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week 2 questions

Responses must be either 200 words or 2 paragraphs

In what ways does the SWOTT analysis help in the strategic marketing process? 

What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that its market strategy is appropriate for its target market?

What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important in developing marketing strategy?

What are examples of the pros and cons of primary and secondary data in the marketing research process?

What is positioning and the two methods for accomplishing the strategy?

Assignment 9

“Purchasing Options and Customer Satisfaction”  Please respond to the following:

  • Watch the video titled “Bass Pro Shops: Maximizing the In-Store Experience”, located here. Examine which consumer market segments tend to purchase online versus in a mega retail store such as Bass Pro Shops. Determine if there are common themes among market segments that influence outlet selection around which retailers can build market strategies.
  • Examine the post-purchase dissonance of consumers and its effect on brand loyalty. Propose two marketing strategies that companies may use to evaluate the level of post-purchase dissonance among brand-loyal consumers.

powerpoint

The main learning outcome of this unit addresses the importance of software, hardware, and telecommunications to a business. This involves the support of current and new, emerging technologies to the business. The assignment is a good assessment because you have to think of areas of an organization that could benefit by emerging technologies. You will need to research the technology’s capabilities and discuss the advantages the technology will offer an organization. This way, you have to be able to assess how technology supports business.  Imagine that you are an IT manager charged with keeping up with current technology. Create a PowerPoint presentation for the chief information officer that provides an overview of two areas that you want to update based on emerging technologies. Be sure to provide the new technologies’ capabilities and the advantages they will bring to the organization. Be sure to cite all sources used in a reference slide with proper APA formatting. Your PowerPoint presentation must contain eight to ten slides; the cover and reference slides do not count in the length requirement. You may also use the speaker’s notes function for the presentation part of your PowerPoint and provide transitions from one slide to the next. Below you will find a helpful resource