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Preliminary Media Schedule

Deliverable Length:  10–12 slides and 1500 word script in single space

Review the course scenario.

*********************************************************This assignment is based on the Sof-A-Logue scenario linked above.*********************************************************

You have been tasked with writing a preliminary media schedule for the upcoming product launch. Media calendars can be written in a variety of ways to include the specific media choices. Research how one can be written so that you may present the schedule to the company’s brand managers via Web conference.

Media Calendar Presentation

You will include the following:

  • Write a clear advertising media objective.
  • Define the advertising strategy.
  • Define the target audience.
  • Draft the creative message and how it will appeal to your target market.
  • Describe the media mix and how you will reach the target market.
  • Define two traditional media options, two digital media options, and one other medium that you believe will best appeal to your target market. Justify your choices.
  • Create a 1-year media calendar with specific media choices.

Your assignment should be comprised of two files:

  • The PowerPoint presentation will be at least 12 slides in length.
  • The body of the Word document must be at least 1,500 words: single space and include a copy of your media calendar. Be sure to cite and reference your resources in the Word document. 

Short Turnaround

I need this back in about 9-10 hours.

  • Create a powerpoint presentation dicussing a that you would like to see revamped. Describe the changes you would like to see and why you would like to see those changes
  • Suggest who the target market is for your new creation.
  • Please include notes
  • Click here to view the grading rubric for this discussion.

Integrated Marketing Campaign

DUE SUNDAY, AUGUST 6, 2017 AT 13:00!!!

PROJECT IS ON EYEBROW REGROWTH SERUM

9-10 APA page paper with 5 Designs (1. Press Release, 2. Email campaign, 3. Advertisement, 4. Scripted TV or Radio Commercial/Advertisement, and 5.Coupon/sweepstake or contest- See Part 1 for more details)

By now, you have sourced the right raw materials and secured the right channel partners. You’ve also set the launch date for your new product. Although you have completed many marketing activities so far, you haven’t even begun to spread the word about your product yet!

This assignment includes three parts:

  1. Part 1: Design five (5) different integrated marketing tactics (including graphics and text/copy). The five tactics are as follows:

      1. A press release

      2. An email campaign

      3. ONE of the following: magazine advertisement, direct mail postcard, full-page flyer, tri-fold sales brochure, or banner ad

      4. ONE of the following: TV commercial (submit script), radio advertisement (submit script), or social media

      5. ONE of the following: coupon, rebate, sweepstakes, free give-away, or contest

The primary goal of your campaign is to introduce your new offering to the target audience. The secondary goal is to compel consumers to try your offering.

  1. Part 2: Using a minimum of 2 scholarly sources complete a 6-7 page paper (includes reference page and title) that discusses the following:

      1. Explain your rationale for choosing your five tactics for your IMC campaign. (Be sure to incorporate concepts from the course to support your rationale! Your rationale should align with the marketing strategy you have already chosen.)

      2. Explain how your promotion strategies will address the diversity of your customer base.

      3. Explain what other tactics you would use if you were launching a real campaign, and why. (They may or may not be in the list in Part 1.)

      4. Explain what tactics you would avoid, and why.

  2. Part 3: A key element in marketing today is being able to show results from your marketing investments or ROI (return on investment). Referencing the five items you created, answer the following questions in 1-2 pages:

    1. How would you track the activity from each one? Remember, your secondary goal is to compel consumers to try your offerings.

    2. What call to action will you use? (What do you want the consumer to do as a result of interacting with your promotion?)

    3. What tools would you use to track those calls to action for each piece? (Examples include ways and tools you would use for tracking social media, email distribution, or websites.)

      Again, 9-10 APA page paper with 5 Designs (1. Press Release, 2. Email campaign, 3. Advertisement, 4. Scripted TV or Radio Commercial/Advertisement, and 5.Coupon/sweepstake or contest- See Part 1 for more details)