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“Change Management” Please respond to the following:Read the article titled “10 Principles of Change Management” at http://www.strategy-business.com/media/file/resilience-04-15-04-rebrand.pdf. In

“Change Management” Please respond to the following:

  • Read the article titled “10 Principles of Change Management” at http://www.strategy-business.com/media/file/resilience-04-15-04-rebrand.pdf. In the article, the authors advocated for diagnosing an organization’s culture (i.e., 8. Address culture explicitly), often considered the most difficult aspect to evaluate when diagnosing organizations. Speculate on at least two (2) challenges that business leaders might face when diagnosing organizational culture during substantial business transition within a company. Propose key strategies to mitigate the challenges in question and support your response.
  • From the article, select one (1) principle that you mostly agree with and examine its fundamental strengths and weaknesses. Include one (1) example or scenario in which you could apply the chosen principle to support your response. 

Access the following resource by clicking the link below:North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist. Retri

Access the following resource by clicking the link below:

North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://search.proquest.com.libraryresources.columbiasouthern.edu/abicomplete/docview/1805954611/fulltext/D41E89BD9BFF4A3CPQ/8?accountid=33337

Based on the article and this unit’s other reading assignments, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis.

Your essay must include an introduction, be at least three pages in length, and be double-spaced, not counting the title and reference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have accompanying APA citations.

You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel

You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?”  You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P’s of Marketing and Marketing Strategy concepts.

Develop a 700- to 1,050-word response using the scenario above and answer the following questions:

  • What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)
  • How do marketers strategically plan to market these products to me?
  • Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?
  • How does this product get from the manufacturer to the place I can buy it?
  • What promotional activities compel me to buy this product?
  • What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P’s of marketing?
  • What social, environmental, and regulatory forces must this product’s marketers overcome to get this product to the customer?