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Market Feasibility Presentation
Market Feasibility Presentation
Name of Student
Institution
Market Feasibility Presentation
After undertaking a market feasibility of the success of Oporto Restaurant in the South Korean market, it is evident that the success of the company in the market is dependent on efficient application of various strategies.
According to the environmental analysis, the South Korean market has the required conditions to facilitate success of the Oporto Restaurant. However, the restaurant should take into consideration the social, technological, environmental, economical, and political factors in order to identify existent opportunities in the market (Išoraitė, 2016). Growth will also be facilitated by the development of a unique business strategy and product enhancement to create competitive advantage in the market.
In order to promote the fast-food restaurant in the Korean market, the first strategy that was implemented was to differentiate itself from other restaurants by introducing Portuguese style chicken served in special chilly sauce. Product differentiation in the market was facilitated through the introduction of nutritional options and adopting cooking methods that are free from chemicals in order to gain competitive advantage over other companies such as KFC, Pizza Hut and McDonalds (Pomering, 2017). Additionally, it was identified that it is important to incorporate place, product, promotional, and distributional strategies.
The company was also marketed through online distribution channels as the main shopping platform. Considering that the marketing strategies are likely to get affected by cultural and historical practices as well as customer preferences, it is important to invest in online platforms to ensure that the products reach the market without experiencing a lot of barriers.
Another marketing tool used was through social media promotional strategies alongside the use of print and electronic media to market online purchases. These strategies will increase customer satisfaction through timely, safe, easy, and convenient deliveries.
Another differentiation strategy is through pricing strategy by introducing premium priced units that take into consideration the premium units in the target market (Aussie prices 2020). This initiative has facilitated the restaurant to reach a wider customer base while the premium priced contents have helped to attract high end customers.
However, although these marketing strategies have promised growth in the company, there is need for the restaurant to understand the culture, beliefs, and customer demands in order to implement strategies that will enable it to benefit from competitive advantage both now and in the future.
References
Aussie prices 2020, ‘Oporto Menu Prices’, viewed 20 August 2020, < https://www.aussieprices.com.au/oporto-menu-prices/ >
Išoraitė, M. 2016, ‘Marketing mix theoretical aspects,’, International journal of research granthaalayah, Vol. 4, No 6, pp. 25-37.
Pomering, A. 2017, ‘Marketing for sustainability: Extending the conceptualisation of the marketing mix to drive value for individuals and society at large’, Australasian Marketing Journal (AMJ), Vol. 25, No 2, pp. 157-165.
Market Analysis
Market Analysis
Students Name
Institutional Affiliation
Market Analysis
A qualitative and quantitative analysis and assessments of markets should be done to examine the attractiveness and demonstrate your expertise from a financial point of view. Analysis of markets helps understand its size both in terms of value and volume. Other vital things to consider include buying patterns, customers segments, competition and the barriers present in the economic environment. Assessing the strength and weaknesses is the key thing to understand the competitors in the market. Competitor analysis provides a strategic context to identify the strengths and weaknesses of the current market. Considering our case study, an analysis of Beehive Industries Co-operative market is done to examine the size of the market, potential and trends. Competitor analysis is also done to challenge its competitors in the market.
Beehive Industries Co-operative deals with software solutions by empowering the public sector to keenly manage assets and infrastructure through the use of captured data and preserving it merely. Demand in Beehive Industries Co-operative is driven by the activities of the economy and the profits of the corporate. Targeting services, creative skills and marketing ability are the essential driving points for the company to be profitable. Economies of scale in-database analytics, marketing, and automated operations in Beehive Industries Co-operative allows it to compete on the price aggressively (McCann & Yazici, 2018). To compete effectively, the company has to specialize in a particular industry, considering the geographical market and the type of service offered.
The software has evolved through years from programs set on discs to immediate access through action in the online sector. The internet and cloud technology has developed, therefore, gaining direct access to software installation. In a different business model, companies operate providing a wide range of products and services to their customers. The different array of options is provided through the internet and cloud software companies (Parnin, Helms, Atlee, Boughton, Ghattas, Glover & Stumm, 2017). Using cloud technology, different customers can pay regular subscriptions to access the internet.
Software companies are counted as the top world developers of different enterprise solution known as infrastructure as a service; therefore, Beehive Industries Co-operative has got many competitors in the industry worldwide. One of the competitors that compete with Beehive Industries Co-operative includes Oracle based in the US with its headquarters in Redwood Shores in California (Parnin et al., 2017). The company consists of four primary sources of revenue, including cloud service, cloud license, cloud license, hardware and among others. The annual software sale yearly includes 39.5 billion dollars which s higher that the income obtained from Beehive Industries Co-operative. The most significant revenue of Oracle Company comes from cloud services and License support generating the profit up to 6.662 billion dollars in the quarter of the year 2019.
Another competitor is HCL TECH Company based in India, with annual sales of 7.8 billion dollars. It deals with software services for businesses, an offering of application integration services and management of infrastructure services. Adobe (ADBE) is a company located in the US that has annual revenue of 7.7 billion dollars from its sells. Its revenue is segmented through digital experience and digital media. Adobe helps the world choosing digital storage other than paper storage of documents (Parnin et al., 2017). The competition offered by the above competitors to the Beehive Industries Co-operative helps it work to its best to provide the best software solutions.
References
McCann, D., & Yazici, E. (2018). Disrupting together the challenges (and opportunities). Retrieved from https://www.dnb.com/business-directory/company-search.html?term=market%20research&page=1
Parnin, C., Helms, E., Atlee, C., Boughton, H., Ghattas, M., Glover, A., … & Stumm, M. (2017). The top 10 adages in continuous deployment. IEEE Software, 34(3), 86-95. https: retrieved from //www.investopedia.com/articles/personal-finance/121714/worlds-top-10-software-companies.asp
Letter on a request that you support S. 919 Successful, Safe, and Healthy Students Act of 2011
Author
Tutor
Course
Date
Letter to the senate
The Honorable Senator Sherrod BrownUnited States Senate,(D- OH) Class I 713 Hart Senate Office Building.Washington, D.C. 20510.
Dear Senator Sherrod
I am a college student taking a course in Nutrition. I am writing this letter to you as a request that you support S. 919 Successful, Safe, and Healthy Students Act of 2011. This bill aims at safeguarding and would help states in developing, as well as implementing all-inclusive strategies and programs that would foster a positive environment for students to thrive mentally, physically, socially and academically. In addition, the bill aims at implementing programs that enhance mental health and expand mental health and counseling services to all students so as to promote access. This includes intervention, prevention, as well as the appropriate diagnosis and referral services. Moreover, collaboration between schools and the community agencies would be enhanced via communication, training of mental health professionals and personnel, technical assistance. This legislation would also achieve the appropriate student-to-professional ratios for social workers, school counselors, as well as psychologists. This is aimed at ensuring that the social, emotional, counseling, behavioral, educational and mental health needs of the entire student community are met.
This bill is built on two tenets. It directs the secretary of education to give grants to states so as to do the following.
(1). Develop, improve, as well as implement state information and reporting systems that measure the learning conditions based on surveys of staff and school students.
(2). Award nonprofit organizations, as well as local educational agencies with competitive sub-grants that utilize measurement systems to make all-inclusive improvements to school-level learning conditions.
One of the main or key aims of the Federal assistance programs, as promoted by this bill, is the prevention of harassment, violence and substance abuse among students. It goes without saying that substance abuse and bullying are some of the key ills that plague present-day learning institutions. Statistics show that more than 160,000 students miss school every day, fearing intimidation and attacks from other students (Rigby, 2007). This may be in the form of verbal, as well as physical attacks. The same statistics state that, there are about 2.1 million bullies in American schools who intimidate about 2.7 million school children. In fact, 1 out of every 7 American students in Grades K-12 is either a victim of bullying or a bully. 15 % of total school absenteeism relates directly to fears of undergoing bullying in schools (Rigby, 2007). Obviously, this bill would improve or have a positive impact on schoolgoing rates and, therefore, enhance the education rates in the United States. Moreover, suicide rates among students would go down in both lower and higher grades. Quite a large number of suicide incidents have been relating to violence and bullying in schools, as well as over the internet (Rigby, 2007). This bill is, therefore, a step in the appropriate direction in enhancing and safeguarding the conduciveness of the school environment.
On the same note, substance abuse has been a global problem. It goes without saying that students of varied grades are immensely involved in substance abuse. This is extremely sad and discouraging, especially considering that the young people are the future pillars of the country. This means that comprehensive measures need to be implemented or taken to ensure that they are freed from the manacles of substance abuse (Fisher & Harrison, 2008). Anything short of this would be tantamount to forfeiting the future of this country and throwing it to the dogs. In essence, this bill holds the future of this country and aims at safeguarding future prosperity. Your support for the bill will go a long way in safeguarding the achievement of future prosperity, as well as ensuring that the school community is productive and healthy in all aspects.
Thanks in advance.
Sincerely,
Works cited
Rigby, K (2007). Bullying in Schools and What to Do about It: Revised and Updated. New York: Aust Council for Ed Research
Fisher, GL & Harrison, TC (2008). Substance Abuse: Information for School Counselors, Social Workers, Therapists, and Counselors. New York: Pearson
(Rigby, 2007)