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EVAGAT

check the attachments

course tools:

Decision Illusions: Dan Ariely

Daniel Kahneman on Thinking, Fast and Slow

https://www.youtube.com/watch?v=mWaIE6u3wvw

Rory Sutherland: Perspective is Everything

Don Tapscott: Openness

TWO DISCUSSION PLEASE LABEL THE DISCUSSION

Required Resource

 Weigold, M. F. & Arens, W. F. (2018). M: Advertising (3rd ed.). New York, NY: Irwin/McGraw-Hill.

  • Chapter 14: Media Planning and Buying
  • Chapter 15: IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

The Media Planner

Chapter 14 of the text outlines factors associated with planning and buying media for advertising. For this discussion, summarize the role of the media planner in advertising. Then, select one of the factors below and discuss its role in the process of media planning, as well as how an organization can determine whether it has been used effectively.

  • Reach
  • Frequency
  • Continuity
  • Cost per thousand

In addition to the media planner, there are other prominent careers and roles in the advertising industry, including account executive, media buying, copywriting, production, and research. Using Ashford University’s Career Services (Links to an external site.)Links to an external site., the Internet, and this week’s lecture, select one that you believe would be the best fit for you and explain why, specifically noting the skills and knowledge that would be needed.  (SEE ATTACHTMENT FOR THIS)

Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center

Environmentally-Friendly Packaging

As discussed in your textbook, product packaging is “not only the last ‘ad’ a consumer sees before purchasing the product, it is the only ‘ad’ the consumer sees when using the product” (p. 380). With that, there is also a growing concern among the public for environmentally-friendly packaging, making packaging an important point of consideration for advertisers. For this discussion, choose one of the following perspectives, and discuss the role it plays in the use of environmentally-friendly packaging, noting the benefits, challenges, and ethical aspects. Use the “Product Packaging” section in Chapter 15 of the textbook for support.

  • Consumers
  • Manufacturers
  • Marketing intermediaries (retailers/wholesalers)
  • Consumer advocacy groups
  • Government agencies

Finally, state your own opinions on the use of and regulations around environmentally-friendly packaging. Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

MARKETING week 5 assignment

Mktg Plan Assignment

What To Do:

Finish the marketing plan you began in week 2 and wow your internship bosses!

Guided Response:

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.

The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald’s marketing plan.

Note that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.

  • A description of your selected company/brand
  • The core products/services they offer
  • A brief history
  • Key current competitors
  • A SWOT (strengths, weaknesses, threats & opportunities) analysis
    • For each, identify and describe a minimum of 3 examples (12 in total).
  • A description of the product/service that you want to market & SWOT rationale

Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.

  • Segmentation approach and rationale
    • e.g., Demographic, geodemographic, behavioral, psychographic, etc.
  • Target market(s) description
  • Positioning statement
  • Marketing mix details
    • Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
  • Success metrics
    • Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
  • International considerations
    • Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
  • Conclusion
    • Summarize your plan and why it deserves to be funded.
  • References