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Make marketing plan for Amazon Go for the following cities. The purpose of the plan is to do the market research and gather requirements, information whether openning Amazon Go is a good idea for that
Make marketing plan for establishing Amazon Go in Dubai only.
The purpose of the plan is to do the market research and gather requirements, information whether openning Amazon Go is a good idea Dubai or not. Research about multiple factors such as people of Dubai, their buying habbit, shopping behavior, their culture, lifestyle, economy, education, government, technology etc to derive information that affect following questions in different aspects. (see attached file for sample plan as reference if required)
Answer following questions with thorough details.
Question1: Executive summary for the plan
Question2: evaluate the pros and cons of the plan.
Question3: Write SWOT Analysis. Which includes following: (IMPORTANT SECTION)
- Internal Strengths and Weaknesses:
a. Company Strengths.
b. Company Weaknesses
- External Opportunities and Threats
- Competitive Situation:
a. Threats
b. Opportunities
- Opportunities for Weakness of Competition
Question4: Think, analyze and Include a timeline and a 5 year pro forma income statement. (sales forecast)
Question5: Write detail research information for Marketing Mix (IMPORTANT SECTION)
a. Product
b. Place
c. Price
d. Promotion
Question6: Write Evaluation and Control strategies for Amazon Go in Dubai considering following criteria:
a.Critical Assumptions
b. Monitoring Signals
c. Fatal Close Down Plan
d. Monitor Key Milestones.Report needs to be in APA format (provide references), and contain ZERO plagiarism and accurate information. Please write precise, to the point details for each section.
Total number of pages needs to be 10 excluding title page. Please add infographic where applicable.
For this assignment, you will plan out the operations, technology, management, and organization for your company. To do this, you will use the “NAB Company Portfolio” that you downloaded from the Stud
For this assignment, you will plan out the operations, technology, management, and organization for your company. To do this, you will use the “NAB Company Portfolio” that you downloaded from the Student Center.
Before you get started on this exercise, watch the videos below for some helpful tips on completing Assignment 3.
For fullscreen viewability click here to open the video in a new window
For full screen viewability click here to open the video in a new window
Assignment 3: Operation, Technology, and Management Plan (with Financials)
Due Week 8 and worth 100 points
This assignment consists of two sections: the Word document and your business plan financials. Note: You must submit both sections as separate files for the completion of this assignment.
Use the NAB Company Portfolio (see Required Course Files in Week 1).
Write a 4-8-page paper in which you provide the following information below.
Operations Plan (1–2 pages)
Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.
- Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form). Extract appropriate information from the NAB Company Portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
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- Note: Most of the research pertaining to the hints provided here can be found in the NAB company portfolio.
- Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.
- Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small-batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean the equipment, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach?
- Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order?
- Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of the class.
- Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?
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- Describe your research and development activities and explain how they will contribute to the company.
Technology Plan (1–2 pages)
3. Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form). Extract appropriate information from the NAB Company Portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
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- Hints: Consider the type of technology your company will use to conduct the following activities: managing personnel; taking, fulfilling, and tracking orders; managing inventory; communicating with customers and providing customer service; and producing your beverage.
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Management and Organization (1–2 pages)
- Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form). Extract appropriate information from the NAB Company Portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
- Using the flow charts on page 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported/included in the MS Word document.
Create an ethics and social responsibility plan (1-2 pages)
- Describe the ways in which your company is committed to being a good corporate citizen.
- Hints: Consider the following areas:
- Creating jobs
- Following the laws of every jurisdiction in which your company operates
- Fair and honest treatment of employees
- Non-discrimination of employees and increasing diversity of your work force
- Hints: Consider the following areas:
- Hints: If your company is designed as a social venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what aspects of your company are designed to reach that goal. Provide a rationale for why you have or have not chosen this to be a social venture.
2. Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.
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- Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles/packages by consumers, and your use of resources, such as water in areas where water may be scarce.
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3. Determine any health issues/claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues and to ensure any positive claims are true.
Section 2: Business Plan Financials (MS Excel worksheets bundled with course textbook)
For year one, submit the entire completed “Business Plan Financials” Excel document based on feedback from week 7 discussion and information from your business plan.
Format your assignment according to these formatting requirements:
- Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
- The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcome associated with this assignment is:
- Create operations, technology, and management plans for a company.
“Live Your Mission” For this week’s discussion, please respond to the following: Notes: State your company’s mission statement in quotation marks.Outline your company’s values.Explain how the mission
“Live Your Mission”
For this week’s discussion, please respond to the following:
Notes:
- State your company’s mission statement in quotation marks.
- Outline your company’s values.
- Explain how the mission and values are reflected in what you do at your NAB business in each of these areas: marketing, technology, management, and social responsibility.
- Read this article to learn more about the importance of having a mission-driven company.
To complete this week’s discussion:
- State your NAB company’s mission statement in quotation marks.
- Outline your company’s values.
- Explain how the mission and the values are reflected in what you do at your NAB Company in each of these areas: marketing, technology, management, and social responsibility.
