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Price and Channel Strategy Assignment
Price and Channel Strategy Assignment
Price and Channel Strategy
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Assignment Content
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Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Resources: Marketing Plan and Outline
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
o Price and Place/Distribution:
o Distribution Strategies
o Channels, Mass, Selective, Exclusive
o Positioning within channels
o Dynamic/Static Pricing Strategies
o Channel tactics (Pricing)
o Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Format your assignment according to APA guidelines.
Submit your assignment.
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Promotion and the Product Life Cycle
Promotion and the Product Life Cycle
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Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.
Assignment Steps
Create a minimum 700-word product strategy in Microsoft Word. Complete the following:
o Select a product strategy.
o Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
o Discuss two types of media methods you could use to highlight your product or service.
o Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
o Address three elements of the following product and promotion list:
o Integrated marketing communication
o Advertising strategy/objectives
o Push and pull
o Media strategy
o Advertising execution
o Direct marketing
o Public relations/strategies
o Positioning
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The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Format your assignment according to APA guidelines.
Submit your assignment.
Case Study of Amazon Go Venturing into traditional Retail Sources
Case Study of Amazon Go Venturing into traditional Retail Sources
Sources of Case Study: Harvard Business Review, Ivey Cases and The Case Center
Thoroughly read the case and prepare a case analysis report. Please ensure that while writing the case analysis, the following questions are incorporated as a part of the report:
- Were Amazon’s diversifications through Amazon Go and Amazon Elements appropriate, given the company resources and capabilities? Were such diversifications risky strategic moves?
- Can Amazon Go reproduce its online retail success in offline retail segments? Will it be able to become one of the biggest offline players?
- As the first mover in the shopping technology, will Amazon Go be able to succeed in the long term?
- How can Amazon Go avoid failures like the diaper brand it introduced in 2014 and make Amazon Elements successful? How should Amazon Go differentiate Amazon Elements from the products of other suppliers, that it sells through its platform?
- Could Amazon’s offline retail marketing concept be developed globally?
- Was Jeff Bezos the right person to lead the company in facing the challenges of new offline retail ventures?
You may like to organize your report as follows:
- Introduction
- Company Background
- Discussion Questions – Please name the sections appropriately
- Conclusions
- Recommendations
Word Limit: 1250 to 1500 words; use external academic and relevant non-academic references to support your answers.
You may like to explore the following resources for learning how to analyze a case and write a Case Analysis:
https://www.unb.ca/fredericton/studentservices/_resources/pdfs/wss/casestudyanalysis.pdf
https://awc.ashford.edu/PDFHandouts/Guidelines_for_Writing_a_Case_Study_Analysis_08.31.2015.pdf