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Executive Management Team

Deliverable Length:  12 pages

Need This for Free. I dont get paid Until 3 days. I promise to pay..And I promise to give whoever do it lots of Masters work assignments for the next 15 months

HELP PLEASE!!!! ASIGNMENT DUE TONIGHT>>HELP>>

Review the course scenario.

*********************************************************This assignment is based on the Sof-A-Logue scenario linked above.*********************************************************

It is time to submit the final plan to the executive management team. It will include the following components, which can be taken from past assignments in this course:

  • The executive summary
  • Introduction
  • Marketing goals
  • The situational analysis
  • The SWOT analysis
  • Customer profiles by describing the company’s target markets (include the demographic and psychographic profiles for each product line)
  • The product strategy (incorporate all three new products into the plan, and describe each product line and its features and benefits)
  • The advertising plan, which will include the following:
    • The logo/slogan
    • The company’s 10th anniversary marketing message
    • One promotional campaign
    • One evaluation method in the postmarketing phase
  • The media plan
  • Conclusion

Your assignment should contain a cover page, an executive summary page, and a reference page in addition to the body paragraphs. The body of the paper should be 8 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 10

pages in length.

Referenced- Cited- No Plag- APA Format

leadership unit 3

Unit III Reflection Paper It has been stated that different industries and organizational differences influence which motivational techniques and theories are most effective. It has also been stated that situational factors, such as the type of power exerted, can influence team and organizational effectiveness. The employment of different types of power might influence a team member’s satisfaction, and thus, his or her motivation to continue. In regards to your current industry and/or the culture of your current organization, write a reflection paper that considers the following:  Describe leader power, follower motivation, and the aspects of effective followership.  Provide an overview of influence and the major process and content motivational theories.  Describe which motivational theory would be the most appropriate at your industry/organization.  Describe the power types from the French and Raven power taxonomy that would fit best with that motivational theory and indicate the one(s) that would fit best with that motivational theory.  Are there any power types that should be avoided when employing that motivational theory?  Please elaborate on how you plan to integrate these motivational techniques in your future or current career and/or continue learn more about these motivational techniques. Be sure to follow the guidelines below:  Writing should include proper grammar, sentence structure, and writing mechanics.  Organization should be logical.  Your paper should be at least two pages in length. Information about accessing the Grading Rubric for this assignment is provided below.

Active role of a marketing manager with a problem threatening the organization’s survival

Active role of a marketing manager with a problem

threatening the organization’s survival

week 2

Purpose of Assignment

The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario’s dilemma.

Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker’s notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.

Address the following in your role as marketing manager:

·         Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. 

·         Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem’s solution.

·         Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.

·         Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research.  What are the pros and cons of each?

·         Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest.

·         Explain how differentiation will help position the organization.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.