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Assignment 4: Part D: Your Marketing Plan – PresentationDue Week 10 and worth 200 points  Imagine that you are pitching your hypothetical product- or service-based company’s marketing plan to the

Assignment 4: Part D: Your Marketing Plan – Presentation

Due Week 10 and worth 200 points 

Imagine that you are pitching your hypothetical product- or service-based company’s marketing plan to the Shark Tank Team for possible investment. Create a PowerPoint presentation in which you present your full marketing plan from Assignments 1, 2, and 3. 

Instructions

Create a PowerPoint presentation in which you:

  1. Present the major points of your marketing plan.
  2. Clearly convey your ideas.
  3. Present in a professional manner.
  4. Use technology (e.g., audio quality, video quality, naming conventions) to convey ideas.
  5. Use proper grammar.

The specific course learning outcomes associated with this assignment are:

 3.  Create an effective marketing plan.

a.   Develop recommendations based on market analysis and strategy.

b.   Develop strategies to assess performance and achieve marketing goals.

c.   Develop dynamic strategies for competing. 

d.   Develop branding strategies for new products or services.

e.   Develop pricing strategies and distribution channels for products or services.

f.    Develop a fully integrated marketing communications plan for products or services.

Develop communication objectives that refer to what the firm seeks to accomplish with its promotional plan.REMEMBER: Objectives need to be Specific, Measurable, Achievable, Relevant, and Time-Based.

Develop communication objectives that refer to what the firm seeks to accomplish with its promotional plan.

REMEMBER:  Objectives need to be Specific, Measurable, Achievable, Relevant, and Time-Based. 

  1. Target market: Determine the foreign target market (consumer segments) in your selected country and how the company can effectively communicate with customers in the target market.

For this section, consider your promotion objectives as you determine your target market. Keep in mind that what works in the US may not work in your selected country.  Keep the following things in mind:

  • Legal rules and regulations – for example, in Europe, targeting children in your promotions and collecting data is not allowed.
  • Family norms and interactions ( is the male the decision maker? Female? )
  • Cultural norms and expectations
  • Religious aspects of right and wrong in particular countries
  • The history of the country — some things are taboo, even if they seem safe
  • Use of language and word choice – for example the Chinese avoid the sound/word for the number four because it sound the same as the word for death.
  • Caste Systems (such as in India) and its affect on messages in your promotions
  • Consider the aesthetics of color, for example the color red is used in China for luck, long life, and happiness; in the US it represents love, youth and passion; in South Africa it represents sacrifice and mourning.  (See: https://www.k-international.com/blog/color-meanings-around-the-world/ (Links to an external site.)Links to an external site.)

Define two of the various types of pricing strategies and objectives that the chapter notes as available to global marketers. (There are more, but just focus on two).Then, tell us at least two of t

Define two of the various types of pricing strategies and objectives that the chapter notes as available to global marketers.    (There are more, but just focus on two).

Then, tell us at least two of the environmental constraints on global pricing decisions that exist when considering each of the pricing strategies and objectives you noted and defined.