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Hey Guys, I have one assignment for the subject of Strategic Brand Management, Where you have to write a journal answering 5 questions from the five different weeks which I have provided you in the w

Hey Guys, I have one assignment for the subject of Strategic Brand Management, Where you have to write a journal answering 5  questions from the five different weeks which I have provided you in the word document in the chronological order. There is week1, week3, week4, week 7 and week 8. In each week there are 2 to 3 questions and you have to answer all of them. In week 7 there is suggested reading , you are advised to look on that it will be good. From week 1 to week 4 you are supposed to write 1200 words however for rest of the week you can write 800 words. Based upon your understanding you can do that but it should be relevant and must have evidence which will reflect on our references. And references should be harvard and you are required to follow the link for the referencing which has been provided in the assignment. Please go through with the assignment brief and then only accept it. DO it on time and make it excellent. I have added one more document for your reference. Don’t copy it but consider it while writing my journal

STAND-ALONE PROJECT MK640 Marketing and Advertising Stand-Alone Project: Competitive Market Analysis (200 points) You should begin working on the Stand-Alone Project early in the course. Each l

STAND-ALONE PROJECT

MK640 Marketing and Advertising

Stand-Alone Project: Competitive Market Analysis (200 points)

You should begin working on the Stand-Alone Project early in the course.  Each lesson provides a benchmark for completing the Stand-Alone Project in a timely manner while working through the course.  You will find this information in the “Stand-Alone Project Benchmark” section of each lesson. (200 points) (A 10-page response is required for the combination of Parts A, B, and C.)

Instructions: The Stand-Alone Project for this course requires you to assume the role of an account planner for an advertising agency assigned to compile a competitive market analysis on a given product.

Scenario: A manufacturer who is thinking seriously about marketing a new product in an industry with which you are familiar has approached your advertising agency and asked that you prepare a competitive analysis of the market for this product. The client will pay for this work on a project basis then decide whether to launch the product and hire your agency to design and execute the campaign.

While this situation is a hypothetical one with respect to your role and the new product, your competitive analysis should be based on reality. Use an outline format with brief descriptive explanations. The product may be for either the consumer or business-to-business markets. The following sections should guide your composition of the competitive market analysis.

This project is much more involved than the writing project in Lesson 4, which is a plan for gathering information that will be analyzed to support a marketing plan and effort. The Stand-Alone Project may be viewed as an extension of the earlier project, “drilling down” and using the methods described there and expanding on them to construct a competitive analysis in detail. In other words, you may use the product from Lesson 4 or create an entirely new one.

Your Stand-Alone Project responses should be both grammatically and mechanically correct, and formatted in the same fashion as the project itself. If there is a Part A, your response should identify a Part A, etc. (200 points) (A 20-page response is required.)

Part A        Research and Analysis: Begin by researching the product about which you will write an analysis.

1.      Describe the product and its associated industry.

2.      Identify this product’s direct competitors.

3.      Specify how these competitors’ offerings differ from each other in terms of strengths, weaknesses, and other characteristics.

4.      Detail how they differ from the proposed product.

5.      Detail how the proposed product is superior and/or inferior to the competitive products.

6.      Identify the target clientele of the competing products.

7.      Identify the segments in the target market.

8.      Describe the market share each competitor has.

9.   Outline the market strategies used by competitors.

Part B        Competitive Environment: In this section you will research and compose a summary of the competitive environment. Compare four (4) competitors in this section. Depending upon the product you have chosen, in this section you may want to describe the areas in which the proposed product is superior and/or inferior to the competitive products, determine the target consumer group of each competitor, and characterize how those target markets are divided. You may also wish to summarize competitive market shares, analyze the competitor’s marketing strategies, and determine who provides products that satisfy the same or similar customer needs. Tables and graphics in support of the text are encouraged.

Part C        Opinion and Recommendations: The final part of your report should be your own personal opinion of the proposed product’s prospects for success and an explanation of the reasoning behind your conclusions. This is the “bottom line” for your client as you see it. Include three (3) recommendations for steps that will improve the product’s chances to succeed.

NOTE: For an industry you are familiar with your own observations can be valuable. Specific supporting information is also available from many secondary research sources, including the following:

1.      Company Web Sites and Literature

2.      Industry Trade Show Observations and Contacts

3.      Online Databases, including ProQuest, DIALOG, Lexis-Nexis, EBSCO, First Source, PROMPT, Trade & Industry, and Investext

4.      TV Networks

5.      Hoover

6.      Investment Houses and Brokers

7.      Dow Jones/Factiva

Grading Rubric

Please refer to the rubric on the following page for the grading criteria for this assignment.

Based on feedback from your previous draft and insight from this week’s discussion, reading, and research, you have been asked to iteratively refine and enhance your draft vision document. It is criti

Based on feedback from your previous draft and insight from this week’s discussion, reading, and research, you have been asked to iteratively refine and enhance your draft vision document. It is critical that this enhanced deliverable flow nicely. Carefully reflect on the feedback you were provided and how you feel about making changes based on that feedback. Do not change your vision just because of the feedback if there was a failure to communicate your intent. Agreeing to every change request will not ensure your project success. If the feedback is not compelling to you, try to understand what might have been at the heart of the feedback and work to clarify your ideas and your rationale accordingly.

a. In your enhanced vision, be sure to expand your marketing concepts to include the relevant environment factors from your reading. Do any of these factors, including ethic and social responsibility, suggest specific strengths or weaknesses for your concept? Could some form of a SWOT analysis be useful?

b. If your original vision did not include consideration for the global marketplace, now is the right time to address it. If you did, when would “go global” make sense for the kind of business you are considering? Are there trends you see that suggest now is or is not the right time? Is it something that you would consider after some initial market success? Or do you think that new and emerging market countries would be more open to your ideas from the start due to the potential for more demand, more liberal laws and/or regulations, or some other marketing factor? Or are there issues that preclude your venture from “going global”? (Please recognize that even if your end-client product tends to be very local, the process of developing a local market and serving it well itself could be the product that has real global potential.)

Even though you may be covering more material in this deliverable, you are still asked to keep the total length in the range of 3 to 4 pages. This may require you to prioritize aspects of your message, recognize what is truly important, and discover ways to make your point more concise and invest your words in the document wisely.