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Business Plan for a Startup Company

Business Plan for a Startup Company

COMPETENCIES

981.1.1 : Capstone

The graduate integrates and synthesizes competencies from across the degree program and thereby demonstrates the ability to participate in and contribute value to the chosen professional field.

INTRODUCTION

For the capstone project, you will create a business plan for a hypothetical start-up company using the scenarios provided below. In the business plan, you will need to demonstrate the integration and synthesis of competencies in all domains required for your degree program.

SCENARIO

Select the business plan scenario assigned to your degree program from the list below:

Human Resource Management Majors:

Develop a business plan for a start-up company that offers human resources products or services (e.g., training company, benefits consulting, human resources consulting, health and benefits programs, payroll, etc.).

Note: Franchises and non-profit organizations are not allowed for this project.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt). 

Create a business plan for your hypothetical start-up company in which you do the following:

Note: You are required to utilize both the attached “Business Plan Template” and the attached “Financial Plan Template” in creating your business plan. If the attached WGU templates are not completed and submitted, your work will automatically be returned to you without being evaluated. These templates are located in the “Supporting Documents” section of the Capstone instructions .

  1.  Write an executive summary (suggested length of 1 page) in which you do the following:
  2.  Identify the company’s name and location.
  3.  Describe the mission of the company.
  4.  Discuss twobusiness goals in support of the company’s mission.
  1.  Discuss threekeys to success for the company.
  2.  Write a company summary (suggested length of 2–4 pages) in which you do the following:
  3.  Describe the history of the industry in which the company will operate.
  4.  Identify the legal form that the company will take.
  5.  Describe the location and type of facilities needed for the company.
  6.  Describe the management structure, including key positions and specific responsibilities.
  7.  Describe the products and services offered by the company.
  8.  Develop a market analysis (suggested length of 3–5 pages) in which you do the following:
  9.  Describe the target market for the company’s products and services, including the specific location, demographics, etc.
  10.  Complete an industry analysis for the company, including current trends and statistics.
  11.  Complete a four-square SWOT analysis for the company in which you do the following:
  12.  Identify threestrengths, threeweaknesses, three opportunities, and three threats.
  13.  Explain eachof the identified strengths, weaknesses, opportunities, and threats.
  14.  Develop a market strategy (suggested length of 3–4 pages) in which you do the following:
  15.  Discuss eachof the fourPs of marketing as they relate to the company’s products and services.
  16.  Develop a price list for the company’s products and services.
  17.  Develop a promotional strategy including specific tasks, target dates, and responsible parties.
  18.  Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions.

Note: The sales forecast will be used as the basis for your revenue in your financial statements.

  1.  Develop an implementation strategy in which you do the following:
  2.  Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation.
  3.  Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones.
  4.  Calculate and develop the financial statements and projections for the first year of business by doing the following:
  5.  Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.
  6.  Develop a forecasted balance sheet for the end of year one.
  7.  Write a financial report (suggested length of 1–2 pages) in which you do the following:
  8.  Summarize the financial projections and the assumptions used in estimating the financial statements.
  9.  Describe the company’s financial position at the end of the first year.
  10.  Describe the company’s initial and future estimated capital/investment needs.
  11.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
  12.  Demonstrate professional communication in the content and presentation of your submission.

Ethograms and Measuring Behaviour

Ethograms and Measuring Behaviour

Learning outcome: 2. Critically analyse and evaluate a range of behavioural assessment techniques and apply these to the management of species for improved welfare outcomes.
Overview:
The purpose of this assessment is to conduct a quantitative behavioural study, accurately present the results in a short report, and determine if the methodology was appropriate for accurately testing the hypothesis.
Assignment instructions:
You have been given a choice of three video sets to investigate. Choose one of these sets on which to base your assignment. Each video set will include a brief description of where and how the videos were recorded, the animal names and demographical details, and any other relevant details.
1. Using the descriptive information provided, design an experimental question that you can test with quantitative behavioural analysis of activity budgets using focal sampling with continuous recording. For example, you may choose to test for behavioural differences between animals housed in different enclosures, animals of different sexes, or animals exposed to different environments.
2. Propose an experimental hypothesis, as well as predictions, as to what you expect your data to show. For example: “It is hypothesised that the level of noise in the environment will affect monkey behaviour. It is predicted that monkeys exposed to a noisy environment will show more aggressive behaviour than those in a quiet environment.”
3. Design an ethogram of mutually exclusive state behaviours with clear definitions. Keep the number of behaviours to twenty (20) or fewer. You can adapt and use a published ethogram as long as you cite it appropriately. You may need to group some behaviours into categories if you have too many. For example, foraging behaviour might include searching for food and processing food items as well as eating.
4. Convert your ethogram into a Cowlog or BORIS coding scheme. You will learn how to do this in class.
5. Using Cowlog/BORIS, watch and code your chosen video set. The Cowlog/BORIS output file/s must be submitted with your assignment. Output files can be collated using the summary template file included in your video set, or you may create your own.
6. Analyse your results. Include at least one statistical test. Include at least two graphs in your results section. These graphs must present different data. Remember that a results section is not just graphs – there must be some text as well. Graphs and tables should support the text, not repeat it. Any graphs/tables in the report need to be in APA 7th style.
7. Present your results in a short scientific report that includes an abstract, introduction, method, results, discussion, and a reference list.
8. In your discussion, outline how your findings are relevant to animal welfare or animal management. Also discuss how appropriate your methodology was in testing your hypothesis. Think back to your NSCI 5702 poster assessment, and the other types of observational techniques. Why do we pick one technique over another?
9. At least 8 peer reviewed sources of information should be used in your report within your introduction and your discussion. The citations and references should be in APA 7th style. More detail on your report requirements are provided in the marking guide.
Assessment Requirements:
• Word length guide: 2000 words (excludes references, table/figure labels)
• Use the Animal Behaviour journal format provided on Moodle
• The work submitted must be your own. Plagiarism in any form will not be tolerated.
• All material must be adequately referenced within the text.
• Your completed assignment must be submitted TO THE TURNITIN DROP BOX on the 14th of November 2099, 11:59pm. In the dropbox, two tabs will be available to upload both the assignment and the summary file.
• Late submissions will be subject to an academic penalty. If a submission is late due to circumstances beyond the student’s control, apply for an Affected Performance Consideration.
Incorporation of Māori values:
This assessment allows students to pick their own topic, according to their own interests.

Examine how law affects business

Examine how law affects business

Course Outcomes for Unit 2 Assignment:
LS311-1: Examine how law affects business.
GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.
In your role working as a paralegal or legal assistant for eHarbour, draft a memorandum to Daniel Hudson, the eHarbour general counsel, on how best to protect eHarbour’s intellectual property. Specifically, discuss the steps and benefits of safeguarding eHarbour’s intellectual property through: (1) registration of proprietary software developed by eHarbour with the U.S. Copyright Office; (2) applying for a registered trademark for the eHarbour name with the U.S. Patent and Trademark Office; and (3) protecting trade secrets with password protection and software encryption.
Use the memorandum template found in Course Documents.
Directions
In addition to fulfilling the specifics of the assignment, a successful paper must also meet the following criteria:
• Include a cover page and references page in 10–12 point font (Arial, Courier, and Times New Roman are acceptable)
• Viewpoint and purpose should be clearly established and sustained
• Assignment should follow the conventions of Standard English (correct grammar, punctuation, etc.)
• Writing should be well ordered, logical and unified, as well as original and insightful
• Your work should display superior content, organization, style, and mechanics
• Appropriate citation style should be followed
You should also make sure to:
• Include a title page with full name, class name, section number, and date
• Include an introductory and concluding paragraph and demonstrate college-level communication through the composition of original materials in Standard English
• Use examples to support your discussion
• Cite all sources on a separate reference page at the end of your paper and cite within the body of your paper using APA format and citation style. For more information on APA guidelines, visit Academic Tools.