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Telstra x The Great Wheelbarrow Race Sponsorship Proposal
Telstra x The Great Wheelbarrow Race Sponsorship Proposal
Student Name and NumberDate 2315THS Event Marketing and Sponsorship
Table of Contents
TOC o “1-3” h z u Cover Letter PAGEREF _Toc73599723 h 3Executive Summary PAGEREF _Toc73599724 h 51. Event Details PAGEREF _Toc73599725 h 62. Target Markets PAGEREF _Toc73599726 h 63. Marketing / Promotion Plan PAGEREF _Toc73599727 h 74. Sponsorship Benefits PAGEREF _Toc73599728 h 85. Creative Leverage Ideas PAGEREF _Toc73599729 h 8Leverage Idea 1 PAGEREF _Toc73599730 h 9Leverage Ideas 2 PAGEREF _Toc73599731 h 96. Investment PAGEREF _Toc73599732 h 97. Value of Sponsorship PAGEREF _Toc73599733 h 97.1 Monetary PAGEREF _Toc73599734 h 97.2 Non-monetary PAGEREF _Toc73599735 h 9References PAGEREF _Toc73599736 h 10
Cover LetterDate
Recipient Name
Title / Position
Address
Dear Managing Director,
The following sponsorship proposal is for a possible deal between your brand, Telstra and our event the Great Wheelbarrow Race. The event features a 3-stage team relay action where the competitors will race from Dimbulah to Chillageo while pushing wheelbarrows along a designated highway (Great Wheelbarrow Race, 2021). The event is set to happen on Saturday, 15 May and will follow the safety protocols against the prevention of COVID-19. This year, the event will be a 0ne-day event for safety reasons, away from the usual 3 day-event. Our events team has developed this Gold package specifically for Telstra, to showcase and integrate your company throughout our event.
The endurance style event is set to see competitors tackle more than 95 kilometers challenge. On the morning of 15 May, the event will kick off in Dimbulah and be complete the same day in the afternoon in Chillagoe. To ensure the safety of every participant, competitors who intend to finish the race will need to meet a schedule deadline. Every team will be allowed a maximum of ten members but will need to fit in one vehicle along with the designated race marshals (Great Wheelbarrow Race, 2021). The event will also feature a category for solo runners. The distance between the events is as follows:
Dimbulah 65K Almaden 35k Chillagoe (Great Wheelbarrow Race, 2021).
The main benefits of partnering with our event include the fact that the event, according to the Mareeba Shire Council (2021) and the Tourism and Events Queensland (2021), is its uniqueness in terms of the connection with the core parts of the Australian community, the historical value, active participation, and how it intimately connects the main social life of a number of small towns to the economic aspect of much-needed growth in a way that allows the local community as well as participating individuals to enjoy partaking in nation building. It is a critical component of the local community and this is a huge opportunity for Telstra to become a core part of the event. It will provide a unique space to market and advertise the brand. Another notable benefit is the value of our event to the local community. By partnering in sponsorship, the same value will be placed on your brand. Lastly, the presence of people from other cultures and areas is a chance for Telstra to appeal to other markets, to gain an understanding of how local dynamics could be applied elsewhere, and to create a network for future interactions.
It is expected that your participation will cost an estimated at around $25,000. The value of the event is estimated to be $37,000. The event will be broadcasted live on all of our social media platforms. This will create an amazing avenue to interact with millions of people across Australia. It is an opportunity for your brand to reach millions, connecting you with other similar events and creating a network with other like-minded events. Social media will also be used to create social photo booths, and a hashtag that will enable viral reach through sharing of the event. The activity will also feature different swag bags, both traditional and digital, allowing your brand to sponsor and be noticed beyond the race.
I would like to extend my sincere gratitude for your time and welcome any ideas you may have to make this event a success, for your brand and for our event. I am looking forward to an interaction with your team so that we can come up with a workable plan for your company and our event. Thank you
Regards,
Name
Your name
Title
Address
Phone
Executive SummaryThe event features a 3-stage team relay action where the competitors will race from Dimbulah to Chillageo while pushing wheelbarrows along a designated highway (Great Wheelbarrow Race, 2021), set to happen on Saturday, 15 May. The event targets young people aged between 18 and 30. The promotion plan will feature events shared on social media with different categories and rewards for different classes of participation. Key benefits include connection with the core parts of the Australian community, the historical value, active participation, and how it intimately connects the main social life of a number of small towns to the economic aspect of much-needed growth in a way that allows the local community as well as participating individuals to enjoy partaking in nation building. The event will be broadcasted live on all of our social media platforms. A total of $25,000 will be needed for the gold package and a 3-year $65,000 deal for sponsorship.
1. Event DetailsThe Great Wheelbarrow Race is a charity event looking to pull resources together, bring people together, and offer some release after a very tough 2020 following the COVID-19 pandemic and ensuing regulations. The event features a 3-stage team relay action where the competitors will race from Dimbulah to Chillageo while pushing wheelbarrows along a designated highway (Great Wheelbarrow Race, 2021). The event is set to happen on Saturday, 15 May and will follow the safety protocols against the prevention of COVID-19. This year, the event will be a one-day event for safety reasons, away from the usual 3 day-event. The race will feature a race from Dimbulah, to Almaden, to Chillagoe. The distance between these stops are 65 kilometers, and 35 kilometers respectively (Great Wheelbarrow Race, 2021). The event is a much-needed economic and social boost for the smaller communities. Apart from keeping the race spirit alive, the event is meant to attract local participation in similar events as a way to revive the economy of local communities (Great Wheelbarrow Race, 2021). The event has been running since 2004 as a tribute to the hardworking men and women of the 19th century who used the route to for transportation. Therefore, the event is a way to showcase the spirit of the people and the historical significance of their past.
2. Target MarketsThe primary target market for the Great Wheelbarrow Race is young people aged between 18 and 30. While the race was originally meant to bring together the local communities in Dimbulah, Almaden, and Chillagoe, the event has expanded the reach due to its social media presence. Currently, the event also targets the same target market outside of the local area. Every gender is targeted in this event including people from different income groups including college attending students, to newly employed individuals, and full time workers. The race is also marketed as a team-building event bringing together student groups, workers, union groups, and so on. The target market include people with interests in networking, live events, social media presence and following, music, art, fashion, and trending events. The market that the event is looking to attract also include people who love adventures, outdoor events, sponsored events, team building initiatives, being sociable, interacting, networking, and generally outgoing individuals.
The primary target market for Telstra right now include individuals in the 17 and 35 year bracket, made up of millennials and the Gen Z categories. The groups are very unique in their tastes and preferences, including a separate desire for various social and networking goals. However, they are all united by the desire to be noticed. They are representative of change. They desire a society where everyone is equal and unique at the same time. They are proud of achievements and gladly share thoughts and opinions on social media. Their self-expression is unique to their generations and are believed to be different.
Telstra fits right into this event. The similarity in the target markets regarding the age, gender, occupation, social and economic class, and social and economic goals makes the partnership workable. Telstra is right in there with the event.
3. Marketing / Promotion PlanThere are 3 major promotion strategies that our event will implement in order to boost the engagement with our target market, therefore increasing interest in the event. The primary objective of the promotional plan is to achieve an 80% attendance for local communities’ friends and families group in the next event in May, 2022. The objective is to increase attendance in order to meet the social and economic goals of the charitable event. n the friends and family category, the promotional strategy will include a fully paid VIP experience for a family or a group of five. To be eligible for the price, friends and family will be required to participate in an online challenge announcing their participation, while holding a mini-wheelbarrow race at their preferred venue, and asking their online followers for support and contributions towards the charities to be announced later. The social media post with the highest number of reactions will earn participants a place in the special VIP race to determine the group that will receive the prize of a fully paid trip within an Australian destination. The friends and family category is what has kept this event active since 2004. Therefore, it is important that the culture is maintained through focusing on them as part of the intention to keep the social aspect of the community active. The use of social media as a promotional tool will help to increase following of the event and attract other people for the same or other target groups. The second objective of the promotional plan is to increase the participation of special interest groups and corporate participation by 50% including al locally operated businesses and organizations and groups such as the LGBTQ and people living with disabilities within the next year of operation. In the special interest groups, the inclusion criteria for a VIP special-interest race will include having a course signed by 2500 online participants with the mention of the Great Wheelbarrow Race and all other hashtags. Those representing people with disabilities, for example, will mention their intent to participate and then ask their followers to share their posts and retweet. Winners will get a spa day for 2. The third objective is to attract and include a new participatory category of tourist groups comprised of people who are not residents of the local community in the next event in 2022. For people outside of the local communities, participation into a special race for prizes will include elimination based on who takes the best photo or video with a caption explaining why they should participate in a prized category on their favorite social media. Winners will get a free tour at the local museum.
4. Sponsorship BenefitsThe main benefits of partnering with our event in the Gold package include the fact that the event, according to the Mareeba Shire Council (2021) and the Tourism and Events Queensland (2021), is its uniqueness in terms of the connection with the core parts of the Australian community, the historical value, active participation, and how it intimately connects the main social life of a number of small towns to the economic aspect of much-needed growth in a way that allows the local community as well as participating individuals to enjoy partaking in nation building. It is a critical component of the local community and this is a huge opportunity for Telstra to become a core part of the event. It will provide a unique space to market and advertise the brand. Another notable benefit is the value of our event to the local community. By partnering in sponsorship, the same value will be placed on your brand. Lastly, the presence of people from other cultures and areas is a chance for Telstra to appeal to other markets, to gain an understanding of how local dynamics could be applied elsewhere, and to create a network for future interactions.
5. Creative Leverage IdeasThese creative leverage ideas will showcase Telstra as our celebrated sponsor, as a part of the gold sponsorship package. The following are a few examples of what how you brand will be showcased creatively and innovatively at our event.
Leverage Idea 1The event will be broadcasted live on all of our social media platforms. This will create an amazing avenue to interact with millions of people across Australia. It is an opportunity for your brand to reach millions, connecting you with other similar events and creating a network with other like-minded events.
Leverage Ideas 2Social media will also be used to create social photo booths, and a hashtag that will enable viral reach through sharing of the event. The activity will also feature different swag bags, both traditional and digital, allowing your brand to sponsor and be noticed beyond the race.
6. InvestmentThe sponsorship deal that is being offered in this proposal is the Gold Package. All of the costs and values are an estimate based upon extensive research and contact with different companies to ensure the best quality was obtained. To become our Gold sponsor we are asking for an investment of $25,000. This is great value as the total value of the package is $35,000.
If this proposal is to be accepted the following payment conditions will need to be met. The amount will be deposited 2 weeks prior to the event. Additionally, as we are seeking to partner with you long term we are offering a three-year sponsorship deal for the reduced cost of $65,000.
7. Value of Sponsorship7.1 MonetaryThe total estimated value of this sponsorship deal is $35,000. This is a good deal because it will provide marketing for your brand in a way that the same monetary value cannot attain via any other method of marketing.
7.2 Non-monetaryAs well as value associated with monetary expenses, other valuable aspects include an opportunity to be a key part of an Australian tradition. It would ensure that your brand is synonymous to the event. The event could be changed to be “Tesltra’s Great Wheelbarrow Race”, giving your organization more benefits and an opportunity to reach a wider audience. If this proposal was accepted, Telstra would have had the opportunity to be one of the top sponsors of one of Australia’s most popular social events.
ReferencesFisher, J. R., Tran, T. D., Hammarberg, K., Sastry, J., Nguyen, H., Rowe, H., … & Kirkman, M.
(2020). Mental health of people in Australia in the first month of COVID‐19 restrictions: a national survey. Medical journal of Australia, 213(10), 458-464.
Mareeba Shire Council. (March 22, 2021). Nominate Now for Wheelbarrow Race. Mareeba
Shire Council. https://msc.qld.gov.au/alerts-notifications/nominate-now-for-wheelbarrow-race/
Preuss, H. (2007). The conceptualisation and measurement of mega sport event legacies. Journal
of sport & tourism, 12(3-4), 207-228.
The Great Wheelbarrow Race 2021. (2021). Available at
https://www.greatwheelbarrowrace.com/
Thomas, R. (13 May, 2020). Ready to Race. The Express Newspaper. Available at
https://www.theexpressnewspaper.com.au/latest-news/ready-to-race
Weber, I. & Larsen, A. (February, 2021). The Best Five Star Hotels in Sydney. Travel Guide.
Available at https://small-luxury-hotels.net/
Teaching Plan Scenario
Teaching Plan Scenario
Francisco Quintero
3/12/2021
Teaching Plan Scenario
Situation
K.N. is a 66-year-old woman with a history of type 2 diabetes, obesity, high blood pressure, and migraine headaches. Nine years earlier, when she had moderate polyuria and polydipsia, she was positively diagnosed with diabetes. K.N. is 5′4′′ on the broadside and often weighs from 165 lb to 185 lb. Oral sulfonylurea with quick metformin was initially used for her diabetes. Besides, her diabetes was somewhat regulated, with 7.4% of the latest red blood cells A1C.
Additionally, her blood pressure was detected five years ago when the range of 160/90 mmHg was raised continuously three times. K.N. was initially treated with lisinopril from 10 mg daily to 20 mg. Still, the regulation of her blood pressure fluctuated. Microalbuminuria was found on a yearly urine examination one year ago, and a spot urinalysis of 1,943 mg/dl microalbumin was found. For her regular follow-up appointment for diabetes, K.N. arrives at the office today. The physical test shows an obese woman with 154/86 mmHg B.P. and 78 bpm pulse.
Background
K.N. is an obese, diabetic, and high blood pressure patient. Nonetheless, her B.P. power can be controlled. Ideally, for the B.P. target of < 130/80 mmHg, maximizing the ACE blocker dose and adding a second and perhaps a third agent may be appropriate. Diuretics showed cytotoxic activity with beta-blockers, and one could be added. Because K.N. has migraine headaches and diabetic nephropathy, her care will have to be personalized. A β-blocking agent to the ACE inhibitor would lower its B.P. and are correlated with strong cardiovascular disease evidence.
Moreover, the β-blocker also can contribute to reducing the burden of its migraine headaches. Microalbuminuria can also be used to minimize B.P. and delay the development of diabetic nephropathy by combining ARBs and ACE inhibitors. Thus, more intensive therapy is required to manage hypertension of L.N. Latest trials and potential new drug agents now facilitate B.P. regulation goals.
Needs Assessment
K.N will need information collected through several mediums on pathophysiology and care of diabetes and hypertension. When asked how she learned from her illness, many people suggest that they get it from their families. People are often defined as essential sources of knowledge by family, friends, and colleagues with diabetes or hypertension (De Boer et al., 2017). Furthermore, others also explained that only a doctor, nurse, or community health worker in the health facility has learned about diabetes and hypertension when diagnosed. In this case, K.N can get more insights into her condition through medical manuals, radio programs, or television. Similarly, just like other people with diabetes have learned more about their condition through seminars organized by the Health Ministry, she can do the same.
Learning Styles
As age progresses, the sensory ability, including vision, hearing, and feeling, decreases accordingly. In this case, K.N reveals that she has some sight and hearing loss. Furthermore, physical agility and stamina are typically reduced. Indeed, 80% of people over the age of 65 have some chronic illness. The effects and natural change with the aging of chronic conditions will inhibit learning (Rizvi, 2017). A patient’s willingness to obey a prescribed care plan may also be provided with valuable details.
In this case, the consideration of using particular methods of teaching in providing older adults with health education. Some older people have more difficulties in comprehension, have less skill in drawing lessons, and have motor activities problems than younger generations. Therefore, K.N reveals that she prefers new knowledge to be conveyed slowly and with a low voice tone. It gives her some time to assimilate and integrate concepts.
Goal Development
The risk of sedentary lifestyles and deconditioning for elderly individuals is increasing. Recent acute diseases, coexisting medical problems, chronic pain, lack of access to a healthy physical setting, history of falls, and cravings are all contributing factors. Before implementing a physical activity schedule, these considerations must be evaluated. Ideally, regular exercise greatly benefits older adults (Solini et al., 2019). Besides, exercise also improves cardiopulmonary ability, muscle strength, gait and balance, and general quality of life and enhances blood glucose, systolic and diastolic blood pressure lipid regulation. Before administering a drilling scheme, it is crucial to evaluate the patient’s functional ability and adjust the system for specific needs and social environments.
Additionally, weight loss and malnutrition should also be assessed for older people because the unintended weight loss in aging diabetes patients increases morbidity and death. After actual disease and hospital stays, the risk for calorie restriction and catabolic status in this patient population is increasing. In older adults who wish to lose weight, diet modification and exercising regularly should be promoted instead of rigid calorie restriction (De Boer et al., 2017). Therefore, the individual diet plan aims to minimize nutritional barriers and facilitate improvements in eating behavior, leading to better health results, expanded function, and better quality of life.
Learning Outcomes
Treatment regimens must be reasonably straightforward. Besides, new skills may be longer to learn, and a visiting infant will be needed to ensure that the job is wholly incorporated into the patient self-care scheme. Physical therapy or local psychosocial support may be required to assess the home environment and avoid possible injuries from falling or incidents.
Teaching Content
lefttop
Instructional Methods
Non-pharmacological interventions should be promoted when obese patients with diabetes have moderate hypertension. These include decreasing body weight, increased physical activity, and reduced salt intake in food, quitting smoking, and alcohol consumption. Moreover, reducing body weight and increasing physical activity by lowering insulin resistance can improve glucose control (Solini et al., 2019). Despite all of the obvious cardiovascular benefits of decreased weight in obese patients, including reduced blood pressure, falls in left ventricular weight, and improvements in lipid profile, there is no evidence for the associated decrease in death.
Times and Resources
The treatment of hypertension is critical for R.N., both for preventing cardiovascular and minimizing the development of nephropathy and retinopathy illness, as a cornerstone in early and ongoing lifestyle interventions. Hence, non-pharmacological approaches include weight reduction and dietary changes that improve fresh fruits, vegetables, fatty milk products, and physical activities (Rizvi, 2017). Besides, it also encompasses avoidance of sodium-high processed foods of preventing excessive consumption and alcohol. The ADA directives recommend that lifestyle changes and primarily non-drug modalities be adopted to minimize B.P. in patients like K.N with high blood pressure.
Evaluation
Obese people like K.N also hope to lose more weight than is realistically accomplished. When enrolled in a non-chirurgical fitness program, she is expected to lose 38% of body weight, but she would be satisfied with a 31% – 25% decline. She was frustrated that her initial weight loss was 17% less. Besides, she lost an average of 16% of her initial weight following 48 weeks of nutrition and lifestyle treatment. Hence, patients seeking bariatric intervention also have lofty aspirations of unrealistic weight loss. Thus, a practical and clinically positive weight loss response to the treatment and a predicted patient’s predicted weight loss often differ significantly.
References
De Boer, I. H., Bangalore, S., Benetos, A., Davis, A. M., Michos, E. D., Muntner, P., … & Bakris, G. (2017). Diabetes and hypertension: A position statement by the American Diabetes Association. Diabetes Care, 40(9), 1273-1284. https://doi.org/10.2337/dci17-0026Rizvi, A. A. (2017). Addressing hypertension in the patient with type 2 diabetes mellitus: pathogenesis, goals, and therapeutic approach. European Medical Journal. Diabetes, 5(1), 84. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5679430/Solini, A., Penno, G., Orsi, E., Bonora, E., Fondelli, C., Trevisan, R., Vedovato, M., Cavalot, F., Lamacchia, O., Baroni, M. G., Nicolucci, A., & Pugliese, G. (2019). Is resistant hypertension an independent predictor of all-cause mortality in individuals with type 2 diabetes? A prospective cohort study. BMC Medicine, 17 http://dx.doi.org/10.1186/s12916-019-1313-x
Response to Looking for the Lie
Response to Looking for the Lie
Author
ESL 111, 01
Professor: Loretta L. Clemente
Date: 7, 4, 2021
Lying is a key area of human life that defines social interactions and how people relate with one another. Lying is an intelligent process that forms the foundation of any civilization and it allows people to shape situations, opinions, rhetoric, and other social constructs that are important for human to human life (Henig, 2006). Social manipulation, the main foundation of lying and deception, means that people are attempting to make the best outcome for themselves or those around them. In this regard, I concur with Henig’s (2006) conclusion that lying is an important element of civilization and that there would be chaos if everyone was to speak the truth at all times. Lying is a way to survive, to protect the dignity of others and oneself, and to ensure that social interactions are protected through manipulation of information and facts.
Lying does not undermine the kind of trust that a society needs but instead ensures that relationships are protected, especially where positive deceptive motives are involved. Henig asserts that lying is a hallmark of maturation, meaning that it certifies one to be cognizant of the consequences of information and a need to manipulate facts to reduce unwanted outcomes (2006). For example, a simple lie such as responding I am doing fine to greetings reduces the need to get personal or to start explaining why one is not okay. In such a deceptive response, a balance is maintained, where formalities are kept without the unnecessary invasion to one’s private life or thoughts. The same applies to telling someone that they look happy just to cheer them up. In such instances, lying actually maintains the kind of trust a society needs to remain functional.
Deception should not be equaled to trust because sometimes people manipulate information so as to retain trust. As such we can expect all social institutions such as schools, hospitals, political institutions and businesses to operate without worrying about deception. For example, in a school setting, an instructor cannot just tell a student that they are poor in a certain field, instead, it is expected that they would manipulate information in order to motivate them to be better. The same applies to a hospital setting where medical practitioners cannot bombard a patient with negative information. At the end of the day, positive intentions are all that matter in human interactions and positive manipulation of information only means that one cares enough to protect the feelings of the next person.
References:
Henig, R. M. (2006). Looking for the lie. New York Times Magazine, 47-53.