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Problem Statement Purpose Statement Homework Help

Problem Statement Purpose Statement Homework Help

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Marketing Strategy Homework Help

Marketing Strategy Homework Help

This is the final project, This final project has 3 parts: – Please see Guidelines:
You will prepare a written report and a presentation for marketing strategy, regarding a publicly-traded company that has either failed or has been struggling to compete in recent years. Examples of such companies include Blackberry, Toys“R”Us, Kodak, Blockbuster, Barnes & Noble, Pet.com, Macy’s, Sears, The Sharper Image, Saab, Harley Davidson, and many more… Your task is to research and strategize a way for your chosen company to return and be competitive in a global market.
PART 1 (THIS PART IS DUE FIRST)
Each student is expected to first submit a 1-2 page Abstract, which should include the following: 1) the name of the firm, (2) a short description of the firm’s background, (3) reasons why you chose to prepare a marketing strategy for this firm, and (4) key issues or challenges the firm is currently experiencing or faced prior to shutting down.
PART 2 and PART 3 should be due together – is the written final project paper and final project presentation)
PART 2 Your full marketing plan is due at the end of the course. The written project must be professional in its composition and follow APA (latest edition) format. The plan will be graded on its content as well as proper grammar, logical construction, and organization. You should use a minimum of 10 reputable References to prepare your plan fully. Sources may include annual reports, journal articles, and newspaper articles, conversations with key employees of the firm, Internet articles, and other materials found via your library search.
Because this course concerns marketing management in a global economy, the marketing mix should reflect the firm’s ambitions to compete across multiple foreign markets. This means that the product, price, promotional, and distribution strategies should reflect a globally competitive mindset.

Below is the outline for the marketing plan:

Executive Summary
a. One-to-two page summary of the marketing strategy
Company Description
a. Highlights of the firm’s historical and recent operations
Strategic Focus and Plan
a. Proposed new Mission
b. Proposed new Goals
c. Core competency and sustainable advantage to return to competitiveness
Situational Analysis
a. Industry analysis
b. Market analysis
c. SWOT Analysis
Market-Product Focus
a. Proposed marketing objectives
b. New target market(s)
c. Identifiable points of difference
d. Brand/Product positioning
Marketing Mix Program
a. Product strategy
b. Price strategy
c. Promotion strategy
d. Distribution strategy
Financial Data and Projections
a. Historical sales revenues
b. Financial projections (if available)
c. Future sales estimates/forecasts (based on product price, units to be sold, market size, competition, and other variables)
Organization
a. Restructuring of the firm, expansion(?)
Implementation, Evaluation, and Control Plan
References (Part 3) Project presentation – For this assignment, each student will deliver a 10-minute, 10 slide presentation. (PowerPoint) (This part I need the writer to prepare the PowerPoint slides and add notes on the click add notes on my every slide where I will video myself and present it )

Because this is an online class it will have to be a virtual presentation. You will need to create PowerPoint slides and either (1) “Click to Add Notes” at the bottom of each slide (2) Click on the “Slide Show” tab in PowerPoint, then click “Record Slide Show” – if you choose this option, your presentation should be approximately 10 minutes in length

**Imagine you are presenting your research report in front of the class when creating your presentation**

The presentation must be professionally formatted, organized, and delivered.

Starting a new business LLC Assignment Help

Starting a new business LLC Assignment Help

The information contained in this document is confidential and is to be read by authorized parties
only. Please refer to the confidentiality agreement for further details.
CONFIDENTIALITY AGREEMENT
The undersigned acknowledges that the information provided in this business plan is confidential;
therefore, the reader agrees not to disclose, copy, reproduce, or distribute it without the express
prior written permission of Rodriguez & Family Trucking, LLC. Upon request, this document is to
be immediately returned.
This is a business plan. It does not imply an offering of securities.
Name
I. EXECUTIVE SUMMARY
Rodriguez & Family Trucking, LLC, (hereinafter “Business”) is intended to be formed as a
_________________ _________________ located at 373 Water St, Indian Orchard,
Massachusetts 01151, poised for rapid growth in the _________________ industry. The
Business seeks funding to take advantage of a window of opportunity for introducing a new
_________________ service, which has the potential to dominate the market.
Business Description. The Business is to be organized as a _________________ formed and
authorized under the laws of the State of _________________, and will be led by
_________________, who will serve as _________________.
_________________
New Service. The Business has developed a _________________ service which has the
following specifications:
_________________
The Business has a window of opportunity to introduce its services and gain a significant piece of
the market share.
Funding Request. The total funding request is for a _________________ loan for a period of
_________________. The funding proceeds will be used as follows:

_________________ for Marketing
This amount is earmarked for effectively marketing the services as described below in the
Marketing Summary section of the Business Plan.
_________________ for Staffing
This portion of funding is intended for hiring employees to produce the services and assist
marketing and sales efforts.
_________________ for _________________
_________________
The Business is looking for long-term debt funding. Financial projections forecast a break-even
point in less than _________________ after product introduction. Conservative estimates show
at least a _________________% return on the investment by the end of the financing period.
II. BUSINESS SUMMARY
The business is a start-up business, providing clients with _________________.
Industry Overview. The _________________ industry in the United States currently generates
_________________ in annual sales. Annual revenue for the regional market where the business
is located is estimated at _________________.
Seasonal Factors. The Business is influenced greatly by the seasonal factor. This factor has been
carefully considered and utilized while making projections and estimations for revenue and sales.
Position in the Industry. _________________
Legal Issues. The promoters have secured the required patents and trademarks for the services
and processes of the business in accordance with the statutory requirements.
III. MARKETING SUMMARY
Target Markets. The main target markets for the business include:
It is estimated that there are 0 potential customers within the Business defined trading area that are
estimated to spend _________________. To seek the most profitable market segments in the
target markets overall, the Business will focus on the following areas within the target market:
Competition. Customer choice of services in this industry is based on _________________
– __________________________________________________
– __________________________________________________

Services. The Business intends to provide exceptional, personalized service, which will be the
crucial factor in building and protecting the Business’s brand within the community. The Business
intends to handle customer concerns and issues with a customer oriented focus with the intent of
providing timely resolution and preventing the loss of customers.
IV. STRATEGY AND IMPLEMENTATION SUMMARY
The Business plans the following tactics as part of sales promotion:
In addition, the Business will also engage in the following marketing campaigns:
Exit Strategy. The Company anticipates exiting its operations through one of the following ways:
V. FINANCIAL PLAN
The Funding Request in this Business Plan outlines the major start-up costs associated with this
business. Other costs include repair and maintenance, sales and production expenses. Regular
monthly expenses are estimated at _________________ for paying the employee salaries and
other regular business expenses. The Business is expected to generate _________________ in
the first year, and gross profit is expected to be _________________.