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Perceptions of Security and Guest Hotel Selection- Part 2

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Perceptions of Security and Guest Hotel Selection- Part 2

Hotel security and safety is one of the most essential elements in the concerns of most travelers. Most of the travelers in the world usually have to worry about being crime victims while they are away from home. One only has to review and look at the negative effects on hotel booking when a tourist attacks happens and is publicized to see how essential the perceptions of security is to the hotel guests. When they have a choice, hotel guests will always look for hotels that have superior security provisions. Initially, most guests and travelers would choose a hotel that satisfies their balance and criteria of price, location and food service. However, after visiting the hotel, its security amenities might determine the continued loyalty of the guests (Shanahan and Hyman 107- 118).

According to a survey conducted recently, the primary chance to present a constructive notion about the standard security and safety of a hotel is usually at its perimeter. For maximum efficiency and effectiveness, the study indicated that there has to be an obvious and notable design transition as guests enter the hotel from the outside. Solid and visible deterrent cues include essential barriers like decorative fencing, perimeter walls, landscaped terraces and well- defined main entrance and driveway. According to the guests of a number of hotels, a strong transition sends a quiet but strong message to criminals that such a hotel is private property and that it is put aside for the private use of the guests only (Shanahan and Hyman 107- 118).

According to other guests interviewed in the study, excellent exterior lighting should be designed to fill the gap between the boundary of the hotel and its entrance, and it is the most significant security amenity during the night. When bathed with light, public areas are both a powerful deterrent to crime and inviting to travelers and guests. Excellent exterior lighting allows guests to identify potential threats if there are any. This is a minimum level of visibility that offers guests enough time to respond to the threat before it confronts them. Guests indicated that they would choose a hotel that had balanced and even lighting. Lighting that is balanced appears comfortable and warm, and as they argued, makes the hotel feel safe and secure (Shanahan and Hyman 107- 118).

The study also looked at the perceptions of the hotel guests and travelers on security most hotels offer in their parking lots. The study pointed out that security at most hotel parking lots is the most overlooked and underestimated area on hotels. Crimes by strangers against guest were found to be more apt to occur in the parking lots than any other places in hotels. This was found to be because parking lots offer criminals the best places to hide, with few witnesses and with the quickest routes for escaping. Parking lot surveillance is relatively cheap as one only needs to install a video camera, or even visible uniformed security personnel that are capable of responding rapidly to a crime and sermon for help (Shanahan and Hyman 107- 118).

Hotel guests implied that they would be more comfortable checking into hotels with a live person on the job that is hires to look out for their safety and security. Guests indicated that they would feel safer in hotels that had highly visible valet parking and door attendants as these two security amenities worked excellently as a crime deterrent. Guests felt that nothing instills in them more confidence in a hotel than a capable door attendant who makes eye contact with them and greets them as they enter hotels. Criminals do not like door attendants, as they fear that they will be identified as trespassers. Guests argued that without curbside security that is competent and capable, crimes like car theft, purse snatches and luggage thefts would increase more significantly in most hotels, and, therefore, they would rather choose those hotels that had excellent curbside security (Shanahan and Hyman 107- 118).

In addition to physical barriers, the study also found that access control also is essential in hotel guests’ decisions in selecting hotels. Access control involves the use of personnel, electronic equipment and procedures to make the property safe and secure. For instance, the whole of a hotel’s staff should be trained to be attentive to all reports of suspicious activity and to all suspicious persons and report suspicions to the manager. Most of the hotel guests interviewed in this study indicated that they love this high level of staff attentiveness and courtesy, and they were positive that criminals did not like it at all. Hotel criminals prefer to remain anonymous and unnoticed. A number of staff contacts will make them feel unsecure and uncomfortable, and in most cases, this is usually enough to make them leave hotel guests alone (Shanahan and Hyman 107- 118).

Guestroom security is another security feature most guests looked at while making decisions as to which hotel they would stay. The guestroom represents the inner circle of the security plan of a hotel. Hotel guests treat the guestroom as their sanctuary, and they expect to be safe in their rooms. The guestroom windows and doors have to be fortified to deter criminals from accessing entry into the rooms. Hotel guests implied that they preferred hotels rooms that had these basic security amenities and that they would feel more comfortable in hotel rooms with doors that were made of solid metal or wood, and those doors that were self- locking and self- closing (Wuest 77- 93). According to the guests, the locks on the door must have a deadbolt of high quality with at least a bolt of one inch. The strike plate of the lock must be securely bolted to a metal doorframe or by making use of screws of three inches when attached to a doorjamb. In addition to this, guests found hotels with accessible sliding widows with secondary devices attached to them to prevent forced entry more appealing as opposed to those windows without.

The study predicted that the demand for hotels that promote and ensure enhanced security would increase in the coming years especially with the increase concern and fear about terrorism all over the world. The researchers pointed out that security amenities are more essential to travelers, especially those elderly people and women travelling by themselves. The study predicts that only those hotels that are more conscious to the security and safety of guests staying in their property will gain more advantage over those hotels that fail to acknowledge and recognize the need for this new trend (Shanahan and Hyman 107- 118).

Another study carried out in 1999 identifies the perceptions of travelers and hotel guests of quality of services and security facilities among the three hotel categories in most parts of the world. High Tariff A, B and Medium Tariff hotels. The study came up with seven hotel elements using a factor analysis procedure from 33 hotel attributes identified by a number of hotel guests. These seven hotel elements were IDD and security facilities, room quality, staff service quality, general amenities, value and business service. Results of the study showed that the ranking of these seven hotel elements was considerably distinct in the three categories of hotels. The mean ratings of travelers of their perceptions of hotel elements increased positively according to the higher category of the hotel (Choi and Chu 176-189).

The findings of the study are typical, in the sense that when hotel guests pay more, they expect to get better and higher quality services. The three most essential hotel elements perceived by the guests of the High Tariff A hotel category and the High Tariff B hotel category included staff service quality, security and room quality. However, the topmost priority for those guests staying at Medium Tariff hotel category was security. Guests found it difficult to live in hotel rooms that did not provide them with enough provisions for safety and security. Whichever, category or rank of hotels the guests were staying, they all had one thing in common, and that is they only chose to stay in a hotel because it had superior security amenities as compared to another hotel of the same rank or category (Choi and Chu 176-189).

Another set of researchers carried out a study in 2002 to find the distinctions that subsist between the views of accommodation management and the views of potential hotel guests when it comes to the elements that influence the selection of accommodation in hotels by hotel guests. The researchers also wanted to demonstrate the close similarities in the elements that potential hotel guests indicated as essential with previous research like cleanliness of the hotel rooms and the safety of the environment as some of the most essential factors. According to the results of the study, one can generally state that managers rate those items and elements that they have daily working influence on more highly that possible hotel guests, who rate the actual hotel and its amenities more highly. In addition to this, there were also some certain needs of female guests like security and safety while for male guests there were other elements of significance like flexible hours of walking into the hotel, and of opening (Lockyer 294- 300).

The acknowledgement of these elements helps with the process of planning for resources and other amenities to maintain or attract these groups of hotel guests. Differences between the management and the hotel guests is also reflected in the results of the study where for the accommodation management there is a reliable relationship between price, location, staff and facility. On the part of the hotel guest, there is a strong relationship between safety, location, friendly, restaurant and service. In addition, the potential hotel guests have associations between clean and price, money and value, indicating an awareness of the value and cost of the hotel accommodation. The question that aurally arises has to do with the reasons behind the differences between the potential hotel guest and accommodation management (Lockyer 294- 300).

According to the study, some answers may come from considering the kind of duties accommodation management assume, which in most cases, involve constant attention to the average room rate and occupancy rate using yield management, and working together with the rest of the stuff. As a result, these elements are salient to the duties accomplished by accommodation managers. According to the researchers, saliency is a term used to refer to the fact that not all of the beliefs of a man stand out or are unique with equal prominence in the man’s cognitive field. Such a person may be more acutely away of some specific beliefs than others may, such believes might enter his thoughts readily and might be verbalized more frequently by the individual, and they are, therefore, salient (Lockyer 294- 300).

The study, therefore, suggests that saliency has an influence or effect of the elements that accommodation management feels are more critical. The study does not indicate that there is a less understanding of the needs of hotel guests by management, but rather that their concentration may be overly directed most of the times and that additional time spent in examining the needs of their guests can help motivate the operation more in the proper direction. Therefore, as a natural consequence of the involvement of managers with daily activities with certain areas of accommodation, it is their belief that certain elements are more critical to hotel guests than the guests themselves show. This brings about an essential question, one that cannot be solved by simply arguing that one is right and the other is not. However, accommodation management should carefully consider the results of the study and evaluate their views according to the researchers (Lockyer 294- 300).

As the researchers argue, at certain stages of the guest selection and purchase decision of accommodation certain elements may prove to be more essential than others are. For instance, the first contact by a potential guest is when they contact a possible hotel and enquire about price, and availability. As this is usually the first contact between a potential guest and the hotel, there usually is a temptation to assume that this is for the most part the vital item to the potential guest. Nevertheless, by the time of the guest makes that contact they might have made many more other considerations. The accommodation management needs to ask the question of where they are investing their resources, and whether the hotel is utilizing the resources of the guest to the best of the guest’s advantage. This study implies that there is a significant misunderstanding by most hotel management as to the needs of their guests, and that careful consideration has to be taken before simply assuming what elements influence potential guests best (Lockyer 294- 300).

Another study carried out to determine which attributes affected accommodation decisions in guests indicated that security scored the top marks as rated by leisure guests and travelers in making decisions about which hotels to stay in followed by front and room desks and the quality of service. Leisure guests and travelers gave a higher mean significance score on the security element than their business counterparts. In fact, security and safety were reported to be one of the key concerns of leisure guests and travelers when patronizing a hotel. This study conducted a survey on 210 businesswomen hotel guests and travelers who indicated that for this market segment, safety and security was their key concern, for example, security chains, peepholes, and training front office employees not to give out the room numbers of the hotel’s guests (Tunstall 26- 40).

Works cited

Choi, Tat and Chu, Raymond. ‘Consumer perceptions of the quality of services in three hotel categories in Hong Kong.’ Journal of Vacation Marketing 5. 2 (1999): 176- 189. Print.

Lockyer, Tim. ‘Business guests’ accommodation selection: the view from both sides.’ International Journal of Contemporary Hospitality 14.6 (2002): 294- 300. Print.

Shanahan, Kevin and Hyman, Michael. ‘An exploratory study of desired hotel attributes for American tourists vacationing in China and Ireland.’ Journal of Vacation Marketing 13. 2 (2007): 107- 118. Print.

Tunstall, R., ‘Hotels’ Accommodation-catering for the Female Business Travelers.’ E.I.U. Travel & Tourism Analyst, 5 (1989): 26-40. Print.

Wuest, S., Tas, F., Emenheiser, A. ‘What do mature travelers perceive as important hotel/motel customer service?’ Hospitality Research Journal 20. 2 (1996): 77- 93. Print.

Operational Analysis and Effectiveness

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Operational Analysis and Effectiveness

Elements such as customers’ vision, value and mission of a firm, its core capabilities and strategic frameworks are what create the general production strategy and operations systems. The implementation of the lean production system and the JIT was meant to decrease inventory waste, which in the past resulted to a considerable amount of expenses and costs. However, in the case of Leagile manufacturing, the intended effect failed to take place and instead all areas of production and operations were affected negatively. The main areas of operations that were exceedingly affected by the new lean production system included production, sales and customer relations, transportation and supplies and procurement. Initially the company’s vice president of operations implemented MRP or manufacturing resource planning for the whole system. His implementation was only based on what he read in the different books something, which led to failure (Bruce, Daly and Towers 151-70).

In order for one to understand appropriately the concepts that led to the failure of the lean production system in the company, he or she has to be familiar with concepts in operational management. Operations management is an area of study that is concerned with designing, overseeing and redesigning of operations in business in the manufacture of goods and services. This area of management involves itself with the responsibility of making sure that operations in business are running efficiently when it comes to the utilization of a number of resources accordingly, and effective when it comes to satisfying the suppliers and meeting the requirements of the customers (Bruce, Daly and Towers 151-70).

This paper will discuss a number of concepts in operations management, theories, models and principles in the analysis of the current application of operation management concepts in Leagile Manufacturing. Essentially, the paper will also show some of the weaknesses and mistakes the company made while implementing the lean manufacturing concept in its operations, in areas of customers and sales, strategy, production, transport and suppliers and procurement. In addition to this, the paper will also give a number of recommendations to the company, as to how it can correct these mistakes and turn the operation and production processes profitable.

A majority of companies today are increasingly getting aware of the fact that gains in competitive advantage are not limited to improvements in their internal operational systems, but also, as well as, in their external supply chains. A wide range of potential improvement strategies is available for shaping both the external and internal processes. Lean practices, among other initiatives such as supplier rationalization and logistic integration are some of the examples of such strategies. Lean practice is the main initiative that Leagile manufacturing used, but implemented wrongly to result to numerous disadvantages and great losses. Lean practice is an example of an improvement strategy for internal processes, while supplier rationalization and logistics integration are examples of initiatives oriented towards the external processes. Such programs and practices are usually taken as beneficial and profitable to any kind of manufacturing firm, while a number of researchers argue that some improvement strategies are more applicable in specific manufacturing environments. Therefore, there are a number of disagreements on the applicability of these initiatives in manufacturing firms (Krishnamurthy and Yauch 588- 604).

Lean production is typically considered as an essential process for any organization that needs to improve its operations in manufacturing like in the creation of a smooth production flow and for removing waste. However, a number of researchers on leagility, that compares agile with lean strategies suggest that lean production is more applicable to operations that are more- to- order and increase the decoupling point in material flow in supply chains, while agility is more suitable for firms that are more- to- order and decrease the decoupling point (Bruce, Daly and Towers 151-70).

Furthermore, logistics integration is a significant part of any organization in the context of supply chains. In order to establish a well-built chain of supply, the logistics between consecutive associates have to be integrated. Numerous researchers regard this as essential for all operations involved in supply chains. However, some point out that is especially true for more- to- order firms that depend on the support of their suppliers for providing components that create variety and for delivering products that are customized on time. On the other hand, more- to- stock organizations buy standard components and at times prefer distant relationships with their suppliers, and consequently do not need the integration of logistics with suppliers (Flynn, Huo and Zhao 58- 71).

Thus, logistics integration may be more appropriate for more- to- order operations and lean production may be more applicable to more- to- stock firms. Before coming up with the appropriate recommendations for Leagile Manufacturing, it is essential to first explore and explain the notion of internal lean practices, business performance, supplier rationalization, and logistics integration. After this then the paper can discuss more specifically some of the recommendations that can offer the company in question more competitive advantage by improving its operations (Flynn, Huo and Zhao 58- 71).

One can trace the use of the term lean production to the Internal Motor Vehicle Program. The term was offered as a synonym for the practices in production, which Toyota pioneered. However, the techniques and concepts under the lean tag were the generally similar to these of JIT or just- in- time a decade before. There are different kinds of lean principles, which vary according to researchers. Some of the most common principles are flow, value, the value stream, perfection, and pull. Many researchers point out the ultimate customer is the one who defines value. On the other hand, the value stream is the series of all the specific activities needed to bring a certain product through a firm’s internal value chain. Flow is defined as making the steps used for creating value flow. Pull is the utilization of a pull schedule and perfection is making improvements a constant and continuous effort. Other essential principles critical in lean practices include waste minimization, visual control, continuous improvement, striving to establish a permanent relationship with suppliers and load leveling (Gonzalez-Benito 901- 17).

Following the principles defined above, internal lean practices include reduction of set- up, small lot sizes; pull production system, and smoothening the layout through concepts of focused factory or cellular manufacturing. More appropriately, these are operational measures related to internal operations, rather than supplier related or customer related. According to this statement, one can see that Leagile manufacturing made a mistake by using lean practices to improve all of its operations including those related to customers and supply chains. A number of researchers have come up with evidence supporting the finding that business performance and thus profitability improved with the utilization of lean and just- in- time practices. Gains and improvements in both market performance and financial performance were observed after firms implemented and made use of these practices as expected (Gonzalez-Benito 901- 17).

The utilization of performance of businesses as a measure is common for understanding the long- term behavior and practices of an organization. Generally, return on investment, market share, sales, assets or other similar measures like changes occurring in these measures are essential in helping managers understand the performance of their businesses, a reason for making use of business performance in the place of operational performance is that more to stock and more to order organizations may as well concentrate in different performance outcomes and competitive priorities. For instance, cost flexibility and efficiency are typically trade- offs, in a way that more to stock firms concentrate in cost efficiency while their counterparts focus more on flexibility. Therefore, more to order and more to stock companies may make use of distinct paths or practices to attain high levels of performance in business. As it follows, business performance is not related to certain kinds of decoupling point, and can, thus, be utilized to gauge how well certain practices are utilized in manufacturing companies despite decoupling points (Rosenzweig, Roth and Dean 437- 56).

The other issues that this paper has to address have to do with the relations businesses have with their suppliers. The increasing competition has made firms to not only improve their internal process but also to put more emphasis on incorporating their suppliers into the general process of value chain. The contribution suppliers make to firms in delivering value to consumers, therefore, creating competitive capabilities through delivery, quality, cost and flexibility has been widely acknowledged. Improved integration of logistics between partners and the supply chain lead to a number of operational advantages including the improvement of sales and customer service. Plants that perform better show a higher level of logistical interactions, and that the widest integration arcs were found to lead to the most beneficial association with improvement of performance. Integration of supply chains was found to considerably relate to performance of businesses. As it follows, one can conclude that external logistics integration leads to an improved relationship with the performance of a company’s business (Gonzalez-Benito 901- 17).

Rationalization of suppliers is also another critical component in the strategic partnership with suppliers, and it is the practice of limiting the supply chain base to limited strategic suppliers who can provide the business with dependability and considerable high quality. In a number of studies examining the effects of selection and assessment of suppliers in a buying organization’s business performance, researchers found that strategic commitment to the buyer by the suppliers has an essential influence on the performance of a firm’s business. In addition to this, it was found that supplier rationalization has a crucial influence on the growth of businesses (Kannan and Tan 11-20).

According to the critical analysis carried out of the challenges affecting the proper implementation of lean practices in Leagile Manufacturing, several issues were recognized, that are probable causes of the losses the company experienced in profits. One of the mistakes that the analysis identified was the mistake of thinking that the use of tools to come up with processes for reducing waste are what the firm should adopt instead of adopting and using the tools to get rid of the waste. According to the analysis, there were five different challenges affecting the five different areas of operation in the company.

For instance, in the procurement and supplier operational area, the problem seemed to be the increase in operational costs, as a result, of an increase in the made purchases, since the decrease in the raw materials inventory, the analysis found that it seems to lead to an increase in purchases, which led to more repercussions that are negative. The issues appeared to branch from the incapacity of the vice president to balance the intake of stock, which led to the failures in the reduction of raw material inventory.

The other operational area that was seriously affected is the sales and customers operational area. The company has been making numerous late deliveries; as a result, of the increase in the quantity of times they have to move for supplies. Because of this, the production process has been slowed down, leading to late deliveries. The change in inventory has also cause issues in the production area because of the changes in the inventory, which have led to increases in measures for quality control. This is to mean that workers have to apply more caution, and the equipment in use in the factory is not according to standards. The production areas are among the most influenced locales in the company since most of the complaints have to do with delayed deliveries. The main challenge seems to be a result of the whole plan of implementation that did not provide the company with enough time for adaption.

The transport operational area also has numerous issues; the main challenge in the area has to do with decrease in inventory. Since decreasing inventory of raw material so as to improve efficiency is one of the main advantages of lean practices. The strategy the company makes use of to implement lean practices also has issues. Looking at the whole process, one cannot help but find numerous gaps that exist within the process of implementation. The strategy that the company used to implement its lean practices was adopted from other companies, and the vice president asked his management team to implement the plan as these companies had. What the vice president did not realize is that different companies have different operations and activities that might affect a number of strategic processes. This is to mean that a plan drawn or designed for a certain company will not work for another company.

Having seen where the Leagile Manufacturing went wrong, it is possible to use a number of concepts and principles in operations management to draw up a plan with a number of recommendations that the company can make use of to address its challenges, and, as a result, improve its performance, competitive advantage, and, thus, profitability. In the previous paragraphs, we had seen that the business performance of a company could be improved by making use of three principles or concepts in operations management. The combined utilization of these three concepts can improve the performance of Leagile Manufacturing if well implemented. These three concepts include internal lean practices for more to order and more- to- stock businesses, external logistics integration of more to stock and more to order firms and supplier rationalization for more to stock and more to order firms (Zailani and Rajagopa 379- 93).

Lean companies have faced numerous challenges when faced with a lot of varieties of products, offering more than one option or choices for consumers leading to increasingly small and exceedingly rare orders too often. This variety requires often kanban exchanges and equipment set ups, in addition to, numerous deliveries of small lots of products. As a solution to such challenges, a number of researchers have come up with a number of proposals. One of these is that lean firms should decrease variety and make use of more standardization of parts instead. A huge variety of products is a typical characteristic of firms that are more to order, while standardization of parts is a general characteristic of more to stock firms. Just as well, other researchers support the argument that lean is more relevant for those firms that make use of more to stock operations than those that make use of more to order operations (Zailani and Rajagopa 379- 93).

Advocators of Leagility, which the utilization of both agile and lean practices, argue that leanness should be more emphasized for operations that are more to stock, while agility is more crucial when used for operations that are more to order. The acknowledgement that more- to- stock firms are faced with different challenges from more to order firms has had a significant influence on the establishment of control mechanisms for production for production systems that make use of lean practices. Such researchers point out that Kanban is more specified for more- to- stock firms as opposed to more- to- order firms that have such principles as POLCA and COWIP working for them. As it follows, Leagile Manufacturing should follow these guidelines to streamline its internal operations such as inventory, transport and delivery of products to consumers so as to become more efficient, and, therefore, more profitable (Krishnamurthy and Yauch 588- 604).

Other recommendations have to do with the supply chain, which as we saw in the paragraphs above, cannot be improved efficiently using lean practices alone, but with combination with external logistics integration. Integration of supply chains that is tighter in supply chains that are make- to- order through coordination of physical flow and sharing of information provides firms with considerable opportunities for improving their performance in business, and, thus, economic performance. While sharing of information reduces production costs, the main economic advantage comes form decision making that is coordinated, companies that make use of customer service, delivery, flexibility and quality as winners of order present differences in the level to which they incorporate their external supply chain (Narasimhan, Talluri and Mendez 28- 37).

Just as well, companies that choose to make use of price strategies as a winner of order do not represent any considerable difference in the extent of external incorporation of supply chain. Firms with a higher degree of external integration are those that take a leading role in customer service, delivery, flexibility and quality when contrasted with those companies that adopt little or limited integration. Companies looking for customer service, delivery, flexibility and quality as winners of order should put more of their emphasis on ways to integrate externally with both their suppliers and customers (Quesada et al (296- 303).

There are numerous studies that provide businesses with evidence that higher integrations of external supply chains lead to higher levels of improvement on lead- time of deliveries, as well as, on- time deliveries. A number of researcher have also shown how companies looking for flexibility are concentrating or focusing on strategic integration with their suppliers. These studies indicate and show findings whereby flexibility is improved after companies integrated their external supply chain. This is to mean that Leagile Manufacturing can combine its lean practices with logistics integration to improve its supply chain and to address its issues with the suppliers and deliveries (Quesada et al (296- 303).

Supplier rationalization is also another operational management concept that the company can make use of to improve its performance. Make- to- order firms need suppliers who are reliable and items of high quality especially with reliable and short high design flexibility and delivery lead times to support the logistic incorporation between the supplier and the customer. On the other hand, make- to- order companies require suppliers who are reliable and items of high qualities, at prices that are affordable, to support the internal lean practices that they establish. Therefore, researchers have indicated that the influence on the performance of business of rationalization of suppliers is positive for both kinds of firms. Since Leagile Manufacturing is both a make- to- order and make- to- stock company, it can benefit from the concept of supplier rationalization when used together with lean practices (Sahin and Robinson 579- 98).

As the above recommendations on how to do away with the challenges affecting the Leagile Manufacturing operations suggest that one of the most effective strategy to do away with these challenges is the utilization of the appropriate lean practices designed for this particular company. As the architect of the lean concept believed, the most basic function of lean practices is the elimination of wastes experienced in a company to improve its performance and profitability. According to the developers of the concept, there are different kinds of wastes, which a company can experience. These wastes include defects in inventories, overproduction, and defects in production, unnecessary movement of individuals, unnecessary processing, and waiting by the workers and the unnecessary transport of products. All these challenges seem to be affecting Leagile Manufacturing one way or the other (Sahin and Robinson 579- 98).

The word lean applies because a lean company usually makes use of less or everything from raw materials to costs as compared to production of mass products. Therefore, a company that makes use of the lean principles makes use of less of human efforts in the production process, makes use of less of investment in tools, makes use of less of manufacturing space and makes use of less of the time required for engineering of a new product. As it follows, a lean company requires for fewer inventories and incurs limited defects or challenges while providing a larger product variety. The potential offered by lean practices has been acknowledged and embraced by researchers and practitioners alike. A survey carried out on a number of industries found that a majority of the plants that adapted lean practices improved their performance considerably. Beyond production and manufacturing, lean practices have also found numerous applications in logistics and product development and launching and accounting. Leagile Manufacturing can, therefore, make use of lean practices to identify the value present in certain products, the value stream for all of its products, support value flow, and allow the customer pull value and increase perfection. It is through this enterprise- wide strategy and approach to lean practices implementation that the concept extends further beyond functional strategy to a wider strategy in supply chain employed by the firm (Shah and Ward 129- 149a).

It is also fundamental to remember that while replenishment of pull is a concept of the lean approach, a company has to ask itself where it is pulling from. It is obvious that lean systems never pull away from the ultimate consumer. Rather, production responds to the signal of demand produced by the consumer next- stage, which is in most cases not the end- consumer. Many theorists assume that many end- users or consumers are ‘I- want- it- now’ kind of consumers. Consumers would rather purchase what they find on offer than wait for something else that will only be available to them ten days away. This concept leads a lot of firms to manufacture their products in advance on a basis of make- to- stock so as to solve this challenge (Shah and Ward 129- 149a).

However, one might worry about inequalities and differences between demand and supply, but theorists have suggested that at times companies have to speculate about the final customer demand of their product. Thus, while lean practices look to reduce waste in its numerous forms, the planning basis essential for satisfying and serving end consumers with immediate availability of products means that the inventory will be manufactured before hand, as same as it happens in mass production. The difference between mass production and lean production us that lean production usually depends more on a shorter horizon of demand forecasting and the ability to adapt should schedules in production need to be altered. The most common challenge with such systems has to do with the accurate anticipation of quantities, allocation of products that match the demand of customers and quality of products. Improvement in performance in such a case requires the improvement in focus on the consumer. The strategy that applies the effort to react and gratify the demands of the end- consumer on the basis of real time is described as agility of supply chains (Shah and Ward 785- 805b).

This paper is an examination of several recommendations that Leagile Manufacturing can use to get out of the problems caused by improper implementation of lean practices into its operational areas. As a result, of a deep analysis, it was found that improvements in both external and internal process in general could lead to an improvement of business performance. The other thing that was realized was that there is a big difference between different kinds of businesses and companies, with respect to how their performance in business is affected. Therefore, the most basic mistake that Leagile Manufacturing made, and which can never be repeated is adapting another company’s implementation strategy of lean practices. Another thing that was realized during the study was that supplier rationalization and internal lean practices significantly affect and influence business performance of companies.

In addition, it was found that integration of external logistics could have a positive effect on business performance, especially if the company is a make- to- stock. The overall findings of the analysis is that supply chain and manufacturing improvement strategies can have considerably essential influences on the performance of Leagile Manufacturing and other companies in the same position. Such operational areas like production, strategy, customers, suppliers and procurement and inventory can be improved by the use of a combination of three main operations management concepts. These concepts include lean practices, integration of supply chains and rationalization of suppliers. If Leagile Manufacturing makes use of these concepts, then it is possible that its challenges can be solved.

Work cited

Bruce, M., Daly, L. and Towers, N. ‘Lean or agile: a solution for supply chain management in the textiles and clothing industry?’ International Journal of Operations and Productions Management 24. 2 (2004) 151-70. Print.

Flynn, B., Huo, B. and Zhao, X. ‘The impact of supply chain integration on performance: A contingency and configuration approach.’ Journal of Operations Management 28. 1 (2010) 58–71. Print.

Gonzalez-Benito, J. ‘A theory of purchasing’s contribution to business performance. Journal of Operations Management 25. 4 (2007): 901–917. Print.

Kannan, R. and Tan, C. ‘Supplier selection and assessment: Their impact on business performance’. Journal of Supply Chain Management 35. 4 (2002): 11-2. Print.

Krishnamurthy, R. and Yauch, A. ‘Leagile manufacturing: a proposed corporate Infrastructure’. International Journal of Operations and Productions Management 27. 6 (2007): 588-604. Print.

Narasimhan, R, Talluri, S. and Mendez, D.’ Supplier evaluation and rationalization via dataenvelopment analysis: an empirical examination’. Journal of Supply Chain Management 37. 3 (2001): 28-37. Print.

Quesada, G., et al. ‘Linking order winning and external supply chain integration strategies’. Supply Chain Management: An International Journal 13. 4 (2008): 296–303. Print.

Rosenzweig, D., Roth, V. and Dean, W. ‘The influence of an integration strategy on competitive capabilities and business performance: An exploratory study of consumer products manufacturers’. Journal of Operations Management 2. 4 (2003), 437-456. Print.

Sahin, F. and Robinson, P. ‘Information sharing and coordination in make-to order supply chains’. Journal of Operations Management 23(2005): 579-598. Print.

Shah, R. and Ward, T. ‘Lean manufacturing: context, practice bundles, and Performance’. Journal of Operations Management 21.2 (2003): 129-149. Print.

Shah, R. and Ward, T. ‘Defining and developing measures of lean production’. Journal of Operations Management 25 (2007): 785-805. Print.

Zailani, S. and Rajagopal, P. ‘Supply chain integration and performance: US versus East Asian companies.’ Supply Chain Management: An International Journal 10. 5 (2005): 379-393. Print.

Operation Management

(Name)

(Instructors’ name)

(Course)

(Date)

Operation Management

Question 1a: using examples discuss customer influence on performance objectives in operations and explain how different competitive factors imply different performance objectives.

Of all the influences on an organization’s priorities offers to its objectives of performance, the most significant and immediate are its customers. Operations in any organization seek to satisfy and meet the needs of the customers through the development of the organization’s five performance objectives. For instance, if customers specifically value products and services that cost less, the operation will impose more emphasis in its performance of cost. On the other hand, if they insist on products and services that are free of error, then an organization will focus more on its performance of quality. An emphasis of customers on rapid delivery will make speed essential with the organizations quality, while an emphasis from customers on delivery that is reliable will make dependability an essential operation to a company. The factors that define the requirements of a customer are what are referred to as competitive factors. How well a company meets the requirements of its customers is depended on how well its functions of operation excel at the performance objectives, which also determine the competitive factors (Pycraft, 2000).

Question 1b: using examples explain what is meant by ‘operations strategy’ and how it differs from operations management.

Operations strategy is a term used to refer to the business strategies in operations to make them efficient, successful and competitive. This term is different from operations management in that management of operation is used to mean the processes, tactics, and strategies a firm uses to make sure that its operations run smoothly (Chase et al., 2001).

Questions 2a: using examples discuss the application of inventory management tools in operations management.

Inventory management utilizes network definition information and other tools like local configuration databases, vital product data, and in other cases discovery applications for the purposes of arriving at inventory data and information. There are numerous ways these tools can be utilized in operations management to make processes efficient and effective. There is also a number of inventory management tools used in management operations. Some of these include VTAM and Net View, which are responsible for maintaining those linkages that are necessary to physical assets, whether they are within the system or out of the level of the server on the network. Another tool commonly used in operation management is centralized databases, which are used to store all the assets of an organization and their related information. The tool offers the user browsing and editing capability through a front end that is driven by an online menu, and it offers the user security access that is restricted. Network configuration application is another inventory tool that is used for moving stand- alone databases for inventory control to format that are based on the host. These are just a few examples of the available inventory management tools useful in operations management (Piasecki, 2003).

Question 2b: explain what vendor Management Inventory means and discuss fully how the application of VMI can help in reduction of demand implication.

Vendor managed inventory is a term used to mean a set of business models which are used by companies to derive information from their customers about a certain product after which the supplier assumes the full responsibility for maintaining an agreed material inventory, usually at the consumption location of the client. The vendor managed inventory makes the chances lesser for a business to become out of stock unintentionally, and at the same time decreases the available inventory in the business’ supply chain (Franke, 2010). Additionally, the supplier or the vendor representatives in the company benefit the supplier by making sure that the product or service is appropriately displayed and the sales staffs are familiar with the characteristics and features of the product, all while helping in the organization and cleaning of the product line in the business. It has been indicated that the key to making this inventory work is through shared risk. In certain cases when the inventory fails to sell, the supplier or the vendor can repurchase the product from the retailer or the customer. In some other cases, the product might be with the retailer but the ownership is never complete until purchases happen (Tempelmeier, 2006).

Question 3a: discuss the role of 4PL companies in supply chain operations. Critically examine how they differ from 3PL companies.

A 4PL can be defined as an integrator that uses its own technical expertise and capabilities in human resource, and technology solutions to leverage those of other companies, like providers of logistics that are third- party, so as to manage and design supply chains for their clients.4PLs have evolved to become alternatives for outsourcing in business process. These service providers make it possible for firms to manage a crucial part of their supply chain by offering them integration and visibility across a number of enterprises. These logistics service providers manage with three major elements of people, process and technology. Users of this service can emphasize on main competencies and better utilize and manage company resources and assets, as to personnel and inventory (Bauknight & Miller, 1999).

These are different from 3PL logistics service providers in that 4PLs are considered non- asset based, which is they are more of consultants as opposed to operators. They are also different from third party logistic providers because the 3PLs are considered to be experts in management of operations, transportation and warehousing services. In addition, using a 4Pl logistics services provider is different than using a 3PL one. The 4PL is a business process outsourcing provider. It will bring a new approach and value to the needs of the customer. The provider is neutral and has the ability to manage the process of logistics, regardless of the kind of forwarders, carriers and warehouses are utilized (JSI Logistics, n.d).

Question 3b: using examples discuss the factors for success and failure in outsourcing in the manufacturing and the service sector operations to Asia.

Asia to Us is considered the dominant lane or path of trade. One of the more complex and troublesome issues in logistics is Asia’s inbound supply chain. The question of how this critical supply chain can be managed and how the suppliers who are miles away can be managed is a challenge that has been limiting success of outsourcing. Managing this essential part of the supply chain can consume a lot of time and can be frustrating. Changing and expending orders, shipping dates of vendors, giving directions to the 3PLs and to consolidators as to the requirements of delivery are just some of the issues that can affect the success or failure of outsourcing processes. Suppliers from Asia often seek inexpensive rates of freight without necessarily coming into terms with the supply chain, as well as, the time demands of the purchasers of order – to- delivery. This is usually a challenge for most companies in the US with such complex, critical and dynamic part of their business processes. The difference in time limits communication through emails, brief calls, and faxes made at night made by either one of the parties, and this can lead to failure of outsourcing process. However, pulling of inventory, management of suppliers and purchase orders, management of forwarders of freight and ocean carriers of 3PL can proof to beneficial in enhancing the success of outsourcing processes (Bauknight & Miller, 1999).

Question 4: using examples discuss the recent trends in operations and supply chain management.

Supply chain management is continually changing and there usually are new issues and trends that must be of interest to businesses. There are a number of trends that constantly undergo changes, and, as a result, cause essential effects, and alter the design and performance of the supply chain. The main ones include planning of demand, increase in price pressures and competition, globalization, outsourcing, product life cycles that are more complex and shorter, and closer collaboration and integration with suppliers (Pilkington & Meredith, 2009). Manufacturing, developing and selling products can be complex and difficult even to the best-accomplished businesses in the best of the times. As the business drivers of a company change, as well as, processes in business, the general approach to the management of the supply chain in companies must also change. This is because a supply chain that is poor in functioning and one that is inefficient can jeopardize the performance and success of a company in long- term (Hitachi Consulting, 2009).

Part 2

Question 1a: discuss how products and services are differentiated in operations management. Using examples discuss the use of batch processing and continuous processing in operations.

In operations management, the main difference between services and goods is based on their tangibility nature. As a result, if there is a characteristic of tangibility in manufacturing, then the outcome becomes a good or a product. However, when the outcome of a business process has an intangible aspect, then it is said to be a service. Tangibility of the outcome of a business process is the main way in which businesses differentiate between a good and a service. In production, there are two methods of production used; the continuous production and the batch production processes. The continuous manufacturing process is the process used to produce, manufacture, and process raw materials continuously, without interruption. On the other hand, batch production involves interruptions. There are a number of uses for each. For example, continuous manufacturing is used in cases where the products are needed in bulk, or in large amounts, or when the demand for a product is insatiable. Batch production, however, is used only when the market for a certain product is low, and when the products needed are lesser (Wilson, 1995).

Questions 2a: using examples discus the applications of mass customization and postponement in supply chain management

The objectives of mass customization are to produce goods that are customized at a cheaper cost. Postponement strategies, on the other hand, emphasizes on delaying processes of customization as near to the consumers as possible. The extent to which postponement and customization processes of products are rooted in the modulation of the architecture of the product design. The customization of products can take place either depended on a platform that is common with amore options or depended on mixing and matching and combining modules to attain a wide variety of product attributes. It also needs a strategy in supply chain to facilitate logistics, assembly and outsourcing decisions. For companies to satisfy the increasing demands of customers for product offerings that are more diverse, companies are revising their structures of supply chains to allow mass customization. These new structures usually involve the delaying of the product delivery until after the orders of the customers arrive, known as time postponement; or delaying of the product differentiation until later stages in production called form postponement (Su, Chang. & Ferguson, 2005).

Question 2b: explain what is meant by factory gate pricing and discuss its application in the retail sector

The term factory gate pricing can be used to mean a basic price that uses the gate of the factory as the point of pricing that is the product’s price made available at the factory, exclusive of any delivery or transport that is charged or billed separately. One of the major applications of the concept is within the grocery sector. Starting in 2001, it is one of the series of initiatives in the past few years that have resulted to the transformation in the operation and organization of the distribution of groceries in most markets. The focus of the concept and other related concepts has led to the increase in transport efficiency, and a further reduction in costs. Some examples of the strategies involved include improvement in transport scheduling and consolidation of loads (Potter, Mason & Lalwani, 2006).

Question 4a: discuss the reasons for imbalance between the rates of supply and demand at different points in any operation. Using examples discuss how bullwhip effect can be reduced in supply chains.

Inventory only exists because of the difference that occurs between the rate or timing of demand and supply. Therefore, when the rate of supply increases and surpasses the rate of demand, increases in inventory are seen. Inventory decreases with an increase in demand and decrease in supply. However, imbalances do occur between the rates of demand and rates of supply at different points in business operations. Some of the reasons that affect those balance by affecting supply include the number of suppliers, costs of production, the production technology used, the prices of associated goods, and the expectations of the firm about prices in the future. Factors that affect demand can also cause imbalances in the rates of demand and supply. Some of the factors might include income, preferences and tastes, number of possible customers, prices of associated goods and the expectations of the customers of the prices in future (Slack, Johnston & Chambers, 2007).

If these imbalances are not controlled then the bullwhip effect results, this is a phenomenon that arises in the management of supply chains when customers overbuy, products and services, regardless of the needs and wants they have of the good and services. This can be reduced through better knowledge and information either through forecasts or from the supply chain. Another way one can reduce the effect is through the elimination or reduction of the delays that occur in the supply chain (Cannella & Ciancimino, 2010). This ensures that customers are well supplied with goods and services such that they do not feel the need to overbuy. Other solutions include allocation of demand between customers based on past purchases and orders, and maintenance of stable prices for goods and services. These solutions ensure that customers do not feel that the supply of the products and goods are threatened, and, as a result, they will not need to buy extra products for bad days (Lee, 2010).

References

Bauknight, D. & Miller, J. (1999). Fourth Party Logistics: The Evolution of Supply Chain Outsourcing. CALM Supply Chain & Logistics Journal.

Cannella S. & Ciancimino E. (2010). On the bullwhip avoidance phase: supply chain collaboration and order smoothing. International Journal of Production Research, 48 (22), 6739-6776.

Chase, R. F. et al. (2001) Operations Management for Competitive Advantage. New York: Wiley.

Franke, P. D. (2010). Vendor-Managed Inventory for High Value Parts. Results from a survey among leading international manufacturing firms.

Hitachi Consulting. (2009). Six trends changing supply chain management today. Choosing the optimal strategy for your business. Hitachi Consulting Corporation.

JSI Logistics. (n.d). 4P – A business process outsourcing option for international supply chain management. JSI.

Lee, H.L. (2010). Taming the bullwhip. Journal of Supply Chain Management 46 (1), pp. 7–7.

Piasecki, D. J. (2003). Inventory accuracy: people, processes & technology. New York: OPS Publishing.

Pilkington, A. & Meredith, J. (2009). The Evolution of the Intellectual Structure of Operations Management. Journal of Operations Management, 27(3), 185-202.

Potter, A., Mason, R. & Lalwani, C. (2006). Analysis of Factory Gate Pricing in the UK Grocery Supply Chain. International Journal of Retail and Distribution Management.

Pycraft, M. (2000). Operations management. Cape Town: Pearson South Africa.

Slack, N., Johnston, R. & Chambers, S. (2007). Operations management. New York: Prentice Hall.

Su, J., Chang, Y. & Ferguson, M. (2005). Evaluation of postponement structures to accommodate mass customization. Journal of Operations Management 23 (3-4), 305- 318.

Tempelmeier, H. (2006). Inventory Management in Supply Networks—Problems, Models, Solutions. Norderstedt: Books on Demand.

Wilson, M. (1995). An historical perspective on Operations Management. Production and Inventory Management Journal.