Collaborative consumption is a newer term to describe shopping and consumption that is facilitated by the Internet and falls outside the distribution networks established by large (and smaller) companies. Review the Penn & Wihbey (2015) article on collaborative consumption and sharing economies.

Post an analysis of the Penn & Wihbey (2015) resource, including the following:

·       A brief summary of the most valuable or insightful conclusion about the collaborative consumption discussion based on your review and experience

·       An assessment of why you think this insight is so important

o   For example, is the sharing economy good for consumer marketplaces? Provide a rationale with examples or references.

·       A recommendation for at least one way you can use this information about collaborative consumption in your current or future job