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Brand Positioning and Strategy PowerPointFor this presentation, select your favorite brand, and describe the reasons why this brand is so appealing to you. You should further explain the ideas represe

Brand Positioning and Strategy PowerPoint

For this presentation, select your favorite brand, and describe the reasons why this brand is so appealing to you. You should further explain the ideas represented on the slides by using the slide notes feature. The outline below can be used as a guide for the presentation, and the number of slides for each area may vary in your presentation:

Slide 1: Develop your title slide.

Slides 2-3: Introduce your chosen brand, highlighting a few of your favorite products.

Slides 4-7: Determine and describe how your favorite brand has gained market share and popularity in terms of its brand

recognition, brand strategy, and product positioning.

Slides 8-10: Explain how your brand has created value and remains appealing to you as a member of its target market.

Create a PowerPoint presentation consisting of a minimum of 10 slides, not counting the title and reference slides. You

must reference at least two articles from business-related or news websites. All sources used must be referenced;

paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting of references

Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final dec

Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.   

Develop a minimum 350- to 525-word analysis that include the following:

  • Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:
    • Advertising
    • Direct marketing
    • Event marketing
    • Outdoor Advertising
  • Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:
    • Deals 
    • Samples
  • Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
  • Discuss how your company could expand into the global market.
  • Examine promotional methods that could be used to market your lemonade globally.
  • Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.

“Diversification” Please resond to the following:Read the article titled “Breaking Down the Ansoff Matrix”, located at http://www.atlbusinessjournal.com/?p=1481.In the article, the author discusse

“Diversification” Please resond to the following:

  • Read the article titled “Breaking Down the Ansoff Matrix”, located at http://www.atlbusinessjournal.com/?p=1481.
  • In the article, the author discussed four (4) different types of product-market strategies: Market penetration, Market development, Product development, and Diversification. Select one (1 ) of these strategies that you would use for future growth of a business, and examine the main advantages and disadvantages of the selected strategy. Provide an example or scenario to support your response.
  • It is well known that diversification across a portfolio sometimes can be challenging. Propose one to two (1-2) overall diversification strategies that you would use in order to improve operating excellence. Provide a rationale for your response.