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Product life cycle

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create 10 slides (not counting cover slide or reference slide) Microsoft® PowerPoint® presentation with speaker’s notes covering the following criteria:

  • Develop a slide setting the theme and goals of the presentation.
  • Define and discuss the PLC concept and its importance to marketing managers.
  • Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
  • Describewhat company/organization and product/service you are using.
  • Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.
  • Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.

 Cite a minimum of two peer-reviewed sources with one being from the textbook (Marketing 13th edition Roger Kerin and Steven Hartley). Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research.

Develop a Charter for the Golf Tournament Project

Develop a Charter for the Golf Tournament Project

you work for Vandelay Industries, Inc., a global consulting firm. Your team has been asked to develop a project charter for Vandelay’s sponsorship of an upcoming Q-School golf tournament that will be held in Asheville, NC at the Grove Park Inn. You are expecting around 90,000 spectators and 35 golfers. Given that project planning is an iterative process, the charter elements and estimates don’t have to be very accurate on the first iteration. However, the charter must be structured so that future enhancements of the plan, and updates to the values, can be made with ease. HINT: Use the attached Web.com Tournament Operations Guide found in the learning module to help familiarize yourself with the Q-School golf tournament.

Develop a charter for this project, and address the following information:

The strategic objectives (4+) of the project [Why]

Attributes of project:  The deliverables (5+ components) [What deliverables comprise the project] – Examples include: Vendor Coordination, Tournament Media, Advertisement, Venue, Game Administration, etc 

Conceptual cost estimates (of the 5+ components) [How much] 

Duration of the project

Seven+ major milestones of the project planning [When]  Assumptions on any aspect of the project [15+]  Constraints for: o Cost (5+) o Schedule (5+) o Resources (5+)  It is OK to have more/less constraints/assumptions than what is listed above. Make sure that the two lists stay separate  Risks for any element of the project. Under this heading, list all those disruptive events that could happen. 

my job for this project is only Duration of the project & seven+ major milestonesn 

I attached an example who how it should be

Who uses personal care products?

For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned to take place in drugstores, grocery stores, and stores such as Wal-Mart and Target, with the primary retailer carrying the full product line being drugstores. You have been tasked with a consumer behavior analysis to help make marketing decisions.Write a four to five (4-5) page paper in which you:Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice.Decide which microcultures and additional demographics should be targeted.Suggest ways to utilize group influence in the marketing of the product.Create a plan to address need recognition, search behavior, and getting the product into the consumers’ consideration set.Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.The specific course learning outcomes associated with this assignment are:Analyze the internal influences that affect consumer behavior.Analyze the external influences that affect consumer behavior.Assess the consumer decision-making process.Use technology and information resources to research issues in consumer behavior.Write clearly and concisely about consumer behavior using proper writing mechanics.Click here to view the assignment rubric.