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DC Marketing redone.. unit 1

Discussion: Identifying Needs Through Marketing Research

Respond to your Discussion topic after you have completed your Reading and Learning Activity.

Surveys

One of the most difficult parts of doing marketing research is creating good questionnaires. Review the information on questionnaire design.

There are many free online survey software and questionnaire tools that are very easy to use. The most popular tool is SurveyMonkey®. Using this free tool, create a market research survey for Tony’s Pizza. Tony would like to serve his customers better. He would like to get a better idea of who his customers are, what they like or do not like about Tony’s Pizzeria.

Keep the survey short, no more than ten questions. Then, develop your response by discussing your experience using these tools. Paste the link to your survey in your Discussion response.

Respond per your Syllabus guidelines.

MKG470 CT 3

Option #2: Market Research for Manufacturer

SpotOn, the manufacturers of a special paint that prevents floors from becoming slippery when wet, is interested in doing a market research study to find out if businesses, such as hotels or schools, are interested in using their products and if consumers from major retail chains, such as Home Depot, would be interested in buying the product.

In a 2-3-page report, not including the required title and reference pages, please provide SpotOn recommendations regarding:

  • The necessary data to be collected
  • Data collection methods to be used (quantitative and qualitative)
  • Sampling methods
  • Samples and sample sizes—determine the correct sample size

Adhere to the CSU-Global Guide to Writing and APA Requirements. Include at least three scholarly sources (you may use the recommended readings) to support your answers. The CSU-Global Library is a good place to find these sources. Remember to use in-text citations as appropriate and to include your sources in your reference page.

Unit 5

  • Please submit the Metrics Measure Marketing Performance to the grade book. Your submission should be a minimum of 2 pages written in APA format, including a cover page and a reference page.

    In this unit, the role of marketing management in the development and implementation of strategic marketing plan was presented along with the marketing metrics used to forecast and measure marketing performance.

    Practice: Imagine your company (or the business where you’d like to work) has asked you to make recommendations for a strategic marketing plan’s use of metrics to forecast and measure marketing performance.

    Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.

    Metrics to Measure Marketing Performance

    Present recommendations for metrics to forecast and measure marketing performance. These will be will be used in your strategic marketing plan.

    Please submit this assignment for Unit #5 Project Milestone Activity #3 into the grade book.

    PLEASE SEE GRADING RUBRIC FOR GRADING CRITERIA