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Powerpoint – Marketing a New Product

Option #2: Marketing a New Product

Put yourself in the position of marketer who wants to market a new product or service. Create a PowerPoint presentation to explain to potential investors how the new product or service will be marketed with a focus on the segmentation, targeting, and positioning (STP) strategies.

Be sure to cover the following:

  • The big picture; why the STP approach is appropriate
  • How the market may be segmented
  • Targeting plans; market attractiveness
  • Positioning strategy utilizing the 4Ps of marketing

Your PowerPoint presentation must be 10-15 slides (does not include title, reference slides), well-written speaker notes, informative graphics, and formatted according to CSU-Global Guide to Writing and APA Requirements. Include your text and at least two references to credible sources outside of the course and its required readings/ media. (The CSU-Global Library is a good place to find credible sources.)

Homework Set 4

Click the link above to submit your assignment.

Please view the “Submit a Clickable Rubric Assignment” in the Student Center.

Homework Set #4: Chapters 9, 10, & 11

Due Week 8 and worth 100 points

Directions: Answer the following questions on a separate document. Explain how you reached the answer or show your work if a mathematical calculation is needed, or both. Submit your assignment using the assignment link above.

A. Bad Boys, Inc. is evaluating its cost of capital. Under consultation, Bad Boys, Inc. expects to issue new debt at par with a coupon rate of 8% and to issue new preferred stock with a $2.50 per share dividend at $25 a share. The common stock of Bad Boys, Inc. is currently selling for $20.00 a share. Bad Boys, Inc. expects to pay a dividend of $2.50 per share next year. An equity analyst foresees a growth in dividends at a rate of 5% per year. Bad Boys, Inc. marginal tax rate is 35%. If Bad Boys, Inc. raises capital using 45% debt, 5% preferred stock, and 50% common stock, what is Bad Boys cost of capital?

B. If Bad Boys, Inc. raises capital using 30% debt, 5% preferred stock, and 65% common stock, what is Bad Boys cost of capital?

C. On page 457, your textbook details the term Cannibalization. In your own words, identify two corporations that have dealt with cannibalization and what steps were taken to overcome the cannibalization. Please provide any citations and references. Please be articulate in your responses.

Click here to view the grading rubric.

HIS105

Imagine that you recently took over your friend’s small retail business and you now have to do the following:

  • Rename the store
  • Create new hours of operations
  • Hire two (2) new part-time employees and two (2) new full-time employees
  • Address a new plan for building your clients and merchandise, and
  • Address the issues of the remaining employees from the acquired business, who are disgruntled because you are relocating the store to the center of the town where you live.

Consider how you are going to develop, manage, and operate your new retail business.

Additional resources:http://www.entrepreneur.com/article/75912http://retail.about.com/od/startingaretailbusiness/tp/checklist.htmhttp://www.youtube.com/watch?v=fecPdpw3RYwhttp://www.entrepreneur.com/businessideas/industry/30.html

Write a three to six to eight (6-8) paper in which you:

  1. Propose two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business.
  2. Develop a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation.
  3. Apply the concept of the one-hundred (100) percent location and saturation to your retail store.
  4. Create a design for the most important financial dimensions of your business, and develop a strategic plan for addressing the dimensions that you have indicated.
  5. Create a name, a mission, and a philosophy for your retail store.
  6. Define store hours, including holidays and weekends, and describe the key goals of employee management.
  7. Develop a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display.
  8. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze the retailing consumer and database management in retailing.
  • Analyze human resource management and financial aspects of operation management in retail organizations.
  • Describe the dimensions of operating a retail business and the development of merchandise plans.
  • Use technology and information resources to research issues in retail management.
  • Write clearly and concisely about retail management using proper writing mechanics.

Click here to view the grading rubric.