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Creative Strategy and Execution in Advertising BUS 317

https://online.vitalsource.com/books/126028459X/epubcfi/6/30[;vnd.vst.idref=chapter08]!/4/2/2[page190]@0:0

The most effective advertisements begin with a creative strategy. To develop a creative strategy, many advertisers use the Creative Pyramid as a guide. For this discussion, review Chapter 8 of the textbook and address the following:

  • Describe the creative pyramid and each of its five levels.
  • Explain how the creative pyramid is related to the advertising pyramid.
  • Locate an example of a still-image advertisement (e.g., a billboard, magazine advertisement, social media advertisement, etc.) that exhibits the principles of the creative pyramid. Include the advertisement in your post as either a link or an attachment. (Remember to create a reference entry and cite the source for the advertisement you select.)
  • Describe where the elements of the creative pyramid are used in the advertisement, referring to Exhibit 9-2 (p. 224) for an example.

Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

Advertising and IMC Planning BUS 317

https://online.vitalsource.com/books/126028459X/epubcfi/6/28[;vnd.vst.idref=chapter07]!/4/2/2[page166]@0:0

Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Using the text for support, address the following items:

  • Explain what the IMC approach entails, specifically with regard to marketing and advertising planning.
  • Describe how IMC needs both inside-out and outside-in perspectives.
  • Find a company and discuss the four sources of brand messages for that company (i.e., planned messages, product messages, service messages, and unplanned messages).

Your initial post must be a minimum of 300 words and be supported by your textbook and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

Homework Assignment Set 3

Homework Set #3: Chapters 6, 7, & 8Due Week 6 and worth 100 points

Directions: Answer the following questions on a separate document. Explain how you reached the answer or show your work if a mathematical calculation is needed, or both. Submit your assignment using the assignment link above.

A. Using the two stocks you selected from Homework #1, identify the Beta for each stock. In your own words, what conclusion can you draw from the stocks’ current and historical beta? If the stock market went up 10% today, what would be the impact on each of your stocks?

B. Using the 2014 financial statements from your stocks above and the equations from your textbook, prepare the Historical Average and Standard Deviation for each stock.