the puzzle. The Counseling Psychologist, 35(1), 126-134.
Taylor, J. (2019). Racism, inequality, and health care for African Americans.
White, S. T. (2017). Associative Priming and Implicit Bias Towards African Americans.
Wright, T. (2018). Cultivation theory: Television and how it affects one’s perception of culture.
Look at several advertisements of approximate full-page length in magazines and newspapers.
Unit 13
Name
Course
Tutor
Date
For section 2 this is what the teacher wants on the ads. Look at several advertisements of approximate full-page length in magazines and newspapers. Analyze these advertisements according to the following points (1) Is the advertisement built around a central selling point? If so what is it? Is this theme carried from the beginning of the advertisement to the end? Do you feel that the feature chosen as the central selling point is an appropriate one? Why or why not? Can you think of another feature of the product or service that could be used as a central selling point? Is it also stressed in the advertisement?
The advertisement’s central selling point which is performance. It is an advertisement of a Jeep Wrangler showing how it is able to transverse through mountain peaks. The Jeep Wrangler is of high quality. This is shown by the shiny yellow color and the message that is portrayed is ‘The Ultimate Thrill Ride. What are you waiting for?’ This message emphasizes the Jeep Wrangler as the best ride for an adventure and persuades the reader to get one.
(2) Is the product or service described in terms of actual reader benefit? Give examples.
Yes. The advert shows snowy peaks and a small tent marked as ‘Sex Peaks’ this emphasizes that the target audience is mature couples who might plan for an adventure. Below the peaks is a high quality yellow Jeep Wrangler. Referring the Jeep wrangler as the ultimate thrill ride reflects the background that is thrilling. The advert is selective on the new user.
(3) Is humor used in the ad?
Humor is carried in the message ‘The Ultimate Thrill Ride. What are you waiting for?’ The yellow Jeep contrasts the snow white peaks. The title ‘Sex Peaks’ expresses the extent of thrill experienced.
(4) Would this ad make you buy the product, provided it is something you need, want, and can afford?
The advertisement is very persuasive and can influence me to buy the Jeep Wrangler since it emphasize on the performance of the ride even in the natural environment. If the ride is able to cross the mountain peaks, why not the smooth tarmacked road? The advertisement is appealing since it depicts snow white mountain peaks called the ‘Sex Peaks.’ this thrills the reader.
Works Cited:
Nature Magazine. Jeep Wrangler Advert. United States of America: Nature Publishing Group, (2002). <http://www.magazine-ads.com/JEP973.php>