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Some have claimed that social media is the wave of the future and in reality, it is. Consumers are spending more of their time on their phones on their social accounts, instead of glued to a televisio

Some have claimed that social media is the wave of the future and in reality, it is. Consumers are spending more of their time on their phones on their social accounts, instead of glued to a television set. So, marketers have to meet the customers on the channels that the customers are most likely going to be on, so social media is the latest item on the menu.

Consider: Burger King, KFC, Olive Garden, and Chick-Fil-A.

  • Pick one of the above brands and determine two social media platforms that you think this business should be utilizing. Then discuss why do you think they should be using these two platforms and how the selected platforms aligns with the current target market for that brand?
  • Using the same brand and social media sites you discussed in the above bullet, would you use your two select sites to inform, educate, engage, or entertain your target market? Why have you chosen this particular marketing strategy for your sites? Why do you think it will be effective in turning your social media followers into customers?

I need this paper done. I’ve sent an attachment. Don’t need it as a format. It’s just a discussion. Single paper double spaced and to the point of what the discussion request. I have to type it to my

I need this paper done. I’ve sent an attachment. Don’t need it as a format. It’s just a discussion. Single paper double spaced and to the point of what the discussion request. I have to type it to my blackboard once I receive it.

ou read about and had some practice with the eight stages of consumer information processing that occurs in transactions with the customer.Now you have an opportunity to practice what you learned abou

ou read about and had some practice with the eight stages of consumer information processing that occurs in transactions with the customer.

Now you have an opportunity to practice what you learned about these stages as applied to the following scenario:

Checklist: After reading the scenario, address the items below.

Using the communication process on page 150 of the text:

  • Describe the various parts of the process evidenced in the scenario including the source, communication objective, message, message channel, receiver, communication outcome, feedback, and any noise that occurs in the message.
  • In dialogue format, recreate this scenario using the communication process so that it has a successful outcome for the customer and company.

Scenario: Momentos.com is an online website that specializes in specialty goods – autographed, engraved, and one-of-a-kind items made or purchased for special occasions. The following is a phone conversation between a CSR (Customer Service Representative) and a customer (Molly) that occurred concerning an engraved bracelet. CSR: Hi, this is Ralph with Momentos.com. How can I help you? Molly: I bought this engraved bracelet and just received it in the mail. The name is spelled wrong. CSR: Can I start by getting your name and phone number on the account so I can look up the order please? Molly: (Proceeds to give personal information) (There is a long pause while CSR looks up order, dog barking in the background on the CSR’s line, and whispering by the CSR to the dog.) CSR: I see that you ordered that and it was shipped out and received today. How did you like the bracelet? Molly: Like I said, the name is spelled wrong on the engraving. CSR: Oh, I see. Would you like to send the bracelet back? Molly: Is that the only option I have? I really wanted to give this as an anniversary present to my husband next week and I can’t if it is spelled wrong. CSR: (There is a long pause-shuffling and typing in the background can be heard). I am sorry. Could you please repeat your question? Molly: (repeats previous statement) CSR: Let me get my manager to see what else can be done. (Puts Molly on hold). (The phone call is disconnected with no resolution for the cust