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Instructions attachedThe purpose of this project is for you to expand your knowledge and understanding of retail buying by getting out into the retail world. You’ll observe and look at clothing and

Instructions attached

The purpose of this project is for you to expand your knowledge and understanding of retail buying by getting out into the retail world. You’ll observe and look at clothing and retail operations with the new perspective you’ve gained from your studies in this course. You’ll visit two retail stores to observe their operations, take notes to answer some questions, and then write a short essay that summarizes the answers to the questions.

Rest of instructions attached

Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why

Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?”  You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P’s of Marketing and Marketing Strategy concepts.

Develop a 700- to 1,050-word response using the scenario above and answer the following questions:

  • What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)
  • How do marketers strategically plan to market these products to me?
  • Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?
  • How does this product get from the manufacturer to the place I can buy it?
  • What promotional activities compel me to buy this product?
  • What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P’s of marketing?
  • What social, environmental, and regulatory forces must this product’s marketers overcome to get this product to the customer?

You work for a major clothing retailer that is on track to miss its financial targets this year, and your CEO wants to cut costs by reducing the marketing budget next quarter. How would you argue agai

You work for a major clothing retailer that is on track to miss its financial targets this year, and your CEO wants to cut costs by reducing the marketing budget next quarter. How would you argue against this? List two solutions that you feel would help with the marketing budget. Do you believe this will sway the CEO in his or her decision? Why, or why not?200-250 words.

Textbook: Aaker, D. A., & Moorman, C. (2018). Strategic market management (11th ed.). Hoboken, NJ: Wiley.