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Case 17-1 Unilever Greenpeace Palm Oil Protest
Case 17-1 Unilever Greenpeace Palm Oil Protest
Assignment 8
Please see attached files and answer below questions
To increase your knowledge of the field, in your textbook, read Case 17-1 Unilever. Respond to the following:
Part A: Provide a company overview.
Part B: If a company such as Unilever has to make trade-offs between being a good corporate citizen and making a profit, which should have the higher priority?
Part C: Assess Cescau’s response to the Greenpeace palm-oil protest. Was it appropriate? What type of relationships should Unilever cultivate with Greenpeace and other NGOs in the future?
Part D: Do you think that a streamlined management structure and emphasis on emerging markets will enable new CEO Paul Polman to lead Unilever to improved performance? Explain.
International Marketing Assignment Interview Market Research
International Marketing Assignment Interview Market Research
To increase your knowledge of the field, interview people in two companies in your area that do business outside your home country market. The people you interview may be relatives or acquaintances. The purpose of the interview is to determine what challenges they faced in obtaining information outside their home country, what sources of primary and secondary information company personnel typically rely on, how they determine how reliable and representative the information they obtain is, and how information is disseminated to others in their organization. Be sure to provide two (2) in-depth examples of the types of global market research the company has done. Ask each company what global market research projects they are currently working on and what challenges they are encountering. Analyze your findings, and in your paper, offer additional suggestions about how you might have obtained information for these companies’ current or previous global market research projects. Submit your findings in writing.
Your paper should include the following:
1. Describe two (2) challenges that each company has faced in obtaining information outside their home country.
2. Describe two (2) sources of primary and secondary information the personnel typically rely on.
3. Describe two (2) ways in which they determine how reliable and representative the information they obtain is.
4. Describe one (1) way information is disseminated to others in their organization.
5. Provide two (2) in-depth examples of the types of global market research the company has done.
Services Marketing vs Product Marketing
Services Marketing vs Product Marketing
Some people commented that services marketing is different from product marketing due to the uniqueness of services. Please use a hotel or an airline company as an example to discuss the comments and elaborate how such uniqueness would affect the marketing mix (4Ps) in hotel or airline company.