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Marx The German Ideology Handout I

Phil. 1000

Fall 2019

Instructor: Chris Wells

Marx: The German Ideology Handout I

Ideology and Economic Determinism

Initial Critique of “Enlightenment” as material change brought about by the progress of our ideas, i.e., identifying the problem and setting the tone for where we’re going: “Hitherto men have constantly made up for themselves false conceptions about themselves, about what they are and what they ought to be. They have arranged their relationships according to their ideas of God, of normal man, etc. The phantoms of their brains have got out of their hands. They, the creators, have bowed before their creations. Let us liberate them from the chimeras, the ideas, dogmas, imaginary beings under the yoke of which they are pining away. Let us revolt against the rule of thoughts.”

I. “Life Determines Consciousness”

You’ve been sold a story so far in this course. More likely than not, you’ve been sold the same story throughout your non-academic life: Our lives are guided and governed by our ideas, by our reason, and that these thoughts and choices are free. We don’t have to mean this abstractly. Why do you think the political positions you may hold are correct? Perhaps more intimately, why do you believe that the ethical or religious beliefs you hold are correct? Why do we believe humanity has improved in some manner throughout history? The answer, almost always, circles back to the contention that our ideas guide our action, that our ideas determine history, that historical events, historical progress, and historical development track the progress and development of new ideas.

Marx, emphatically, challenges this claim. In order to understand what Marx thinks we are, how history moves, how and why change happens, in order to determine why you think what you think, why you are who you are, we must realize the answers to these questions have nothing to do with the force of the better argument or the proximity of our beliefs to truth. The answers to these questions have everything to do with how life is lived, economically, by human beings.

A. Marx states: “Life is not determined by consciousness, but consciousness by life.”

Put simply to begin: The ideas of any time (“consciousness” here) are determined by, formed from, the concrete modes of life of that time and place, as that way of living, of “expressing life,” is actually lived by concrete people. Our ideas are reflections of our activity, not the other way around. So, in attempting to understand who and what we are, and why, we must as Marx puts it “ascend from earth to heaven,” not from “heaven to earth.” This claim is meant to indicate nothing religious. What Marx is saying is that to study human beings, to understand them, requires beginning on the ground, through empirical analysis of what they do and how they live (“earth”). We do not begin by conjuring up ideas about human beings, mere abstractions (“heaven”), that we then claim are true representations of human beings.

B. More clearly: What do we mean when we say “What we do” or “How we live?”: Marx is very specific here. When he says that the mode of human life existing at a time and in a place determines what living there and then are and think, he specifically means that the form of economic activity through which human beings secure the means of their survival determines who and what they are, as well as what they think, believe, and value.

“As individuals express their life, so they are. What they are, therefore, coincides with their production, both with what they produce and with how they produce.”

“Economic activity” here can be as simple as the manner through which we secure our sustenance, our shelter, or survival. However complex our economies and economic activity may become, securing these things is really always what guides and motivates that activity. In the absolute simplest form this is human beings gathering food, building themselves shelters, fending off nature in order to survive. In our context, this is an intricate process of wage and salaried labor, wherein you contract out your time and effort in order to receive monetary compensation, which will itself be used to purchase goods and services (sustenance, shelter, comforts) on a market based in (relatively free) exchange (as well as all the behavior and activity you must participate in in order to do so, like sitting in a college classroom); it is all the production of these goods and services. When we say we, and our ideas, thoughts, and beliefs, are produced by our “activity,” this is what Marx has in mind. The form of economy in which we participate shapes and determines our lives.

Marx often uses the term “mode of production” to name the form of economic system.

C. Therefore: “The nature of individuals thus depends on the material conditions determining their production.”

“Material Conditions”: This term does a lot of work for Marx. With it, Marx is capturing all of the economic activity human beings engage in in that place and at that time. Further, though, he’s capturing the conditions of those people’s lives: What divisions between people are created by this form of economy (for example, classes)? To what resources and to how much do individuals have access in this society? To what degree is that access to resources equal or unequal? Further still: What is lived life like for these people? What are the concrete conditions of their lives? How is labor divided up between them? Who does what kind of labor, and how do they end up doing that labor?

This set of conditions determines not only how our lives will go (which it does do), but also who we will be, what we will think, what we will value, what we will desire. It will determine everything we think and are.

II. Ideology and Ideological Reflexes:

A. Ideology

“We set out from real, active men, and on the basis of their real life-process we demonstrate the development of the ideological reflexes and the echoes of this life-process. The phantoms formed in the human brain are also, necessarily, sublimates of their material life process[.]”

“The production of ideas, of conceptions, of consciousness, is at first directly interwoven with the material activity and the material intercourse of men, the language of real life.”

We like to think that we are in control of what we think, of the thoughts we have, of the things we believe, and of the reasons why we believe those things. We like to think that our perspective, our worldview, our personality, our commitments, our values are freely determined, decided upon actively and purposefully, on our own. We like to think that new ideas are our making or doing, that ideas can be innovative and independent. We like to think that the ideas and beliefs we hold are a testament to who we have freely made ourselves as individuals. We like to think that whatever humanity is, or even our smaller communities are, they are so because we determine, decide, and will them to be so. All of this is very much in line with Kant’s concept of Enlightenment, both at an individual and at a human level.

Marx agrees you’d like to think that. But this is wishful thinking, a fairy tale. For Marx, all ideas, concepts, beliefs are produced by the material conditions and modes of production of a given society. Said more plainly: Ideas are simply reflections of the way people actually, concretely, live, i.e., of the way they produce the means of their survival. Economic activity generates ideas. You have those ideas, and those specific ideas because they make sense of they way you (have to) live.

More bluntly: Human beings do not posit their ideas freely. Human economic activity determines those ideas for them, in the reflection of the mode of production. What we think is a reflection of what we do.

More pointedly: The ideas we hold, the scope of the things we can think, the things we believe are, effectively, intellectual justifications for the mode of production and material conditions in which we live. Our ideas are generated to make sense of life and what that life is like, as we live it.

Marx’s term for these ideas, as they are determined by and represent their mode of production and of life is “ideology.”

B. “Ideological Reflexes”: When struck the right way, your joints (like your knee) will cause motion in your limbs, and they will do so without anything conscious, controlled, or free on your part. Just as you do not choose your reflexive movements, Marx’s point is that you do not choose your ideas (or, further, which ideas are even possible or possibly convincing to and for you); your ideas are reflexive products of the life you live and the society/economy in which you live. As you do, you will think.

For Marx, the boundaries of what you will think, the concepts available to you in the first place, are set by and limited to the existing ideology of the time, place, and context.

C. What’s Encompassed by Ideology?

What’s Encompassed by “Ideology?”: We’ve been a bit abstract to this point. Let’s be more concrete: We mean, “mental production as expressed in the language of politics, laws, morality, religion, metaphysics, etc. of a people.”

For Marx: Any and all moral beliefs, regardless of their specific claims are intellectual reflections of and justifications for the economy and form of life out of which they arise. The same is true for any and all political claims, positions, and platforms. The laws of any time and place are direct products of, and facilitators for, the modes of production at that time and in that place. All religion is a reflection of the economic conditions under which human beings live. All notions of human nature – of what we even are – are shaped by the intellectual needs of a way of life.

III. Economic Determinism:

It follows, then, that you (so to speak) are an ideological reflex of the conditions in which you live. You are determined by forces outside of yourself. As Marx puts it elsewhere, you are the “plaything of alien forces.” Your perspective, your worldview, your consciousness are the products of, are fashioned by, the material conditions of your society. Depending on your reading of Marx, the claim here may well be that you are determined all the way down.

Let that sink in: Everything you have ever valued, every plan you have ever set for your life, everything that feels meaningful to you, everything you desire, you hope for, or you pursue is shaped for you, from the outside. Further, the nature of your relationships, of who you care for, of who you are attracted to, of what you think of as meaningful human interactions and what you want out of them, are the effects of forces beyond yourself. Do you believe in god? You do so because the economic system in which you live necessitates that you do so. And all of this functions to provide justification for the mode of life in which you find yourself.

Key: If these claims about ideology are true, then it cannot be our ideas, the new or better argument, that motivates, guides, or produces material change, that move history forward, that guide what we’ve called “progress.” Why not? First, crucially, the thoughts we think, the ideas, arguments, claims we make, the beliefs we hold, and the values we appeal to are bounded to the context in which we live. In a sense, we cannot clearly see beyond our own world to a world that does not yet exist. We’re epistemologically limited in being determined by the material conditions in which we live. What we think will always mirror back the basic premises of the economic system and form of society in which we live. Second, if this is true this creates a problem for “positive” claims, for Marx. We don’t mean “positive” as we often use it here; rather, we mean the kind of thinking we use when we posit some idea or claim. We can describe the world in which we live. We can (as we’ll see) criticize the world in which we live. We cannot think and argue beyond that world. To do so uses the ideology of the present in order to imagine something other than the present. Marx’s claim is that, in doing so, we will simply restate the premises of the existing world, since we are using the justifications for that world to make arguments for changing that world.

Transition to Next Time: The only thing that change the world, for Marx, is concrete changes in our activity, in what we do, in the material conditions and mode of production of a society. History develops and moves as forms of economic activity change, on the basis of new circumstances and conditions, new active possibilities, and new technology.

Literary analysis of the novel Balzac and the Little Chinese Seamstress

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Literary analysis of the novel Balzac and the Little Chinese Seamstress

Introduction

The novel, Balzac and the Little Chinese Seamstress, is a novel set during the Cultural Revolution in China. It is about the life of two teenage boys affected by the idea of communism in China. The Cultural Revolution is a movement led by Mao Zedong against the capitalist societies in the country. Mao led the Communist Party of China in the revolution that focused on enforcing communism in China. The revolution could achieve this objective by changing the traditional culture of China and enhancing the capitalist culture in the society. Analysis of the characters and the setting of the gives details of the effects of Cultural Revolution in China as well as the development of communism. Change in forms of administration from capitalist to communist forms affect different issues in society. The Cultural Revolution of China forces the two characters in the book to look for re-education. The novel uses some themes to show the effects of political systems and negative ideologies on the society. China suffered from the false ideologies of communalism brought about by the Cultural Revolution.

The first part of the novel is a narration by a character that the book has not mentioned. Luo and the Little Seamstress narrate the other part. This mix up of styles in writing helps in understanding characters and their actions. The author does not give real names to the characters, which gives a clearer understanding of the novel. An attempt by the reader reveals to study the characters reveal what the author intends to pass using them. The author gives a real name to one character only, Luo. Luo represents how disintegration of traditional culture affects the society. He takes away the virginity of Little Seamstress and impregnates her (Dai 176). The narrator shows the capabilities of human beings to survive using Luo. The narration by Luo indicates that he was open to other ideas from other people through his talent of storytelling. The background of the novel sheds some light on the history of China. China was so conservative at the time and not open to outside ideas, which contributed to political and economic redundancy. For instance, the government did not allow intellectuals and students to read western literature works out of fear that the scholars would use the knowledge they obtain to oppose the government.

Communism, re-education and the Mao regime

Communism is a social movement that aims at removing different classes in the society and creating one acceptable social class. The novel shows the effect of the Cultural Movement on the lives of many people. Mao led the revolution that affected different people including the military. It destabilized the laid down structures of the Chinese society at that time. Education and political sectors felt the effect of this revolution as the novel depicts. Communists regarded the political elites who were against their propositions as enemies of the state. It is for this reason that the communists sent the two characters to the village because their fathers were enemies of the state. The re-education centers served as centers of preventing the intellectuals from criticizing the Mao regime. Vices such as forced labor and cultural stereotypes characterized China’s life before and after the revolution.

The ruling class of China was corrupt and suffered from political illiteracy. For instance, they believed that the only way of having a communist society was to suppress the intellectuals who would oppose the movement. Personal interests took precedence over the interests of the majority. The novel shows that Mao’s goal in the revolution was to gain power and influence over the country. The government sent the young intellectuals to the remote villages to force them take the idea of communism. The remote villages did not have communication resources and other facilities, which forced the intellectuals to adopt communism (Dai 120). The two teenagers pass through a difficult life during the re-education sessions in the villages. They struggle they pass through in the village demonstrates the effects of education, love and friendship in solving various issues.

The government had recognized the effects and influence of education among the young people. It knew that the educated people would use their knowledge in opposing communism during the Mao regime. The issue of re-education explains the disintegration of the Chinese society during the period. In my opinion, the benefits of communism will become a reality if people apply knowledge and intellectual capabilities in different systems of the society. Lack of knowledge and information leads to failure of any system of government. Those behind the regime did not struggle to show its importance, but rather wanted to suppress the ideas of others including the intellectuals. This is the reason why the regime was not successful even after the death of its leader. Brooke’s describes the importance of a free mind and knowledge in all areas of governance.

Theme of love

The theme of love emerges as the novel develops. Luo falls in love with Little Seamstress and later impregnates her. Luo had tried to share with Seamstress what he discovered after reading books from outside China. Love and friendship unite Luo with the tailor’s daughter during the re-education session. They support each other in carrying out different tasks in the camp. Love lures Luo into taking care of Little Seamstress and protects her from the dangers present in the re-education camps (Dai 68). Friendship helps the characters in discovering hidden treasures of information in books. The two young teenage boys share what they discover with the beautiful daughter of a tailor. In his article, Brooke Allen argues that the discovery of love among the characters makes them realize the meaning of personal choice, which was against the communist ideas. Love motivates the characters to share what they have and to go through the difficulties in the re-education camps (Brooke 24).

Conclusion

Traditional forms of communism have not been successful in achieving their demands. This is because they base their actions on false ideologies and neglect the views of other people. The novel uses China to show how such false ideologies affect the society. Those behind communism ideas prevented criticism by subjecting the intellectuals to a difficult life in the villages. However, the characters discover milestones of knowledge from outside sources while they are in the re-education camps. The background of the novel gives details about the historical background of China. China suffered from the problem of lack of knowledge and conservative nature of people during this period. The people were not open to outside ideas and knowledge. Love, friendship, and knowledge are the best approaches to solving problems affecting societies. Different scholars have echoed the same views concerning communism in China. Allen’s article expresses the same concerns. Therefore, knowledge, power and friendship are responsible for the performance of any system of government.

Works Cited

Brooke, Allen. “A Suitcase Education.” New York Times Book Review, 9/16/2001, p 24. Print

Dai, Sijie. Balzac and the Little Chinese Seamstress. New York: Anchor Books, 2002. Print.

A marketing plans purpose

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Marketing

Introduction

A marketing plan shows the marketing efforts of an organization. It represents the company’s marketing strategy for a certain period. It should be made including the employees so that they can feel confident about attaining the company’s objectives.The marketing plan mostly includes a well-defined description of the company’s competitors, the demand for the services and products of the organization and also the strengths and weaknesses of the company.

A marketing plan’s purpose is to show the management of a business the business current market position. The marketing plans made have a life of one to five years. This is because there are changes that are expected within the years, with the way technology is advancing markets are expected to evolve. The employees may leave and customers may be lost while others are gained. It shows what will be done so that the organization can attain its objectives. The business plan is more confused as a marketing plan but it is not the same thing because the business plan represents what the organization is about and its goals. The location of the company, staff, financing strategies and also the vision are included in the business plan. This means that the business plan is the constitution of the business, it then leads to the development of a marketing plan.

The Four Seasons Hotels in Europe has adapted the marketing strategy of using social media. The social media is where almost everyone resides, everybody is exposed to the social media and hence information is well spread. The company uses the social media to engage in conversations with their customers, tell them about new products, thank them for using their services and also advertise their current services. The company has ensured that all their consumers get their brand online, they have websites about them where customers can read their magazines and they have a manager who works on the website.

The Four Seasons Hotels since 1998 it has been named as one of the best top 100 company to work for. In the year 2012 the company’s revenue was 5.6 billion euros and its operating income was 526 million euros and by the end of the financial year its profit was 80million euros. The company properties include 3,500 hotels which are in five continents. It also runs properties for real estate owners which earn them three per cent of the gross income and also 5 per cent of the profits from running the properties. The Four Seasons Hotels has sophisticated venues whereby people meet for business meetings; there are also luxurious receptions that are intended for parties holding a capacity of about 600 people. There are also gardens that are attractive especially because they can be viewed from the rooms.

Global trends shape the world and help to focus on the challenges that may be experienced in the future. Global economies are interconnected and hence leading to companies working with the government. There are six long term developments when it comes to global trends that can be used to shape the world. These are demographic shifts; this is the increase in population of the youth, urbanization and also the growing middle class. This leads to reshaping both the world and the society. The other long term development is the increase in technology innovation which leads to a smart mobile world. There is also the government which leads to enhancing the ties with the private sectors. There are also the emerging markets that lead to increased global power. There is also the global banking and lastly cleantech which is a competitive advantage. These trends are the same in the world.

The Four Seasons Hotels plans to continue adding to its portfolio more hotels and resorts. Its plan in the next five years is to expand in other countries where they are doing well and also where they have not established themselves. It plans to invest in countries like China and India and Moscow. The company also intends to go out and get more experienced and well known staff especially the chefs so as to increase their number of customers. The company also hopes with the growth in technology innovation their advertising using the internet will continue to bear fruits. The company plans to continue communicating with their customers using the social media.

The company has faced competition since its inception and when starting in London its main competitors were Claridge and The Connaught but Four Seasons Hotel discovered that the two hotels were treating their customers according to their social class. The Mandarin hotel which after the Four Seasons Hotel was opened decided to use $ 110 on a new project. The hotel has 115 rooms which are near the landmark shopping centre; the two companies compete in their fabrics and furniture too. The Mandarin with its developments of having spas and Chinese art aims at attracting the tourists with disposable income. The company gets its customers for the fine food and the good services they offer their customers which include picking them with Rolls-Royce limousines at the airport. The Four Seasons Hotel also has tried to gain the higher market share and has gone to extent of hiring designers so as to match with the culture of their customers and has worked on having the best modern spa and also providing the best services.

The competitors Mandarin boasts of its heritage and this is what it has over the Four Seasons Hotels. The sales manager is quoted saying that the hotel like to have chocolate sauce on their vanilla. The changes in the market however will lead to the hotel having more modern facilities other than the historic ones. The Four Seasons Hotels does not plan to emphasis on the historic features like its competitors. The hotel strengths is its modern facilities where they include ballrooms

The Four Seasons Hotels strengths are that they access certain things before they invest. The first thing is what is the strength of the market and second is the quality of the site that is proposed. The third one is the investor with whom to work with. They ensure they are committed and have the same objectives just as them. The Four Seasons hotels base its business model on four pillars which are service, quality, and culture and also brand. The company is dedicated to making sure they commit business in a way that they will comply with the law.

The Four Seasons Hotels at its fifth decade continues to grow in size and also in recognition all over the word. They are developing a global luxury brand. They have grown in all continents except one that is Antarctica. They offer exceptional luxury services to their customers worldwide hence building an international brand.

The Four Seasons Hotels has made it their goal to involve all their employees and customers in achieving their goal of preserving the environment when providing their services.

Market segmentation is a marketing term that refers to the company dividing consumers according to their needs. This is the reason why the Four Seasons Hotels has different services which are stated in their brochures, the spas mostly attract women and hence made to suit their needs.

Researching on the needs of most consumers which can be categorised on age and sex is a competitive advantage that will enable a company to defeat their competitors once they implement them.

The company has been able to have a strong management team and has also applied technology in providing their services. Their financial position is quite strong. The company has been able to continue growing and they owe that to their strong brand name which has attracted investors and customers all over the world.