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linear and classical approach to organizational change
Introduction
The article depicts that the use of linear and classical approach to organizational change include various concerns that must be brought on board in order to reduce the processing time for change process so as to help top management officials to crate a new work routine and order. The article also states that various way such as traditional assumptions are the best for change as they are finite as well as one-off situation that represents the exception rather than the rule of the change process. Ten of the organizational change philosophies are to help explain the important assumptions that govern change management in organizations.
Traditional Change Agenda
The article depicts that traditional change agenda are not to be ignored in the contemporary, this is because the current world is full change management approaches that add up to the best business strategies that have impact to the change process. The case in the article denotes that traditional change process is a humanistic approach hence favorable.
The philosophy of change is noted as a way of understanding organizational change or in another way it is considered as a paradigm that is able to determine the issues that leads to perceptions about the change process that employees, stakeholders and employees has towards change.
This is the oldest change philosophy that has been used in the world and it is considered to have originated from biology. It buys its ideas from the evolution and adaptation theories used in biology. This explains why change management has evolved over time and the adaptive strategies that organizations use during change management process.
The paper defines the other philosophies such as rational philosophy; also known as strategic philosophy, institutional philosophy; it makes a revolutionary assumption, resource philosophy; this elaborates the value of the assets amid other resources that can lead to change management, contingency perspective; this is based on the organizational performance towards change, in most cases it’s the result of change. In addition, psychological philosophy; this denotes that the dimension of change is based on individuals and personal experience, the other is political philosophy; this bears its change principles from sociological stand point, it states that change is based ideology or belief of systems such as conflict amid others. The other is cultural philosophy, systems philosophy, and postmodern philosophy.
The first part of the article shows the limitations of adopting a singular philosophy when managing the change process for organizations. It is clear that that despite the fact that there are various philosophy that constitute change management process, there are others that work best in different workplaces. This therefore states that this philosophies have there individuals advantages. In addition, the article states that organizations are dynamic and evolve over time hence the change strategies or philosophies also ought to change. The article also states that future research should be able to deduce how firms or organizations are able to manage all the relationship between the approaches or the philosophies and change management process.
References
Graetz, F., & Smith, A. C. (2010). Managing organizational change: a philosophies of change approach. Journal of Change Management, 10(2), 135-154.
Marketing Tesla Cars
Marketing Tesla Cars
Student’s name
Institution of affiliation
Instructor
Course
Date
Marketing Tesla Cars
Introduction
Tesla electric car company is one of the best companies in the automotive industry and it is gaining value rapidly. Tesla prides itself on being the largest producer of electric vehicles in the world and recently being the most valued car company. This is a great success based on the fact that the company’s goal is to reduce the waste in the world as a result of the people’s use of fossil fuels and other machines that produce a lot of waste in the environment. Tesla company is an electric car company that was founded around 2003 and it has its CEO as Elon Musk. It had problems in the past since it wanted to show the world that electric cars can be as good as other cars and that they can be affordable and dependable. The issue of production especially due to battery limitation has been a great source of concern for the company (Tesla, 2021). Therefore, productivity, even though good, has never been to its maximum due to limited battery supply. However, the company has invested in several areas through which the batteries will be available and more cars will be on the market. Tesla company does not do a lot of marketing however I have received an offer to be part of its leadership development program. The first assignment I have been given is to become a salesperson for the company and the product I am supposed to market is their electric cars to the apple company.
The Product Sold
Electric cars of the tesla company are f a varied nature and they are several. Tesla has models, S,3, X, and Y. these cars have their unique capabilities, and they are all very good and have their different modes of working. However, they are all-electric cars and they have very good ranges. Tesla cars are also proven to be some of the best when it comes to safety and security. For example, the Tesla model S has a 5-star rating for safety both in America and in Europe. This is a guaranteed number one since tesla cars are not only designed to be safe but they are designed to be perfect and pleasant to the user. The very high level of effectiveness and safety not only applies to the model S but also to all the cars that tesla company produces (Tesla, 2021). This makes it one of the best companies that are actually concerned about the safety of their customers to a great extent. Apart from safety, the cars are also very comfortable and easy to use. Automated driving makes it easy for the driver to navigate the road or even let the car drive them to the places they want to go. This makes it a very good car since its very few cars that have the ability to avoid accidents like tesla cars can and also have the ability to self-drive. The car is also fun as it has interactive options within it and through that, a person can be entertained as they drive. For instance, there is the option of Netflix, music, and other entertainment options on the screen next to the driver which not only serves the role of entertainment but also gives the driver the ability to control the whole vehicle from that interactive screen.
The Customer
The apple company has many employees and even though not all its employees can afford Tesla cars at the start, most of them will be able to afford it with time. The very first employees of the apple company I would talk to are the major employees and different managers of the other branches of the business. For instance, I would first talk to the executive management and those who run the apple company about the tesla cars which they already know but I would talk to them from a marketing side and show the importance of having tesla cars (Clarke, & Boersma, 2018). The executive members of the company are more likely t purchase the tesla cars and that is where I would put a lot of effort towards leasing them and making sure that they purchase. This is also because when they buy tesla cars, the rest of the workers and employees will be motivated to purchase tesla cars, and therefore I would try my best. After the executive, I would go to the different managers of the different parts of the business. For instance, there are production managers, managers in charge of manufacturing parts being brought to the company, there is a human resources manager and other types of managers who might actually be interested in tesla cars but they haven’t got an in-depth view of tesla cars. This might take time because the people at this level are many and they have the ability to purchase therefore there will be a necessity to concentrate on them.
After the second level, the third level would be to get in touch with the workers in charge of other workers and the hands-on skills workers. This includes the engineers, those in cost of producing different parts of phones and laptops, marketing individuals, and other people inside the apple company who are essential to the apple company ( Li, 2020). I might put some effort in them but not as much as the first group. However, as a marketer, I would show them everything and explain how good it is to own a Tesla car. Lastly even though not necessary but essential I would market the cars very briefly to the lowest workers like cleaners and secretaries among others. The intention of this marketing is not for them to buy but actually to initiate the interesting them and hope that they will purchase the cars one time in the future.
Buying Process
Any person interested in buying tesla cars or accessories can access them through the tesla website, Electric. In the website a person has to tap the kind of car they want and by selecting it they choose the time they want it and any other special requirements (Tesla, 2021). After that, they choose their location and the factory they would like to collect or the lace they would like the car shipped to. Then the total cost of everything is calculated, and the person proceeds to pay, then they are issued with a receipt. After this, the person awaits the delivery time, and there are communications in case of anything.
Completing The Sale
After marketing to the apple company employees, it is essential to get their views and listen to their needs (Chang et al, 2018). Therefore, the final thing about marketing is listening to the customers, answering their questions, and ensuring that they are satisfied with whatever information they are provided with, even though it has to be true.
Conclusion
I am excited to work for the tesla company that has always been my dream, and throughout the course I hope that I will develop more and more skills that might one day land me into tesla’s company as it has always been one of my best companies. I am a big fan of their cars.
References
Li, B. (2020). Evaluation of Financial Risk in Apple Company.
Chang, Y., Wang, X., & Arnett, D. B. (2018). Enhancing firm performance: The role of brand orientation in business-to-business marketing. Industrial Marketing Management, 72, 17-25.
Clarke, T., & Boersma, M. (2018). Apple, the $1 trillion company searching for its soul. The Conversation.
Tesla. (2021). Electric Cars, Solar Panels & Clean Energy Storage | Tesla. Tesla.com; Tesla. https://www.tesla.com/
Marketing Tactics
Marketing Tactics
Name
Date
Marketing Tactics
Marketing tactics can be defined as strategic ways of selling products and enticing potential customers to by the products. Online sellers use paid advertisement, internet marketing and diversity marketing to convince buyers to shop from them rather than elsewhere.
Paid advertisement is a type of marketing tactic whereby the marketer pays for space to advertise. Some of these ad spaces can be found in media, magazines and online at eBay for example or even in classified ads. With marketing campaigns emphasizing in all directions and methods of advertising, paid advertisement is said to captivate the general market globally (Ford “et al”, 2019). If the marketers pay more their adverts may be future on various platform frequently. To reach a final price the buyer and the space ad seller do bidding.
This type of market strategy has shown the following effects on the consumer
Familiarity of the products as the consumer gets more info on the product.
Consumers are motivated when they see an Ad.
For older age group this advertisement doesn’t allure them.
Wirth marketing tactics numerous we need to do or best to reach all potential consumers. In addition to marketing strategies sellers also use internet marketing to get to their consumers. Commonly known as online marketing is another marketing tactic where you use the whole online tools. This is a broad tactic as it includes emails, search engines, paid media and many more. Internet marketing makes marketing easy as it brings brands, products and services. Shih and Chen (2013) state that more internet visitors reach websites via search engines. Internet marketing has impacted the consumer in:-
Buyers have all the information they need and hence have ability to make decisions
Online reviews have helped convince other buyers
References
Ford, K. L., Albritton, T., Dunn, T. A., Crawford, K., Neuwirth, J., & Bull, S. (2019). Youth study recruitment using paid advertising on Instagram, Snapchat, and Facebook: cross-sectional survey study. JMIR public health and surveillance, 5(4), e14080.
Shih, B. Y., Chen, C. Y., & Chen, Z. S. (2013). Retracted: an empirical study of an internet marketing strategy for search engine optimization. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(6), 528-540.